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Translatum

Full company profile

uuid0023hlf

Namestring
Translatum
Legal namestring
Translatum
Websiteurl
translatum.fi
Company typeenum
Private
Founded yearint
1996
Descriptiontext

Translatum.fi is a Finnish-language consumer content platform that publishes online-shopping guidance, FAQs, beginner and advanced buyer resources, and topical blog articles (covering areas such as online shopping trends, shopping apps, and tangential commerce-adjacent travel topics). The site targets Finnish online shoppers seeking advice on safe payment methods, store comparison, deal discovery, order tracking, and returns. The underlying platform is a commodity WordPress CMS with no proprietary technology disclosed; the product surface is editorial content rather than software, distributed via self-serve website access and organic social channels (Instagram, Facebook, X). The stated revenue model is advertising, and the company is registered in Finland with two disclosed office locations and a headcount band of 11–50 employees. No funding rounds, acquisitions, partnerships, leadership profiles, patents, certifications, or AI capabilities are disclosed in the input, and no revenue figures, traffic data, or advertiser relationships are publicly available.

Short descriptiontext

Translatum.fi is a Finnish-language content platform that publishes online-shopping guides, FAQs, and blog articles for Finnish consumers seeking advice on safe payments, store comparison, and deal discovery.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTampere, Finland
HQ citystring
Tampere
HQ countrystring
Finland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online shopping guides, shopping tips, consumer purchasing advice, shopping education, e-commerce content
NAICS code2 codes
  • Web Search Portals and All Other Information Services519290
  • Web Search Portals, Libraries, Archives, and Other Information Services5192
Product category
Consumer Shopping Content
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Content Services
TypeAdvertising
Description

The website provides online shopping guidance and tips to Finnish consumers, likely through advertising, affiliate partnerships with e-commerce platforms, or sponsored content.

translatum.fi
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Translatum.fi operates a Finnish-language content platform that publishes online shopping guides, tips, FAQ articles, and educational resources aimed at helping Finnish consumers make safe, secure, and cost-effective purchases online. The site covers payment safety, online store comparison, deal finding, product authenticity, and order tracking, organized into beginner and advanced sections.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Comprehensive online shopping guidance covering beginner to advanced levels
Product overview1 text field

Translatum.fi is a Finnish online shopping guidance platform that offers comprehensive advice, tips, and resources for smart and safe online shopping. The platform operates as a content-driven service providing guides, FAQs, and educational resources for both beginners and experienced online shoppers. The core offering consists of online shopping guides (Verkkokauppaoppaat), a FAQ section (UKK), beginner and advanced shopping strategies, and blog content covering shopping trends and related topics. The platform does not offer a software product but rather informational content to help users navigate online commerce safely and effectively.

Product and service1 record
1Translatum.fi Online Shopping Guides and Tips (Verkkokauppaoppaat ja vinkit)
CategoryConsumer Shopping Content
Description

A free Finnish online shopping guidance platform that offers comprehensive advice, tips, and resources to help users make smart and safe online purchases. It provides guides covering payment safety, store comparison, deal finding, purchase optimization, beginner and advanced buyer strategies, and blog content on shopping trends.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
1Hintaseuranta.fi
TypeDirect peer
Description

Finnish price tracking and comparison site focused on helping consumers monitor product prices and find deals. Operates in the same Finnish consumer shopping guidance niche as Translatum.fi.

TypeDirect peer
Description

Finnish price comparison platform that helps consumers find the best deals and trusted online stores. Closely comparable to Translatum.fi as both serve Finnish consumers making purchasing decisions online with localized content.

TypeBroad incumbent
Description

European price comparison and shopping platform operating across multiple countries. Comparable to Translatum.fi in providing consumer shopping guidance and comparison functionality, though at a much larger geographic scale.

TypeDirect peer
Description

Nordic price comparison site operating in Finland, Sweden, Denmark, Norway, and the UK. Comparable to Translatum.fi as it provides Finnish consumers with product comparison and shopping guidance across online retailers.

TypeBroad incumbent
Description

Global consumer comparison platform covering financial products, shopping, and services. Comparable to Translatum.fi in its content-led approach to helping consumers make informed purchasing decisions.

TypeRegional player
Description

Nordic product and price comparison platform operating in Finland. Serves Finnish consumers researching online purchases, overlapping with Translatum.fi's audience and content mission.

TypeRegional player
Description

Nordic comparison service that helps consumers compare prices on financial products and other offerings. Comparable to Translatum.fi in its role guiding Finnish consumers toward better purchasing decisions.

8Hintavertailu
TypeDirect peer
Description

Finnish price comparison site helping consumers find the cheapest online retailers. Operates in the same Finnish consumer deal-discovery niche as Translatum.fi.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Translatum

Consumer Shopping Contenttranslatum.fi

Translatum.fi is a Finnish-language content platform that publishes online-shopping guides, FAQs, and blog articles for Finnish consumers seeking advice on safe payments, store comparison, and deal discovery.

