What Sabuy Technology does

WSOL Public Company Limited (formerly Sabuy Technology Public Company Limited; ticker: WSOL on the Stock Exchange of Thailand) is a Thai multi-vertical technology and services conglomerate operating across three business groups: Financial & Payment Solutions (Love Prompt equipment rentals, Prompt Term bill-payment kiosks, Prompt Vending automated retail, Plus Oil fuel vending), B2C Solutions (the Prompt Speed Commerce 4PL logistics franchise network with over 25,000 branches integrating eight major delivery providers), and B2B Solutions (WSOL Solution POS systems and PlusTech smart canteen solutions targeting enterprise and government clients). Revenue is generated primarily through transaction fees on parcel delivery and payment services, hardware sales of POS systems, and franchise/commission revenue across its logistics and retail networks.

The company's technology stack centers on the WeiD Super App, an AI-Powered CRM platform launched in Q4 2025 that unifies WeXpress (delivery rate comparison), WePay (mobile wallet), and WeMarket (smart vending) modules, with proprietary integration across the franchise POS, parcel tracking, and real-time sales reporting infrastructure. The 4PL logistics platform integrates carrier APIs (KEX, Flash Express, PostSABUY, J&T, DHL, EMS) with key-in/out parcel tracking and franchise management systems. Touchless payment systems with E-Wallet and QR PromptPay integration are deployed at enterprise clients including 17 TOPS food court locations.

WSOL serves three primary customer segments: long-tail SMB and individual consumers via the franchise logistics and payment kiosk networks (the largest revenue contributor at ~1,701M THB target), enterprise and government clients via POS and canteen solutions (~636M THB target, 34% growth target — the fastest growing segment), and financial-services customers via rental, bill-payment, and emerging Sharia digital finance (~1,251M THB target). The 2025 revenue target is 3,584 million THB (~20% growth), supported by EBITDA that turned positive at 214 million THB after a -237 million THB prior-year result. As of late 2025, the company is operating under a business rehabilitation plan following default on interest payments across three bond series (over 13 million THB), with a debt-to-equity conversion framework and target 50% reduction in financial costs under development.

Name

Sabuy Technology

Legal name

WSOL Public Company Limited (บริษัท ดับบลิว เอส โอ แอล จำกัด (มหาชน))

Website

https://sabuytech.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WSOL (formerly Sabuy Technology) is a Thai public company operating a multi-vertical ecosystem spanning a 25,000-branch 4PL logistics franchise network, POS/payment systems, vending, and the WeiD AI-powered CRM Super App, serving SMBs, consumers, enterprises, and government clients across Thailand.

Ownership category

akta.pro rank

Product category

Integrated Payment, Logistics and Commerce Solutions

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Fourth-party logistics
• Payment solutions
• POS systems
• Franchise commerce
• AI-powered CRM

Headquarters

HQ city

Bang Khun Thian

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Financial & Payment Solutions: Revenue from Love Prompt (equipment rental), Prompt Term (automatic teller machines for bill payment, phone credit, entertainment, internet, credit card, water, electricity), and Plus Oil (fuel vending). Also includes mobile top-up and bill payment services through vending network.
2. B2C Solutions: Revenue from Prompt Speed Commerce franchise network (parcel delivery services), Prompt Vending (automated retail vending machines with 10,000 units targeted), and other consumer-facing services. Target revenue 1,701 million baht with 10% growth.
3. B2B Solutions: Revenue from PTECH (card systems targeting government sector projects) and WSOL Solution (comprehensive POS systems for food courts, convenience stores, cafes). Target revenue 636 million baht with 34% growth.
4. Franchise Network Revenue: Revenue from franchise fees and commissions through Prompt Speed Commerce network with 25,000 branches, partnering with 7+ delivery brands and 8 logistics providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

WSOL (formerly Sabuy Technology) is a Thai fintech and commerce ecosystem company that sells payment kiosks, self-service vending and fuel machines, 4PL logistics franchise services via the Prompt Speed Commerce network of 25,000+ branches, and enterprise POS/canteen management systems. Its flagship new product is the WeiD AI-Powered CRM Super App that unifies delivery (WeXpress), mobile wallet (WePay) and smart vending (WeMarket) services for Thai consumers, SMEs, franchisees and enterprise clients.

