Educare

What Educare does

Grupo Educare S.A. de C.V. (commercially Educare Innovacion) is a privately held Mexican educational technology corporate group founded in 1996 and headquartered in Queretaro, Mexico. It develops, researches, and commercializes technology-integrated educational programs for private K-12 schools (colegios) across 13 Latin American countries, reaching 1,750+ schools, 350,240+ students and 14,431+ teachers through 120 educational programs and 700+ software titles. The group operates through wholly owned subsidiaries — Editorial CAZE (publishing), CIE GED (research and instructional design center with 20+ years of operation), TODO Digital (commercial Iniciativa TODO), EducarePlay (after-school workshop franchise), and the AFEL nonprofit foundation — and bundles physical and interactive books with proprietary cloud platforms (Nimbus GED, Nimbus 2.0, Software GED with online and offline launchers) and the Didaktic GED learning management system for teacher training.

The underlying platform architecture is an integrated ecosystem: Nimbus GED hosts four content ecosystems (Curricular, Educando para la Vida, Tecnologico, Idioma Ingles, plus Bachillerato) as gamified interactive books, with Licencia Standard enabling teacher customization and institutional branding and Licencia Plus extending the NIA (Nimbus Inteligencia Artificial) module to students. Software GED provides cross-subject educational software deliverable as both a web platform (SWOnline) and an installable offline launcher spanning 32 years of accumulated content. The 2026 release of PIE 2026, a re-architecture of the Programa de Informatica Educativa covering 9 grade levels, introduces AI literacy, computational thinking and digital citizenship aligned to ISTE NETS-S and PISA 2025 frameworks.

The business model is channel-led with three formal commercial schemes: Promotor (1-year non-exclusive prospecting), Distribuidor (Standard or Plus tiers with exclusive territorial rights over colegios), and Socio Regional (regional joint venture with up to 49% regional partner equity, 500K–8.5M MXN investment). Distributors purchase licenses and handle implementation; the company retains IP and content development. Pricing varies by modality (Modalidad individual, Paquetes CAZE, Modelo edukai for end schools; Licencia Standard vs. Plus for software). Additional revenue streams include EducarePlay franchise fees and royalties for after-school centers, recurring teacher training and certification via Didaktic GED LMS, Oxford TCC and Microsoft-aligned credentials, and outsourced crowdsourced printing procurement. Strategic partnerships with Microsoft, LEGO Education, Code.org, Tinkercad, Scratch (MIT), Pathbooks, Eduit, ISTE, UNESCO, OECD and P21 underpin curriculum credibility and ecosystem interoperability.

Name

Educare

Legal name

Grupo Educare S.A. de C.V.

Website

https://grupoeducare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Educare (Educare Innovacion) is a Mexican EdTech group that develops and licenses technology-integrated K-12 educational programs — books, cloud platforms (Nimbus GED, Software GED), and teacher training (Didaktic GED) — to private schools across 13 Latin American countries via a tiered distributor and franchise channel.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology and Curriculum Programs

NAICS

Educational Services (61), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Children’s Educational & Curriculum Publishing (MPAJAFAF), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

Keywords

• K-12 educational programs
• Digital curriculum platforms
• Teacher training LMS
• Educational publishing
• School technology solutions

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Software & Content Licensing (Iniciativa TODO): Distributors purchase licenses for the TODO Initiative (Standard or Plus tiers, with Plus acquiring at a lower price for higher distributor margin). Plus tier requires certified implementation by distributor; Standard tier implementation is handled by the company. One-time license sale with bundled services.
2. Educational Program Sales (Books + Bundled Platforms): Sale of integrated educational programs composed of physical or interactive books plus access to digital platforms (Nimbus GED, Software GED) and services (training, advisory, support). Sold via authorized distributor channel, not directly to parents. Includes Modalidad individual, Paquetes CAZE, and Modelo edukai purchase modalities.
3. EducarePlay Franchise Fees & After-School Workshops: Revenue from franchising the EducarePlay after-school extracurricular workshop concept (Robotopia, PEF, Intellectus) to franchisees who operate physical centers; recurrent royalty/operating fees plus material sales.
4. Regional Partnership Equity (Socio Regional): Joint venture revenue share with regional partners (up to 49% partner stake) for commercializing TODO Initiative regionally; investment requirements of 500,000 to 8,500,000 MXN per region with claimed returns superior to stock market, real estate, and investment funds.
5. Teacher Training & Certification (Didaktic GED / Oxford TCC / Microsoft): Recurring revenue from teacher self-paced LMS courses (careers and guías rápidas on Didaktic GED), external certifications (Oxford TCC, Microsoft Office Specialist-aligned), and IC43 international certification aligned to ISTE NETS-S standards.
6. Crowdsourced Printing Services (Procurement): Outsourced procurement of printing services via crowdsourcing from printers handling short (100 pieces) to medium (30,000 pieces) runs with various binding and finishing requirements, supporting production cost efficiency.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Educare develops, publishes, and implements integrated educational programs for K-12 private schools (colegios) across Latin America. Each program bundles printed/interactive books with access to proprietary digital platforms (Nimbus GED cloud ecosystem, Software GED online + offline launcher), teacher training via Didaktic GED LMS, and ongoing implementation support. The portfolio of 120 programs spans preschool through bachillerato, covering core curricula (Spanish, Math, English, Science), technology/STEAM (PIE/ITYL, robotics, coding), entrepreneurship (PEF/Money Adventure), intellectual skills (Intellectus), reading (Lee y Produce), and life/social-emotional education.

