Further Search Marketing

What Further Search Marketing does

Further Search Marketing (trading as Further) is a privately held UK digital marketing agency headquartered in Norwich, England, founded in 2006. The firm positions itself as 'one of the UK's fastest-growing' agencies in its three core disciplines: search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Its offering is concentrated entirely in performance and digital marketing services rather than adjacent disciplines such as brand strategy, creative production, or PR. Operating with a headcount band of 11-50 employees, Further Search Marketing is structurally a small-to-mid-sized specialist agency competing in the UK digital marketing services market.

The firm's business model follows the standard professional services pattern for digital marketing agencies: client engagements for SEO optimization, paid media management, and social media campaign execution, typically structured as monthly retainers or project-based engagements. There is no disclosed proprietary technology platform, AI-native tooling, or productized offering in the available input data; the value proposition rests on service delivery expertise rather than software or data assets. There is also no disclosed information on pricing tiers, customer segments, client concentration, geographic reach beyond the UK, or revenue mix. The company's competitive positioning relies on its self-described growth trajectory and 18-year operating history rather than on documented differentiated capabilities, named enterprise clients, or third-party validated performance metrics.

Name

Further Search Marketing

Legal name

Gravity Global

Website

https://further.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Further Search Marketing is a Norwich, UK-based digital marketing agency founded in 2006, offering SEO, PPC, and social media marketing services with a team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Digital marketing services
• Performance marketing agency

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency offering brand strategy, research, go-to-market, media, creative and content, public relations, digital experience, and social media services to enterprise clients. Revenue generated through professional service engagements, retainers, and project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Further Search Marketing operates as a digital marketing agency offering search engine optimization, pay-per-click advertising, and social media marketing services. The agency delivers measurable, data-driven performance marketing campaigns for client businesses across multiple digital channels, with a focus on maximizing return on marketing investment.

Product overview

Gravity Global is a full-service marketing and advertising agency that operates as a platform of integrated service offerings. The company provides a comprehensive suite of marketing services including Brand Strategy, Intel (Research), Go to Market, Media, Creative & Content, Public Relations, Digital Experience, and Social Media. These core services are delivered alongside proprietary methodologies like F.A.B. (Growth Acceleration) and innovation hubs like Gravity Signals. The agency specializes in complex industries including Healthcare, Public Sector, Financial Services, Aerospace, Automotive, Manufacturing, and Tech/SaaS. The company positions AI as an operating system that powers their insights and performance across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Gravity Signals: AI and innovation initiative providing latest thinking and webinars on AI technology and marketing applications.
• F.A.B. (Framework for Accelerated Growth)

Products and services

• Search Engine Optimization SEO services designed to improve organic search visibility, drive qualified website traffic, and increase conversions for business clients across search engines.
• Pay-Per-Click Advertising Paid search campaign management across platforms such as Google Ads and Bing Ads, including bid management, ad copy creation, and conversion optimization for business advertisers.
• Social Media Marketing Paid and organic social media campaign management across platforms such as Facebook, Instagram, LinkedIn, and X, including content strategy, community management, and paid social advertising.
• Digital Marketing Services Integrated digital marketing offerings combining SEO, PPC, social, content, and analytics to deliver end-to-end performance campaigns for business clients.
• Performance Marketing Agency Services Full-funnel performance marketing services focused on measurable outcomes, including media planning, campaign execution, tracking, attribution, and ongoing optimization for business clients.

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partnerships Page (Internal Reference)unspecifiedOthersThe company maintains a Partnerships page referenced in the navigation menu, but specific partnership details are not disclosed on the homepage.

Scale indicators2 records

Expansion highlights2 records

Broad incumbents

• Omnicom Group: Global advertising holding company including BBDO Worldwide, DDB, and TBWA. Competes directly with Gravity Global for enterprise clients across automotive, aerospace, and healthcare verticals with extensive global presence.
• WPP plc: Largest global advertising holding company with extensive agency networks including Ogilvy, VMLY&R, and GroupM. Operates full-service agencies across all verticals with significantly larger scale, broader geographic coverage, and deeper resources than Gravity Global.
• Dentsu: Japan-based global advertising holding company with strong APAC and EMEA presence. Operates Dentsu Creative, Dentsu Media, and Merkle across creative, media, and digital transformation services, competing for similar enterprise clients.
• Publicis Groupe: Global advertising holding company with agencies including Saatchi & Saatchi, Leo Burnett, and Digitas. Offers comparable full-service capabilities across brand strategy, creative, media, and digital transformation with deep enterprise client relationships in similar verticals.
• Interpublic Group: Global advertising holding company including McCann Worldgroup, FCB, and MullenLowe. Offers full-service capabilities across creative, media, and digital with comparable enterprise client focus and vertical expertise in healthcare and financial services.
• Accenture Song: Marketing services arm of Accenture combining consulting with creative, media, and technology services. Targets similar enterprise clients with deep vertical expertise in financial services, healthcare, and tech, and significant AI/technology investment.

Direct peers

• R/GA: Independent digital creative agency offering brand strategy, product innovation, and digital experience services. Competes with Gravity Global in digital transformation and creative work for enterprise clients, with similar tech-forward positioning.
• Ogilvy: WPP's flagship full-service agency offering brand strategy, advertising, PR, and digital services. Directly competes with Gravity Global for enterprise clients across complex B2B industries with similar global reach and integrated service model.
• BBDO Worldwide: Omnicom's flagship creative network operating across 80+ countries. Offers comparable full-service capabilities with strong automotive and consumer brand expertise, competing directly with Gravity Global's enterprise focus and award-winning positioning.
• McCann Worldgroup: IPG's flagship full-service agency network with deep expertise in healthcare, financial services, and technology. Directly comparable to Gravity Global in vertical specialization, enterprise client focus, and integrated service offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/further
• Facebookfacebook.com/Furthersearch
• LinkedInlinkedin.com/company/further---search-content-and-soc
• Instagraminstagram.com/gravity.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Further Search Marketing