M&BD Consulting

What M&BD Consulting does

M&BD Consulting SA is a privately held Swiss strategy consulting firm founded in 2011 by Elvis Gonzalez and headquartered in Lausanne, with a secondary office in Geneva. The firm delivers management and business development consulting to both private enterprises and public-sector organizations across Switzerland and internationally, organized around eight disciplines: strategy, organization, governance, human resources, marketing and business development, digitalization, innovation, and customer experience. Its core technical offering is a suite of branded proprietary audit methodologies (the 'M&BD © Audits' — Organisation, Stratégie, Gouvernance, Développement des affaires, Digitalisation, Innovation, Expérience client, Branding & Storytelling) complemented by specialized tools such as Boussole digitale, Think E-commerce, Diagnostic Pricing, Change Management, and Swiss LPD compliance analysis. These methodologies are delivered by a bench of former executives and sector specialists, with execution including implementation support rather than recommendations only.

The firm's go-to-market is direct, project-based enterprise and public-sector sales, with engagements quoted by scope, complexity, and duration and contracts structured as multi-year arrangements. Customer segments are horizontal, spanning transport, tourism, B2B services, industrial production, medical/pharmaceutical, luxury/watchmaking, IT/telecom, finance, energy, construction, retail, and agrofood on the private side, and cantonal administrations, communal services, healthcare institutions, schools, tourism offices, and parapublic organizations on the public side. Demand generation relies on LinkedIn, a quarterly email newsletter, original sector studies and white papers, and event sponsorship (Festival International de Ballons), with cumulative scale of 170+ clients and 700+ projects cited. The firm is founder-controlled, privately held, operates without external funding rounds, and reports a 1–10 person team size.

Name

M&BD Consulting

Legal name

M&BD Consulting SA

Website

https://mbdconsulting.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

M&BD Consulting is a Lausanne-based Swiss boutique strategy consulting firm offering proprietary audit methodologies and management consulting across eight disciplines to private enterprises and public-sector organizations in Switzerland and internationally.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Strategic management consulting
• Business strategy advisory
• Organizational audit services
• Corporate governance consulting
• Digital transformation advisory

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Project-based consulting engagements providing strategic and operational support to private companies and public organizations. Services include audits, analysis, recommendations, and implementation support tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

M&BD Consulting is a Swiss strategy consulting firm that delivers tailored strategic and operational consulting to private companies and public organizations. Its core offering is a portfolio of eight proprietary audit methodologies (M&BD ©) covering Organization, Strategy, Governance, Business Development, Digitalization, Innovation, Customer Experience, and Branding & Storytelling, complemented by specialized services such as a digital compass, e-commerce advisory, pricing diagnostics, change management, and Swiss LPD data protection compliance analysis.

