Heel España

What Heel España does

Heel España is a subsidiary of the international German group, Heel. The company's focus is on the sale of natural products. Heel España specializes in natural medicines, providing patients worldwide with effective and well-tolerated therapeutic solutions. The company's approach is unique in its focus on natural, well-tolerated therapeutic solutions. Heel España operates in the pharmaceutical manufacturing industry.

Name

Heel España

Legal name

Laboratorios Heel España, SAU.

Website

https://www.heel.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Heel España is a pharmaceutical manufacturing company specializing in natural medicines and therapeutic solutions.

Ownership category

akta.pro rank

Product category

Natural Pharmaceuticals

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Natural pharmaceuticals
• Medicinal formulations
• Pharmacy distribution
• Herbal medicine
• Natural health products

Headquarters

HQ city

Colmenar Viejo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pharmaceutical and nutraceutical product sales: Heel España generates revenue through the sale of its portfolio of branded natural health products (Traumeel, MedibiotiX, Essentialis, Sleepeel, Dermaveel, Circulaveel, Angineel, Tusheel, Oculoheel) through pharmacy and parapharmacy channels. Products span medicines, medical devices, food supplements, and cosmetic dermatological creams. Revenue is primarily one-time purchase driven at the consumer level, with pharmacy procurement as the commercial channel.
2. Professional education and training services: Heel España conducts webinars and in-person courses for pharmacists and healthcare professionals as part of its GTM strategy. While the webinars are free, they serve as a demand-generation mechanism that drives product recommendation and sales through pharmacy professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Heel España manufactures and distributes a portfolio of branded natural health products spanning medicines, medical devices, food supplements, and dermocosmetics across musculoskeletal, gastrointestinal, circulatory, respiratory, dermatological, ocular, sleep, women's, child, and veterinary health categories. Products are sold exclusively through physical pharmacies, parapharmacies, and partner online pharmacies under registered trademarks including Traumeel, MedibiotiX, Essentialis, Sleepeel, Circulaveel, Dermaveel, Oculoheel, Tusheel, and Angineel.

Product overview

Heel España is a pharmaceutical laboratory offering a diverse portfolio of natural health products organized around a core consumer health platform. The main brands include Traumeel (musculoskeletal relief), MedibiotiX (probiotics), Essentialis (general wellness formulas), and Sleepeel (sleep support). The product line extends to specialized therapeutic areas: Circulaveel family for circulatory health (Circulaveel tablets for chronic venous insufficiency, Circulaveel Hemo for hemorrhoids, and Circulageel refreshing gel for tired legs); Dermaveel family for dermatological care (Dermaveel cream for atopic dermatitis, Dermaveel Pro probiotic supplement, and Dermaveel PureHydro emollient); Oculoheel family for eye care (Oculoheel Ojo Irritado and Oculoheel Ojo Seco sprays, plus monodose drops); Tusheel family for respiratory health (Tusheel Respir nasal spray, Tusheel Jarabe cough syrup, and Tusheel Fresh C Menta gummies); and Angineel family for throat care (Angineel Própolis spray, Angineel Limón tablets, and Angineel C Fresa gummies). The company also maintains a veterinary line for pets and operates educational wellness blogs on microbiota and general wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• Traumeel: Natural relief for muscles and joints - product line for musculoskeletal health
• MedibiotiX
• Essentialis
• Sleepeel
• Oculoheel
• Angineel
• Tusheel
• Dermaveel
• Dermaveel PureHydro
• Circulaveel
• Circulageel

Products and services

• Traumeel®

Quantifiable outcome

• Products available in 50 countries reaching millions of doctors, pharmacists, and patients globally
• +2 more outcomes

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boiron: World's largest homeopathic pharmaceutical manufacturer with broad portfolio across pain, cough, cold, allergy, and women's health. Directly competes with Heel España in natural-medicine pharmacy distribution across Europe with similar therapeutic-area breadth and OTC positioning.
• Biologische Heilmittel Heel GmbH: Parent company of Heel España and the originator of the Traumeel and broader Heel brand portfolio. Operates the same natural-medicine approach across 50 countries and is the strategic anchor for all Heel España product and technology decisions.
• Deutsche Homöopathie-Union (DHU): German homeopathic and natural medicine manufacturer owned by Schwabe group, with strong German pharmacy distribution. Competes directly in the European natural pharma category with overlapping indications in respiratory, musculoskeletal, and dermatological segments.
• Weleda: Swiss-based natural cosmetics and anthroposophic medicine company with pharmacy distribution across Europe. Comparable in botanical ingredient philosophy and dermatological/skincare portfolio overlap with Dermaveel and other Heel natural products.
• A.Vogel / Bioforce: Swiss natural health company producing plant-based medicines and supplements for circulation, immune, sleep and digestive health. Directly comparable in pharmacy-channel natural therapeutics across indications overlapping Heel's portfolio.
• Schwabe Pharma: German manufacturer of plant-based pharmaceuticals and homeopathic preparations with extensive European pharmacy distribution. Comparable in natural-medicine R&D, indication breadth, and pharmacy channel orientation.

Broad incumbents

• Bayer Consumer Health: Major consumer health division within Bayer with broad OTC portfolio across pain, digestive, cough/cold, and skin health. Competes broadly in pharmacy shelves against Heel with much larger marketing budgets and established OTC brands.
• Sanofi Consumer Healthcare: Global consumer health incumbent with broad pharmacy distribution across digestive, sleep, pain, and dermatological categories. Provides scale-driven competition to Heel España in the same Spanish pharmacy channel.
• STADA Arzneimittel: European-focused generics and consumer health company with significant pharmacy channel presence in Spain and Germany. Overlaps with Heel across OTC pain, cold/cough and dermatological categories through brands like Grippostad and Ladival.
• Perrigo Company: Global consumer self-care company with extensive OTC store-brand and branded portfolio in European pharmacy retail. Competes broadly in digestive, cough/cold, dermatological, and pain categories through private-label and branded offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HeelSpain
• Facebookfacebook.com/HeelSpain
• LinkedInlinkedin.com/company/heel-espa-a
• Instagraminstagram.com/heelspain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heel España