Toyota Northwest Edmonton

What Toyota Northwest Edmonton does

Toyota Northwest Edmonton is an authorized Toyota franchise dealership headquartered at 14240 137 Ave NW in Edmonton, Alberta, founded in 1987 and operating with 51-100 employees. The business serves individual consumers and vehicle owners in the Edmonton metropolitan area through four integrated departments: new vehicle sales, pre-owned vehicle sales (all makes), a service and maintenance centre, and a parts department, supplemented by Toyota Certified Collision Centre referral arrangements. Inventory scale includes 128 in-stock new Toyota vehicles plus 152 factory order options, totaling 280+ new vehicle configurations across sedans, SUVs, trucks, and electrified variants including bZ4X, Prius Prime, and RAV4 Hybrid, alongside approximately 330 total units when pre-owned inventory is included. The dealership is AMVIC Licensed and operates extended sales hours seven days a week, with separate service, parts, and collision operating schedules.

Name

Toyota Northwest Edmonton

Legal name

Toyota Northwest Edmonton

Website

https://toyotanorthwestedmonton.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Northwest Edmonton is an authorized Toyota franchise dealership in Edmonton, Alberta, selling new and pre-owned vehicles, providing maintenance, parts, and collision repair services to individual consumers in the Edmonton metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Revenue from sales of new Toyota vehicles and pre-owned vehicles of all makes. The dealership operates both in-stock inventory and factory orders for new Toyota models.
2. Service and Collision: Revenue from vehicle maintenance and repair services including oil changes, tire service, brake service, battery service, detailing, and collision repair through Toyota Certified Collision Centre.
3. Parts Sales: Revenue from sale of Toyota genuine parts, accessories, and automotive supplies.
4. Financing and Insurance Products: Revenue from financing arrangements, lease contracts, and ancillary products such as extended warranties and vehicle protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Toyota Northwest Edmonton is an authorized Toyota franchise dealership that sells new Toyota vehicles and pre-owned vehicles of all makes, and operates an integrated service, parts, and Toyota Certified Collision Centre. Customers can browse inventory, apply for financing, value trade-ins, and schedule sales or service appointments online before completing the transaction at the Edmonton showroom.

Product overview

Toyota Northwest Edmonton is a full-service Toyota dealership offering a comprehensive automotive portfolio. The core offering consists of new Toyota vehicles (sedans, SUVs, trucks, and electrified models) and pre-owned vehicles including Toyota Certified Used Vehicles (TCUV). The dealership operates on a platform model combining vehicle sales with integrated service modules including financing/trade-in, maintenance/repair, collision centres, parts ordering, and specialty products like remote starters and detailing. Key product lines include Toyota models (Corolla, Camry, RAV4, Tacoma, Tundra, Highlander, Crown, bZ, Prius, 4Runner, Sequoia, Sienna, Land Cruiser, GR Supra, GR86, GR Corolla, C-HR) with various hybrid and electric variants. The service ecosystem includes genuine Toyota parts, certified collision repair, Toyota START+ remote starters, and Toyota Touch detailing packages. The dealership is AMVIC Licensed and offers Toyota EV charging in partnership with Kuby Renewable Energy.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Retail sale of new Toyota sedans, SUVs, trucks, and hybrid/EV models (e.g., Corolla, Camry, RAV4, Highlander, Tacoma, Tundra, Prius, bZ), available either from in-stock inventory or via factory order, for individual consumers in the Edmonton area.
• Pre-Owned Vehicles Retail sale of pre-owned vehicles of all makes, including Toyota Certified Used Vehicles with inspection and warranty benefits, marketed at value-based price points ranging from under $10,000 to over $100,000.
• Vehicle Service & Maintenance Scheduled maintenance and repair services including oil changes, tire service, brake service, battery service, and other preventative maintenance performed by factory-trained technicians for any vehicle owner, with online appointment scheduling.
• Parts Centre Retail sale and ordering of genuine Toyota parts, accessories, and Toyota Customs platform products for vehicle owners and service customers.
• Toyota Certified Collision Centres Collision repair services using Genuine Toyota Parts, with referral to affiliated certified collision centres (including Kingsway Toyota Collision Centre), backed by Toyota quality standards and warranty support.
• Toyota Touch Detailing Services Professional vehicle detailing packages (e.g., Ultimate package priced at $250, Standard Care for Toyota vehicles) covering interior and exterior cleaning, shampooing, and protection treatments.
• Vehicle Financing Finance and lease arrangements with multiple lender partners, supported by an online payment calculator and financing application, available on both new and pre-owned vehicle purchases.
• Vehicle Trade-In Vehicle trade-in and direct-purchase service using Canadian Black Book value assessments to determine fair trade-in values for consumers.
• Toyota START+ Remote Starter Sale and installation of the Toyota START+ remote starter system with 800m range, 2-way communication, and climate control programming, marketed as a winter-readiness solution.
• Customer Loyalty Program Service for existing customers to upgrade vehicles, lower monthly payments, or sell their vehicle directly to the dealership, managed by dedicated loyalty managers/advisors.