Product overview

M&BD Consulting is a strategic management consulting firm offering an integrated portfolio of consulting services organized around 8 core disciplines (Organization, Corporate Strategy, Governance, Human Resources, Marketing & Business Development, Digitalization, Innovation, and Customer Experience). The core offering consists of 8 branded audit methodologies (M&BD © Audits) for Organization, Strategy, Governance, Business Development, Digitalization, Innovation, Customer Experience, and Branding & Storytelling. These are complemented by specialized services including Boussole digitale (Digital Compass), Think E-commerce, Diagnostic Pricing, Change Management, LPD Compliance Analysis, and Public Organization Audit. The firm operates primarily in Switzerland, serving both private enterprises and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit Organisation M&BD © Diagnostic tool that determines whether the organizational structure of an entity is adapted to its market while accounting for internal constraints; maps the existing structure and highlights improvement points for optimizing company operations. Targeted at private companies and public organizations.
• Audit Stratégie M&BD © Strategic audit that establishes an assessment of internal and external strategic aspects of a company. Evaluates the current strategy, determines coherence with mission, and analyzes competition and development processes for private companies and public organizations.
• Audit Gouvernance M&BD © Diagnostic tool that evaluates the application of elementary governance principles within the company; examines decision-making modes and how decisions are formalized and implemented. Targeted at boards and executive leadership of private companies and public organizations.
• Audit Développement des affaires M&BD © Business development diagnostic tool that measures the health of business development activities. In less than three hours, checks over sixty points covering strategic, tactical, and operational levels for private companies.
• Audit Digitalisation M&BD © Digital audit service that helps organizations assess their digitalization level and identify areas for digital transformation optimization using new technologies. Targeted at private companies and public organizations.
• Audit Innovation M&BD © Innovation audit that helps establish a culture of innovation within organizations to enable continuous evolution. Targeted at private companies and public organizations.
• Audit Expérience client M&BD © Customer experience audit that helps organizations think beyond products or services to offer fully satisfying experiences to customers at all times. Targeted at private companies.
• Audit Branding & Storytelling M&BD © Audit service focused on brand identity and narrative storytelling to help companies communicate their value proposition effectively. Targeted at private companies.
• Boussole digitale M&BD Digital compass tool that helps organizations assess and navigate their digital transformation journey. Targeted at private companies and public organizations.
• Think E-commerce M&BD E-commerce advisory service to help companies develop and optimize their online sales capabilities. Targeted at private companies.
• Diagnostic Pricing M&BD Pricing diagnostic service that analyzes and optimizes pricing strategies for organizations. Targeted at private companies.
• Change Management by M&BD Change management service that ensures smooth transitions during organizational transformations, helping stakeholders adopt new ways of working. Targeted at private companies and public organizations.
• Analyse Conformité LPD Swiss Federal Act on Data Protection (LPD) compliance analysis service for organizations operating in Switzerland.
• Audit Organisation Publique M&BD Public organization audit specifically designed for government and parapublic entities, addressing their unique governance and organizational needs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Festival International de Ballons (FIB)minorGTM or Marketing Partner · 1 January 2025M&BD Consulting serves as an ambassador for the Festival International de Ballons, helping the Association Pays-d'Enhaut Région Économie et Tourisme in sponsor research and development. M&BD supports the annual event held January 25 to February 2, 2025 in Château-d'Œx, which attracts approximately 50,000 visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAK Economics: Swiss economic research and consulting firm based in Basel, active across cantonal and public-sector policy work. Comparable to M&BD on the public-sector advisory axis and on Switzerland-domestic client footprint, though more quantitatively oriented.
• Helbling Group: Swiss business and management consulting group headquartered in Zürich with cross-industry advisory practices. Comparable to M&BD as a domestic Swiss consulting firm serving mid-market and public-adjacent clients with multi-disciplinary teams.

Broad incumbents

• Bain & Company: Global strategy consulting firm covering strategy, operations, organisation, and transformation across private and public sectors. Competes with M&BD on the same buyer personas (CEOs, boards, public-sector leaders) for adjacent scopes.
• KPMG (Switzerland): Big 4 firm with a substantial Swiss consulting practice spanning strategy, operations, public-sector, and transformation. Competes with M&BD for the same private and public-sector clients with broader service lines and deeper resourcing.
• Oliver Wyman: Global management consulting firm with particularly strong public-sector and financial-services practices. Comparable to M&BD on public-sector governance, organisational design, and strategic advisory engagements.
• Boston Consulting Group: Global strategy consulting firm with deep practices in corporate strategy, transformation, and public-sector advisory. Comparable on service categories (strategy, organisation, innovation, CX), but materially larger and more international than M&BD.
• Roland Berger: European-headquartered strategy consultancy with strong presence in Switzerland and DACH. Directly comparable on strategy, organisation, and operations consulting, and a more natural European peer than US-led MBB firms.
• McKinsey & Company: Global strategy consulting leader serving private and public-sector clients. Overlaps directly with M&BD on corporate strategy, organisation, governance, and digital transformation engagements, but operates at vastly larger scale across geographies.
• Arthur D. Little: European-origin global strategy and management consulting firm with public-sector and transformation practices. Closely overlaps M&BD's mix of strategy, organisation, and innovation advisory, with comparable mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m-&-bd-consulting
• Xx.com/mbdconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&BD Consulting