Great National Hotels

What Great National Hotels does

Great National Hotels & Resorts is an Irish-domiciled, privately held hotel and resort group operating 25+ mid-market (3-4 star) hotels across Ireland and the United Kingdom. The portfolio spans coastal resorts, country houses, golf resorts, and boutique townhouse hotels across Irish counties (Mayo, Galway, Clare, Limerick, Tipperary, Laois, Wexford, Waterford, Kerry, Roscommon, Kildare, Cork) and UK regions (Wales, Devon, Cornwall, Cambridgeshire, Lincolnshire, Gloucestershire, Norfolk), with the corporate headquarters in Ennis, County Clare. Individual properties retain their historical identities (Shannon Springs, Ballyroe Lodge, The Grand Swansea, Elfordleigh, etc.), while operating under a unified brand umbrella and shared booking infrastructure.

The group's technology stack is built on the Avvio CMS and booking platform, which powers the direct-booking website (greatnationalhotels.com / ag.avvio.com) and gift voucher commerce (fe.avvio.com). Distribution is exclusively direct-to-consumer via the company website, with no third-party OTA or channel partner model in evidence. Ancillary revenue streams include F&B (multiple on-site restaurants, gastropubs, bars), spa and wellness (Éidin Spa and others), golf stay-and-play packages at championship courses, group-wide gift vouchers, and themed special-offer packages (Summer, Family, Romantic, Golden Years, Spa, Golf).

The business model is multi-revenue-stream hospitality: nightly accommodation is the primary anchor, supplemented by F&B, spa, golf, voucher, and package revenue, with pricing dynamically set per property, room, season, and package. The group serves families, couples, the 55+ 'Golden Years' segment, golfers, spa seekers, and solo travelers — a hybrid leisure-tourism positioning that seeks broadly across UK, Irish, and inbound visitors via content marketing, SEO, email, and Instagram.

Name

Great National Hotels

Legal name

Great National Hotel & Resorts Limited

Website

https://greatnationalhotels.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Great National Hotels & Resorts is an Irish private hotel group operating 25+ three- and four-star hotels and resorts across Ireland and the United Kingdom. It serves leisure travelers — families, couples, the 55+ segment, golfers, and spa seekers — via direct online booking, on-site F&B, spa, golf, and packaged themed breaks.

Ownership category

akta.pro rank

Product category

Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Resort stays
• Spa retreats
• Golf breaks
• Gift vouchers

Headquarters

HQ city

Ennis

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room bookings across 25+ hotels in Ireland and the UK, with direct booking through their website and best rate guarantee
2. Food & Beverage: On-site restaurants, bistros, bars and gastropubs across hotel properties including McShane's Bistro, Off The Bone Gastropub, The Curry House, and various hotel restaurants
3. Spa & Wellness Services: Spa treatments and wellness packages at spa-equipped properties including Éidin Spa at Hotel Ballina and other hotel spas
4. Golf Packages: Stay & play golf packages at golf-equipped properties including championship courses at Ballykisteen and Gold Coast Resort
5. Gift Vouchers: Gift vouchers available for purchase across all hotels in Ireland and UK for various occasions
6. Special Offers & Packages: Seasonal breaks, romantic packages, family breaks, golden years breaks, spa breaks, and golf breaks sold as bundled packages

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Great National Hotels operates a portfolio of more than 25 hotels and resorts across Ireland and the United Kingdom, selling overnight accommodation, food and beverage, spa, golf, and leisure experiences. The group markets rooms, packages, gift vouchers, and special offers primarily through its direct booking website and group-wide reservations channel. Founded in 2009 and headquartered in Ennis, Ireland, the group positions itself as a multi-brand hospitality collection spanning city, coastal, and country properties.

