Arsonsisi
Arsonsisi is an Italian industrial coatings manufacturer producing liquid, UV, e-coat, anti-corrosion, and tinting products for automotive, appliances, architecture, lighting, heating, furniture, and pipeline customers across Europe.
- Company typePrivate
- Founded1972
- HeadquartersLainate, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Arsonsisi does
Arsonsisi S.p.A. is a privately-held Italian industrial coatings manufacturer founded in 1917 and headquartered in Lainate (Milan). It produces liquid coatings (water- and solvent-based), e-coat (cathodic and anodic electro-deposition), UV coatings, anti-corrosion coatings, and industrial tinting systems, and operates dedicated manufacturing plants in Italy (Lainate for e-coat and Berlingo for liquid coatings, with a former powder plant in Verbania transferred to PPG in 2022). The company is a sole shareholder company within the Junionfin Group, which also includes J Colors and Elcrom, the latter running its Industrial Tinting System facility in Udine.
The company's product portfolio is organised into six core technology lines — powder coatings, e-coat, liquid coatings, anti-corrosion coatings, tinting system, and UV coatings — and serves eight industrial sectors: automotive (OEM and aftermarket alloy wheels, gas tanks, braking systems), home appliances (cookers, dishwashers, refrigerators), lighting and heating systems, furniture, architecture, general industries, and functional/pipeline applications. Specialised sub-brands include IONatura antibacterial powder coatings (JIS Z 2801:2000 certified), Basepox functional pipeline coatings, SK silicone-compatible coatings, ANTHERM decorative coatings, the J 20.20 architectural collection (Qualicoat Class 1), and UVcolor UV-curable products developed at the UV Coatings Competence Centre established in Berlingo in 2019.
Arsonsisi generates revenue primarily through one-time product sales to industrial customers via direct enterprise field sales, wholly-owned international subsidiaries (Spain, Turkey, Russia via Italcolor, Estonia), a B2B e-commerce platform for powder coatings in Italy, and the Elcrom-operated industrial tinting channel. The company's qualifying certifications — ISO/TS 16949 for automotive, UNI ISO 9001, Qualicoat Classes 1 and 2, GSB, MED 2014/90/EU for marine, and JIS Z 2801 for antibacterial performance — form a regulatory backbone that shapes customer adoption cycles across its verticals. Following the 2022 divestiture of its Powder Coatings Division to PPG, the company has formally refocused on industrial liquid coatings and specialty/UV technology, reinvesting in R&D at the Berlingo facility.
Arsonsisi firmographics
Firmographics- Name
- Arsonsisi
- Legal name
- ARSONSISI S.p.A.
- Website
- https://arsonsisi.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arsonsisi is an Italian industrial coatings manufacturer producing liquid, UV, e-coat, anti-corrosion, and tinting products for automotive, appliances, architecture, lighting, heating, furniture, and pipeline customers across Europe.
- Ownership category
- akta.pro rank
Arsonsisi industry classification
Industry- Product category
- Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Architectural & Decorative Paints (IMAEAHAA), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
Keywords
Where Arsonsisi is headquartered
LocationHeadquarters
- HQ city
- Lainate
- HQ country
- Italy
- HQ region
- Europe
Offices9 records
Markets served
Arsonsisi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Coatings Product Sales: Arsonsisi generates revenue primarily through the manufacture and sale of industrial coatings, including powder coatings (epoxy, epoxy-polyester, polyester, polyurethane), liquid coatings, e-coat, UV coatings, and anti-corrosion coatings. Products are sold to industrial customers through direct sales, e-commerce, and channel partners across Europe and internationally. Following the sale of its powder coatings division to PPG in Q1 2022, the company refocused on liquid industrial coatings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B e-commerce platform for powder coatings in Italy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Arsonsisi product offering
Product offeringCore offering
Arsonsisi manufactures and sells industrial coatings across six core product lines — powder coatings, e-coat electro-deposition systems, water and solvent-based liquid coatings, anti-corrosion coatings, UV coatings, and an industrial tinting system — for industrial manufacturers in automotive, appliances, lighting, heating, furniture, architecture, and Oil & Gas pipeline markets. Products are sold primarily B2B through direct sales, branch offices in Spain, Turkey, Russia, and Estonia, and an e-commerce platform in Italy.
Product overview
Arsonsisi is an Italian industrial coatings company offering a comprehensive portfolio of coating technologies organized into six core product lines: Powder Coatings (including epoxy, epoxy polyester, polyester, and polyurethane formulations), E-coat electro-deposition systems (CED and AED), Liquid Coatings (water and solvent-based), Anti-Corrosion Coatings, Tinting Systems, and UV Coatings. The company serves multiple industrial sectors (automotive, appliances, lighting, heating, furniture, architecture, general industries, functional solutions) and has developed specialized sub-brands including Top Quality Collection J 20.20 for architectural applications, Collections color palette, Basepox for pipeline functional coatings, SK Range for silicone-compatible coatings, IONatura antibacterial coatings, ANTHERM decorative coatings, UVcolor UV curing coatings, SELAC polyester series, E Series semi-fast curing coatings, and J Superdurable polyesters. The company also operates an e-commerce platform for online powder coating purchases. Arsonsisi sold its Powder Coatings division to PPG in 2022 and now focuses on liquid coatings and specialty products.
