Casme

What Casme does

CASME, the trading name of Market Focus Research Limited, is a UK-headquartered (Bordon, Hampshire) membership organization founded in 1997 that supplies procurement professionals with peer-to-peer intelligence, benchmarking, and facilitated networking. The firm runs a global community of indirect procurement practitioners served through a secure online Resource Centre portal, where members access benchmarking reports, expert briefings, webinar recordings, podcasts, and whitepapers. Membership engagement is delivered via facilitated RoundTable discussions, Executive Forums across the US, EU, and UK, and a network of 20+ independent procurement specialist analysts with category-specific expertise (including a former Google procure-to-pay lead). CASME's core differentiator is an explicit no-suppliers, no-sponsors, no-consultants policy designed to create a confidential environment where senior procurement leaders and category managers can benchmark and share practices without vendor influence.

The business is monetised exclusively through annual corporate subscription memberships with customizable service tiers, number of registered users, and subscription periods set per Accepted Quotation; pricing is not publicly disclosed. Distribution is sales-led with strong community-led dynamics: direct enterprise sales through the website (Book a Demo, Request a Trial), supplemented by word-of-mouth within the procurement community, content marketing (whitepapers, blog, podcast, webinars), and an active social presence. Strategic alliances with The Hackett Group, WNS Procurement (now part of Capgemini), CIPS, and ISM extend the offering with adjacent advisory, BPO, and professional body resources, including CPD/CEH opportunities for members. Named reference customers span consumer goods (Amway, Unilever), financial services (Visa), healthcare technology (Philips), and pharmaceuticals (Novartis), indicating enterprise-grade penetration across regulated and consumer industries. The company is privately held, bootstrapped, and operates without external venture capital, private equity, or institutional investor involvement.

Name

Casme

Legal name

Market Focus Research Limited

Website

https://casme.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

CASME is a UK-based subscription membership organization serving global corporate procurement teams with independent peer-to-peer intelligence, benchmarking, and facilitated networking, delivered through a secure Resource Centre portal without supplier or sponsor influence.

Ownership category

akta.pro rank

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Subscription Services: CASME generates revenue through corporate subscription services where organizations pay subscription fees for access to procurement insights, benchmarking, events, and peer networking. Subscriptions are sold to corporate procurement teams with defined service tiers, registered user counts, and subscription periods. The trading name is Market Focus Research Limited.
2. Membership Services: Annual subscription-based membership providing access to interactive discussions with peers, no supplier/sponsor involvement, peer-to-peer benchmarking, global coverage with local insights, CPD/CEH opportunities, and free at point of delivery content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CASME is a corporate subscription-based membership organization that provides procurement professionals with peer-to-peer benchmarking, facilitated RoundTable discussions, expert briefings, and market intelligence research. Members access services through a secure online Resource Centre portal that delivers benchmarking reports, webinars, podcasts, whitepapers, and recordings covering procurement transformation, category management, AI adoption, and stakeholder engagement. The offering is positioned as a supplier-free, sponsor-free environment where practitioners can validate decisions and learn from independent peers.

Product overview

CASME is a corporate membership-based procurement intelligence community operated by Market Focus Research Ltd. The company offers a single unified membership service combining peer-to-peer procurement intelligence, benchmarking, events, and content. Members access services through the Resource Centre portal, which provides benchmarking reports, expert briefings, webinars, podcasts, and whitepapers. The core membership includes interactive RoundTable discussions, procurement insights and market intelligence, and benchmarking services, all delivered without supplier or sponsor participation to ensure independent practitioner dialogue.

