Cake Studios

What Cake Studios does

Cake Studios is a privately held, full-service creative agency founded in 2010 and headquartered in Westlake Village, California. The company designs and produces high-end motion graphics, animation, and broadcast design packages for sports leagues, broadcast networks, and entertainment properties worldwide, with particular specialization in live televised sports packaging, large-format stadium and arena content, and real-time insert graphics systems delivered on Ross Xpression, Chyron, and VizRT platforms. Its client roster spans every major North American professional sports league (NFL, NBA, NHL, MLB, MLS), major broadcast networks (CBS, FOX, NFL Network), college conferences (Big Ten Network, PAC-12, BYUtv), combat sports (UFC, Bellator), entertainment television (Wheel of Fortune, The Price is Right, Entertainment Tonight), and local broadcast news (WLS-TV, WPVI-TV).

The studio's production pipeline is centered on Cinema 4D, Adobe After Effects, and Ross Xpression, with additional work in Chyron and VizRT real-time graphics. This tool alignment is positioned to match client in-house capabilities, enabling efficient source-file compatibility and direct integration into existing broadcast workflows. Service offerings span broadcast sports packages, entertainment show opens, sports venue graphics, virtual set design, and cross-platform identity systems covering stadium, broadcast, digital, and social surfaces. Leadership is anchored by Executive Producer Jim Steinhaus, and the documented partnership with Ross Video/Rocket Surgery (the Xpression manufacturer) demonstrates technical alignment with the dominant broadcast graphics ecosystem.

Cake Studios operates on a project-based professional services model with custom quotes for enterprise clients; no pricing is publicly disclosed. Revenue is generated through episodic creative production engagements rather than recurring subscriptions, and the company relies primarily on portfolio credibility and industry reputation as its marketing channels. The firm is incorporated as Cake Studios, LLC in California, has 11–50 employees, and reports no external funding rounds, parent company, or institutional investors.

Name

Cake Studios

Legal name

Cake Studios, LLC.

Website

https://cakestudios.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cake Studios is a creative agency that offers branding, design, and animation services for broadcast, entertainment, and sports.

Ownership category

akta.pro rank

Product category

Broadcast Motion Graphics Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Animation Pipeline, Asset & Render Services (MPADACAM)

akta.pro secondary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Motion graphics services
• Broadcast design packages
• Sports graphics production
• Stadium arena graphics
• Real-time insert graphics

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative services revenue generated through designing and producing motion graphics, broadcast packages, stadium content, and real-time graphics systems for enterprise clients including sports leagues, broadcast networks, and entertainment properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cake Studios is a full-service creative house that designs and produces motion graphics, broadcast packages, stadium/arena content, and real-time insert graphics systems for sports leagues, broadcast networks, and entertainment properties worldwide. Services span branding, design, animation, virtual set design, and creative process management, with deliverables built in Cinema 4D, Adobe After Effects, and Ross Xpression to ensure compatibility with client in-house broadcast infrastructure.

