AmPuls Market Research

What AmPuls Market Research does

AmPuls Market Research AG is a full-service Swiss market research institute founded in 1995 and headquartered in Kriens (Lucerne South), Switzerland. The firm operates through three brand pillars: AmPuls as the corporate identity, ImPuls as the client-facing portfolio of research services, and MyPuls as a proprietary consumer panel platform. Its service catalog spans qualitative and quantitative methods — online surveys, CATI telephone interviews (via an 80-workstation in-house telephone lab including 30 on-site and 50 remote positions), mystery shopping with a pool of approximately 9,550 qualified testers, eye tracking, usability testing, brand and image measurement, NPS/CES customer satisfaction programs, campaign pre- and post-tests, sponsorship controlling, touchpoint analysis, market share studies, employee surveys, and price sensitivity analysis. Underlying delivery rests on a proprietary B2C online panel of 80,000+ Swiss residents and a B2B online panel of 35,000+ Swiss companies, supplemented by 150+ trained interviewers and a dedicated quality silent-monitoring function.

The company generates revenue primarily through project-based B2B market research contracts delivered to Swiss enterprises, with multi-year recurring engagements in brand tracking and communication research as the anchor relationship model. Pricing is quote-driven and not publicly disclosed. Secondary revenue streams include access to the proprietary online panels for commissioned research, mystery shopping engagements, and telephone-based field research. The MyPuls consumer panel operates a points-based reward economy that monetizes via downstream client projects rather than direct panelist fees, with panelists able to redeem points through brand-voucher and charitable-donation partners (Galaxus/Digitec, Spotify, Zalando, Netflix, Coop Supercard, Migros M-Cumulus, WWF, Swiss Red Cross, UNICEF). Distribution is dual-track: direct enterprise sales for B2B research projects and self-service consumer onboarding through the MyPuls web platform and mobile apps.

The customer base is concentrated in Switzerland and spans banking and financial services (Urner Kantonalbank), insurance (Swiss Life, Visana, Sympany), healthcare and education (XUND Bildungszentrum), employer associations (Compasso), FMCG and agriculture (Swissmilk), hospitality and gastronomy (GastroSuisse), and energy and utilities (IWB). The firm is independently owned by founder-CEO Basil Kronenberg and a small executive team (COO Katia Dähler, CCO Stefan Schneider, executive board member Dr. Urs Fazis), holds SWISS INSIGHTS® certified-institute status binding it to ESOMAR and Swiss Market Research Association ethical standards, and maintains GDPR plus Swiss DPA (FDSG) privacy compliance. The operating footprint is single-country with no disclosed geographic expansion plans beyond maintaining multilingual (DE/EN/FR/IT) client-facing surfaces.

Name

AmPuls Market Research

Legal name

AmPuls Market Research AG

Website

https://ampuls.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AmPuls Market Research AG is a privately held, full-service Swiss market research institute founded in 1995 and headquartered in Kriens, operating proprietary B2C (80,000+) and B2B (35,000+) online panels, an 80-workstation CATI lab, and mystery shopping services for Swiss enterprise clients in banking, insurance, healthcare, FMCG, and utilities.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Market Research & Consumer Insights (BPAHALAA)

Keywords

• Market research services
• Online survey panels
• Telephone CATI research
• Mystery shopping evaluations
• Brand and customer tracking

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Market Research Services: Full-service market research services provided to enterprise clients including brand tracking, communication research, customer satisfaction measurements, market share calculations, sponsorship controlling, and custom research projects. Revenue generated through project fees and ongoing research contracts.
2. Online Survey Panel Services: Access to proprietary online panels (B2C with 80,000+ members, B2B with 35,000+ companies) for client research projects. Panelists earn points for participation, creating a respondent network that generates survey data for clients.
3. Mystery Shopping Services: Mystery shopping evaluations using qualified test buyers from a pool of approximately 9,550 members. Services include on-site visits, phone calls, and chat interactions with objective analysis and reporting.
4. Telephone Research Services: CATI telephone survey services using in-house telephone lab with 80 workstations. Includes interviewer training, quality monitoring, and real-time observation capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AmPuls Market Research is a Swiss full-service market research institute that designs and executes custom qualitative and quantitative research projects for enterprise clients. It sells research services including brand and image tracking, customer satisfaction and loyalty measurement (NPS, CES), campaign and advertising pre- and post-testing, sponsorship controlling, touchpoint analysis, market share and market data studies, employee surveys, price sensitivity analysis, eye tracking, usability testing, mystery shopping, telephone (CATI) surveys, and online surveys executed through its own proprietary B2C and B2B panels in Switzerland.

