Certifi International

What Certifi International does

Certifi International (trading as CERTIFii) is a Brisbane-headquartered, JASANZ-accredited third-party certification body providing independent conformity assessment against internationally recognised management system standards. The company certifies organisations across ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 45001 (Occupational Health & Safety), ISO 27001 (Information Security), and ISO/IEC 42001 (AI Management), and operates as an Approved Quality Auditor for NDIS providers under Australia's National Disability Insurance Scheme. Service delivery is structured as a two-stage audit (Stage 1 documentation review, Stage 2 implementation audit), followed by annual surveillance and triennial recertification cycles aligned to IAF MD 5 guidelines and ISO/IEC 17021-1.

The business operates five physical offices across Brisbane (HQ), Sydney, Melbourne, Perth, and Adelaide, providing nationwide Australian coverage, with auditor teams executing both on-site and remote engagements. Technology stack is conventional professional services tooling — Skype, Teams, Zoom, WhatsApp, Google Meet, email, and phone — rather than proprietary software or AI systems. The company runs a content-led go-to-market via SEO-optimised website pages, a blog/news section, and Trustindex-verified customer reviews (33 reviews), supported by direct sales (phone 1300 971 044, email, quote request forms) and an indirect channel through ISO consultant partnerships, with strict impartiality between consultancy and assessment functions.

Revenue is generated through professional services fees (initial certification audits, annual surveillance, triennial recertification), priced by quote based on organisational scope, complexity, and IAF MD 5 audit-day calculation, under multi-year contracts. In 2025 the company acquired HRIAS, expanding service capacity, and added ISO/IEC 42001 AI Management System certification to its portfolio. The company is privately held under Certifii International Pty Ltd (ABN 78611320800), employs 11–50 staff, has no disclosed external funding or institutional investors, and is led by Managing Director Bobby Bhardwaj.

Name

Certifi International

Legal name

Certifii International Pty Ltd

Website

https://certifii.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Certifi International is a Brisbane-headquartered, JASANZ-accredited third-party certification body providing independent ISO 9001, 14001, 45001, 27001, and 42001 certification and NDIS quality auditing to Australian organisations across all sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ISO Certification Services: Certifi International generates revenue through certification and recertification fees for ISO management system standards. Organisations pay for initial certification audits (Stage 1 and Stage 2), with ongoing surveillance audits conducted annually and recertification required every 3 years. The certification is registered with JASANZ for a 3-year period.
2. NDIS Auditing Services: The company provides Approved Quality Auditor (AQA) services for NDIS providers seeking registration or renewal. This includes verification audits (desktop documentation review) and certification audits (Stage 1 documentation review and Stage 2 implementation review), with mid-term surveillance required within 18 months for certification audits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Certifi International is a JASANZ-accredited third-party certification body that audits and certifies Australian organisations against ISO management system standards (ISO 9001, ISO 14001, ISO 45001, ISO 27001, and ISO/IEC 42001) and the NDIS Practice Standards. It delivers conformity assessment and surveillance auditing services across multiple industry sectors on a nationwide basis.

Product overview

Certifi International is a JASANZ-accredited certification body providing third-party conformity assessment and certification services. The company offers a portfolio of certification services covering ISO management system standards (ISO 9001, ISO 14001, ISO 45001, ISO 27001), NDIS provider certification, and integrated management system certifications. The core service is independent auditing and certification against internationally recognised standards, conducted through a two-stage certification process (Stage 1 documentation review and Stage 2 implementation audit) followed by annual surveillance and triennial recertification. The company does not provide software products or AI-powered technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ISO 9001 Quality Management Certification
• ISO 14001 Environmental Management Certification
• ISO 45001 Occupational Health and Safety Certification
• ISO 27001 Information Security Management Certification
• NDIS Certification Audits
• Integrated Management System Certification
• ISO/IEC 42001 AI Management System Certification

Quantifiable outcome

• JASANZ certification valid for 3 years with annual surveillance audits
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Joint Accreditation System of Australia & New Zealand (JASANZ)coreOthersCertifi International is formally accredited by JASANZ as a certification body authorised to certify management systems in quality management (ISO 9001), environmental management (ISO 14001), occupational health and safety (ISO 45001), and information security management (ISO 27001). Each year, JASANZ evaluates Certifii against the international benchmark ISO/IEC 17021. This accreditation is fundamental to their operation as an accredited certification body.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SGS: World's largest testing, inspection and certification company with Australian operations covering ISO management systems certification, NDIS-adjacent services, and broader TIC offerings. Competes with Certifi in the ISO certification category but as part of a much wider TIC portfolio.
• Intertek: Global TIC company with Australian operations delivering ISO management systems certification alongside product testing, inspection, and assurance services. Overlaps with Certifi on ISO 9001/14001/45001/27001 certification but operates with global scale and deeper enterprise accounts.
• DNV (Det Norske Veritas): Global assurance and certification company offering ISO management systems certification in Australia alongside maritime, energy, and food safety certification. Competes with Certifi on the management systems audit category but offers far broader vertical specialisations and international reach.
• Bureau Veritas: Global TIC leader providing ISO management systems certification in Australia alongside marine, commodities, and government services. Competes with Certifi in ISO certification but bundles capability into broader industry verticals beyond Certifi's focused offering.
• BSI Group: Global standards and certification giant (originator of many ISO standards) operating across Australia with an extensive ISO management systems portfolio. Directly overlaps with Certifi on ISO 9001, 14001, 45001 and 27001 certification but operates at vastly larger scale with established enterprise relationships.

Direct peers

• SAI Global (Wolters Kluwer): One of Australia's longest-established JASANZ-accredited ISO certification bodies offering ISO 9001, 14001, 45001, 27001 and other management system certifications. Directly comparable to Certifi on product scope, accreditations, and Australian mid-market customer base, but with materially larger scale and broader international reach following its acquisition by Wolters Kluwer.
• Compass Assurance Services: Australian JASANZ-accredited certification body delivering ISO management systems certification across multiple standards. Similar scale, accreditation, and customer profile as Certifi International, competing for the same pool of Australian mid-market certification clients.
• TQCSI (Total Quality Certification Services International): Mid-sized JASANZ-accredited certification body operating in Australia and internationally, delivering ISO 9001, 14001, 45001, 27001 audits plus sector-specific schemes. Closely comparable in size, accreditation footprint, and target customer segments to Certifi International.
• QAS International: Australian-based JASANZ-accredited certification body offering ISO management systems certification across quality, environment, occupational health and safety, and information security. Operates with a similar mid-sized, multi-office Australian model to Certifi and serves overlapping customer segments.
• Best Practice Certification: Australian JASANZ-accredited certification body providing ISO 9001, 14001, 45001 and 27001 certification to small and mid-market businesses. Directly comparable to Certifi on certification portfolio, JASANZ accreditation, and Australian SME focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Certifii
• Facebookfacebook.com/CERTIFiinternational
• LinkedInlinkedin.com/company/certifii

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certifi International