More Music
More Music Group is a privately held, full-service entertainment booking agency founded in 1981 in Virginia Beach, Virginia. It represents over 1,000 artists and clients, providing commission-based talent booking for colleges, venues, weddings, corporate events, and national festivals across the East Coast.
- Company typePrivate
- Founded1981
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What More Music does
More Music Group (MMG) is a privately held, full-service entertainment booking agency founded in 1981 and headquartered in Virginia Beach, Virginia. The company acts as an intermediary between clients seeking live entertainment and performers, generating revenue through commissions on bookings. Its roster comprises over 1,000 clients and artists, and it operates primarily across the East Coast of the United States.
The agency delivers services across six vertical segments: national acts/concerts/festivals, colleges and universities, clubs and venues, weddings, corporate and private events, and tribute bands/DJs/specialty acts. Core offerings include talent procurement, contract negotiation, rider review, vendor coordination, and day-of-show representation. Distribution is primarily sales-led through a team of agents supplemented by a website with genre-based search and a password-protected database for national clients. Marketing is conducted via website, Facebook, Twitter, Instagram, and email.
The business is led by Agent/President Jon Hardage, supported by four agents and two administrative staff (11-50 employees total). More Music Group has no disclosed funding, no external investors, no parent company, and operates as an independent enterprise. Pricing is opaque and quote-based, dependent on variables including artist popularity, timing, routing, and event type.
More Music firmographics
Firmographics- Name
- More Music
- Legal name
- More Music Group
- Website
- https://moremusicgroup.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- More Music Group is a privately held, full-service entertainment booking agency founded in 1981 in Virginia Beach, Virginia. It represents over 1,000 artists and clients, providing commission-based talent booking for colleges, venues, weddings, corporate events, and national festivals across the East Coast.
- Ownership category
- akta.pro rank
More Music industry classification
Industry- Product category
- Entertainment Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK)
Keywords
Where More Music is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
More Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Booking Agency Commission: The company generates revenue through commission-based booking services, acting as an intermediary between clients seeking entertainment and performers. Services include booking, producing, and promoting events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
More Music product offering
Product offeringCore offering
More Music Group is a full-service talent booking agency that connects clients with bands, DJs, and entertainers for events of all sizes, from intimate weddings and corporate functions to large-scale national festivals and concerts. The agency represents over 1,000 clients and artists on its roster and handles booking, producing, and promoting events across the East Coast and nationally.
Product overview
More Music Group is a full-service booking agency platform offering comprehensive entertainment booking services. The portfolio consists of seven interconnected service offerings: National Acts & Concerts Booking for major events, Colleges & Universities Entertainment Coordination for campus organizations, Weddings Entertainment Services for wedding-related events, Corporate & Private Events Entertainment for business and personal celebrations, Clubs & Venues Talent Booking for regional nightlife, and Tribute Bands, DJs & Specialty Acts providing specialty performers. The core Talent Booking Services ties all offerings together, serving as the unified platform that connects clients with over one thousand represented artists and clients across all event categories.
Differentiator
Problem solved
Functional benefit
Products and services
- National Acts & Concerts Booking
- Colleges & Universities Entertainment Coordination
- Weddings Entertainment Services
- Corporate & Private Events Entertainment
- Clubs & Venues Talent Booking
Companies that use More Music
Customer profileSegments6 records
Ideal customer profiles4 records
More Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Music partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights2 records
More Music competitors and assessment
Company assessmentDirect peers
- Agency for the Performing Arts (APA): APA is a mid-sized full-service talent agency with a strong concert/music division representing artists for live touring and one-off engagements. It is the closest scale and model comparison to More Music Group among established agencies.
- Benderz Entertainment: Benderz is a regional booking agency on the East Coast representing bands and DJs for weddings, corporate events, and private parties. It competes head-to-head with More Music Group in similar mid-Atlantic geographies and event verticals.
- East Coast Entertainment: East Coast Entertainment is a regional booking agency specializing in live bands, DJs, and tribute acts for weddings, corporate events, and private parties. It is a near-direct competitor to More Music Group's wedding, corporate, and specialty acts verticals with a similar regional focus.
- Elite Entertainment: Elite Entertainment is a regional booking agency representing wedding bands, DJs, and specialty acts in the Mid-Atlantic and East Coast. It offers comparable wedding and private event services and targets the same customer segments as More Music Group.
- Paradigm Talent Agency: Paradigm is a talent agency with a notable live music booking practice representing artists for concerts, festivals, and tours. Its concert booking model directly parallels More Music Group's national acts and festivals service line.
Emerging players
- The Bash (GigMasters): The Bash is an event entertainment marketplace that lets clients browse and book local bands, DJs, and performers directly. It is a technology-enabled substitute for traditional booking agencies like More Music Group for smaller and mid-sized events.
- GigSalad: GigSalad is an online marketplace that connects event planners with local musicians, DJs, and entertainers, enabling direct booking without traditional agents. It serves the same end-buyers (weddings, corporate, parties) that More Music Group targets but through a self-serve technology platform.
Broad incumbents
- United Talent Agency (UTA): UTA is a major full-service talent agency representing musicians, comedians, and other performers. Its music division books artists for live engagements, directly overlapping with More Music Group's core talent booking activity, though UTA serves global markets.
- William Morris Endeavor (WME): WME is one of the largest global talent and entertainment agencies, representing artists across music, film, TV, and live touring. While far larger and broader than More Music Group, both operate on a commission-based talent booking and representation model serving similar buyer types (venues, festivals, brands).
- Creative Artists Agency (CAA): CAA is a global entertainment and sports agency with deep live music touring capabilities. Like More Music Group, CAA earns commission by brokering artist engagements with venues, festivals, and corporate buyers, though it operates at vastly greater scale and scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
More Music social profiles
Digital presenceMore Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Music leadership team
Management profileNumber of profiles
Profiles1 record
More Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Music
What does More Music do?
More Music Group is a full-service talent booking agency that connects clients with bands, DJs, and entertainers for events of all sizes, from intimate weddings and corporate functions to large-scale national festivals and concerts. The agency represents over 1,000 clients and artists on its roster and handles booking, producing, and promoting events across the East Coast and nationally.
Is More Music a public or private company?
More Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was More Music founded?
More Music was founded in 1981. It employs 11 to 50 people.
Where is More Music based?
More Music is headquartered in Virginia Beach, United States, in the North America region.
How does More Music make money?
One revenue line is on record: booking Agency Commission.
Who are More Music's main competitors?
Direct peers on record are Agency for the Performing Arts (APA), Benderz Entertainment, East Coast Entertainment, Elite Entertainment and Paradigm Talent Agency. Emerging players are The Bash (GigMasters) and GigSalad. Broad incumbents are United Talent Agency (UTA), William Morris Endeavor (WME) and Creative Artists Agency (CAA).
Does More Music have an API?
No public API is recorded for More Music.
What industry is More Music in?
More Music's product category is Entertainment Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7900.