Costa Crociere

What Costa Crociere does

Costa Crociere operates in the cruise vacation market as Costa Cruceros S.A., the Argentine-domiciled commercial entity behind the costacruceros.com brand. The firm functions as a direct-to-consumer cruise operator and travel agency, marketing and distributing cruise itineraries across South America, the Mediterranean, the Caribbean, Northern Europe, transatlantic crossings, Asia, and round-the-world voyages from a network of 30-plus departure ports globally. Its Argentine commercial operations are anchored by a Buenos Aires office (Av. Corrientes 327) and a Costa Boutique retail location, supported by Spanish-language phone support (0810.777.2678).

The core platform comprises the costacruceros.com website with an integrated cruise search and booking engine, the Costa APP for iOS and Android, and the MyCosta customer portal for reservation management and documentation. The product portfolio bundles cabin accommodation, full-board dining, onboard entertainment, and optional shore excursions (categorized as See it All, Icons, Extraordinary, and Fun for Family) with add-on services such as My Drinks beverage packages, Universal Assistance travel insurance, and onboard Wi-Fi. A C|Club loyalty program and a Costa Voyages sub-brand for premium curated experiences layer onto the core offering. The 'Sea Destinations' concept packages curated onshore experiences at iconic ports including Geiranger Fjord, Capri, Mount Etna, and Martinique.

The revenue model is anchored on one-time cruise ticket sales priced per passenger per cruise (USD349 for a 4-day South America sailing up to USD2,482 for a 25-day transatlantic), with mandatory daily service fees of USD14.50 per adult per night in South America and EUR11-12 in Europe/Caribbean acting as a transactional revenue layer. Beverage packages and loyalty subscriptions add recurring components, while excursion packages, Wi-Fi, and insurance add-ons contribute transactional and affiliate revenue. The firm sells exclusively to individual consumers and small groups — families, couples, friend groups, accessible travel passengers, and short-break travelers — through direct channels, with no third-party reseller relationships evident in the data.

Name

Costa Crociere

Legal name

Costa Cruceros S.A.

Website

https://costacruceros.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Costa Cruciere operates the Costa Cruceros brand in Argentina and South America as a direct-to-consumer cruise vacation company, selling cabin-inclusive cruise packages with dining, entertainment, and shore excursions across Mediterranean, Caribbean, South American, and transatlantic itineraries.

Ownership category

akta.pro rank

Product category

Cruise Line Services

NAICS

Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Contemporary/Mainstream Ocean Cruise Lines (THAEAAAA)

akta.pro secondary industries

Seasonal/Regional Ocean Cruise Lines (e.g., Alaska/Caribbean/Mediterranean Specialists) (THAEAAAI), Destination-Intensive Ocean Cruise Lines (THAEAAAE)

Keywords

• Cruise vacations
• Cruise line services
• Leisure travel
• Mediterranean cruises
• Caribbean cruises

Headquarters

HQ city

Juan José Paso

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cruise Ticket Sales: Core revenue from selling cruise vacation packages including cabin accommodations, meals, and onboard entertainment. Pricing varies by destination, duration, cabin type, and departure port. Key routes include South America (4 days from USD349), Western Mediterranean (11 days from USD759), Caribbean (8 days from USD679), and transatlantic crossings (21-25 days from USD2,069-2,482).
2. Mandatory Service Fees: Compulsory daily service charges added to cruise fares: approximately USD14.50 per adult per night (South America), EUR12 per adult per night (Europe/Caribbean), EUR11 per adult per night (transatlantic). Children's rates approximately half of adult rates; children under 4 exempt.
3. My Drinks Beverage Packages: Optional beverage package programs offering various drink inclusion tiers for passengers to purchase alongside their cruise booking.
4. Excursions and Land Experiences: Optional shore excursion packages categorized as 'See it All' (comprehensive city tours), 'Icons' (landmark-focused experiences), 'Extraordinary' (adventure/unique activities), and 'Fun for Family' (family-oriented activities). These provide additional revenue per passenger.
5. Travel Insurance: Partnership with Universal Assistance providing travel insurance and assistance services, available as an add-on to cruise bookings.
6. WiFi and Connectivity Services: Internet and WiFi services available onboard cruise ships for passenger connectivity during voyages.
7. C|Club Loyalty Program: Loyalty program offering exclusive benefits and discounts to repeat customers, driving customer retention and repeat bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Costa Crociere (operating as Costa Cruceros) is a cruise line that sells multi-day cruise vacation packages including ship accommodations, full-board dining, onboard entertainment, and transportation between international ports. Its itineraries span South America, the Mediterranean, the Caribbean, Northern Europe, Asia, and transatlantic crossings, with departures from more than 30 ports worldwide. The company also sells loyalty membership, beverage packages, shore excursions, onboard retail, Wi-Fi, and travel insurance as part of the cruise experience.

