Natural Plant Products

What Natural Plant Products does

Natural Plant Products (NPP) is a Salem, Oregon-based supplier of specialty botanical emollients — primarily Meadowfoam Seed Oil and Daikon Seed Extract — to the global cosmetics and personal care industry. The company operates as the manufacturing and marketing subsidiary of Oregon Meadowfoam Growers (OMG), a cooperative of multi-generational farms in Oregon's Willamette Valley, giving NPP a vertically integrated, 100% farmer-owned supply chain. Its products are certified under ECOCERT/COSMOS, NATRUE, and Orthodox Union standards, and are positioned for clean beauty and natural personal care formulations.

The company's core technology centers on the unique oxidative stability properties of Meadowfoam Seed Oil, which USDA research indicates can improve product oxidative stability by up to 2,000% at just 5% inclusion. This functionality reduces reliance on synthetic antioxidants and preservatives, extends shelf life, and protects active ingredients in customer formulations. NPP's product portfolio includes Meadowfoam Seed Oil, the enhanced Meadowfoam Seed Oil XPR variant, the cold-pressed Meadowfoam CP variant, and Daikon Seed Extract, supported by a public Formulation Library of 50+ guide formulations that accelerate customer product development.

NPP's business model is a B2B direct sales operation selling bulk specialty ingredients to enterprise cosmetics and personal care manufacturers. Pricing is not publicly disclosed and is handled through direct contact ([email protected]) and sample requests. The company's customer base spans leading global beauty brands across North America, Europe, and Asia Pacific, with named accounts including L'Oréal, Estée Lauder, Chanel, LVMH, Shiseido, Unilever, Mary Kay, Burt's Bees, Aveda, and Amore Pacific. A multi-language website (10 languages) and active social media presence support global market reach, while the cooperative ownership structure ensures proceeds support the grower-members and the regional agricultural community.

Name

Natural Plant Products

Legal name

Natural Plant Products, LLC

Website

https://meadowfoam.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Plant Products is a 100% farmer-owned supplier of specialty botanical emollients — primarily Meadowfoam Seed Oil and Daikon Seed Extract — serving global cosmetics and personal care manufacturers. Operating as the manufacturing subsidiary of Oregon Meadowfoam Growers cooperative, it supplies certified natural ingredients to leading beauty brands worldwide.

Ownership category

akta.pro rank

Product category

Specialty Botanical Cosmetic Ingredients

NAICS

Soybean and Other Oilseed Processing (311224), Oilseed (except Soybean) Farming (11112)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Aromatic & Essential Oil Crop Farming (Lavender, Lemongrass, Rosemary) (AFAGAGAF)

akta.pro secondary industry

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

Keywords

• Botanical emollients
• Natural carrier oils
• Cosmetic ingredients
• Personal care oils
• Plant-based emollients

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Ingredient Sales: B2B sales of Meadowfoam Oil and Daikon Oil as specialty emollient ingredients to cosmetics and personal care product manufacturers. Products are sold in bulk quantities directly to brand customers.
2. Formulation Services: Development and publishing of guide formulations to inspire adoption of their ingredients and accelerate product development for customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Natural Plant Products manufactures and supplies specialty botanical emollients for the cosmetics and personal care industry, principally Meadowfoam Seed Oil, Meadowfoam Seed Oil XPR (enhanced version), Meadowfoam CP (cold-pressed), and Daikon Seed Extract. The company operates as the manufacturing and marketing subsidiary of the Oregon Meadowfoam Growers (OMG) farmer cooperative, producing ingredients with documented oxidative stability benefits (up to 2,000% improvement at 5% usage) for use in skin care, hair care, color cosmetics, and body care formulations.

Product overview

Natural Plant Products is a farmer-owned company that produces specialty natural oils and botanical extracts for the personal care and cosmetics industry. Their core product portfolio centers on Meadowfoam Seed Oil and Meadowfoam Seed Oil XPR (enhanced variant), along with Daikon Seed Extract. These ingredients serve as natural emollients and carrier oils in a wide range of personal care formulations including skin care, hair care, body care, color cosmetics, and lip care products. The company supports product development through a comprehensive Formulation Library featuring dozens of guide formulations that demonstrate usage of their ingredients across various product categories from cleansing balms to hair masks to serums.

