Klimatklubben

What Klimatklubben does

Klimatklubben is a Swedish non-profit association (ideell förening) founded in 2018 and based in Stockholm that works to lower barriers to individual and collective climate engagement among Swedish citizens. The organization operates a content and organizing platform built around Engagement Guides (Engagemangsguider), individual Challenges (Utmaningar), a practical organizing Toolkit (Verktygslåda), educational content (Klimatfakta, Klimatsnack), and a Transition Calendar (Omställningskalendern). It is supported by a distributed network of local climate clubs (lokalklubbar) that members can join at the county, municipality, or neighborhood level, and runs civic-political campaigns such as the '89 procent' initiative advocating for stronger climate policy in advance of the Swedish election, plus the Elevborgarråd för klimatet (Youth Climate Council) program scaled with Postkodlotteriet funding.

The business model is a member-supported non-profit: recurring membership fees and one-time donations (including pin/merchandise purchases tied to the 89 procent campaign) cover baseline operations, while program-specific restricted grants — notably from Postkodlotteriet for the Elevborgarråd program — fund discrete initiatives. The organization has 1-10 employees, no VC/PE backing, no enterprise customers, and no proprietary technology stack beyond a WordPress-based website, a Substack newsletter, and social channels on Facebook and Instagram. Its competitive differentiation rests on politically independent and ad-free positioning, practical and downloadable guides rather than awareness-only content, and a grassroots local-club network that creates sustained peer engagement.

There is no AI/ML component to the platform; the Klimatekonom sustainable-finance guidance and the Klimatkollen.se municipal performance integration are content/data display tools, not machine-learning systems. The organization is currently in active operation, with 2025-2026 content production and event activity (including Almedalen) indicating ongoing programmatic momentum.

Name

Klimatklubben

Legal name

Klimatklubben

Website

https://klimatklubben.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Klimatklubben is a Swedish non-profit climate engagement association founded in 2018 that operates a content platform of practical guides, challenges, and organizing tools, supported by a nationwide network of local climate clubs and a recurring-membership plus donations revenue model.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Klimatklubben generates revenue through membership fees (Bli medlem/Medlemsförmåner). Members pay to join and receive member benefits including access to engagement guides, tools, and community resources.
2. Donations: The organization accepts donations (Ge en gåva) from supporters. Purchases such as pins to show support for the 89 procent initiative also contribute to funding.
3. Postkodlotteriet grant: Klimatklubben receives funding support from Postkodlotteriet for specific initiatives such as the Elevborgarråd för klimatet program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Klimatklubben is a Swedish non-profit membership association that produces and distributes practical climate engagement content — including engagement guides, challenges, toolkits, climate facts, a transition calendar, and an interview series — and organizes a national network of local climate clubs and structured campaigns (such as the 89 procent initiative and the Youth Climate Council) to help individuals move from climate concern to concrete action.

Product overview

Klimatklubben is a non-profit climate engagement organization offering a comprehensive platform of educational resources, actionable challenges, and organizing tools designed to lower barriers to climate action for Swedish citizens. The core offering consists of Engagement Guides (Engagemangsguider) covering topics like food, travel, clothing, workplace action, and community organizing; individual Challenges (Utmaningar) with downloadable shareable materials; a practical Toolkit (Verktygslåda) with templates for citizen proposals, press releases, and local organizing; and educational content through Klimatfakta and Klimatsnack interview series. The organization also supports a network of local climate clubs (Lokalklubbar) and runs campaigns like '89 procent' advocating for stronger climate policy. Additional offerings include the Omställningskalendern (Transition Calendar), a year-long weekly challenge guide, and tools like the Klimatekonom for sustainable finance decisions. The platform operates primarily as a content and organizing hub rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagemangsguider (Engagement Guides) Step-by-step guides that walk members through practical climate engagement actions, such as influencing others and changing personal habits, designed for Swedish individuals who want concrete climate action pathways.
• Utmaningar (Challenges) Structured climate engagement challenges that invite members to take on specific actions over defined periods, targeting individuals seeking hands-on, time-bounded climate commitments.
• Verktygslådan (Toolkit) A curated toolkit of resources and materials that members can use to support their own climate engagement activities, intended for individuals and local club organizers who need ready-made supporting content.
• Klimatfakta (Climate Facts) A repository of climate-related facts and educational material intended for members and the broader public who want accessible, referenceable climate information.
• Omställningskalendern (Transition Calendar) A calendar-based resource organizing climate transition activities and events across the year, designed for Swedish members who want a structured, time-based plan for personal or community climate action.
• Lokalklubbar (Local Climate Clubs) A national network of geographically distributed local climate clubs that host in-person meetings and activities, intended for Swedish residents who want to engage with climate action at a community level.
• 89 procent Campaign A named national climate campaign run by the association that mobilizes members and the public around a specific climate engagement message, targeting Swedish individuals who respond to coordinated campaign calls to action.
• Elevborgarråd för klimatet (Youth Climate Council) A structured program that convenes young members as a climate council, intended for Swedish youth interested in collective climate advocacy and civic engagement on climate issues.
• Klimatsnack (Climate Talk interview series) An ongoing interview series featuring conversations with climate-relevant figures and topics, intended for Swedish members and the public who want accessible long-form climate dialogue content.
• Membership (Medlemskap) Free membership in the ideell förening (Swedish non-profit association), open to Swedish individuals who want to formally support and participate in Klimatklubben's climate engagement work, with an optional voluntary member fee.