Differentiator

Problem solved

Functional benefit

Brands

• Editorial CAZE: Publishing house that advises, trains, implements, and commercializes cutting-edge educational solutions for Grupo Educare.
• CIE GED (Centro de Innovación Educativa)
• EducarePlay
• Fundación AFEL (Asociación para el Fomento a la Educación y la Lectura A.C.)
• TODO Digital
• Software GED
• Nimbus GED
• Self English (Self E)
• Robotopia Maker
• Mecatrónica
• Didaktic GED
• Educando para la vida (Educating for Life)

Products and services

• Nuevo PIE / PIE 2026 (Programa de Informática Educativa) Latest evolution of Educare's IT/computing curriculum for K-12 covering 9 levels (6 primary + 3 secondary), built around four ISTE-aligned builder blocks and PISA 2025 lesson structure, integrating AI literacy, STEAM, coding (Scratch, Python), and digital citizenship.
• PIE Preescolar (Programa de Informática Educativa Preescolar) Bilingual preschool IT program covering 3 Kinder levels (30 sessions each) that incorporates ICT into preschool curricula through workbook + Activity Book + optional Andy programmable robot, aligned with NETS-S (ISTE) and 21st-century learning standards.
• ITYL (Information and Technology for Young Learners) English-language version of the Programa de Informática Educativa covering 9 levels (Alfa–Pi), enabling bilingual instruction and supporting schools' bilingual education strategy alongside the Spanish-language PIE.
• PIE EMyS (Programa de Informática Educativa Educación Media y Superior) IT program for grades 7–12 offered in two series: Serie Certificaciones (prepares students for Microsoft Office Specialist certification in Word, Excel, and PowerPoint) and Serie Académica (productivity, digital design, databases, or programming). 7 courses × 30 lessons each.
• Nimbus GED Platform Central cloud delivery platform that hosts four ecosystems of educational content (Curricular, Educando para la Vida, Tecnológico, Inglés, plus Bachillerato) as gamified interactive books. Integrates the NIA (Nimbus Inteligencia Artificial) module, available under Licencia Standard (teacher AI access) and Licencia Plus (extended AI access to students with content modification rights).
• Software GED (Online + Offline) Cross-subject educational software collection with 700+ titles covering Spanish, Math, English, Science, Geography, Hardware, Software, Tutorials, and Skills, deliverable as a web platform (SWOnline) and as an installable offline launcher for school computer labs, spanning 32 years of accumulated content.
• Didaktic GED LMS (Universidad Virtual) Proprietary learning management system offering long-form 'career' courses and short 'guía rápida' courses to train teachers on pedagogical foundations and implementation of Educare programs, including external certification pathways (Oxford TCC, Microsoft Office Specialist-aligned, IC43 aligned to ISTE NETS-S).
• Self English (Approach / Conquer / Dominate) Interactive English-language curriculum structured in three sub-programs: Approach (6 levels grades 1–6 primary, 180 lessons each), Conquer (grades 7–9), and Dominate (6 levels grades 4–9 primary, 84 lessons each). Interactive, video, audio, and game-based English instruction with auto-graded Practicario for grammar, vocabulary, and functions.
• Robotopia Maker Educational robotics program fostering STEAM learning through construction of mechatronic models using a dedicated robotics laboratory (9 levels, Alfa–Pi). Supports Taller de Electrónica Básica, Taller de Estructuras, Robótica educativa con ladrillos (LEGO WeDo), Robótica educativa con cerebro programable (LEGO EV3), and Lapix 3D.
• Mecatrónica Educational robotics program (9 manuals, Alfa–Pi) using recyclable materials and free platforms (including Tinkercad) so schools do not need costly robotics labs. Develops mechanics, electricity, electronics, and programming knowledge.
• GEnios Technology program for basic education integrating robotics, programming, and IT, combining 20 lessons of PIE for basic education with Mecatrónica using each student's own material (no school robotics lab required). 9 levels Alfa–Pi.
• Emprendimiento y Finanzas (PEF) School-based entrepreneurship and financial literacy program (9 levels Alfa–Pi, 30 lessons each) that develops entrepreneurial character, financial intelligence, and basic business knowledge and administration. Companion English version is Money Adventure.
• Intellectus Program for developing intellectual skills in preschool, primary, secondary, and high-school students, focused on higher-order thinking skills.
• Lee y Produce Program focused on reading animation (lectura), reading comprehension, and text production. 9 levels (Alfa–Pi), 30 lessons each. Also offered within the Ecosistema Curricular as a complement to the Lenguaje program.
• Prototyp Educational program for middle and higher education students to generate and develop a product or service idea into a working prototype. Designed to be easy to implement and self-sustaining.
• Educar Es Padre Preventive, corrective, and reflective family education program to help families improve interpersonal relationships. Offered as a 'Diplomado en orientación familiar' with 35 courses.
• EducarePlay After-School Workshops (Robotopia / PEF / Intellectus) After-school extracurricular workshop offering delivered through franchised physical centers, providing robotics (Robotopia), entrepreneurship and finance (PEF), and intellectual skills (Intellectus) workshops to bring Educare programs to a broader audience.
• TODO Digital / Iniciativa TODO Comprehensive digital commercial initiative commercializing the integrated educational programs through Promotor, Distribuidor Standard/Plus, and Socio Regional schemes. Sold as Licencia Standard (teacher route customization, institutional branding, NIA access for teachers) and Licencia Plus (NIA extended to students, content modification and creation rights).