Differentiator
Problem solved
Functional benefit
Brands
- Basepox®: Epoxy resin based powder coatings targeted at the functional powder coating market for pipeline protection, valves and pipes for hydrocarbons supply.
- IONatura
- UVcolor
- Selac
- Arsonkote
Products and services
- Powder Coatings Thermosetting powder coatings including epoxy, epoxy polyester, polyester, and polyurethane formulations for interior and exterior applications across industrial sectors. Note: the powder coatings division was sold to PPG in Q1 2022, but the product line remains documented in current company materials.
- E-coat (Electro-deposition) CED (Cathodic Electro-deposition) and AED (Anodic Electro-deposition) coating systems providing high-tech surface treatment with uniform coverage for complex geometries.
- Liquid Coatings Water-based and solvent-based liquid coatings tailored to highly specialised industrial applications, including specialty products and UV coatings. Currently the strategic focus of the company following the 2022 divestiture of the powder coatings division.
- Anti-Corrosion Coatings Protective coating systems delivering excellent performance across all applications and environmental conditions for corrosion protection, including Basepox functional coatings for pipeline infrastructure.
- Industrial Tinting System Industrial tinting system designed to meet complex production requirements through precise custom colour matching across the full Arsonsisi product range, operated by sister company Elcrom in Udine.
- UV Coatings UV curing coatings available as 100% dry residue formulations, water-based or solvent-based options, including UV LED-curable variants for modern industrial coating applications.
- IONatura Antibacterial Powder Coatings Antibacterial thermosetting powder coatings using silver ion technology encapsulated in micro-inert particles to actively reduce bacterial concentration by 99.9% on treated surfaces (JIS Z 2801:2000 certified).
- Basepox Functional Pipeline Coatings Epoxy resin-based functional powder coatings specifically engineered for pipeline protection across gas, oil, and water pipeline applications including valves and civil-use pipes.
- SK Range Silicone-Compatible Powder Coatings Powder coatings specifically designed to enable better and longer-lasting adhesion of sealants, glues, inks, and other coating products applied over powder-coated surfaces. Available in epoxy, epoxy-polyester, polyester, and polyurethane chemistries.
- Top Quality Collection J 20.20 Premium architectural powder coating collection meeting highest decorative standards with outstanding mechanical properties, aesthetic appeal, excellent corrosion resistance, and outdoor exposure performance, Qualicoat Class 1 certified.
Quantifiable outcome
- 99.9% reduction in bacterial concentration on surfaces treated with IONatura bacteriostatic coatings, certified to Japanese Industrial Standard JIS Z 2801:2000
Companies that use Arsonsisi
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
Arsonsisi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Arsonsisi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- PPG (sale of powder branch)majorArsonsisi sold its Powder Coatings Division to PPG, expected to close in Q1 2022. Carlo Junghanns, Chairman of Arsonsisi S.p.A., stated this aligns with current market trends and allows the company to invest in liquid coatings R&D.
- PPG IndustriesmajorIn Q1 2022, Arsonsisi sold its Powder Coatings Division to PPG Industries, one of the world's largest coatings companies. The transaction enabled Arsonsisi to invest new and significant resources in its liquid coatings R&D and strengthen its presence in the industrial liquid paints business. PPG acquired the powder coatings plant in Verbania.
- Tecnocolor Industria Vernici e Smalti S.r.l.majorThe Junionfin group (parent of Arsonsisi) acquired the business of Tecnocolor based in Trezzano sul Naviglio (MI). Tecnocolor had been manufacturing highly technological liquid coatings for over 50 years. Production was transferred to Arsonsisi's new plant in Berlingo. Tecnocolor products maintain their original names and characteristics but are commercialised under the Arsonsisi trademark.
- Junionfin GroupcoreArsonsisi is part of the Junionfin group, which consists of important industrial companies operating in the production and commercialisation of paints for the retail and industry segments, including J Colors, Elcrom, and Arsonsisi. The group manages strategic acquisitions and coordinates operations across member companies.
- Poliefun — Politecnico di MilanominorArsonsisi participated in the digital TST/2021 (Trends in Surface Technology) conference series organized by the Poliefun association at Politecnico di Milano. The event focused on sustainability of resources and low environmental impact finishing materials, with Arsonsisi presenting on powder coating with zero environmental impact.
- Applied Market Information Ltd. (AMI)minorArsonsisi has been a recurring participant and sponsor of AMI's Pipeline Coating and Field Joint Coating international conferences, presenting technical papers and showcasing functional powder coatings for pipeline protection.
