What Novacero does

Novacero S.A. is a privately held Ecuadorian steel manufacturer and distributor headquartered in Quito's industrial corridor (Panamericana Sur Km. 14½). The company produces and commercializes steel products organized into four categories: Construcción (construction), Metalmecánica (metalworking), Industriales (industrial), and Viales (road/infrastructure), spanning rebar, profiles, laminates, panels, drawn products, piping, metal deck, and agroindustry covers. Its product line carries LEED certification documentation for sustainable construction projects, and the company markets itself as "El Acero del Futuro."

Novacero distributes through an authorized distributor network across Ecuador and complements this with direct sales via its website quote-request system and a toll-free customer service line (1800668223). Pricing is quote-based and explicitly non-automatic, with sales representatives handling custom orders during business hours. The company also operates a supplier portal (proveedores.novacero.com) for procurement and an electronic invoicing system.

Beyond its core steel business, Novacero has built adjacent platforms: Bimtool Web (a Building Information Modeling integration enabling architects and engineers to specify Novacero products digitally), Capos (a community and training program for construction workers branded "Los duros de la construcción"), and Novared (a recycler network supporting a circular-economy scrap supply chain). Notable showcase projects include the Galpón Avícola de Puerto Cayo agricultural facility, the Aerovía Guayaquil-Durán aerial tramway, and the Pacifica Center commercial development. All operations are domestic; there is no disclosed international footprint.

Name

Novacero

Legal name

NOVACERO S.A.

Website

https://novacero.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novacero S.A. is a privately held Ecuadorian steel manufacturer and distributor serving the construction, metalworking, industrial, and road-infrastructure sectors via direct sales and a national distributor network, with LEED-certified products and digital BIM integration.

Ownership category

akta.pro rank

Product category

Steel Manufacturing and Construction Materials

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industries

Steel Plate, Sections & Welded Assemblies (IMADACAD), Steelwork & Fabrication Facilities (Plate/Section Processing, Welding Lines) (IMAJALAH)

Keywords

• Steel manufacturing
• Construction materials
• Metalmechanical products
• Road infrastructure steel
• Industrial steel solutions

Headquarters

HQ city

Rosales

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Steel Products Sales: NOVACERO generates revenue through the commercialization of steel construction materials including iron products, metalmechanical solutions, industrial products, and road construction materials. Products are sold through direct sales and distributor networks to construction companies, contractors, and builders throughout Ecuador.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Novacero manufactures and distributes steel construction products across four main line categories: Construcción (construction), Metalmecánica (metalworking), Industriales (industrial), and Viales (road infrastructure). Its portfolio includes structural steel, beams, rebar, laminates, profiles, metal deck, drawn products, piping, industrial panels, and metal systems, sold through direct sales and an authorized distributor network to construction companies, contractors, and industrial buyers throughout Ecuador.

Product overview

Novacero is a steel products company offering a comprehensive portfolio organized into four main product categories: Construcción (construction), Metalmecánica (metalworking), Industriales (industrial), and Viales (road/infrastructure). The company also provides BIM integration through Bimtool Web, allowing architects and engineers to access their products in digital construction workflows. Additionally, Novacero operates Capos, a training program for construction workers, and publishes product catalogs and LEED certification sheets for sustainable building projects.

Differentiator

Problem solved

Functional benefit

Brands

• Capos: Training and community platform for construction workers, branded as 'Los duros de la construcción' (The tough ones of construction)

Products and services

• Construcción (Construction Steel Products) Steel products and solutions for the construction sector, including structural steel, beams, laminates, profiles, metal deck, rebar, and related building materials. Targeted at construction companies, contractors, and builders in Ecuador.
• Metalmecánica (Metalmechanical Products) Metalworking steel products for industrial fabrication and manufacturing applications. Targeted at industrial manufacturers and metalmechanical fabrication companies.
• Industriales (Industrial Steel Solutions) Industrial steel solutions covering various manufacturing and processing needs, including industrial panels and related products. Targeted at industrial manufacturers in Ecuador.
• Viales (Road and Infrastructure Steel Products) Road and infrastructure steel products for civil construction projects, including bridges and transportation infrastructure. Targeted at road construction contractors and civil infrastructure project buyers in Ecuador.
• Bimtool Web BIM (Building Information Modeling) integration tool allowing architects and engineers to access Novacero products in digital construction planning workflows.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Usiminas: Brazilian integrated flat-steel producer serving construction, capital goods, and industrial customers across Latin America — a broad incumbent whose regional footprint competes with Novacero for industrial and infrastructure buyers.
• Ternium: Major Latin American steel producer with operations across Mexico, Argentina, and Central America, serving construction, automotive, and industrial markets — comparable as a regional incumbent whose product lines overlap with Novacero's portfolio.
• Gerdau: Brazil-headquartered global long-steel producer and distributor serving construction and industrial customers across the Americas — a broad incumbent competitor shaping regional steel supply and pricing.
• ArcelorMittal: World's largest steel producer with significant Latin American operations, supplying long and flat products for construction and infrastructure — a global incumbent whose regional presence and scale affect the competitive landscape Novacero operates in.

Direct peers

• Olympic Steel: U.S. metal service center processing and distributing steel plate, sheet, and coil to construction and industrial end markets — directly comparable as a steel processor-distributor model with similar downstream customer profiles.
• CAP Acero (Compañía de Aceros del Pacífico): Peruvian integrated steel producer supplying rebar, wire rod, and structural steel to construction and infrastructure — directly comparable as a regional LatAm steelmaker with similar product mix and end-market exposure.
• Aceros Arequipa: Peru's largest steel manufacturer and distributor, serving construction and industry across Peru with rebar, profiles, and related products — a directly comparable LatAm steel manufacturer-distributor in a neighboring Andean market.
• Reliance Steel & Aluminum: Largest U.S. metals service center company, processing and distributing carbon steel, aluminum, and other metals to construction, industrial, and infrastructure customers — comparable as a multi-product, multi-segment steel distributor with a similar go-to-market structure.

Regional players

• Industrias CH: Mexican steel producer (Grupo Acerero) focused on rebar, structural shapes, and other long products serving construction and infrastructure — a regional LatAm steelmaker with a product range directly analogous to Novacero's.
• SIDOR (Siderúrgica del Orinoco): Venezuelan state-owned integrated steelmaker producing long and flat products for construction and industry — comparable regional LatAm player with similar product mix and end-market exposure, though operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/novacero
• YouTubeyoutube.com/user/NovaceroEcuador
• Facebookfacebook.com/novacero
• LinkedInlinkedin.com/company/novacero-s-a-
• Instagraminstagram.com/novaceroec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novacero