Quantifiable outcome

• 1,750+ innovative schools across 13 countries using Educare programs
• +5 more outcomes

Named customers2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core, moderate and minor.

• PathbookscoreTechnology or IntegrationIntegrated into the Educando para la Vida ecosystem and accessible from the teacher and family portals. Pathbooks provides the reading-fostering app that complements Educare's literacy and intellectual skills programs.
• MicrosoftcoreStrategic or Co-development PartnerAligned certifications (Microsoft Office Specialist for Word, Excel, PowerPoint) are embedded in the PIE EMyS series and the broader program portfolio. Microsoft's certifications serve as a credentialing framework for Educare students and are co-marketed via the educator portal.
• Oxford Teacher's Campus (Oxford TCC)moderateStrategic or Co-development PartnerFeatured in the teacher portal as a destination for teacher certification; Oxford TCC certification augments the professional development pathway for Educare-affiliated teachers.
• CODE.orgmoderateTechnology or IntegrationEducare offers a 'Curso de Programación con CODE.org' for technology teachers, leveraging the free CODE.org platform as the foundational tool to teach programming and coding to students.
• LEGO Education (WeDo and EV3)moderateTechnology or IntegrationEducare's Robotopia Maker program and Tallers de Robótica Educativa use LEGO WeDo bricks and EV3 programmable bricks as the core robotics platforms within the educational robotics curriculum.
• K'NEX EducationmoderateTechnology or IntegrationUsed in the Blocks Maker book series as the construction system for engineering and robotics projects across six grade levels (Kinder and Primaria baja).
• TinkercadmoderateTechnology or IntegrationReferenced in the Mecatrónica topic as the free online platform for designing and testing electronic circuits virtually before physical construction.
• British Council (Cámara Britanica)minorStrategic or Co-development PartnerCatalina García (in-house author) holds the COTE (Certified Overseas Teacher of English) certification from the British Council, supporting the Self-English program quality framework.
• ISTE (International Society for Technology in Education)coreStrategic or Co-development PartnerCIE GED curricula are aligned to ISTE Standards for Students (NETS-S); the IC43 international certification is aligned to ISTE NETS-S. ISTE is referenced as a foundational standards body across the new PIE program.
• UNESCOmoderateStrategic or Co-development PartnerEducare's instructional design is based on UNESCO's 21st Century Competencies framework, which is referenced as a foundational basis for the curriculum.
• OECD / PISA 2025moderateStrategic or Co-development PartnerNew PIE program is structured around OECD's PISA 2025 'Learning in the Digital World' framework; PISA 2022 'Creative Thinking' evaluation is also referenced as an alignment target.
• Partnership for 21st Century Learning (P21)moderateStrategic or Co-development PartnerP21's Framework for 21st Century Learning is embedded in CIE GED's instructional design and used as a standards reference for curriculum development.
• McGraw-Hill (historical author publisher)minorStrategic or Co-development PartnerCIE GED authors (María del Rocío Bueno Testas, Peter Kelly) are referenced as prior authors/coordinators of textbooks published by McGraw-Hill; legacy publishing credibility.
• Pearson (historical author publisher)minorStrategic or Co-development PartnerMaría del Rocío Bueno Testas is cited as prior author and coordinator of preescolar/primaria textbooks for Pearson, supporting editorial credibility.
• ASEPRI (Authorized Distributor)moderateChannel Partner/ Reseller/ DistributorAuthorized distributor that organized the 5th Educational Computing Contest 2026 for Educare, managing student participation across Drawing, Scratch, and Documentary Video categories.