Differentiator

Problem solved

Functional benefit

Products and services

• CASME Membership Corporate subscription service providing organizations with access to peer-to-peer procurement intelligence, benchmarking, facilitated RoundTable discussions, expert briefings, and a global community of procurement professionals. Sold to enterprise procurement teams on an annual subscription basis with customizable service tiers.
• Resource Centre Secure online member portal where CASME delivers content and services, including benchmarking reports, expert briefings, presentation materials, webinar recordings, podcasts, and whitepapers. Requires business email authentication and is the primary delivery channel for membership benefits.
• Procurement Events and Networking Interactive RoundTable discussions, webinars, Executive Forums, and member briefings enabling peer-to-peer dialogue on procurement topics including stakeholder engagement, AI adoption, risk management, and category strategy, delivered without suppliers, sponsors, or consultants present.
• Procurement Insights (Market Intelligence) Market intelligence research and reports providing evidence-based procurement practices, peer benchmarks, and category-specific data such as Stakeholder Engagement SnapShot Reports and the Stakeholder Engagement ToolKit.
• Procurement Benchmarking Services Structured benchmarking research and reports enabling procurement teams to compare performance, maturity, and practices against peer organizations across categories and regions.
• Expert Briefings Direct access to recognized experts and economists for analysis on procurement-relevant topics such as geopolitical risk and market disruption, including member briefings with figures such as Professor Simon Evenett.

Quantifiable outcome

• 67% of CASME members report having collaborative relationships with stakeholders (CASME: Approaches to Stakeholder Engagement SnapShot Report)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• The Hackett GroupcoreStrategic or Co-development PartnerStrategic alliance providing CASME subscribers access to Hackett's procurement benchmarking research, best practices, and advisory services. Combines CASME's peer-to-peer intelligence with Hackett's analytical capabilities.
• WNS Procurement (Part of Capgemini)coreStrategic or Co-development PartnerStrategic partnership delivering joint webinars and research on procurement transformation, AI adoption, and category management. WNS Procurement specialists co-facilitate discussions and provide market intelligence alongside CASME's independent research.
• CIPS (Chartered Institute of Procurement & Supply)coreStrategic or Co-development PartnerPartnership with the leading professional body for procurement and supply chain professionals. Provides credibility, CPD/CEH opportunities for members, and alignment with professional standards.
• ISM (Institute for Supply Management)coreStrategic or Co-development PartnerPartnership with ISM, a leading authority in supply management. Provides research collaboration, professional development resources, and cross-promotion of procurement excellence standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Simfoni: Procurement analytics and spend intelligence platform providing AI-driven category insights and benchmarking for mid-market and enterprise procurement teams. Adjacent emerging competitor in the procurement intelligence space.
• Zycus: AI-powered procurement software suite with source-to-pay, supplier management, and procurement analytics capabilities. Increasingly competes for procurement intelligence and benchmarking budgets via embedded AI.

Broad incumbents

• McKinsey & Company (Operations & Supply Chain Practice): Global consultancy with a prominent procurement and operations practice publishing procurement benchmarks and transformation research. Competes indirectly via free, high-quality content that erodes paid community value.
• The Hackett Group: Global strategic advisory and benchmarking firm with a large procurement and supply chain practice serving the Fortune 1000. A current CASME alliance partner but also a competitor in procurement benchmarking, IP, and advisory.
• GEP Worldwide: Large procurement and supply chain services and software provider combining managed services, consulting, and the SMART by GEP platform. Overlaps with CASME on procurement advisory, benchmarking, and category intelligence.
• Bain & Company (Procurement Practice): Top-tier management consultancy with a dedicated procurement and supply chain practice producing widely cited benchmarking research and serving global CPOs. Competes for procurement thought leadership and benchmarking budgets.

Direct peers

• Procurement Leaders: Membership-based community for senior procurement executives offering benchmarking, events, research, and peer networking. Operates a highly comparable subscription/community model targeted at the same CPO audience, making it the closest direct competitor to CASME.
• Spend Matters: Procurement and supply chain research, media, and advisory firm providing analyst coverage, benchmarking, and subscription intelligence to procurement teams. Closely comparable in its intelligence/research subscription product serving enterprise procurement buyers.

Others

• CIPS (Chartered Institute of Procurement & Supply): Leading global professional body for procurement and supply, providing certification, standards, and membership services. Current CASME alliance partner; comparable as a membership organization serving procurement professionals.
• ISM (Institute for Supply Management): US-based professional association for supply management offering research (e.g., Report on Business), certification, and member services. Current CASME alliance partner; comparable as a procurement membership/research organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CASMEprocurement
• LinkedInlinkedin.com/company/casme
• Instagraminstagram.com/casme_procurement

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casme