Enduraclad International

What Enduraclad International does

Enduraclad International is an Australian privately held industrial manufacturer founded in 2011, specializing in wear plate and overlay solutions designed to extend equipment service life in abrasive and high-impact operating environments. The company produces a portfolio of proprietary products spanning chrome carbide overlay (CCO) plates (ECI60, ECI80, CTC6000, CTC8000), tungsten carbide overlays (ECI MAXI, EnduraCoat, CTC-X), ceramic tiles (ENDURATILE in alumina and ZTA formulations), titanium carbide (TiC) liners, bi-metallic castings (Enduracast, Endurablock), and quenched & tempered steel plate. Manufacturing relies on robotic overlay welding equipment across facilities in Henderson (Perth), Tingalpa (Brisbane), and Qingdao, China, with operations certified to ISO 9001, ISO 14001:2015, and ISO 45001:2018, and products compliant with Australian standards AS/NZS 2576 and AS1554.

The company's revenue model is predominantly one-time product sale with embedded fabrication and processing services, priced on a quote basis (14-day validity) with no public list pricing. Enduraclad operates a B2B enterprise field sales motion targeting major miners (BHP Billiton, Rio Tinto, Roy Hill), earthmoving OEMs (Caterpillar, Komatsu, Liebherr, Westrac), and mineral processing OEMs (Metso), with stated coverage of six vertical segments: mining & mineral processing (primary), earthmoving & construction (primary), cement, oil & gas, pulp/paper/recycling, and food & agriculture. The company self-describes as "Australia's fastest-growing wear plate supplier" and reports reinvesting approximately 10% of funds into R&D for new product development, supported by a portfolio of registered trademarks across its proprietary brands.

Commercially, Enduraclad functions as a vertically integrated specialty wear solutions provider, offering design consultation, custom fabrication, stud welding, profile cutting (CNC plasma and oxy up to 200mm), and hardfacing services alongside its manufactured product lines. Its go-to-market emphasizes Australian-made credentials, multiple regional business award recognitions (Telstra, Optus, OMA), and direct enterprise sales offices in Perth and Brisbane, with global supply capability anchored by the Qingdao facility. No disclosed revenue, funding rounds, or institutional investors are present in available data, indicating a closely held private operating company.

Name

Enduraclad International

Legal name

Enduraclad International Pty Ltd

Website

https://enduraclad.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Enduraclad International is an Australian privately-held manufacturer of proprietary wear plate and overlay solutions—including chrome carbide, tungsten carbide, ceramic, and titanium carbide products—serving mining, earthmoving, cement, and industrial customers with named clients including BHP, Rio Tinto, and major OEMs.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wear Plate and Overlay Products: Sale of proprietary wear plate products including ECI60, ECI80, CTC6000, CTC8000, EMEX, and ECI MAXI chrome carbide and tungsten carbide overlay plates. Products are manufactured in-house at Australian ISO-certified facilities.
2. Wear Resistant Ceramics: Sale of ENDURATILE ceramic tile products, including rubber-ceramic liners, standard ceramic tiles, and custom-shaped tiles. Available in 92% alumina and ZTA (Zirconia Toughened Alumina) formulations.
3. Castings and Wear Blocks: Sale of bi-metallic castings including Enduracast wear products (wear buttons, wear bars, wear blocks, skirt liners, wear billets) and Endurablock products in NiCr4-600 or CrMo 15 3 white irons.
4. Fabrication and Processing Services: Includes stud welding, profile cutting (plasma and oxy), fabrication, pressing/rolling, and hardfacing services. Welder qualifications to Australian Standard AS1554 Parts 1, 2, and 4.
5. Quenched and Tempered Steel Products: Supply of Quenched and Tempered steel plate products across grades 80, 400, 450, 500, and 600, including profile cutting services.
6. Hardfacing and Coating Services: Tungsten hardfacing solutions including EnduraCoat weld overlay and thermal spray services applied to extend equipment life.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Enduraclad International is an Australian manufacturer and supplier of wear plate and overlay solutions used to protect industrial equipment from abrasion and impact. The company produces chrome carbide overlay (CCO) wear plates, tungsten carbide overlays, advanced ceramic tiles, titanium carbide wear liners, cast iron wear components, and quenched and tempered steel plates. It also offers related fabrication, stud welding, hardfacing, and profile cutting services.

