Celette

What Celette does

Celette is a French manufacturer of collision repair equipment founded in 1953 by Germain Celette and headquartered in France. The company designs and produces frame machines, alignment benches, electronic measuring systems, jigs, lifting platforms, and heavy-duty straightening equipment used to restore vehicle structural geometry after collision damage. Its technology stack centers on proprietary clamping systems (WedgeClamp patent) and the MZ/MZ+ universal electronic measuring platform, supported by a proprietary OEM dimensional data library developed through decades of vehicle specifications work. Customer segments span independent repair shops, OEM-certified collision centers, dealerships, MSOs, fleet operators, and heavy-duty commercial vehicle workshops, with named enterprise references including Mercedes-Benz Taiwan and Lamborghini.

Celette monetizes through direct equipment sales, OEM-certified program fulfillment, and an installed-base model that generates recurring revenue from consumables, calibration services, training, and software subscriptions. The company sells primarily through a wholly-owned subsidiary distribution model covering France, Germany, the United States, India, China, Japan, and Thailand, with reach into more than 100 countries. In 2025 Celette launched AI Webtools, a software platform that layers knowledge retrieval, predictive analytics, and process automation onto its measurement and repair workflows, signaling a deliberate move to embed software and AI into a traditionally hardware-led business. The company is privately held, with no disclosed revenue, funding history, or external investor base in the available record.

Name

Celette

Legal name

Celette

Website

https://celette.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Celette is a French manufacturer founded in 1953 that designs and sells collision repair frame machines, alignment benches, electronic measuring systems, and lifting platforms to independent shops, OEM-certified centers, dealerships, and heavy-duty workshops across 100+ countries.

Ownership category

akta.pro rank

Product category

Collision Repair Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Other General Purpose Machinery Manufacturing (3339)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Body, Frame & Structural Repair (Cab/Chassis, Welding, Straightening) (TLAKABAK)

akta.pro secondary industries

Commercial Vehicle Collision Repair (Trucks, Buses, Vans) (TLAKAEAB), Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD) (TLAKABAE)

Keywords

• Collision repair equipment
• Frame straightening machines
• Vehicle measuring systems
• Auto body repair tools
• OEM certified repair

Headquarters

HQ city

Vienne

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Collision Repair Equipment Sales: Direct sales of frame machines, benches, measuring systems, jigs, lifting platforms, and accessories to collision repair facilities. Equipment ranges from compact platforms to heavy-duty commercial vehicle systems.
2. Technical Training Services: Structured training programs covering bench setup, fixture positioning, measurement techniques, and pulling strategies. Training is available for new equipment users and experienced technicians adapting to EVs, ADAS repairs, and new body materials.
3. Jig Rental Services: Jig rental services allowing shops with CELETTE benches to access vehicle-specific fixture sets from nearby rental centers, supporting lower-volume models and capability evaluation.
4. Technical Support and Spare Parts: Ongoing technical support including phone consultation, remote diagnostic assistance, on-site service, and spare parts supply throughout equipment lifecycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Celette designs, manufactures, and distributes collision repair equipment including frame machines, straightening benches, electronic 3D measuring systems, universal and dedicated jigs, lifting/pulling platforms, and heavy-duty commercial vehicle repair systems. The company also provides technical training, jig rental, and spare parts/service support through its global authorized distribution network and regional offices across Europe, North America, and Asia-Pacific.

Product overview

Celette is a global collision repair equipment manufacturer offering a comprehensive portfolio of structural repair solutions for automotive body shops. The product line centers on Alignment and Straightening Systems (including X-Trac, Vegamax, and bench machines), Positioning Anchoring Fixtures (MZ+, Cameleon, and universal jigs), Dimensional Verification Systems (EAGLE, NAJA 3D), Heavy Duty Repair Systems (BPL, Mamouth, AXIS4000), and Workshop Equipment (BATPRO EV battery lift). The flagship frame machine lineup includes the Griffon (with Standard, VB mobile, and XL extended variants), Rhone, Sevenne, and Comet benches. These systems integrate with Celette's AI Webtools cloud platform for repair planning, OEM data access, and performance analytics. Products serve collision repair facilities ranging from independent shops to OEM-certified body shops, supporting both unibody and body-on-frame vehicles including electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• CELETTE AI Webtools: AI-powered digital platform providing vehicle dimensional databases, repair planning support, traceability documentation, and performance analytics for collision repair facilities.
• WedgeClamp Systems

