Atlantic Rack
Atlantic Rack is a Miami Gardens-based industrial distributor of pallet racks, warehouse storage systems, and material handling equipment, representing 150+ manufacturers and serving enterprise, mid-market, and SMB customers across Florida, the broader United States, the Caribbean, and Latin America since 1991.
- Company typePrivate
- Founded1991
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atlantic Rack does
Atlantic Rack, founded in 1991 and headquartered in Miami Gardens, Florida, is a privately-held industrial distributor of pallet racks, warehouse storage systems, and material handling equipment. The company represents over 150 manufacturers and offers more than 100,000 products spanning selective, cantilever, drive-in/drive-thru, push-back, pallet flow, and carton flow rack systems; rivet, wire, and gondola shelving; mezzanines; dock equipment; conveyors; forklifts, hand trucks and pallet jacks; safety products; HVLS industrial fans; and warehouse automation hardware such as pallet shuttles. Atlantic Rack also buys and resells used warehouse equipment and provides professional installation, relocation, and teardown services alongside project financing, positioning the firm as a turnkey provider rather than a pure product reseller.
Atlantic Rack firmographics
Firmographics- Name
- Atlantic Rack
- Legal name
- Atlantic Rack
- Website
- https://atlanticrack.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlantic Rack is a Miami Gardens-based industrial distributor of pallet racks, warehouse storage systems, and material handling equipment, representing 150+ manufacturers and serving enterprise, mid-market, and SMB customers across Florida, the broader United States, the Caribbean, and Latin America since 1991.
- Ownership category
- akta.pro rank
Atlantic Rack industry classification
Industry- Product category
- Material Handling Equipment Distribution
- NAICS
- Paperboard Container Manufacturing (32221)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
- akta.pro secondary industries
- Tray Sealing & MAP (Modified Atmosphere Packaging) Equipment (IMAHAOAL), Cartoning, Case Packing & Tray Loading Machines (IMALAOAE), Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)
Keywords
Where Atlantic Rack is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Atlantic Rack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Atlantic Rack generates revenue through the sale of pallet racks, warehouse storage systems, cantilever racks, wire decking, and material handling equipment including dock equipment, safety products, conveyors, and industrial fans. Products are sold on a per-project, quote-based model with pricing dependent on specifications, quantity, and manufacturer.
- Installation and Services: Professional installation services for pallet racks and warehouse systems, including relocation and teardown services. These services are provided alongside equipment sales on a project basis.
- Used Equipment Sales: Sale of used warehouse equipment including pallet racks, shelving, forklifts, and other material handling equipment. They also buy used or unwanted equipment from customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Atlantic Rack product offering
Product offeringCore offering
Atlantic Rack distributes pallet rack systems, warehouse storage solutions, and material handling equipment sourced from over 150 manufacturers, offering more than 100,000 products including selective/cantilever/drive-in/pallet flow/carton flow racks, mezzanines, gondola shelving, dock equipment, conveyors, forklifts, and pallet shuttles. The company provides turnkey warehouse solutions covering layout design, equipment supply, professional installation, relocation, teardown, and project financing for industrial, retail, and commercial customers.
Product overview
Atlantic Rack is a leading distributor of warehouse storage systems and material handling equipment, not a unified software platform. The product portfolio centers on pallet rack systems (Selective, Cantilever, Drive-In/Drive-Thru, Push Back, Pallet Flow, and Carton Flow) as the core offerings, complemented by industrial shelving (Rivet Racks, Wire Shelving, Gondolas), mezzanines, and wire decking/accessories. Material handling equipment includes dock equipment, conveyors, forklifts, hand trucks/pallet jacks, industrial fans, safety equipment, and storage organization products (bins, cabinets, lockers, ladders). The company also offers warehouse automation solutions including pallet shuttles, along with used equipment and installation/financing services. Atlantic Rack serves as a distributor representing over 150 manufacturers with over 100,000+ products, operating across the United States, Caribbean, Central America, and South America.
Differentiator
Problem solved
Functional benefit
Brands
- Maxi Line Gondolas: Atlantic Rack's most popular and versatile gondola product line, featuring thousands of shelves, merchandising accessories, and back panel options.
Products and services
- Selective Pallet Racks
Quantifiable outcome
- Improves picking speed through automated flow systems
- +2 more outcomes
Companies that use Atlantic Rack
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Atlantic Rack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Rack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CogancoreExclusive partnership for industrial mezzanine solutions. Cogan is an industry-leading manufacturer of high-quality mezzanine systems. Atlantic Rack offers exclusive access to Cogan products for mezzanine installations.