Product overview

Enduraclad International is Australia's fastest-growing wear plate supplier offering a comprehensive portfolio of wear solutions centered around two main product families: Weld Overlay products (ECI60, ECI80, CTC6000®, CTC8000®, EMEX®, ECI MAXI®, SUPERFLOW®) providing chrome carbide and tungsten carbide overlay protection; and Ceramic Solutions (ENDURATILE®, ENDURATILE® 92 RUBBER, ENDURATILE® XT RUBBER) offering alumina and ZTA ceramic wear protection. The portfolio also includes Tungsten Hardfacing products (EnduraCoat™, CTC-X®), Casting products under Enduracast and Endurablock brands (Wear Billets, Skirt Liners, Wear Bars, Chocky Bars, Wear Buttons), Quenched & Tempered Steel (Grade 80-600), and TiC™ Titanium Carbide wear liners. Supporting these core products are manufacturing services including Stud Welding, Fabrication, Hardfacing, Pressing/Rolling, and Profile Cutting operations.

Differentiator

Problem solved

Functional benefit

Products and services

• ECI60 Chrome Carbide Overlay Wear Plate Chrome carbide overlay wear plate used widely in civil and earthmoving applications for general overall performance. Manufactured to AS/NZS 2576:2005 Grade 2355 standards.
• ECI80 Chrome Carbide Overlay Wear Plate Impact specialist chromium carbide overlay wear plate for high wear areas with excellent impact and abrasion resistance. Compliant with AS/NZS 2576:1996 Grade 2455 and expected to last up to 3 times that of standard D60 plate.
• CTC6000® Wear Plate Top-selling super extreme wear resistant wear plate combining M7C3 carbides and fused WC in eutectic matrix. Designed for severe abrasion and moderate impact applications.
• CTC8000® Wear Plate New release extreme wear resistant liner plate designed for severe abrasion applications where standard wear plate is ineffective.
• EMEX® Wearplate Next-generation wearplate featuring NANO technology for severe sliding abrasion and high impact applications, with Bulk Hardness >800 HV30 and abrasion resistance ASTM G65-04 Procedure A <0.0485g.
• ECI MAXI® Overlay Super extreme wear resistant overlay with Tungsten Carbide granules spread through Ni,Si,B matrix. Bulk Hardness >700 HV30 and Volume fraction Carbides >60%. For severe sliding abrasion and medium impact.
• SUPERFLOW® Weld Overlay Proprietary machine-produced weld overlay with smooth and polished finish surfaces creating a virtual non-stick surface to prevent hang-up of sticky products.
• EnduraCoat™ Tungsten Overlay Tungsten overlay weld product using 0.6mm-1.2mm tungsten grit particles in an iron matrix, applied up to 15mm thick. Outlasts regular overlay plate by up to 10 times for extreme wear applications.
• CTC-X® Cemented Tungsten Carbide Cemented tungsten carbide product with tiles vacuum brazed to mild steel backing plate, available in thickness up to 20mm for severe abrasion applications where standard wear plate is ineffective.
• ENDURATILE® Alumina Ceramic Tiles High-grade alumina ceramic tiles (6mm to 50mm thickness) for extreme sliding abrasion protection, typically lasting 5 times longer than Ni-hard.
• ENDURATILE® 92 RUBBER 92% alumina ceramic tiles bonded to 250 grade steel backing plate with natural rubber matrix, available in 37mm and 63mm thicknesses.
• ENDURATILE® XT RUBBER (ZTA) Zirconia Toughened Alumina (ZTA) ceramic tiles (30% Zirconia/70% Alumina) bonded to steel backing with rubber matrix for extreme sliding and impact abrasion.
• Enduracast Wear Billets Enduracast brand castings available in 100mm and 150mm thickness for bins, chutes, hoppers and drop boxes in hotspot areas of heavy equipment.
• Enduracast Skirt Liners Enduracast brand castings from Nihard, White iron, Chrome Moly, and Manganese materials using latest pouring and heat treatment technology.
• Endurablock Wear Bars Endurablock brand wear bars in 50mm and 100mm thickness for fixed plant and mobile equipment such as buckets and chute liners.
• Endurablock Chocky Bars Endurablock brand pre-notched wear blocks for easy forming onto contoured surfaces, stocked in 40mm, 50mm, 60mm sizes.
• Endurablock Wear Buttons Endurablock brand wear buttons for hotspot areas on heavy equipment, stocked in 50mm, 60mm, 75mm, 90mm, 100mm sizes.
• Quenched & Tempered Steel Plate Through-hardened abrasion resistant steel plate available in Grade 80 (400 HB), Grade 400, Grade 450, Grade 500, and Grade 600 for various impact and abrasion applications.
• TiC™ Titanium Carbide Wear Liners Titanium carbide wear liners with TiC inserts molded in high tensile strength natural rubber matrix, hot vulcanized and mounted on 6mm steel backing plates for maximum impact and abrasion resistance in bulk materials handling.
• Stud Welding Services State-of-the-art stud welding services for Q&T Steels, overlay plate, and ceramic liners using studs from M6 to M24 diameter to Australian Standards AS1554 Part 2, with digital readouts ensuring correct firing.
• Fabrication Services Complete fabrication facility with welders qualified to Australian Standard AS1554 Part 1, Part 2, and Part 4 for precision manufacturing and chute repairs.
• Profile Cutting Services Four CNC profile cutting machines capable of plasma cutting 0.5mm to 60mm thick steel and oxy cutting to 200mm thick, with table sizes up to 12m x 3.2m.