- La Rivista del ColoreminorArsonsisi partnered with La Rivista del Colore for the P&E Milano Coating Days event and the ANVER Awards photo competition, contributing technical seminars and participating in industry recognition initiatives.
- LegnoLegno ConsortiumminorArsonsisi partnered with the LegnoLegno Consortium for a training event on environmental sustainability of buildings, providing technical advice on industrial coatings for doors, windows, and building envelope components.
- University of Trento — Department of Industrial EngineeringminorThe University of Trento's Department of Industrial Engineering conducted research evaluating Arsonsisi's cataphoretic coating products for corrosion protection of aluminium foams, demonstrating the company's engagement with academic research institutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Arsonsisi competitors and assessment
Company assessmentDirect peers
- Beckers Group: European industrial coatings specialist focused on liquid coil coatings and specialty industrial finishes. Highly comparable to Arsonsisi's post-divestiture liquid coatings focus, serving similar appliance, architecture, and general industrial customers.
- Jotun: Norway-based global coatings manufacturer with leading positions in marine, protective, and decorative coatings. Overlaps with Arsonsisi's functional/pipeline (Basepox) and anti-corrosion product lines serving oil & gas and infrastructure customers.
- TIGER Coatings: Austrian powder and liquid coatings manufacturer with strong functional and architectural positions (including Qualicoat/GSB certifications). Comparable to Arsonsisi in powder, specialty, and architectural industrial coatings across Europe.
- Hempel: Danish global coatings company specialising in protective, marine, and industrial coatings. Comparable to Arsonsisi in anti-corrosion, pipeline, and industrial liquid coatings for heavy industry and infrastructure.
- PPG Industries: Global industrial coatings leader that acquired Arsonsisi's powder coatings division in Q1 2022. Now competes with Arsonsisi directly in liquid and specialty industrial coatings, serving overlapping automotive, architectural, and general industrial customers.
- FreiLacke: German family-owned industrial coatings manufacturer specialising in liquid (water- and solvent-based) and powder coatings for industry. Direct mid-sized European comparable with similar product breadth and customer verticals.
- Axalta Coating Systems: Global coatings company focused on automotive refinish, light vehicle OEM, and industrial applications including liquid and e-coat technologies. Closely comparable to Arsonsisi's automotive e-coat and specialty liquid coatings businesses.
Broad incumbents
- BASF Coatings: Diversified global coatings division of BASF, with strong automotive OEM/refinish and industrial coatings presence. Previously sold its powder coatings business to Arsonsisi in 2009, making it a historic and ongoing comparable.
- AkzoNobel: One of the world's largest paints and coatings companies, with an extensive industrial coatings portfolio spanning powder, liquid, and specialty technologies. Directly competes with Arsonsisi across automotive, appliances, architecture, and protective coatings segments.
- Sherwin-Williams: World's largest coatings company with broad industrial, architectural, and specialty coating lines. Competes with Arsonsisi in industrial finishes and architectural powder/liquid coatings under the General Industrial division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arsonsisi social profiles
Digital presenceArsonsisi compliance and trust
Trust signalCompliance7 records
Arsonsisi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arsonsisi leadership team
Management profileNumber of profiles
Profiles7 records
Arsonsisi subsidiaries and ownership
Company hierarchySubsidiaries5 records
Arsonsisi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arsonsisi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arsonsisi
What does Arsonsisi do?
Arsonsisi manufactures and sells industrial coatings across six core product lines — powder coatings, e-coat electro-deposition systems, water and solvent-based liquid coatings, anti-corrosion coatings, UV coatings, and an industrial tinting system — for industrial manufacturers in automotive, appliances, lighting, heating, furniture, architecture, and Oil & Gas pipeline markets. Products are sold primarily B2B through direct sales, branch offices in Spain, Turkey, Russia, and Estonia, and an e-commerce platform in Italy.
Is Arsonsisi a public or private company?
Arsonsisi is a private company. It is classified as corporate owned and is currently operating.
When was Arsonsisi founded?
Arsonsisi was founded in 1972. It employs 51 to 100 people.
Where is Arsonsisi based?
Arsonsisi is headquartered in Lainate, Italy, in the Europe region.
How does Arsonsisi make money?
One revenue line is on record: industrial Coatings Product Sales.
Who are Arsonsisi's main competitors?
Direct peers on record are Beckers Group, Jotun, TIGER Coatings, Hempel, PPG Industries, FreiLacke and Axalta Coating Systems. Broad incumbents are BASF Coatings, AkzoNobel and Sherwin-Williams.
Does Arsonsisi have an API?
No public API is recorded for Arsonsisi.
What industry is Arsonsisi in?
Arsonsisi's product category is Industrial Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAHAA, Architectural & Decorative Paints. Its NAICS code is 32551 and its SIC code is 2851.