What Translatum does

Translatum.fi is a Finnish-language consumer content platform that publishes online-shopping guidance, FAQs, beginner and advanced buyer resources, and topical blog articles (covering areas such as online shopping trends, shopping apps, and tangential commerce-adjacent travel topics). The site targets Finnish online shoppers seeking advice on safe payment methods, store comparison, deal discovery, order tracking, and returns. The underlying platform is a commodity WordPress CMS with no proprietary technology disclosed; the product surface is editorial content rather than software, distributed via self-serve website access and organic social channels (Instagram, Facebook, X). The stated revenue model is advertising, and the company is registered in Finland with two disclosed office locations and a headcount band of 11–50 employees. No funding rounds, acquisitions, partnerships, leadership profiles, patents, certifications, or AI capabilities are disclosed in the input, and no revenue figures, traffic data, or advertiser relationships are publicly available.

Translatum firmographics

Firmographics
Name
Translatum
Legal name
Translatum
Website
https://translatum.fi
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
11–50 employees
Short description
Translatum.fi is a Finnish-language content platform that publishes online-shopping guides, FAQs, and blog articles for Finnish consumers seeking advice on safe payments, store comparison, and deal discovery.
Ownership category
akta.pro rank

Where Translatum is headquartered

Location

Headquarters

HQ city
Tampere
HQ country
Finland
HQ region
Europe

Offices2 records

Markets served

Translatum business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Content Services: The website provides online shopping guidance and tips to Finnish consumers, likely through advertising, affiliate partnerships with e-commerce platforms, or sponsored content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Translatum product offering

Product offering

Core offering

Translatum.fi operates a Finnish-language content platform that publishes online shopping guides, tips, FAQ articles, and educational resources aimed at helping Finnish consumers make safe, secure, and cost-effective purchases online. The site covers payment safety, online store comparison, deal finding, product authenticity, and order tracking, organized into beginner and advanced sections.

Product overview

Translatum.fi is a Finnish online shopping guidance platform that offers comprehensive advice, tips, and resources for smart and safe online shopping. The platform operates as a content-driven service providing guides, FAQs, and educational resources for both beginners and experienced online shoppers. The core offering consists of online shopping guides (Verkkokauppaoppaat), a FAQ section (UKK), beginner and advanced shopping strategies, and blog content covering shopping trends and related topics. The platform does not offer a software product but rather informational content to help users navigate online commerce safely and effectively.

Differentiator

Problem solved

Functional benefit

Products and services

  • Translatum.fi Online Shopping Guides and Tips (Verkkokauppaoppaat ja vinkit) A free Finnish online shopping guidance platform that offers comprehensive advice, tips, and resources to help users make smart and safe online purchases. It provides guides covering payment safety, store comparison, deal finding, purchase optimization, beginner and advanced buyer strategies, and blog content on shopping trends.

Quantifiable outcome

  • Comprehensive online shopping guidance covering beginner to advanced levels

Companies that use Translatum

Customer profile

Segments1 record

Ideal customer profiles1 record

Translatum technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Translatum partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Translatum competitors and assessment

Company assessment

Direct peers

  • Hintaseuranta.fi: Finnish price tracking and comparison site focused on helping consumers monitor product prices and find deals. Operates in the same Finnish consumer shopping guidance niche as Translatum.fi.
  • Vertaa.fi: Finnish price comparison platform that helps consumers find the best deals and trusted online stores. Closely comparable to Translatum.fi as both serve Finnish consumers making purchasing decisions online with localized content.
  • PriceRunner: Nordic price comparison site operating in Finland, Sweden, Denmark, Norway, and the UK. Comparable to Translatum.fi as it provides Finnish consumers with product comparison and shopping guidance across online retailers.
  • Hintavertailu: Finnish price comparison site helping consumers find the cheapest online retailers. Operates in the same Finnish consumer deal-discovery niche as Translatum.fi.

Broad incumbents

  • Kelkoo: European price comparison and shopping platform operating across multiple countries. Comparable to Translatum.fi in providing consumer shopping guidance and comparison functionality, though at a much larger geographic scale.
  • Finder.com: Global consumer comparison platform covering financial products, shopping, and services. Comparable to Translatum.fi in its content-led approach to helping consumers make informed purchasing decisions.

Regional players

  • PriceSpy: Nordic product and price comparison platform operating in Finland. Serves Finnish consumers researching online purchases, overlapping with Translatum.fi's audience and content mission.
  • Compricer: Nordic comparison service that helps consumers compare prices on financial products and other offerings. Comparable to Translatum.fi in its role guiding Finnish consumers toward better purchasing decisions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Translatum social profiles

Digital presence

Translatum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Translatum leadership team

Management profile

Number of profiles

Translatum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Translatum M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Translatum

What does Translatum do?

Translatum.fi operates a Finnish-language content platform that publishes online shopping guides, tips, FAQ articles, and educational resources aimed at helping Finnish consumers make safe, secure, and cost-effective purchases online. The site covers payment safety, online store comparison, deal finding, product authenticity, and order tracking, organized into beginner and advanced sections.

Is Translatum a public or private company?

Translatum is a private company. It is classified as unknown and is currently operating.

When was Translatum founded?

Translatum was founded in 1996. It employs 11 to 50 people.

Where is Translatum based?

Translatum is headquartered in Tampere, Finland, in the Europe region.

How does Translatum make money?

One revenue line is on record: content Services.

Who are Translatum's main competitors?

Direct peers on record are Hintaseuranta.fi, Vertaa.fi, PriceRunner and Hintavertailu. Broad incumbents are Kelkoo and Finder.com. Regional players are PriceSpy and Compricer.

Does Translatum have an API?

No public API is recorded for Translatum.

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