What Naked Solar does

Naked Solar Ltd is a UK-based solar PV and battery storage installer founded in 2010 and headquartered in Newquay, Cornwall. The company designs, supplies, and installs residential and commercial solar PV systems, battery storage, EV chargers, and smart energy management accessories for customers across the South West of England, operating from three regional hubs (Newquay HQ, Bristol, Exeter) with a fully in-house installation team of 50+ experts. Its technology stack spans multiple certified OEM platforms — SunPower Elite Partner panels, Tesla Powerwall Premium Certified battery systems, SolarEdge optimized inverters with panel-level monitoring, Sigenergy SigenStor batteries, Myenergi Eddi/Zappi accessories, and Octopus Energy smart tariff integration — chosen via a 100% impartial, commission-free advisory model rather than single-vendor resale.

The business operates a direct-to-customer, sales-led GTM: customers initiate via website postcode quote form or phone, receive a bespoke PV Sol "Try Before You Buy" simulation, and progress through consultative site survey and installation. Revenue is generated almost entirely through one-time installation fees on project-specific quotes (e.g., £8,389 for a Tesla Powerwall 2 standard install, £7,558 for SolarEdge Home Battery 10kWh, £810+ for Myenergi Eddi), supplemented by after-sales maintenance and fault diagnosis services. A small commercial segment (hospitality, light industrial, holiday parks) sits alongside the dominant residential book, which is split across both segments horizontally. Distribution is exclusive — direct, with no resellers — and lead flow is augmented by the Octopus Energy Trusted Partner referral channel.

The company is privately held, founder-operated, B Corp certified, and holds UK sector-specific accreditations (MCS, RECC, NIC EIC, CHAS, Qualitymark Protection) plus selective vendor elite-status designations that together function as market access barriers. Multiple regional and national installer awards (2x National Solar PV Installer of the Year; 8x South West Installer of the Year) anchor a brand reputation built over 15 years of operation.

Name

Naked Solar

Legal name

Naked Solar Ltd

Website

https://nakedsolar.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Naked Solar is a UK solar PV and battery storage installer serving residential and commercial customers across the South West of England from hubs in Newquay, Bristol, and Exeter, with an in-house expert installation team and a 100% impartial, multi-OEM advisory model.

Ownership category

akta.pro rank

Product category

Solar PV Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Solar panel installation
• Battery storage systems
• Residential solar PV
• Commercial solar installation
• EV charging installation

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar PV Installation: One-time installation revenue from fitting solar PV systems for residential and commercial customers. Pricing is project-specific and quote-based, varying by system size, equipment selection, and property requirements. Revenue earned at point of installation with advance invoice typically due 10 working days prior to installation.
2. Battery Storage Installation: One-time installation revenue from adding battery storage (Tesla Powerwall, SolarEdge Energy Bank, Sigenergy SigenStor, and other brands) alongside new solar systems or as retrofits to existing installations.
3. EV Charging Installation: Installation of solar-responsive EV chargers (Zappi, SolarEdge EV charger) as standalone or bundled with solar/battery systems.
4. Smart Energy Accessories: Upgrades and accessories including immersion diverters (Myenergi Eddi from £810, iBoost+), smart plugs and switches, OWL energy monitors, and SolarEdge smart energy products. Sold as one-time add-on installations.
5. Maintenance and Troubleshooting: After-sales maintenance, fault diagnosis, and repair services for their own and third-party installed solar PV systems. May include call-out charges. Covers inverter, battery, panel, and mounting system issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Naked Solar designs, supplies, and installs solar PV systems paired with battery storage, solar-responsive EV chargers, and smart energy management accessories for residential and commercial customers in the South West of England. The company is a sales-led, direct-to-customer installer operating from regional hubs in Newquay, Bristol, and Exeter, using 100% in-house installation teams and offering post-installation maintenance and fault diagnosis across all major UK solar and battery brands.

Product overview

Naked Solar is a UK award-winning solar PV installation company offering a comprehensive portfolio of solar and battery storage products and services. The core offerings include residential and commercial solar panel installations, with SunPower panels as a premium panel option. Battery storage solutions span multiple brands including Tesla Powerwall (2 and 3), Sigenergy SigenStor, SolarEdge Home Battery (Energy Bank), Fox ESS, Alpha ESS, and EcoFlow. Supporting products include SolarEdge optimized inverter systems with panel-level monitoring, MyEnergi Eddi and iBoost+ immersion diverters for hot water heating from excess solar, solar-responsive EV chargers, and Owl Energy Monitor for system monitoring. The company provides installation services across Cornwall, Devon, Bristol, and Exeter with in-house installation teams, and offers PV Sol simulation software for try-before-you-buy solar forecasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar PV Installation Bespoke home solar PV installation service covering Cornwall, Devon and Bristol. Customers receive a postcode-driven quote, site survey by in-house consultants, design, supply, and installation by the in-house Naked Solar team, followed by lifetime aftercare and access to monitoring portals.
• Commercial Solar PV Installation End-to-end commercial and business solar PV installation for office buildings, hospitality venues, agricultural operations, holiday parks, and light industrial sites in the South West. Includes multi-inverter systems, commercial rooftop installations, and troubleshooting/maintenance for larger-scale systems.
• Battery Storage Installation Supply and installation of solar battery storage systems from multiple manufacturers including Tesla Powerwall 3, Sigenergy SigenStor, SolarEdge Home Battery (Energy Bank), Fox ESS, Alpha ESS, EcoFlow, and others, as standalone retrofits or bundled with new solar PV systems. Delivers energy independence, backup power during outages, and enables Solar Grid Trading of excess energy.
• EV Charging Installation Supply and installation of solar-responsive EV chargers (MyEnergi Zappi, SolarEdge EV charger) as standalone installations or bundled with solar PV and battery storage, enabling electric vehicle charging from self-generated solar energy.
• PV Sol 'Try Before You Buy' Forecasting Service Bespoke solar forecasting service using PV Sol simulation software that models different solar PV system sizes, battery storage scenarios (including Tesla Powerwall and Sigenergy SigenStor), and EV charging outcomes. Generates personalised yield projections so prospects can visualise their install before signing.
• Solar System Maintenance and Aftercare Post-installation maintenance, fault diagnosis and repair services covering inverters, batteries, panels, and mounting systems, for both Naked Solar's own installed systems and third-party systems. May include call-out charges and is delivered by the same in-house team that performs the original installations.
• Smart Energy Accessories Installation Supply and installation of smart energy add-ons including MyEnergi Eddi and Solar iBoost+ immersion diverters (divert surplus solar energy to hot water), SolarEdge Smart Energy Hot Water / Socket / Switch / Relay products, and Owl energy monitors with online dashboards and 12-second live readings for system monitoring.