Quantifiable outcome

• By using a garment twice as long instead of buying new, climate emissions decrease by nearly 50%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Våra barns klimatminorStrategic or Co-development PartnerKlimatklubben collaborated with Våra barns klimat to create a list of '101 jobs of the future' that will play important roles in climate transition. The list was compiled from member suggestions and an expert jury.
• Studieförbund (Study Associations)minorImplementation/ SI/ Consulting PartnerLocal study associations support local climate clubs by providing meeting spaces and organizational assistance. They help with marketing, idea development, and structuring activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Klimataktion: Swedish climate advocacy coalition focused on pushing for stronger climate policy. Highly comparable political-advocacy mission and Swedish operating footprint, with the "89 procent" narrative closely aligned with Klimataktion's pro-NDC public-support campaigns.
• Jordens Vänner (Friends of the Earth Sweden): Swedish environmental and climate justice organization. Comparable climate-engagement mission and Sweden-only footprint, with grassroots organizing rooted in local groups that mirror Klimatklubben's lokalklubbar model.
• Fridays for Future Sweden: Swedish chapter of the global youth climate strike movement. Comparable climate-engagement mission and grassroots community organizing model, but targets students rather than the general public and concentrates on demonstration-driven activism.

Emerging players

• Vårda Sverige: Swedish non-profit focused on sustainable living and reducing climate impact through consumer choices. Comparable content-driven approach to individual climate action and broad public engagement, with overlapping themes (food, clothing, transport).
• Omställning NU: Swedish grassroots movement promoting local community transition projects. Comparable community-organizing model and local-club-style engagement, with a focus on practical transition projects rather than policy advocacy.
• Klimatkollen: Swedish climate-data platform tracking municipalities' Paris Agreement alignment. Already integrated as a partner resource by Klimatklubben; comparable Swedish climate-mission focus and shared audience of climate-engaged citizens.

Broad incumbents

• Naturskyddsföreningen (Swedish Society for Nature Conservation): Sweden's largest environmental membership organization with ~227,000 members. Directly comparable mission around climate and environmental advocacy in Sweden, but operates as a much larger, established incumbent with professional staff and a broader environmental remit beyond climate engagement.
• WWF Sweden: Swedish branch of the World Wildlife Fund, focusing on climate, biodiversity, and sustainable consumption. Comparable climate engagement mission but oriented toward conservation and corporate partnerships rather than individual community organizing.
• Greenpeace Sweden: Global environmental NGO with a Swedish national chapter focused on climate, forests, oceans, and corporate accountability. Comparable climate advocacy mission but operates at international scale with a more confrontational, campaign-driven model rather than grassroots community engagement.

Others

• Studiefrämjandet (study association): Swedish study association that supports local clubs through meeting spaces and organizational assistance. Already referenced as a partner of Klimatklubben, providing infrastructure for the lokalklubbar network and enabling grassroots outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Facebookfacebook.com/klimatklubben
• Instagraminstagram.com/klimatklubben.se
• LinkedInlinkedin.com/company/klimatklubben

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klimatklubben