Body Armor 4×4
- Company typePrivate
- Founded-
- HeadquartersOntario, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Body Armor 4×4 firmographics
Firmographics- Name
- Body Armor 4×4
- Legal name
- Body Armor 4x4
- Website
- https://bodyarmor4x4.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Body Armor 4×4 industry classification
Industry- Product category
- 4x4 Off-Road Automotive Aftermarket Accessories
- NAICS
- Automotive Parts and Accessories Retailers (441330), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industries
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Body Armor 4×4 is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Markets served
Body Armor 4×4 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aftermarket Parts Sales: One-time purchase of physical automotive aftermarket products including bumpers, doors, steps, racks, suspension components, lighting, and accessories. Revenue generated through direct product sales at various price points from entry-level to premium.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $75, $150, and $250, driving future customer purchases and gifting revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories under $25 |
| Unit Pricing | Pay-as-you-go | Value products $25-$100 |
| Unit Pricing | Pay-as-you-go | Mid-range products $100-$700 |
| Unit Pricing | Pay-as-you-go | Premium products $700+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Body Armor 4×4 product offering
Product offeringCore offering
Body Armor 4×4 designs, manufactures, and sells aftermarket automotive accessories for 4x4 vehicles, including front and rear bumpers, side steps, rock sliders, E-Power Board electric running boards, suspension leveling kits, LED lighting, doors, tire carriers, fender flares, roof racks, recovery gear, and overland/camping equipment. Products are organized by vehicle make (Toyota, Jeep, Ford, Chevrolet/GMC, Dodge Ram, Subaru, Nissan) and by named series (HiLine, Ambush, Pro Series, Eco, Orion, Desert, Revo, Odyssey, Sky Ridge), and are sold directly to consumers through the company's Shopify e-commerce site and a domestic dealer network.
Product overview
Body Armor 4x4 is a 4x4 automotive aftermarket parts manufacturer and retailer offering a comprehensive portfolio of off-road protection, enhancement, and overland adventure products. The core offering centers on multiple bumper series (Ambush, Desert, Eco, HiLine, Odyssey, Orion, Pro, and Revo) designed for various vehicle makes including Toyota, Jeep, Ford, Chevrolet/GMC, Dodge Ram, Subaru, and Nissan. Complementary product categories include E-Power Board electric running boards, suspension leveling kits, LED lighting (light bars and cube lights), TrailDoors and tube doors, roof top tents and overland racks, tire carriers, fender flares, D-ring recovery gear, and interior accessories. Products are organized by vehicle make and series, with the Odyssey Series specifically tailored for Ford Bronco and the Sky Ridge Series covering overland/camping equipment. The company sells directly through its Shopify-powered e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sky Ridge: Overlanding and camping product line including roof top tents, awnings, camp lighting, and accessories
- Ambush Series
- Desert Series
- Eco Series
- HiLine Series
- Odyssey Series
- Orion Series
- Pro Series
- Revo Series
- E-Power Board Steps
Products and services
- HiLine Series Bumpers
- Ambush Series Bumpers
- Pro Series Bumpers
- Eco Series Bumpers
- Odyssey Series (Ford Bronco)
- Orion Series Bumpers
- Desert Series
- Revo Series Rock Sliders & Steps
- Sky Ridge Series Overland & Camping
- E-Power Board Electric Running Boards
- LED Light Bars & Cube Lights
- Suspension Leveling Kits
- TrailDoors & Tube Doors
- Roof Top Tents & Overland Racks
- D-Rings & Trail Recovery Equipment
- Fender Flares & Liners
- Tire Carriers
- MOLLE Storage Systems
- Seat Covers & Interior Goods
- Body Armor 4×4 Gift Cards
Quantifiable outcome
- 262+ products across 15+ categories
- +1 more outcomes
Companies that use Body Armor 4×4
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Body Armor 4×4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Body Armor 4×4 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AffirmminorBuy-now-pay-later financing partner offering installment payment options for customers purchasing Body Armor 4x4 products. Enables higher-ticket purchases by spreading costs over time.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Body Armor 4×4 competitors and assessment
Company assessmentDirect peers
- Baja Designs: Premium off-road lighting specialist (light bars, cube lights) competing directly with Body Armor 4x4's LED lighting line at a similar enthusiast price point.
