Hatton Garden

What Hatton Garden does

Hatton Garden Jewellers, operated by Teksyte LTD, is a privately held online directory founded in 2003 that indexes businesses operating in London's historic Hatton Garden jewellery quarter. The platform lists 173 verified jewellers, diamond dealers, goldsmiths, gemological laboratories, pawnbrokers and specialist craftspeople across more than 30 categories, serving two distinct user bases: (i) consumer jewellery buyers (engagement-ring purchasers, fine-jewellery shoppers, sellers of scrap gold and pre-owned pieces) and (ii) Hatton Garden SMBs seeking online visibility. Listings are reviewed by an internal editorial team before publication, and the platform's content marketing function — including 'The Jeweller's Chronicle' blog and 'The Hatton Gazette' weekly newsletter (12,000+ subscribers) — is a key driver of organic SEO traffic, with the site drawing 50,000+ monthly visitors.

The product is delivered as a web-based directory built on Next.js, hosted on Hetzner infrastructure, fronted by Cloudflare for DNS and DDoS protection, and instrumented with Google Analytics 4 under Consent Mode v2. Beyond the listing core, the platform offers standalone utility tools: a Diamond Price Reference Calculator and live Precious Metals spot-pricing and Scrap Value Estimator pages. Editorial imagery is produced with AI image-generation systems (disclosed as illustrative), and AI providers Anthropic and OpenAI are used server-side for editorial content and SEO copy, with no personal data inputs. The site implements WCAG 2.1 Level AA accessibility.

Commercially, Hatton Garden Jewellers operates a product-led, self-serve monetisation model anchored on annual subscription tiers — Bronze (£150), Silver (£250) and Gold (£300) — for business listings, plus a £60/year add-on for each additional category slot, and a separate advertising channel comprising sponsored blog content, banners and premium homepage placements. Five featured-partner jewellers (Smith & Green, Simon Lewis Bespoke, Queensmith, Harper Tait, Regal) anchor premium home-page placements. The business is bootstrapped (no disclosed VC/PE funding, no M&A, no leadership turnover) and operates with 1–10 employees from a registered office address at 71–75 Shelton Street, Covent Garden, London.

Name

Hatton Garden

Legal name

Teksyte LTD

Website

https://hatton-garden-jewellers.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Hatton Garden Jewellers, founded in 2003, is an online directory connecting jewellery buyers with verified Hatton Garden jewellers, diamond dealers and goldsmiths through tiered subscription listings, educational pricing tools and a weekly newsletter.

Ownership category

akta.pro rank

Product category

Online jewellery business directory

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Online business directory
• Jewellery directory platform
• Listing subscription services
• Precious metals pricing tools
• Diamond price calculator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Directory Listing Subscriptions: Annual subscription tiers (Bronze £150, Silver £250, Gold £300) providing businesses with directory listing slots, photo galleries, keyword targeting, social media redistribution, blog features, and SEO backlinks. Additional category slots available at £60/year each.
2. Sponsored Content and Advertising: Sponsored blog posts, banner advertisements on high-traffic pages, and premium homepage placements for enhanced brand visibility beyond standard directory listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hatton Garden Jewellers operates an editorially curated online directory that lists verified jewellery businesses across London's Hatton Garden district, organised by category and searchable through a browsable A-Z index. Paid businesses subscribe to tiered annual listings (Bronze, Silver, Gold) to gain visibility, photos, keyword targeting, SEO backlinks, social media redistribution and newsletter features, while jewellery buyers access the directory, a Diamond Price Reference Calculator and live Precious Metals pricing tools free of charge. Revenue is generated primarily through these listing subscriptions and supplementary sponsored content and banner advertising.

Product overview

Hatton Garden Jewellers operates a directory platform connecting buyers with Hatton Garden jewellery businesses, offering three-tier paid listing subscriptions (Bronze, Silver, Gold) and supplementary tools including a Diamond Price Calculator, Precious Metals Prices tracker, The Hatton Gazette newsletter, and advertising opportunities. The core product is the business directory, supplemented by free reference tools and editorial content.