Product overview

WSOL (formerly Sabuy Technology) operates as a multi-platform ecosystem with three main business segments: Financial & Payment Solutions (Love Prompt rentals, Prompt Term ATMs), B2C Solutions (Prompt Speed Commerce 25,000+ franchise logistics branches, Prompt Vending smart vending), and B2B Solutions (WSOL Solution POS systems, PlusTech smart canteen). The company is transitioning to a Super App strategy centered on WeiD, an AI-Powered CRM that unifies WeXpress (delivery), WePay (payments), and WeMarket (vending) services. The portfolio also includes Sabuy Wash (24hr laundry), Lock Box (smart lockers), and Plus Oil (fuel vending), all offered primarily through franchise models across Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• WeiD: AI-powered CRM platform connecting all WSOL services including WeXpress (delivery), WePay (wallet), and WeMarket (smart vending)
• Prompt Speed Commerce (พร้อม สปีด คอมเมิร์ซ)
• Prompt Term (พร้อมเติม)
• Love Prompt (เลิฟ พร้อม)
• Sabuy Speed
• Sabuy Wash (สบายวอช)
• Lock Box (ล็อคบ็อก)
• Plus Oil (พลัสออยล์)
• Prompt Vending (พร้อมเวนดิ้ง)
• WSOL Solution (ดับบลิว เอส โอ แอล โซลูชั่น)
• Sabuy Solutions (SBS)

Products and services

• WeiD AI-Powered CRM Super App AI-Powered CRM Super App that connects WSOL's WeXpress (delivery comparison), WePay (mobile wallet) and WeMarket (smart vending) modules in a single platform for Thai consumers, franchisees and business owners.
• Prompt Term (ATM/bill-payment kiosks) Self-service kiosks for bill payment (water, electricity, internet, credit card), mobile top-up, entertainment payments and phone credit, deployed in 7 franchise sub-brands of the Prompt network.
• Prompt Speed Commerce (4PL logistics franchise network) Fourth-Party Logistics franchise network with 25,000+ branches nationwide under seven sub-brands (Shipsmile Service, Plus Express, Payspost, Paypoint, Point Express, The Letter Post Service, Speedy), consolidating access to KEX, Flash Express, PostSABUY, J&T, DHL, LEX, SPX and EMS for parcel pickup and delivery.
• Prompt Vending (automated retail machines) Unmanned vending machines offering beverages and snacks 24/7 with future plans for alcohol sales; targeting 10,000 machines by end of 2025.
• Plus Oil (coin-operated fuel dispensers) Coin-operated unmanned fuel dispensers supporting four fuel types (91, 95 gasoline and diesel) with daily cash collection and no staffing requirements.
• Lock Box (smart parcel lockers) Smart locker service for package deposit, collection and delivery with no size restrictions, integrated with the Prompt Speed Commerce logistics network.
• Sabuy Wash (24-hour self-service laundry) 24-hour self-service laundry franchise with technology and app integration, targeting new-generation lifestyle users and underserved community areas.
• Love Prompt (appliance rental/financial inclusion) Appliance rental service allowing consumers to rent electrical equipment with flexible payment terms as part of the Financial & Payment Solutions segment.
• WSOL Solution (Touchless Payment POS) Business management system for food courts, convenience stores and cafes featuring Touchless Payment, real-time Dashboard, POS integration, E-Wallet and QR PromptPay support; deployed at 17 TOPS (Central Retail) food court locations.
• PlusTech SMART CANTEEN FOR FACTORY Smart canteen management solution aimed at increasing efficiency and sales for industrial factory canteens, combining WSOL Solution hardware with PlusTech software and showcased to VIP, government and banking-sector customers.