Products and services

• X-Trac Lifting and Pulling Platform Lifting and pulling platform for light and medium vehicle body repairs with 4000 kg lifting capacity and 10-ton pulling force. Available in Standard, Nordic, and Rapid variants for quick vehicle loading and efficient pull operations.
• Vegamax Evolution Heavy-duty straightening rack with two hydropneumatic pulling towers offering 360-degree operational flexibility for frame and unibody vehicles including light commercial trucks and pickups. Vegamax Evolution 4000 variant optimized for ladder-frame vehicles.
• Systems 5000 - System 3P Conventional steel rail floor straightening system with three-point vector pulling capability for multi-directional pulling from three anchor points, suited for collision repair workshops.
• Dyno 2000 Floor Pulling Tower Mobile, compact pulling tower for floor systems with 10T pulling ram, hydro-air pump, height adjustment, and remote control operation for light commercial vehicles.
• WedgeClamp Systems Patented modern aluminum floor-rail collision repair solution using compact rails, wedges, and clamps for anchoring, pulling, and measuring vehicles in a single work bay, with patented 2-axis universal clamps that adapt quickly to virtually any vehicle configuration.
• Griffon Frame Straightening Bench Drive-on bench with dual lifting system featuring main platform elevation and secondary inner lift for independent vehicle positioning. 2800 kg capacity, 10 ton pulling force. Available in VB (mobile) and XL (extended 5.8m platform, 5500 kg) variants.
• Rhone Frame Straightening Bench Versatile bench configuration with quick diagnosis and straightening capability using MZ/MZ+ and Cameleon universal bracket sets. Available in L, XL, and Smart variants for larger vehicles and enhanced diagnostic capabilities.
• Sevenne Mobile Frame Straightening Bench Mobile frame straightening bench on wheels for easy repositioning between work bays while maintaining full structural repair capability. Available in L and XL variants.
• Comet Frame Straightening Bench Frame straightening bench for collision repair applications.
• Aluminium Bench Bench designed for aluminum vehicle construction with appropriate tooling and clamps.
• MZ+ Dedicated Jig System Universal modular jig system that accommodates thousands of vehicle models with factory-approved data, referencing OEM dimensional data for precise structural restoration. Dedicated jig system for precise vehicle reference point positioning during structural repair.
• Cameleon Universal Jig System Versatile universal jig system adaptable to multiple vehicle types for structural repair. Available in Upperbody and Chassis variants for different repair applications.
• EAGLE Electronic Measuring System Electronic 3D measuring system providing pre-repair damage assessment and post-repair dimensional verification against OEM specifications with documentation capabilities.
• NAJA 3D Evolution Electronic Measuring System 3D electronic measuring system for frame damage measurement and structural verification against OEM specifications.
• Mz Cross Measuring System Measuring system for structural verification and alignment checking.
• BPL Heavy-Duty Straightening System Heavy-duty straightening system for commercial vehicles and heavy truck applications.
• Mamouth Heavy-Duty Straightening System Heavy-duty straightening system for large commercial vehicles.
• Menyr Truck Cab and Bus Repair System Truck cab and bus repair system for commercial vehicle structural work.
• AXIS4000 Chassis and Wheel Alignment System Chassis and wheel alignment system for heavy-duty vehicles.
• CMC4000 Chassis Measurement System Chassis measurement and alignment system for commercial vehicles.
• BATPRO EV Battery Lift Electric vehicle battery lift for safe handling and positioning of EV battery packs during collision repair.
• AI Webtools Platform Cloud-based AI-powered platform providing repair strategy guidance, vehicle dimension database access, traceability documentation, and performance analytics for collision repair facilities.
• Technical Training Services Structured training programs covering bench setup, fixture positioning, measurement techniques, and pulling strategies for new equipment users and experienced technicians adapting to EVs, ADAS repairs, and new body materials.
• Jig Rental Services Jig rental services allowing shops with Celette benches to access vehicle-specific fixture sets from nearby rental centers, supporting lower-volume models and capability evaluation.

Quantifiable outcome

• Structural repairs support correct suspension geometry, panel fit, and ADAS sensor positioning
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• Mercedes-Benz TaiwancoreStrategic or Co-development PartnerMercedes-Benz Taiwan partnership to provide high standards of car repair using CELETTE equipment, demonstrating OEM relationship for certified repair networks.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Car Bench International: Italian designer and manufacturer of universal and dedicated frame straightening benches, jigs, and measuring systems — competes directly with Celette's MZ+, Cameleon, and EAGLE/NAJA 3D product families.
• Josam: Swedish supplier of car body repair equipment, including frame benches and measuring systems — a long-established European peer competing across the same OEM-certified body shop customer segment as Celette.
• Blackhawk Collision Equipment: US manufacturer of frame machines, measuring systems, and collision repair fixtures for auto body shops — directly comparable mid-market competitor to Celette in North America.
• Chief Automotive Technologies: US-based manufacturer of collision repair equipment including frame racks, measuring systems, and anchor/pulling systems — a direct competitor to Celette in the North American independent and dealership collision shop channel.
• Car-O-Liner: Swedish-based global manufacturer of collision repair equipment, including frame benches, measuring systems, and jigs — directly competitive with Celette's core alignment, straightening, and 3D measurement product lines across light-duty and heavy-duty segments.
• EAE (European Auto Equipment): European manufacturer of body shop equipment including frame straightening machines, spot welders, and pulling systems — competes with Celette particularly in the Benelux and broader European certified-shop market.
• Spanesi: Italian manufacturer of collision repair benches, lifting platforms, measuring systems, and welding equipment — competes head-to-head with Celette in Europe, the Americas, and emerging markets on premium frame equipment.

Broad incumbents

• Snap-on Incorporated: US-listed tool and equipment conglomerate whose Car-O-Liner division directly competes with Celette; broader portfolio in diagnostics, hand tools, and shop equipment makes Snap-on a relevant incumbent for shop-channel dynamics.
• Hunter Engineering: US-based global incumbent in wheel alignment, tire-changing, and vehicle service equipment — overlaps with Celette's heavy-duty alignment products (AXIS4000, CMC4000) and broader shop equipment footprint, though Hunter's core franchise is light-duty alignment rather than structural repair.

Regional players

• Tianjin Jingzheng (Tiger) Auto Equipment: Chinese manufacturer of collision repair equipment including frame benches, measuring systems, and welding equipment — relevant regional peer to Celette in the Chinese and broader Asian collision repair market where Celette has its Jiaxing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Celettegroup
• Facebookfacebook.com/CeletteGroup
• LinkedInlinkedin.com/company/celette
• Instagraminstagram.com/theofficialcelette

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celette