Harvest Rock Advisors
Harvest Rock Advisors is an independent registered investment advisor in York, Pennsylvania, providing fee-based wealth management, financial planning, and specialty exit and farm-transition planning to affluent individuals, families, and business owners across the Susquehanna Valley region.
- Company typePrivate
- Founded2013
- HeadquartersYork, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Harvest Rock Advisors does
Harvest Rock Advisors, LLC is an independent, privately held registered investment advisor founded in 2013 and headquartered in York, Pennsylvania, with a secondary office in Troy, PA. The firm delivers comprehensive wealth management services — financial planning, investment management, retirement planning, estate planning, tax planning, risk management, exit planning, and specialty services for business owners, farmers, and divorcing individuals — to affluent individuals and families across the Susquehanna Valley and licensed states. Its core methodology is a proprietary 'Wealthcare' planning process that stress-tests client goals, designs tax-sensitive investment strategies, and uses simulated probability analysis to produce personalized 'Comfort Zones.' Investment management combines modern asset allocation with active, bottom-up security selection and tactical alternative investments, moving beyond a traditional 60/40 portfolio mix.
The firm operates on a hybrid revenue model: fee-based advisory services charged as a recurring percentage of assets under management, supplemented by commissions on insurance and certain investment products, plus standalone financial planning engagements. Securities execution and custody are handled through a partnership with Cambridge Investment Research, Inc. (broker-dealer, FINRA/SIPC) and Cambridge Investment Research Advisors, Inc. (RIA), which is not affiliated with Harvest Rock. The firm manages approximately $200 million in client assets, is licensed to serve residents in 20 states, and markets itself primarily through content (blog, resource center, video, calculators) and direct advisory relationships, with no disclosed technology platform, API, or AI/ML capabilities. The team of roughly six advisors and operations professionals combines CFP designations, niche expertise in farm transition and exit planning, and long-tenured client relationships built primarily through referrals in central Pennsylvania.
Harvest Rock Advisors firmographics
Firmographics- Name
- Harvest Rock Advisors
- Legal name
- Harvest Rock Advisors, LLC
- Website
- https://harvrock.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harvest Rock Advisors is an independent registered investment advisor in York, Pennsylvania, providing fee-based wealth management, financial planning, and specialty exit and farm-transition planning to affluent individuals, families, and business owners across the Susquehanna Valley region.
- Ownership category
- akta.pro rank
Harvest Rock Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
- akta.pro secondary industries
- Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
Keywords
Where Harvest Rock Advisors is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harvest Rock Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advisory Fee-Based Services: Fee-based money management and comprehensive financial planning services provided on an ongoing advisory basis, typically as a percentage of assets under management.
- Commission-Based Products: Insurance and certain investment products offered on a commissioned basis when appropriate for client needs. Fixed insurance services offered through Harvest Rock Advisors, LLC.
- Financial Planning Services: Comprehensive financial planning services including retirement planning, investment planning, cash flow planning, income tax planning, estate planning, and more specialized planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Personalized wealth management services with pricing based on individual client circumstances and service requirements. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Harvest Rock Advisors product offering
Product offeringCore offering
Harvest Rock Advisors is an independent wealth management firm that delivers comprehensive personalized financial planning and investment management services to individuals, families, business owners, and farmers. Its core offering centers on a proprietary 'Wealthcare' before-tax/after-tax financial planning process combined with dynamic asset allocation, active portfolio management, and tactical alternative investments. The firm charges advisory fees on assets under management and earns commissions on insurance and certain investment products, managing nearly $200 million in client assets.
Product overview
Harvest Rock Advisors is an independent comprehensive wealth services firm offering a unified financial planning and investment management platform built around its proprietary Wealthcare Planning Process. The firm provides twelve integrated service offerings: Financial Planning (the foundation), Investment Management (active portfolio management with dynamic asset allocation and alternative investments), Retirement Planning, Estate Planning, Tax Planning, Risk Management, Exit Planning, Business & Continuity Planning, Small Business Benefits Planning, Agriculture Financial Planning, Education Planning, and Divorce Financial Planning. Services are delivered through fiduciary-minded advisors who provide personalized wealth advice complemented by independent investment, insurance, and retirement plan solutions, managing approximately $200 million in client assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive before-tax financial planning process serving as the foundation for wealth management, including goal definition, strategy development, and ongoing plan monitoring for individuals and families.
- Investment Management Research-driven investment selection combined with dynamic asset allocation, active management, and tactical alternative investments to balance risk with opportunity for individual and family clients.
- Retirement Planning Planning for retirement income needs including Social Security optimization, income tax planning, and sustainable spending strategies across retirement lifestyle stages.