Product overview

AmPuls Market Research is a full-service market research institute based in Lucerne South (Kriens), Switzerland, operating under three main brand pillars: AmPuls (the corporate identity), ImPuls (client-facing products and services), and MyPuls (panelist-facing survey platform). The ImPuls portfolio includes core research services: Online Surveys utilizing proprietary B2C (80,000+ members) and B2B (35,000+ companies) online panels; a Telephone Lab with 80 CATI workstations; Mystery Shopping with approximately 9,550 qualified testers; and specialized research services including brand and image measurement, customer satisfaction (using NPS/CES), campaign testing, sponsorship controlling, touchpoint analysis, market data surveys, employee surveys, price sensitivity analysis, eye tracking, and usability testing. MyPuls serves as the panel management platform for survey participants, offering a mobile app and point-based reward system. The company has been operating for three decades with a focus on Swiss market research.

Differentiator

Problem solved

Functional benefit

Brands

• MyPuls: Online survey panel allowing Swiss residents to participate in market research surveys and earn rewards in cash, vouchers, or charitable donations. Panel has over 80,000 B2C members and offers mobile app for participation.
• ImPuls

Products and services

• B2C Online Panel Proprietary consumer respondent panel with 80,000+ members across Switzerland, used by enterprise clients to execute B2C market research surveys.
• B2B Online Panel Proprietary business respondent panel with 35,000+ Swiss companies, used by enterprise clients to run B2B market research surveys.
• Online Survey Quantitative online survey service run on AmPuls's proprietary B2C and B2B panels, with image and video integration and gamification features.
• Telephone Lab (CATI) Computer-assisted telephone interviewing service run from an 80-workstation in-house lab (30 on-site at Lucerne South and 50 remote across Switzerland) with silent monitoring for quality assurance.
• Mystery Shopping Field evaluation service using a pool of about 9,550 qualified test buyers to assess customer experiences through on-site visits, phone calls, and online interactions.
• Brand and Image Measurement Brand research service measuring brand positioning, awareness, consideration, and differentiation from competitors along the brand funnel.
• Customer Satisfaction Measurement Customer experience research using NPS and CES methodologies to identify relationship strengths and weaknesses and recommend loyalty improvements.
• Campaign Testing Advertising effectiveness research with pre- and post-campaign testing covering awareness, qualitative assessment, and action-inviting effects.
• Sponsorship Controlling Sponsorship evaluation service measuring the impact of sports and cultural sponsorship commitments, optimizing investment allocation and strategy alignment.
• Touchpoint Analysis Customer experience mapping service measuring interaction quality at each contact point and linking feedback to CRM data for personalized customer management.
• Market Data Survey Market research service providing market share, structure, and dynamic data for strategic opportunity identification and competitive positioning.
• Employee Survey Internal HR research measuring employee satisfaction, identifying influencing factors, and strengthening organizational loyalty and commitment.
• Price Sensitivity Analysis Pricing research determining optimal price points and identifying room for price increases without demand reduction for margin improvement.
• Eye Tracking Visual attention research using gaze progression analysis technology to optimize advertising and communication campaign design.
• Usability Testing Digital experience research ensuring optimal usability of websites, apps, and digital tools through structural and visual operationalization.

Quantifiable outcome

• Surveys 6,000 people annually for leading Swiss insurance company on brand positioning
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Galaxus/DigitecminorOthersReward partner for MyPuls panel. Panelists can convert earned points into Galaxus/Digitec shopping vouchers as one of multiple redemption options.
• SpotifyminorOthersReward partner for MyPuls panel. Panelists can convert earned points into Spotify vouchers.
• ZalandominorOthersReward partner for MyPuls panel. Panelists can convert earned points into Zalando vouchers.
• NetflixminorOthersReward partner for MyPuls panel. Panelists can convert earned points into Netflix vouchers.
• Coop SupercardminorOthersReward partner for MyPuls panel. Panelists can convert earned points into Coop Supercard loyalty points.
• Migros M-CumulusminorOthersReward partner for MyPuls panel. Panelists can convert earned points into Migros M-Cumulus loyalty points.
• WWF SwitzerlandminorOthersCharitable donation partner. Panelists can donate earned points to WWF Switzerland. Over 197,000 CHF has been donated to charitable organizations through this program.
• Swiss Red CrossminorOthersCharitable donation partner. Panelists can donate earned points to the Swiss Red Cross.
• UNICEF SwitzerlandminorOthersCharitable donation partner. Panelists can donate earned points to UNICEF Switzerland.
• Swiss Insights AssociationcoreStrategic or Co-development PartnerAmPuls is a member of the Swiss Insights association, a quality label for Swiss market and social research institutes. Members are bound to professional ethical standards and guidelines as well as internationally recognized rules of market and social research.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ampuls.ch
• LinkedInch.linkedin.com/company/ampuls-market-research-ag
• Instagraminstagram.com/ampuls.ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmPuls Market Research