Product overview

Great National Hotels operates a portfolio of independently-branded hotels and resorts across Ireland and the United Kingdom. The collection includes approximately 25 properties ranging from 3-star to 4-star accommodations, organised under the parent brand 'Great National Hotels & Resorts'. The portfolio encompasses diverse property types including riverside hotels, coastal resorts, country house hotels, boutique townhouse hotels, and golf resorts. Key Irish destinations span Counties Mayo, Galway, Clare, Limerick, Tipperary, Waterford, Wexford, Laois, Kerry, and Roscommon, while UK properties are located in Wales, Devon, Lincolnshire, Cambridgeshire, and Norfolk. The company positions itself as one of the UK's and Ireland's fastest-growing hotel and resort groups, offering various stay types including romantic breaks, family breaks, spa retreats, golf packages, and golden years breaks. The individual hotel properties maintain their own identities while operating under the Great National umbrella brand.

Differentiator

Problem solved

Functional benefit

Brands

• Great National Hotels & Resorts: The primary brand name under which the hotel group operates its collection of hotels and resorts across Ireland and the UK.

Products and services

• Hotel accommodation Overnight stays at more than 25 hotels and resorts across Ireland and the United Kingdom, sold to leisure and business travelers through the group's direct booking channel.
• Food and beverage offerings On-site restaurants, bars, and dining experiences available to hotel guests and walk-in patrons across the group's properties.
• Spa experiences Spa treatments and wellness facilities offered at participating properties within the Great National Hotels portfolio, available to guests and day visitors.
• Golf packages Accommodation bundled with rounds of golf at resort properties, marketed to leisure travelers and golf breaks customers.
• Gift vouchers Purchasable vouchers that can be redeemed against stays, dining, spa, and golf experiences across the group's hotels and resorts.
• Special offers and promotional packages Discounted and themed stay packages promoted through the group's website, targeting midweek, seasonal, and experience-led bookings.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• RevanistaminorOthersRelated company under the Great National Hotels corporate umbrella, mentioned on careers page alongside Great National Hotels brand logos
• Classic British HotelsminorOthersBrand association shown alongside Great National Hotels in careers page footer, indicating related hospitality brand network
• SHR GroupminorOthersWebsite development/technology provider credited at bottom of homepage as solution provider for the Great National Hotels website

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Fáilte Ireland: Ireland's National Tourism Development Authority, awarding body for Great National's Outstanding Commitment Award. Comparable as the industry/shaping body that influences the same tourism-route strategy (Wild Atlantic Way, Ancient East, Hidden Heartlands) Great National leverages commercially.
• Avvio: Booking platform and CMS provider powering Great National's direct booking engine. Indirectly comparable as an enabling technology partner whose other hotel-collection clients compete with Great National for direct booking share.

Direct peers

• Dalata Hotel Group: Ireland's largest hotel operator with ~50 hotels trading under Maldron and Clayton brands plus partner properties. Directly comparable mid-to-upper scale full-service hotel operator across Ireland and the UK, though Dalata is publicly listed and larger.
• Bespoke Hotels: UK-based hotel collection with over 200 properties across the UK and internationally, marketing independently-characterised hotels under a soft-brand umbrella. Same collection-style model as Great National across British Isles geographies.
• Hand Picked Hotels: Collection of country house and distinctive hotels across the UK. Comparable curated-collection model with destination-led positioning and rich on-property F&B and spa offerings.
• Tifco Hotel Group: Irish-owned hotel group operating and managing hotels across Ireland, the UK, and Continental Europe. Most directly comparable private competitor in scale, geography, and full-service hotel model.
• Warner Leisure Hotels: UK operator of adult-only countryside and coastal hotels sold primarily on a short-break, package basis (similar to Great National's themed breaks). Overlaps directly on break-package GTM and 3-4 star positioning.
• Macdonald Hotels: UK collection of over 30 hotels and resorts across England, Scotland, and Wales, spanning countryside, coastal, and city properties. Closely comparable portfolio strategy and independent-collection positioning to Great National.
• Old English Hotels: Independent UK collection of inns, coaching hotels, and country houses marketed under a single brand, mirroring Great National's 'independently characterised under one umbrella' strategy in the UK.

Regional players

• Classic British Hotels: Marketing consortium for independent UK hotels referenced alongside Great National on its careers page. Comparable on UK collection strategy but primarily a representation/marketing alliance rather than an owner-operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/great-national-hotels
• Xx.com/GNHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great National Hotels