Quantifiable outcome

• EBITDA turned positive at 214 million baht in 2025, recovering from negative 237 million baht
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Islamic Bank of Thailand (ibank)minorStrategic or Co-development Partner · 23 December 2025Partnership to develop financial technology infrastructure and electronic services, aiming to become a comprehensive Sharia Digital Finance Institution. Development of digital finance solutions under Islamic banking principles.
• Multiple Logistics ProviderscoreChannel Partner/ Reseller/ Distributor · 11 September 2025Prompt Speed Commerce integrates 8 major delivery providers: EMS, Post Sabuy, KEX, Flash Express, J&T, LEX, SPX, DHL through franchise network. Multiple carriers provide comprehensive coverage and competitive pricing for consumers.
• T.K.S. Technology (Plus Tech Innovation)minorStrategic or Co-development Partner · 7 July 2025Partnership showcased at 70th SIAM PRESS OPENHOUSE. T.K.S. Technology Public Company Limited is a major technology partner with WSOL Solution and PlusTech products being featured. Plus Tech Innovation Public Company Limited is listed on SET.
• KEX ExpresscoreChannel Partner/ Reseller/ Distributor · 18 June 2025Partnership with KEX Express offering promotional support up to 3 baht per parcel for Prompt Speed Commerce franchise branches. Pilot program with 1,000 branches for quality guarantee on pickup and delivery services.
• PostSABUYcoreChannel Partner/ Reseller/ Distributor · 18 June 2025Partnership with Thailand Post through PostSABUY service offering delivery starting at 23 baht. Strong nationwide coverage particularly for seasonal fruits. Damage/loss compensation up to 2,000 baht per item.
• TOPS (Central Retail Corporation)coreStrategic or Co-development Partner · 6 May 2025Sabuy Solutions (SBS) - WSOL subsidiary - partnered with TOPS to upgrade payment systems at 17 food court locations nationwide. System includes touchless payment, E-wallet support, smart Dashboard for real-time data, QR PromptPay integration, and Cash card production. Locations include Ladprao, Rangsit (2), Empire, Rama 9, One-U, Srinakorn, Samutprakan, Udon Thani (2), Khon Kaen (2), Phuket, Esplanade, Phichit, Phayao, Nong Han.
• Flash ExpresscoreChannel Partner/ Reseller/ Distributor · 23 April 2025Strategic partnership between SABUY Speed (WSOL subsidiary) and Flash Express for parcel delivery services. Three new services launched: Flash Express (general parcels starting 22 baht), Flash Fruit (fresh fruit delivery starting 50 baht with 2,000 baht damage coverage), and Flash Bulky (large parcels up to 100kg starting 60 baht for 6kg). Target 5% market share in parcel delivery within 2025. Flash Express offers COD service with 2.5% fee.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flash Express: Major Thai parcel delivery carrier that is simultaneously a Prompt Speed Commerce integration partner and a direct last-mile competitor targeting the same Thai SMB shipper base that WSOL serves.
• Kerry Express (KEX): Thai parcel delivery network and another core carrier integrated into Prompt Speed Commerce; competes head-on in the same domestic parcel and COD market.
• Thailand Post (PostSABUY): State postal operator whose PostSABUY service is a core WSOL franchise partner for nationwide last-mile, and a direct competitor in standard parcel and COD segments.
• J&T Express: Regional parcel carrier with significant Thailand operations integrated into WSOL's 4PL network; directly competes on price and coverage for Thai e-commerce shippers.
• TrueMoney: Leading Thai e-wallet and payment services platform competing with WePay on mobile top-ups, bill payments, and merchant acceptance across the same Thai consumer base.

Broad incumbents

• Central Retail Corporation: Owner of TOPS, the enterprise customer WSOL serves with food-court POS; a broad retail incumbent whose technology and procurement decisions shape WSOL's B2B pipeline.
• Berli Jucker (BJC): Large Thai conglomerate with convenience-store, vending, and consumer-product distribution assets; overlaps with WSOL's Prompt Vending and consumer solutions strategy at scale.
• Shopee (Sea Limited): Super-app ecosystem combining marketplace, payments (ShopeePay), and logistics (SPX Express, also a WSOL integration partner); the dominant Southeast Asian benchmark for the WeiD super-app strategy.

Regional players

• PTT Oil and Retail Business: Thailand's dominant fuel retailer, comparable to WSOL's Plus Oil coin-operated fuel vending business; a much larger incumbent that sets the standard for on-property fuel commerce in Thailand.
• LINE Pay: Regional mobile wallet with deep penetration in Thailand; competes with WePay for QR PromptPay-linked wallet share while serving overlapping consumer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WSOL.WinningSolution
• Facebookfacebook.com/WSOL.Winningsolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries33 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabuy Technology