Product overview

Cake Studios is a full-service creative house offering motion graphics, animation, and broadcast design services. Their production pipeline centers around Cinema 4D, Adobe After Effects, and Ross Xpression. The company specializes in sports broadcasting graphics (stadium displays, real-time insert packages for Xpression, Chyron, and VizRT platforms), entertainment show packages, virtual set design, and news graphics. Their service offerings include broadcast sports packages (e.g., MLS on FOX, UFC, NFL teams), entertainment show opens (e.g., Wheel of Fortune, Entertainment Tonight, The Price is Right), sports venue graphics for arenas and stadiums (e.g., NHL, NFL, MLB teams), and virtual set design. They do not offer a software product or platform but rather provide creative services and deliverables to clients in broadcast, sports, entertainment, and new media.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Broadcast and Stadium Graphics Packages End-to-end design and production of motion graphics packages for professional sports franchises and leagues, covering in-stadium LED displays, broadcast graphics, digital and social platforms. Built for NFL, NBA, NHL, MLB, MLS, NCAA, and UFC properties.
• Real-Time Insert Graphics System Implementation Design and implementation of real-time insert graphics packages for Xpression, Chyron, and VizRT platforms used in live broadcast environments and stadium/arena displays. Delivered as flexible toolkits that allow client teams to customize graphics for individual games and events.
• Television Show Open Animation and Graphics Packages Design and animation of show opens, broadcast graphics packages, studio designs, interstitial graphics, and branded content for entertainment television programs and broadcast networks. Deliverables include high-polished show opens and flexible After Effects toolkits for ongoing production.
• Virtual Set Design Virtual set designs for live broadcast environments, including single or multiple camera setups and tracking data implementations. Productions integrate show branding seamlessly with technical execution.
• Brand Identity and Image Campaigns Comprehensive brand identity refreshes, visual identity systems, and image campaigns across in-stadium, game day broadcasts, studio shows, digital, real-time, web and social platforms. Designed to foster audience connection and brand differentiation for high-profile clients.

Quantifiable outcome

• Delivered comprehensive Xpression package for Los Angeles Lakers at Staples Center 2019-2020 season
• +2 more outcomes

Named customers35 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ross Video / Rocket SurgerycoreTechnology or IntegrationPartnership with Ross Video/Rocket Surgery on Florida State Football campaign. Cake Studios worked with Ross Video's creative services team to deliver comprehensive Xpression builds for stadium graphics. Ross Video is the manufacturer of Xpression platform which Cake Studios uses extensively for real-time graphics delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Famous Group: Specialist creative studio producing stadium, arena, and broadcast graphics for major US sports leagues and live events. Most directly comparable to Cake Studios in client base (NFL, NBA, NHL, MLB), creative scope (real-time insert graphics, in-venue content), and boutique operating model.
• Trollbäck+Company: Boutique creative agency specializing in broadcast design, network rebrands, and motion graphics for television and sports (CBS, NBC, IFC). Directly comparable in creative services for broadcast clients and high-end motion design deliverables.
• Imaginary Forces: Creative studio delivering broadcast design, motion graphics, and brand identity for television networks and entertainment properties (NBC, Hulu, Showtime). Comparable in motion design craft, broadcast client base, and boutique studio operating model.
• Psyop: Award-winning motion graphics and animation studio serving advertising, entertainment, and broadcast clients. Comparable in creative production services, animation pipeline expertise, and project-based B2B model for premium clients.
• Buck: Animation and design studio producing motion graphics, brand identities, and broadcast design for sports, entertainment, and consumer brands. Comparable in creative services portfolio, animation pipeline (Cinema 4D, After Effects), and studio operating model.
• Brand New School: Creative studio specializing in motion design, animation, and broadcast graphics for advertising, sports, and entertainment. Comparable in motion graphics production, brand campaign work, and project-based studio engagements.
• Block & Tackle: Boutique creative studio producing motion graphics, broadcast design, and live event content for sports and entertainment. Comparable in scale, client mix, and live broadcast / real-time graphics capabilities.
• Motion Theory: Motion graphics and creative content studio producing broadcast design, commercial work, and entertainment graphics. Comparable in motion design craft, broadcast/entertainment client base, and boutique studio model (now operating within MNTN).

Broad incumbents

• Elastic: Larger broadcast design and motion graphics studio (now part of NBCUniversal) producing network rebrands (Netflix, Hulu, FX). Comparable in broadcast design craft but operates at greater scale with major media company backing.
• Ross Video: Manufacturer of the Xpression broadcast graphics platform and broader live production technology; strategic partner of Cake Studios (Florida State Football collaboration). Comparable in real-time broadcast graphics domain and overlapping with Cake Studios' delivery layer, though Ross is a technology vendor rather than a creative services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CakeStudiosTV
• Facebookfacebook.com/CakeStudiosTV
• LinkedInlinkedin.com/company/cake-studios-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cake Studios