• TODO Digital (Iniciativa TODO subsidiary)coreStrategic or Co-development PartnerTODO Digital is the operating unit within Grupo Educare that commercializes the TODO Initiative under regional partnership and distributor schemes; handles research, development, and maintenance of the educational programs (51% of regional expenses).
• AFEL Foundation (Asociación para el Fomento a la Educación y la Lectura A.C.)coreStrategic or Co-development PartnerAFEL is the Grupo Educare-owned foundation that donates educational resources and technology infrastructure to underserved institutions (148+ institutions benefited).
• Berklee College of Music (academic affiliation)minorStrategic or Co-development PartnerCarlos Zepeda Chehaibar (CIE GED Director) holds a Master's in Arrangement and Orchestration from Berklee, providing academic credibility in educational multimedia production.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cengage: Global educational content and technology company with K-12, higher ed, and library offerings including MindTap, Cengage Unlimited, and Gale. Comparable as a larger incumbent operating in adjacent K-12 and educational technology segments across Latin America.
• McGraw-Hill Education: Global K-12 and higher education publisher offering integrated textbooks + adaptive digital platforms (Connect, ALEKS). Comparable as a broader incumbent with overlapping integrated content + platform model and as a former employer/publisher of CIE GED authors cited in the source data.
• Pearson: Global educational publisher with deep Latin American operations and integrated digital platforms (Pearson Online Learning, MyLab). Comparable as a much larger incumbent with overlapping K-12 content + digital + teacher credentialing offering, and as the former employer/publisher of several CIE GED authors cited in the source data.
• Houghton Mifflin Harcourt (HMH): Major K-12 educational publisher with integrated print + digital curriculum (HMH Into Reading, Waggle, Ed). Comparable as a broader incumbent serving the same LatAm-aligned K-12 segment with bundled content + adaptive platform model.

Emerging players

• Khan Academy (en Español): Free, globally scaled digital learning platform with full Spanish localization, covering K-12 subjects and increasingly AI-integrated tutoring (Khanmigo). Comparable as an emerging/free alternative competing for the same K-12 digital curriculum mindshare in Latin America.

Direct peers

• Santillana (Grupo Prisa): Major Spanish-language K-12 educational publisher operating across Latin America with integrated print + digital platforms (Richmond, Santillana Loqueleo, Aula Virtual). Directly comparable to Educare's model of bundled books + cloud platforms + teacher training for LatAm private and bilingual schools.
• Editorial SM (Grupo SM): Spanish-language K-12 educational publisher with strong presence in Mexico and Latin America, offering integrated curricular and digital solutions (SM Digital, Aprendamos). Closely comparable to Educare's content + digital platform + franchise-style distribution approach.
• ENOVA: Mexican digital education and tutoring platform offering online K-12 courses aligned to Mexican SEP curricula. Comparable as a Mexico-headquartered K-12 digital education competitor, though focused on direct-to-student tutoring rather than school-channel licensing.
• Editorial Patria: Mexican K-12 educational publisher (now part of Grupo Editorial Patria / CEID) producing textbooks and digital resources aligned with Mexican SEP curriculum. Directly comparable as a Mexican-headquartered publisher serving the same K-12 private school segment.

Others

• LEGO Education: LEGO's education division providing robotics and STEAM curriculum kits (WeDo, SPIKE, Mindstorms) that Educare integrates into its Robotopia Maker program. Comparable as a key upstream partner and indirect competitor for school robotics curriculum budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgEjYZChiu5uJBR6yhZF4Wg
• Facebookfacebook.com/GrupoEducare
• Instagraminstagram.com/educareinnovacion/?hl=es-la
• Xx.com/grupoeducare
• LinkedInlinkedin.com/company/grupo-educare-s--a-de-c-v-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educare