Quantifiable outcome

• Average 65-66% reduction in energy bills for customers
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Octopus EnergycoreGTM or Marketing PartnerOctopus Energy handpicked Naked Solar as a Trusted Partner for solar and battery installation across the South West. Trusted Partner status proves Naked Solar meets the highest quality standards for both installation and customer service. Octopus actively refers customers to Naked Solar, providing a significant lead generation channel.
• SunPower (Maxeon)coreTechnology or IntegrationNaked Solar is one of only 3 SunPower Elite Partners in the UK, awarded for high-quality installations and customer satisfaction scores. SunPower panels are among the world's most efficient and durable, backed by a 40-year full replacement warranty. SunPower was ranked 16th in the 2024 Global 100 Most Sustainable Companies ranking.
• Tesla EnergycoreTechnology or IntegrationNaked Solar is a Tesla Powerwall Premium Certified Installer (top 3% globally). All Tesla Premium installers are regularly quality checked by a Tesla engineer to ensure all installs are to the highest standards. Naked Solar installs Powerwall 2 and Powerwall 3 systems.
• MCS (Microgeneration Certification Scheme)coreOthersMCS certification is the UK quality assurance framework for microgeneration technologies. Naked Solar displays MCS certification as a mark of quality and compliance for solar PV installations.
• RECC (Renewable Energy Consumer Code)minorOthersRECC is a consumer protection organisation for renewable energy. Naked Solar is accredited by RECC, demonstrating commitment to consumer protection standards.
• NIC EIC (National Inspection Council for Electrical Installation Contracting)minorOthersNIC EIC is a professional body for electrical contractors. Naked Solar's electrical work is accredited under NIC EIC standards.
• CHAS (Contractors Health and Safety Assessment Scheme)minorOthersCHAS is a health and safety accreditation scheme. Naked Solar holds CHAS Accredited Contractor status as a Solar PV installer.
• Qualitymark ProtectionminorOthersQualitymark Protection accreditation provides consumer protection for home improvement works. Naked Solar holds Qualitymark Protection accreditation.
• SolarEdgecoreTechnology or IntegrationSolarEdge is the market leader in optimised solar inverter systems. Naked Solar is a certified SolarEdge installer and integrator, using SolarEdge HD Wave inverters, power optimisers, and smart energy products. SolarEdge provides panel-level monitoring, automatic fault detection, and alerts directly to Naked Solar.
• SigenergycoreTechnology or IntegrationNaked Solar installs Sigenergy SigenStor battery systems and is featured as a key installation partner on the Sigenergy product pages. Sigen AI mode enables automated energy management based on live tariff data.
• B Lab (B Corp Certification)coreOthersB Corp certification is awarded by B Lab to businesses meeting high standards of social and environmental performance, accountability, and transparency. Naked Solar achieved B Corp certification, demonstrating commitment to purpose-driven business practices.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• British Gas Solar (Centrica): UK household energy supplier offering solar panel and battery installation services under the British Gas brand. Comparable customer base and offering, but as a broad incumbent competing on bundled energy supply and finance rather than specialist quality.
• E.ON UK (Solar): Large UK utility offering solar panel and battery installation services alongside energy supply. Overlaps with Naked Solar in residential solar, but operates at national scale across multiple energy products rather than as a specialist installer.
• Solar Century (Statkraft): Pioneer UK solar installer now owned by Statkraft, with established residential and commercial solar offerings. Comparable because it sells solar PV to UK customers under its own brand, though at this point it operates as part of a much larger international renewables group.
• EDF Renewables UK: Major UK energy incumbent with a residential and commercial solar installation offering. Comparable because it sells solar PV and battery systems to UK homeowners and businesses, but as part of a much broader energy portfolio it does not specialize in Naked Solar's premium, impartial-install niche.

Direct peers

• Enhabit: UK solar and home energy specialist offering solar PV, battery storage, EV charging, and heat pumps to homeowners. Directly comparable in product breadth and target customer, competing on whole-home energy decarbonization in a similar premium-install segment.
• Project Solar UK: UK residential solar PV and battery storage installer offering a comparable one-stop-shop model for homeowners. Directly comparable as a national residential installer competing for the same customer profile with similar product breadth (panels, batteries, EV chargers).
• Sunsure Energy: UK-based solar PV and battery storage installer operating in the residential and commercial segments with a comparable consultative sales approach. Directly comparable as a peer-sized installer competing for the same customer profile in the UK market.
• Geo Green Power: UK-based solar PV installer serving both residential and commercial customers with similar technology stack (SolarEdge, battery storage, EV charging). Directly comparable as a regional/national installer with similar product breadth and customer type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naked_solar
• LinkedInlinkedin.com/company/nakedsolarltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Solar