Roosevelt Care Center

What Roosevelt Care Center does

Roosevelt Care Centers is a government authority-owned skilled nursing and subacute care provider operating two facilities in Central New Jersey. The Edison campus at 118 Parsonage Road originated as a Works Project Administration tuberculosis hospital in 1936, was converted to long-term care in the 1950s, and underwent a 250-bed expansion in 1982 before a 180-bed modernization was completed in May 2005; the Old Bridge campus at 1133 Marlboro Road opened in fall 2011 as a 105,000-square-foot Gold LEED-certified building. Combined capacity is approximately 430 beds, and the organization is operated by the Middlesex County Improvement Authority with management by RWJ Barnabas Health in conjunction with Complete Care Management.

The service portfolio spans a full continuum of long-term care: 24/7 long-term nursing care, specialized dementia and Alzheimer's care (including a secure unit at Old Bridge), short-stay subacute rehabilitation averaging 10-30 days using Nautilus therapy equipment, hospice care, and respite care. Care is delivered by interdisciplinary teams of physicians, nurses, social workers, and recreation staff, supported by handheld resident signaling systems, wireless internet infrastructure at Old Bridge, and partnerships with at-home healthcare providers and the Middlesex County Office of Parks and Recreation. The business also runs a seven-day recreational program recognized by the New Jersey Department of Health and Senior Services.

Revenue is generated primarily through per-diem long-term care and subacute stays, paid via Medicare, Medicaid, and most major insurance companies. Pricing is not publicly disclosed; prospective residents are directed to the Business Office at 732-321-6800 ext. 4013 for payment options. Go-to-market is sales-led (direct admissions coordinated by Maria Perez at Edison and Kendra Bass at Old Bridge) layered with community-led engagement through volunteer programs, local clergy services, youth partnerships, events, and physician/hospital referrals from the surrounding medical community. The organization has no disclosed funding rounds, no subsidiaries, and no PE/VC investment.

Name

Roosevelt Care Center

Legal name

Roosevelt Care Centers

Website

https://rooseveltcarecenter.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Roosevelt Care Centers is a Middlesex County government-owned skilled nursing provider operating two Central New Jersey facilities (~430 beds) in Edison and Old Bridge, offering long-term, dementia, subacute rehabilitation, hospice, and respite care, managed by RWJ Barnabas Health and Complete Care Management.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Long-Term Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLAFAFAD

Long-Term Care Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHLADAKAG

Dementia/Alzheimer’s Respite Care (Specialized)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Long-term care services
• Skilled nursing facility
• Subacute rehabilitation
• Dementia care
• Hospice care

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Long-term Care Services: Revenue generated from providing long-term residential care including nursing, dementia/Alzheimer's care, and support services. Operated by Middlesex County Improvement Authority and managed by RWJ Barnabas Health in conjunction with Complete Care Management.
2. Subacute Rehabilitation Services: Short-term rehabilitation services with an average length of stay between 10-30 days, including physical, occupational and speech therapy.
3. Government Healthcare Programs: Facility participates with Medicare and Medicaid programs for eligible residents, as well as most major insurance companies.
4. Respite and Hospice Care: Palliative and comfort care services for residents and families, including designated levels of intervention for pain management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Roosevelt Care Center operates two long-term care facilities in Central New Jersey (Edison and Old Bridge) providing skilled nursing, dementia and Alzheimer's care, subacute rehabilitation, hospice, respite, and recreational programming. The campuses function as a county-backed care continuum serving residents transitioning from acute hospital stays through end-of-life care. The organization is jointly managed by RWJBarnabas Health and Complete Care Management under the auspices of the Middlesex County Improvement Authority.

Product overview

Roosevelt Care Centers operates as a dual-facility long-term care provider with two locations in Central Jersey: Roosevelt Care Center at Edison (180 beds, established 1936) and Roosevelt Care Center at Old Bridge (Gold LEED-certified, opened 2011). The facilities provide an integrated continuum of care services including long-term nursing care, dementia/Alzheimer's care, subacute rehabilitation with Nautilus equipment, hospice care, and respite care. Both facilities are operated by the Middlesex County Improvement Authority and managed by RWJ Barnabas Health in conjunction with Complete Care Management. The Edison location serves as the historic flagship with a subacute rehabilitation program established in the late 1990s, while the Old Bridge location extends these services to South County families with modern infrastructure and technology-enabled resident-staff communication systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Care Services