- Small Business Benefits Planning Employee benefit package design including retirement plans (profit sharing, 401k, SEP, SIMPLE IRA), non-qualified deferred compensation, and retention strategies for small business owners.
- Estate Planning Legacy planning including trust design, gifting strategies, asset transfer, and appointing agents for medical and legal decisions.
- Risk Management
Quantifiable outcome
- Manages nearly $200 million of client assets
- +1 more outcomes
Companies that use Harvest Rock Advisors
Customer profileSegments4 records
Ideal customer profiles4 records
Harvest Rock Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harvest Rock Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cambridge Investment Research, Inc.coreSecurities offered through Cambridge Investment Research, Inc., a Broker Dealer, Member FINRA/SIPC. Investment Advisory Services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Harvest Rock Advisors, LLC are not affiliated.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Harvest Rock Advisors competitors and assessment
Company assessmentDirect peers
- Carson Group: Network of independent advisor firms providing wealth management, business coaching, and exit planning support. Comparable in serving entrepreneurial and retiree households with a planning-led, advisor-driven model.
- Barnum Financial Group: Independent wealth management and financial planning firm serving individuals, families, and business owners in the Mid-Atlantic. Comparable regional scale, planning-led offering, and exit-planning specialty orientation.
- Buckingham Strategic Wealth: Independent, fee-only RIA serving individuals and families with comprehensive financial planning and investment management. Comparable to Harvest Rock in advisory-only model, fiduciary positioning, and goals-based planning focus.
Broad incumbents
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent advisors and RIAs. Comparable in hosting independent advisory practices under a custodial/BD relationship.
- Mariner Wealth Advisors: National independent wealth advisory firm offering financial planning, investment management, tax, and estate services to HNW individuals and families. Overlapping service model with Harvest Rock at a much larger scale.
- Edelman Financial Engines: Large independent RIA combining traditional advisor-led planning with digital advice for mass-affluent and HNW clients. Comparable hybrid advice positioning to Harvest Rock's advisor + process approach.
- Cetera Financial Group: Independent broker-dealer platform supporting affiliated RIAs and financial advisors. Comparable BD/RIA affiliation structure for advisor firms delivering comprehensive wealth planning services.
- Creative Planning: Large independent RIA offering comprehensive financial planning, investment management, and tax services to affluent individuals. Comparable service mix to Harvest Rock, but at much greater scale and national reach.
Emerging players
- Facet Wealth: Digital-first hybrid advisory firm serving mass-affluent clients with flat-fee planning and managed portfolios. Comparable hybrid advice positioning targeting similar affluent client segments as Harvest Rock.
Others
- Cambridge Investment Research: Independent broker-dealer and RIA platform on which Harvest Rock is registered. Provides compliance, custody, and product infrastructure; comparable through its affiliated advisor firms delivering similar planning-led wealth services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Harvest Rock Advisors social profiles
Digital presenceHarvest Rock Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvest Rock Advisors leadership team
Management profileNumber of profiles
Profiles6 records
Harvest Rock Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvest Rock Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvest Rock Advisors
What does Harvest Rock Advisors do?
Harvest Rock Advisors is an independent wealth management firm that delivers comprehensive personalized financial planning and investment management services to individuals, families, business owners, and farmers. Its core offering centers on a proprietary 'Wealthcare' before-tax/after-tax financial planning process combined with dynamic asset allocation, active portfolio management, and tactical alternative investments. The firm charges advisory fees on assets under management and earns commissions on insurance and certain investment products, managing nearly $200 million in client assets.
Is Harvest Rock Advisors a public or private company?
Harvest Rock Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harvest Rock Advisors founded?
Harvest Rock Advisors was founded in 2013. It employs 1 to 10 people.
Where is Harvest Rock Advisors based?
Harvest Rock Advisors is headquartered in York, United States, in the North America region.
How does Harvest Rock Advisors make money?
Three revenue lines are on record. Advisory Fee-Based Services are the primary driver. The others are commission-Based Products and financial Planning Services.
Who are Harvest Rock Advisors's main competitors?
Direct peers on record are Carson Group, Barnum Financial Group and Buckingham Strategic Wealth. Broad incumbents are LPL Financial, Mariner Wealth Advisors, Edelman Financial Engines, Cetera Financial Group and Creative Planning. Facet Wealth is listed as an emerging player. Cambridge Investment Research is listed as an others.
Does Harvest Rock Advisors have an API?
No public API is recorded for Harvest Rock Advisors.
What industry is Harvest Rock Advisors in?
Harvest Rock Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent), with a secondary code of FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms. Its NAICS code is 523940 and its SIC code is 6282.