Let's go baby

What Let's go baby does

애기야가자 (BabyGo / Let's go baby) is a Busan-based, privately-held South Korean company operating a mobile-first family travel platform for parents with young children (primarily aged 0-8). Founded in 2020 and led by representative director 오세정 (Oh Se-jeong), the company has built four integrated services within a single iOS/Android application: TRAVEL, a curated database of 30,000+ child-friendly places across Korea (playgrounds, parks, museums, restaurants) with authentic parent reviews; EVENT, a daily discovery feed of free tickets, accommodation vouchers, and exhibition invitations; STORE, an e-commerce and booking surface for family-friendly accommodations and tickets routed through Naver SmartStore; and BABYGO PASS, a B2B2C membership program anchored by the 아기주민증 (Baby ID Card), which delivers discounts at 1,000+ partner facilities. The platform reports 1M+ cumulative downloads and 500,000+ user-generated reviews. A separate 사장님 앱 (Owner App) enables business partners to self-serve their listings, and the editorial Aega Times (애가타임즈) magazine extends the brand into long-form parenting content with AI-generated imagery. The underlying technology stack combines GPS-based location services, device scanning (Ground Spot), SSO via KakaoTalk and Apple ID, payment routing through Naver Pay and Coupang, and AI capabilities used for review summarization on place pages and generative image creation in editorial content. Operating geographies include South Korea (primary) and Vietnam.

Name

Let's go baby

Legal name

주식회사 애기야가자

Website

https://babygo.kr

Company type

Private

Founded year

2020

Operating status

Operating

Short description

BabyGo (애기야가자) is a South Korea-based mobile platform that helps parents of young children discover 30,000+ curated child-friendly places, family events, and discounted partner facilities via a B2C app and a B2B2C BabyPass membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Freemium Core Service: The core app service is free for users. Revenue is generated through optional paid features and premium services within the platform.
2. Partner Store Commissions: SmartStore functionality linking to affiliate products for children and family travel. Revenue from affiliate referrals to partner products and services.
3. Paid Services (유료 서비스): Some services and content within the app are provided on a paid basis, including certain premium features and exclusive content.
4. BabyPass Partnership Fees: Business owners pay to join the BabyPass program to receive official partner status and premium badge exposure within the app.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Let's go baby (BabyGo) is a mobile family travel platform (iOS/Android) that helps parents with young children discover child-friendly places, events, and accommodations. The platform combines a curated database of 30,000+ kid-friendly destinations, AI-powered review summaries, and the BabyPass (아기패스) family membership program offering discounts at partner facilities.

Product overview

애기야가자 (BabyGo) is a mobile-first family travel platform built around four core integrated services: TRAVEL (curated database of 30,000+ child-friendly places), EVENT (daily promotions and free event tickets), STORE (accommodation and ticket booking), and BABYGO PASS (family membership with '아기주민증' ID card offering discounts at 1,000+ partner facilities). The platform is anchored by a main mobile app (iOS/Android), supplemented by a separate 사장님 앱 (Owner App) for business partners to manage their listings, and the 애가타임즈 editorial magazine for curated content. The four core services are deeply interconnected — parents discover places via TRAVEL, book via STORE, access exclusive discounts via BABYGO PASS, and find events via EVENT — all within the unified app experience.

Differentiator

Problem solved

Functional benefit

Brands

• 애가패스 (BabyGo Pass): BabyGo's loyalty/membership program offering discounts and benefits at partner facilities for families with children.
• 아기주민증 (Baby Resident Card)

Products and services

• BabyGo Main Mobile App (애기야가자) A mobile family travel platform (iOS and Android) for parents with children aged 0-8 that helps them find child-friendly cafes, theme parks, playgrounds, outings, and accommodations. The app provides curated destination recommendations, authentic parent reviews, AI-powered review summaries, and integrated booking for accommodations and tickets.
• 사장님 앱 (Owner App) A companion mobile app for business owners (kid cafes, restaurants, attractions) to register their venues on the BabyGo platform, manage reviews, handle reservations, and access promotional tools targeting 1 million+ BabyGo parent users.

Quantifiable outcome

• 1 million+ cumulative app downloads
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UC8X-xHaYi4MvN7ziIkcvEdg/featured
• Facebookfacebook.com/happyday.babygo
• Instagraminstagram.com/babygo__official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's go baby