Quantifiable outcome

• Average subacute rehabilitation length of stay of 10-30 days
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Aegis TherapiesminorStrategic or Co-development Partner · 2 October 2015In conjunction with National Aging Week, Roosevelt Care Centers partnered with Aegis Therapies for the 'Walk! With Aegis Therapies' health and wellness campaign, packed into a five-day celebration.
• Stanford School of MedicineminorStrategic or Co-development Partner · 15 September 2013Stanford Programming explored aging with residents and caregivers at Roosevelt Care Centers through educational programming and workshops.
• Middlesex County Improvement AuthoritycoreStrategic or Co-development PartnerThe Middlesex County Improvement Authority operates Roosevelt Care Centers and has been overseeing day-to-day operations since 1997. The independent County Authority is committed to improving the lives of local residents through professional management, expertise and services. Responsible for planning and constructing the Old Bridge facility.
• RWJ Barnabas HealthcoreStrategic or Co-development PartnerRoosevelt Care Centers are managed by RWJ Barnabas Health in conjunction with Complete Care Management. RWJ Barnabas Health provides healthcare system expertise and operational oversight.
• Complete Care ManagementcoreImplementation/ SI/ Consulting PartnerRoosevelt Care Centers are managed by RWJ Barnabas Health in conjunction with Complete Care Management. Provides operational management expertise and Complete Care Management websites for Covid-19 information at each facility.
• Middlesex County Board of Chosen FreeholdersmajorStrategic or Co-development PartnerAvid supporter of Roosevelt since its creation in the 1930s. The Board's commitment was underscored by their undertaking in planning and constructing Roosevelt Care Center at Old Bridge. Long-standing supporter of the facility and its mission.
• Middlesex County Office of Parks and RecreationminorStrategic or Co-development PartnerRoosevelt has cooperatively worked with the Office of Parks and Recreation, which has proven especially helpful in times of extreme weather and in emergency situations.
• At-home Healthcare ProvidersminorStrategic or Co-development PartnerRoosevelt's administration has explored and promoted programs that help extend seniors' independent living through collaboration with at-home healthcare providers.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• The Ensign Group: National skilled nursing and post-acute care operator with hundreds of SNF, assisted living, and home health facilities across multiple states. Comparable as a major SNF operator with similar regulatory and reimbursement dynamics.
• ProMedica: Integrated health system that operates skilled nursing, rehabilitation, hospice, and senior care services including the former HCR ManorCare SNF portfolio. Comparable in providing post-acute and long-term care with hospital-system integration.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement communities. Comparable in elder-care service lines though primarily assisted living rather than skilled nursing.
• Five Star Senior Living: National senior living operator providing independent living, assisted living, memory care, and skilled nursing services across multiple states. Comparable in offering a continuum of senior care services though broader geographic.
• Genesis Healthcare: One of the largest U.S. skilled nursing facility operators with hundreds of locations nationwide providing skilled nursing, rehabilitation, and assisted living. Comparable as a major incumbent SNF operator with similar service lines but at vastly greater scale.

Direct peers

• Centers Health Care: Large New York/New Jersey skilled nursing and post-acute care operator with strong regional footprint in the greater NJ area. Directly comparable as a multi-facility SNF/rehab operator serving similar patient populations.
• Complete Care Management: Existing management partner for Roosevelt that also independently operates skilled nursing and long-term care facilities across the Northeast. Directly comparable in service lines, regulatory exposure, and operating model.
• CareOne: New Jersey-based operator of skilled nursing, assisted living, rehabilitation, and long-term care facilities across multiple counties. Most direct comparable given geographic overlap in NJ and similar multi-service continuum of care model.

Regional players

• The Bristal Assisted Living: New York and New Jersey-based assisted living and memory care provider with multiple communities in NJ, including near Roosevelt's service area. Comparable regional senior care operator with overlapping memory care services.

Others

• Aegis Therapies: National provider of physical, occupational, and speech therapy services delivered in skilled nursing facilities, including a documented partnership with Roosevelt. Comparable as an ecosystem participant providing subacute rehabilitation services that complement SNF operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Roosevelt-Care-Center-at-Edison-640627539390843/, https://www.facebook.com/Roosevelt-Care-Center-at-Old-Bridge-794496280594799
• LinkedInlinkedin.com/company/roosevelt-care-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roosevelt Care Center