Differentiator

Problem solved

Functional benefit

Products and services

• Meadowfoam Seed Oil Primary natural emollient and carrier oil extracted from Meadowfoam (Limnanthes Alba) seeds for cosmetics and personal care product manufacturers. Documented to improve oxidative stability of formulations by up to 2,000% at just 5% usage per USDA research.
• Meadowfoam Seed Oil XPR Enhanced version of Meadowfoam Seed Oil providing rich moisturization and increased oxidative stability for less stable oils such as avocado oil and shea butter in personal care formulations.
• Daikon Seed Extract Botanical extract from daikon radish seeds (Raphanus Sativus) used as a natural emollient and skin conditioning agent that provides a smooth, silky feel in cleansing balms, hair care, and other personal care formulations.
• Meadowfoam CP (Cold Pressed) Cold-pressed variant of Meadowfoam Seed Oil approved for use in ECOCERT/COSMOS certified formulations, targeted at natural and organic cosmetics manufacturers.

Quantifiable outcome

• Just 5% Meadowfoam Oil can improve oxidative stability by up to 2,000% (USDA research)
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Oregon Meadowfoam Growers (OMG)coreStrategic or Co-development PartnerNPP is the manufacturing and marketing subsidiary of Oregon Meadowfoam Growers (OMG), a cooperative of multi-generational farms in the Willamette Valley of Oregon, USA. This relationship ensures that OMG growers receive a fair return for their crops and helps preserve the regional agricultural community. The vertically integrated nature ensures supply of specialty raw materials, allows quality control at each production step, and guarantees operating transparency.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Evonik Personal Care: Specialty ingredients division of Evonik supplying natural and synthetic emollients, actives, and sensory modifiers to cosmetics manufacturers. Comparable in offering natural-based specialty oils alongside broader portfolio options.
• Croda International: Global specialty chemicals incumbent with a large Personal Care ingredients portfolio, including naturally derived emollients and botanical actives. Direct competitor for specification slots at the same L'Oréal, Estée Lauder, and Unilever accounts that NPP serves.
• Lubrizol Life Science (Beauty): Specialty polymer and ingredient supplier to personal care with a growing portfolio of naturally derived sensory and conditioning ingredients. Sells into the same global brand customers as NPP.
• BASF Care Creations: Diversified chemical giant's personal care division offering emollients, bioactive ingredients, and UV filters to global beauty brands. Competes for the same formulators and has the scale and R&D budget to displace niche botanical suppliers.
• Cargill Beauty: Cargill's personal care vertical supplies naturally derived oils, butters, and botanical extracts to global beauty brands. Larger scale and broader portfolio compete with NPP for natural ingredient slots at mass and prestige customers.

Direct peers

• Inolex: Independent US specialty ingredients company offering plant-based, sustainable emollients and preservation alternatives to cosmetics brands. Comparable in product philosophy (natural, sustainable) and target customer base.
• Hallstar Beauty: US-based specialty ingredients maker focused on natural and naturally derived emollients, esters, and photoprotection actives for personal care. Comparable in size, geography, and customer profile to NPP.
• Gattefossé: France-based specialty supplier of plant-based functional ingredients (emollients, actives, texturizers) for cosmetics and personal care. Closely aligned with NPP on customer base, plant-derived positioning, and technical selling motion.
• Seppic (Air Liquide): Specialty ingredient supplier to personal care with a portfolio of natural-derived emollients, emulsifiers, and actives. Competes for the same prestige and masstige beauty brands with similar botanical and clean-beauty positioning.

Emerging players

• Citróleo Group: Brazil-based specialty producer of natural oils and botanical extracts (including tropical seed oils) for personal care. Comparable as a regional/cooperative-style specialty oil supplier targeting clean-beauty brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP5_YsTbJBTaOEGFZuBwiSw
• Facebookfacebook.com/naturalplantproducts
• LinkedInlinkedin.com/company/natural-plant-products
• Instagraminstagram.com/natural.plant.products
• TikToktiktok.com/@meadowfoam
• Pinterestpinterest.com/meadowfoam

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Plant Products