- WildeckcoreExclusive partnership for industrial mezzanine solutions. Wildeck is an industry-leading manufacturer of high-grade mezzanine systems. Combined with Cogan partnership, provides comprehensive mezzanine solutions.
- Adrian Safety SolutionsminorAuthorized distributor of Adrian Safety Solutions pallet rack safety nets. Products distributed through Atlantic Rack's material handling catalog.
- Red Steel MHminorDistributor of Red Steel MH safety net products for pallet rack protection applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Atlantic Rack competitors and assessment
Company assessmentDirect peers
- Cisco-Eagle: US distributor and integrator of pallet racks, conveyors, and material handling equipment serving industrial, retail, and distribution customers. Operates a similar multi-line distribution + turnkey installation model as Atlantic Rack, with overlapping product breadth and customer segments.
- Material Handling Systems (MHS): Warehouse integration and material handling solutions provider offering rack, conveyor, automation, and installation services. Closely comparable to Atlantic Rack on product breadth and project-based delivery, though larger in scale and more automation-tilted.
- Wiedemann: Regional US distributor of pallet racks, shelving, and material handling equipment with turnkey design and installation services. Similar distributor model to Atlantic Rack, though more concentrated in the Midwest.
Broad incumbents
- Interroll: Global manufacturer of conveyors, rollers, and material handling components used in warehouse automation. Comparable through the conveyor and roller-based flow rack products Atlantic Rack distributes (e.g., carton flow).
- Daifuku: Global warehouse automation and material handling systems integrator with a substantial North American presence through affiliates. Relevant as both an OEM supplier and a competitor on automation projects that increasingly consume racking budgets.
- Hannibal Industries: Manufacturer of pallet rack and storage systems, including the patented Formed Channel Beam. One of the 150+ brands Atlantic Rack distributes, representing an upstream incumbent with potential direct-customer overlap.
- Mecalux: Global manufacturer of industrial racking, warehouse storage, and intralogistics solutions with a significant US and LATAM presence. Operates in the same rack/storage category with broader resources and direct sales capability.
- Steel King Industries: US manufacturer of pallet racks, industrial shelving, and storage systems sold through distributor networks including Atlantic Rack. An upstream supplier/category incumbent that competes indirectly when customers engage manufacturers directly.
- Kardex: Manufacturer of automated storage and retrieval systems and dynamic storage solutions. Comparable on the warehouse storage/automation product category where Atlantic Rack is expanding its pallet shuttle offering.
- SSI Schaefer: Global provider of modular storage, conveyor, and intralogistics solutions with full warehouse integration capability. Operates broadly in the same rack and material handling category at larger scale and more automation depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atlantic Rack social profiles
Digital presenceAtlantic Rack compliance and trust
Trust signalCompliance2 records
Atlantic Rack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Rack leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic Rack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Rack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Rack
What does Atlantic Rack do?
Atlantic Rack distributes pallet rack systems, warehouse storage solutions, and material handling equipment sourced from over 150 manufacturers, offering more than 100,000 products including selective/cantilever/drive-in/pallet flow/carton flow racks, mezzanines, gondola shelving, dock equipment, conveyors, forklifts, and pallet shuttles. The company provides turnkey warehouse solutions covering layout design, equipment supply, professional installation, relocation, teardown, and project financing for industrial, retail, and commercial customers.
Is Atlantic Rack a public or private company?
Atlantic Rack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic Rack founded?
Atlantic Rack was founded in 1991. It employs 11 to 50 people.
Where is Atlantic Rack based?
Atlantic Rack is headquartered in Miami, United States, in the North America region.
How does Atlantic Rack make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are installation and Services and used Equipment Sales.
Who are Atlantic Rack's main competitors?
Direct peers on record are Cisco-Eagle, Material Handling Systems (MHS) and Wiedemann. Broad incumbents are Interroll, Daifuku, Hannibal Industries, Mecalux, Steel King Industries, Kardex and SSI Schaefer.
Does Atlantic Rack have an API?
No public API is recorded for Atlantic Rack.
What industry is Atlantic Rack in?
Atlantic Rack's product category is Material Handling Equipment Distribution. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines), with a secondary code of IMAHAOAL, Tray Sealing & MAP (Modified Atmosphere Packaging) Equipment. Its NAICS code is 32221 and its SIC code is 5080.