Product overview

Costa Crociere operates as a cruise vacation company offering a comprehensive platform for booking and experiencing cruise travel. The core offering is the Costa Cruceros booking platform (web-based), complemented by the Costa APP mobile application and MyCosta customer portal. The product portfolio includes loyalty program C|Club, premium experiences via Costa Voyages, specialized Sea Destinations shore excursions, Land Experiences organized tours (See it All, Icons, Extraordinary, Fun for Family), flexible tariff packages (My Cruise, All Inclusive), and add-on services such as My Drinks beverage packages, Universal Assistance travel insurance, Internet/Wi-Fi service, restaurant dining, and Costa Boutique retail. The company serves South American markets with departures from Buenos Aires, Montevideo, and Itajaí, alongside Mediterranean and Caribbean itineraries.

Differentiator

Problem solved

Functional benefit

Brands

• Costa Voyages: Premium cruise experience offering curated experiences and itineraries

Products and services

• Costa Cruceros Cruise Vacations Multi-day cruise vacation packages for individual consumers, including ship cabin accommodations, full-board dining, onboard entertainment, and transportation between destinations. Departures from Buenos Aires, Montevideo, Itajai, Santos, Santo Domingo, Barcelona, Savona, Genoa, Marseille, and 30+ other global ports.

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Universal AssistanceminorOthersTravel insurance and assistance services partnership. Universal Assistance provides travel insurance coverage options that can be added to cruise bookings, offering passengers protection during their voyages. The partnership is presented as a value-add service ('Viaja tranquilo con Universal Assistance') rather than a strategic core partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Viking Ocean Cruises: Premium destination-focused cruise line that has grown rapidly in Mediterranean and Northern Europe; competes with Costa's premium positioning and shares destination-intensive itinerary philosophy but targets older, higher-spend demographic.
• Hurtigruten Norwegian Coastal Express: Norwegian coastal and expedition cruise operator; overlaps with Costa's Northern Europe/Fjords itineraries and competes on curated destination experiences in Norway.

Regional players

• TUI Cruises: German-speaking market cruise line (joint venture between TUI and Royal Caribbean); competes with Costa on European Mediterranean and Northern Europe itineraries within the German/Austrian/Swiss consumer base.
• Cruzeiros Brasil: Brazilian travel agency distributing multiple cruise lines including Costa to Brazilian consumers; competes with Costa's direct South American distribution model in the Brazilian market.

Direct peers

• Norwegian Cruise Line: Mainstream premium cruise line with strong Caribbean and Mediterranean presence; competes head-to-head with Costa on freestyle/premium cruising experiences and beverage/excursion upsell strategies.
• MSC Cruises: Privately held global cruise line and Costa's most direct competitor in the Mediterranean and South American markets; both compete on contemporary/premium positioning with similar itinerary coverage and target overlapping family and couples segments.

Broad incumbents

• Royal Caribbean International: Global mainstream cruise major under Royal Caribbean Group; competes with Costa across Caribbean, Mediterranean, and South American deployments with overlapping family-friendly positioning and similar per-passenger monetization (drink packages, excursions).
• Princess Cruises: Sister brand under Carnival Corporation offering premium cruise experiences; shares parent ownership with Costa and competes on overlapping itineraries particularly in Mediterranean and world cruise segments.
• Carnival Cruise Line: Largest brand under Carnival Corporation (Costa's parent group); competes with Costa on contemporary Caribbean cruises and shares fleet management, port relationships, and corporate overhead.
• Holland America Line: Premium cruise line under Carnival Corporation; overlaps with Costa's longer-duration itineraries (transatlantic crossings, world cruises) and premium shore excursion concepts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/costacrucerosar
• LinkedInlinkedin.com/company/costa-cruceros

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costa Crociere