Quantifiable outcome

• 280+ new vehicle options available across all Toyota models
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

Five partnerships are on record, tiered core, standard and minor.

• Toyota CanadacoreStrategic or Co-development PartnerAuthorized Toyota franchise dealer representing Toyota Canada Inc. The dealership operates under Toyota's franchise agreement, selling new Toyota vehicles, using Toyota's brand identity, accessing factory training for technicians, and providing Toyota-certified service and repairs.
• CARFAX CanadastandardTechnology or IntegrationVehicle history reporting service used for pre-owned vehicle transparency. The dealership provides CARFAX Canada reports to customers for used vehicles to show accident history, registration records, and odometer readings.
• Kingsway Toyota Collision CentreminorChannel Partner/ Reseller/ DistributorAffiliated Toyota Certified Collision Centre that handles collision repair referrals from Toyota Northwest Edmonton. Provides accident repair services using Genuine Toyota Parts.
• Canadian Black BookstandardTechnology or IntegrationVehicle valuation service used by the dealership's loyalty team to determine fair trade-in and vehicle purchase values. Canadian Black Book is Canada's trusted value estimator for over 50 years.
• Kuby Renewable EnergyminorStrategic or Co-development PartnerPartnership for Toyota EV charging infrastructure. Dealership features Kuby Renewable Energy-powered EV charging stations supporting Toyota electric and plug-in hybrid vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dilawri Group: One of Canada's largest automotive dealer groups, operating franchised dealerships across multiple provinces including Western Canada. Comparable as a broad incumbent competing for franchise allocations, used-vehicle inventory, and F&I revenue.
• AutoCanada Inc. Public Canadian automotive dealership group (TSX: ACQ) headquartered in Edmonton, operating franchised dealerships across Canada and the U.S. Comparable as a broad incumbent with overlapping new/used vehicle retail and fixed-ops service revenue streams.
• Go Auto: Large Edmonton-headquartered multi-brand automotive dealership group operating dozens of rooftops across Western Canada. Comparable as a broad incumbent competing in the same Edmonton market with overlapping new and used vehicle sales, service, and F&I operations.
• Pfaff Automotive Partners: Major Canadian multi-brand automotive dealer group operating franchised dealerships across Ontario, British Columbia, and Western Canada. Comparable as a broad incumbent with overlapping franchised dealer business model and fixed-ops revenue streams.

Direct peers

• Sherwood Park Toyota: Authorized Toyota franchise dealer located in Sherwood Park, immediately adjacent to Edmonton. Competes for the same Edmonton-area Toyota buyers with comparable new, certified pre-owned, service, and parts offerings.
• Kingsway Toyota: Authorized Toyota franchise dealer located in Edmonton, Alberta. Directly comparable as a same-brand competitor serving the same Edmonton metro market with new/used sales, service, and parts; explicitly referenced as Toyota Northwest Edmonton's affiliated Toyota Certified Collision Centre referral partner.
• Derrick Dodge Edmonton: Authorized Dodge/Ram/Jeep franchise dealer located in Edmonton. Comparable as a competing franchised new-vehicle dealership in the same metro with the same fixed-ops service, parts, and F&I business model.
• Capital Ford Lincoln (Edmonton): Authorized Ford/Lincoln franchise dealer serving Edmonton. Comparable as a competing new-vehicle franchised dealership in the same metro with parallel sales/service/parts/collision operations, although serving a different OEM brand.
• Toyota South Edmonton: Authorized Toyota franchise dealer serving south Edmonton. Directly competes with Toyota Northwest Edmonton for the same Toyota customers in the same metropolitan area with a similar full-service sales/service/parts model.

Regional players

• St. Albert Toyota: Authorized Toyota franchise dealer located in St. Albert, directly north of Edmonton. Comparable as a same-brand competitor drawing from the same Edmonton metropolitan buyer pool but operating in a slightly different sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ToyotaNWEdm
• YouTubeyoutube.com/ToyotaNorthwestEdmontonTNWE
• Facebookfacebook.com/ToyotaNorthwestEdmonton
• LinkedInlinkedin.com/company/toyota-northwest-edmonton
• Instagraminstagram.com/toyotanorthwestedmonton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Northwest Edmonton