Quantifiable outcome

• EnduraCoat overlay outlasts regular overlay plate by as much as 10 times
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• THINK PERFORMkey partnerStrategic or Co-development PartnerTHINK PERFORM provides onsite training and assessment in lean or continuous improvement plans for Enduraclad. Services include reducing waste, improving productivity, increasing manufacturing quality, employee satisfaction, and reducing operational costs. Described as a key partner for the company's continuous improvement practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FLSmidth: FLSmidth is a global mining and cement equipment supplier offering wear parts and aftermarket services across mineral processing — comparable as a broad incumbent providing competing wear solutions within much larger process equipment portfolios.
• Sandvik Mining and Rock Solutions: Sandvik is a broad incumbent mining equipment OEM that also offers wear parts and ground tools; competes indirectly with Enduraclad through its equipment wear-packages and parts portfolio, though Sandvik operates at vastly greater scale across the full mining value chain.

Direct peers

• SSAB (Duroxite): SSAB is a global steel manufacturer with the Duroxite brand of chrome carbide overlay wear plates, directly comparable to Enduraclad's CCO product line (ECI60, ECI80, CTC6000) for mining, earthmoving, and industrial wear applications.
• Welding Alloys Group: Welding Alloys is a global specialist in wear-resistant hardfacing and cladding solutions, directly comparable to Enduraclad's EnduraCoat tungsten overlay, hardfacing, and CTC-X cemented tungsten carbide products.
• Bradken: Bradken (a Hitachi Metals group company) is a leading global supplier of wear-resistant cast products, mill liners, and engineered products for mining and mineral processing — directly competing with Enduraclad's Enduracast and Endurablock casting lines.
• Kalenborn Abresist: Kalenborn Abresist manufactures wear-resistant linings using basalt, alumina ceramic, and cast basalt — directly comparable to Enduraclad's ENDURATILE ceramic tile and TiC wear liner product families for bulk materials handling.
• Tricon Wear Solutions: Tricon Wear Solutions is an Australian competitor offering chrome carbide overlay wear plates and ceramic wear liners for mining and quarrying — directly competing with Enduraclad in its home Australian market.
• Ceramic Protection Corporation: Ceramic Protection Corporation is a wear protection specialist offering ceramic-lined pipes, cyclones, and engineered wear solutions for mining and mineral processing — directly comparable to Enduraclad's ENDURATILE and TiC wear liner offerings.
• ESCO Group: ESCO (a subsidiary of Weir Group) manufactures wear parts and ground engaging tools for mining, earthmoving, and infrastructure — directly competing with Enduraclad's wear plate, hardfacing, and casting offerings for OEMs and miners.
• Castolin Eutectic: Castolin Eutectic is a global leader in wear protection, maintenance, and repair solutions using welding, brazing, and thermal spray technologies — directly comparable to Enduraclad's hardfacing and overlay service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/enduraclad
• YouTubeyoutube.com/channel/UCSQnb_pahNdIR6UJO2YdExg
• Facebookfacebook.com/enduraclad
• LinkedInlinkedin.com/company/enduraclad-international

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enduraclad International