- Smittybilt: Long-established 4x4 aftermarket brand with broad coverage of bumpers, winches, lighting, and recovery gear across Jeep and truck platforms, competing in similar price tiers.
- DV8 Offroad: Mid-tier 4x4 accessories brand offering bumpers, fender flares, rock sliders, and tire carriers, directly competitive with Body Armor 4x4's mid-range $200-$700 product tier.
- N-FAB: Aftermarket step systems, bumper, and light-mounting manufacturer serving the same full-size truck and SUV buyer as Body Armor 4x4's steps, sliders, and E-Power Board products.
- Addictive Desert Designs (ADD): Aftermarket bumper, fender, and lighting manufacturer targeting the same off-road truck/SUV enthusiast base, with comparable vehicle-specific product lines and premium price positioning.
- Rough Country: One of the largest U.S. 4x4 aftermarket brands offering lift kits, suspension, bumpers, and accessories for the same Toyota/Jeep/Ford platforms Body Armor 4x4 serves, with overlapping DTC and dealer distribution.
- ARB 4x4 Accessories: Australian-origin overland and 4x4 accessories leader with a strong U.S. dealer network, overlapping with Body Armor 4x4 in bumpers, racks, recovery, and overland/camping products.
- Fab Fours: Manufacturer of heavy-duty steel bumpers, tire carriers, and winch-ready accessories for trucks and SUVs, directly overlapping Body Armor 4x4's Ambush, HiLine, and Pro Series bumper categories.
Broad incumbents
- Westin Automotive: Broader truck/SUV accessory incumbent offering bumpers, steps, grille guards, and lighting, with overlapping product breadth but a wider, less off-road-focused portfolio.
- Warn Industries: Incumbent winch and recovery equipment brand that also offers bumpers and 4x4 accessories; a larger, more established player in adjacent categories to Body Armor 4x4's bumpers and recovery gear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Body Armor 4×4 social profiles
Digital presenceBody Armor 4×4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Armor 4×4 leadership team
Management profileNumber of profiles
Body Armor 4×4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Armor 4×4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Armor 4×4
What does Body Armor 4×4 do?
Body Armor 4×4 designs, manufactures, and sells aftermarket automotive accessories for 4x4 vehicles, including front and rear bumpers, side steps, rock sliders, E-Power Board electric running boards, suspension leveling kits, LED lighting, doors, tire carriers, fender flares, roof racks, recovery gear, and overland/camping equipment. Products are organized by vehicle make (Toyota, Jeep, Ford, Chevrolet/GMC, Dodge Ram, Subaru, Nissan) and by named series (HiLine, Ambush, Pro Series, Eco, Orion, Desert, Revo, Odyssey, Sky Ridge), and are sold directly to consumers through the company's Shopify e-commerce site and a domestic dealer network.
Is Body Armor 4×4 a public or private company?
Body Armor 4×4 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Armor 4×4 founded?
Body Armor 4×4 was founded in -1.
Where is Body Armor 4×4 based?
Body Armor 4×4 is headquartered in Ontario, United States, in the North America region.
How does Body Armor 4×4 make money?
Two revenue lines are on record. Aftermarket Parts Sales are the primary driver. The others are gift Cards.
Who are Body Armor 4×4's main competitors?
Direct peers on record are Baja Designs, Smittybilt, DV8 Offroad, N-FAB, Addictive Desert Designs (ADD), Rough Country, ARB 4x4 Accessories and Fab Fours. Broad incumbents are Westin Automotive and Warn Industries.
Does Body Armor 4×4 have an API?
No public API is recorded for Body Armor 4×4.
What industry is Body Armor 4×4 in?
Body Armor 4×4's product category is 4x4 Off-Road Automotive Aftermarket Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 441330 and its SIC code is 3714.