Differentiator

Problem solved

Functional benefit

Products and services

• Hatton Garden Jewellers Directory The UK's most comprehensive online directory for London's historic jewellery quarter, connecting jewellery buyers with editorially verified master jewellers, diamond dealers, goldsmiths and specialist craftspeople across 30+ categories. Free to browse for consumers; revenue is generated via paid business listings and advertising.
• Business Directory Listing Plans Three paid annual listing tiers for jewellery businesses: Bronze (£150/year, 1 category, 4 photos, 8 keywords), Silver (£250/year, 2 categories, 8 photos, 12 keywords) and Gold (£300/year, 3 categories, 12 photos, 16 keywords, premium support and SEO boost). All tiers include company logo, slogan, do-follow website backlink, contact details, opening times, social media links, social redistribution and blog features. Add-on category slots available for £60/year.
• Diamond Price Reference Calculator Free interactive tool that explores transparent diamond pricing based on industry-standard specifications of shape, carat, cut, colour and clarity, providing price references, buying advice and matching to listed Hatton Garden jewellers.
• Precious Metals Prices Free live market data tool tracking spot prices for gold, silver, platinum and palladium, updated through the day, with purity-based value calculators including a dedicated scrap value estimator offering typical dealer offer ranges.
• The Hatton Gazette Newsletter Weekly newsletter delivered to 12,000+ subscribers covering jewellery industry news, buying guides, Hatton Garden updates and editorial features drawn from the platform's blog content.
• Advertising Opportunities Sponsored blog posts, banner advertisements on high-traffic pages and premium homepage placements offered to jewellery businesses for enhanced brand visibility beyond standard directory listings.

Quantifiable outcome

• 150+ listed businesses and 173 directory entries across 30+ categories
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered featured partner.

• Smith & Green Jewellersfeatured partnerOthersFeatured partner jeweller offering fine jewellery, engagement rings, wedding rings, and bespoke design services. Located at 9 Hatton Garden with in-house diamond inventory and workshop production.
• Simon Lewis Bespoke Jewelleryfeatured partnerOthersFeatured partner specializing in bespoke engagement rings with GIA certified diamonds. Provides in-house design consultation, 3D renderings, and handcrafted production.
• Queensmith Master Jewellersfeatured partnerOthersMulti-award-winning jeweller based in London's historic jewellery quarter, featured prominently on the directory homepage.
• Harper Tait Fine Jewelleryfeatured partnerOthersFeatured partner creating fine jewellery with close attention to detail and handcrafted quality.
• Regal Hatton Garden Jewellersfeatured partnerOthersFamily-run jeweller featured with Trustpilot reviews, located in the heart of Hatton Garden.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrustATrader: UK directory connecting consumers with vetted local tradespeople via subscription listings. Most directly comparable in business model — paid directory of vetted local professionals — though focused on home services rather than jewellery.
• FreeIndex: UK local business directory offering tiered subscription listings and advertising. Comparable in tiered subscription structure, customer base (UK SMBs), and SEO-driven discovery model.
• Centralindex: UK and global business directory with free and paid listing tiers. Comparable in directory-as-a-service model and SMB subscription revenue.
• Cylex UK: UK and EU business directory with tiered paid listings and editorial review. Comparable in operating a curated directory with paid subscriptions and editorial vetting across local SMBs.
• Hotfrog UK: UK small business directory offering free and premium listings with SEO benefits. Comparable in subscription model, SMB target market, and reliance on organic search traffic.

Broad incumbents

• Yelp: Global consumer review and business directory platform. Comparable as a discovery platform for local businesses, including jewellery shops, that compete for the same end buyers' attention in the UK.
• Yell.com: UK's largest general business directory, offering paid listings across all categories. Comparable as a subscription-based local business discovery platform, though operating at a much broader scale than Hatton Garden Jewellers' vertical focus.
• 192.com: UK people and business directory with listings, reviews, and advertising. Comparable as a UK-focused local business directory with advertising and listing monetization.

Emerging players

• Bark.com: Online marketplace connecting UK consumers with local professional services via paid leads. Comparable as a digital lead-generation platform for local SMBs, though its model is pay-per-lead rather than subscription listings.

Others

• Queensmith: Award-winning Hatton Garden jeweller and a featured partner on the directory. Comparable as a fine jewellery retailer in the same district, but a customer/partner of the directory rather than a direct competitor; included for ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GardenJewellers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatton Garden