alpetour Touristische

What alpetour Touristische does

alpetour Touristische GmbH is a privately held German tour operator headquartered in Starnberg, Bavaria, that specializes in organized multi-day school trips (Klassenfahrten) for German secondary schools (Sekundarstufe I & II). Founded in 1959 and operating for 65+ years, the company curates bundled travel packages that combine transportation (bus, rail via Deutsche Bahn partnership, and air), accommodation (youth hostels, hotels, vacation parks including Center Parcs), meals, and educational or recreational programs across approximately 25 European countries. The portfolio spans ski camps, summer/city/sea trips, sport and adventure programs, study trips (STEM, history, language, art), graduation trips, and sustainability-focused trips under the 'alpetour for Future' sub-brand; teacher-specific travel packages and a separate group-travel sub-brand (alpetour-gruppenreisen) extend the platform beyond the core school vertical.

The business model is sales-led and human-mediated: schools reach alpetour through the website, email, or phone, and dedicated country-specific specialists consult, customize itineraries, and close bookings. Revenue is generated primarily as one-time per-person package fees, with starting prices from €135 to €269+ per participant for typical 5-day trips, every 12th participant traveling free, and payment due 4 weeks before arrival (no deposit). Supporting commercial infrastructure includes a Kundenportal (customer portal) for booking management and pooled parent payments, early-booking campaigns (e.g., Frühbucheraktion 2027), a 65th-anniversary Jubiläums-Klassenfahrten offering, and a 12,541-review customer feedback base with a 95.7% recommendation rate and 4.75/5 consultation rating. Quality and ethics positions are anchored by Reisenetz 'geprüfte Qualität' and FAIRCompany certifications.

Name

alpetour Touristische

Legal name

alpetour Touristische GmbH

Website

https://alpetour.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

alpetour Touristische GmbH is a German tour operator (founded 1959, Starnberg) that organizes bundled multi-day school trips — transport, accommodation, meals, and programs — for German secondary schools across ~25 European countries via country-specialist consultation.

Ownership category

akta.pro rank

Product category

Educational Travel Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Student & Youth Educational Tours (THAKAGAA), Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• School group travel
• Educational tour packages
• Class trip booking
• Ski camp programs
• Youth group tours

Headquarters

HQ city

Starnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class Trip Package Sales: alpetour generates revenue through organizing and selling complete class trip packages that include transportation, accommodation, meals, and program activities. Pricing is per-person with group discounts (every 12th person free). Revenue is earned as upfront booking fees with payment due 4 weeks before arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

alpetour Touristische GmbH is a German tour operator specializing in organized school trips (Klassenfahrten) and group travel. It bundles multi-day travel packages combining transportation (bus, rail, or air), accommodation (youth hostels, hotels, vacation parks), meals, and curated educational/adventure programs for German secondary school classes across Germany and Europe. The company also offers ski camps, teacher travel, graduation trips, study trips, and a separate group travel line for associations and clubs, supported by personal consultation from country specialists.

Product overview

alpetour Touristische GmbH operates as a tour operator specializing in organized school group travel (Klassenfahrten). The core offering consists of bundled travel packages combining bus, rail, or air transportation, accommodation (youth hostels, hotels, vacation parks), meals, and curated activity programs. The product portfolio includes: Klassenfahrten (main product line of multi-day school trips), Skilager (winter ski camp trips), and Lehrerreisen (teacher travel packages). Trips are categorized by theme (Sport & Erlebnis, Sommer Stadt & Meer, Studienfahrten, Abschlussfahrten) and organized across destinations throughout Germany and Europe. The company also operates the alpetour for Future sub-brand focusing on sustainable travel with BNE (Education for Sustainable Development) programs. Additional services include a customer portal for booking management and payments. The company emphasizes personalized consultation, flexible free-place rules, 24-hour availability during trips, and a 100% execution guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• alpetour for future: Sustainability initiative focusing on climate contributions and BNE (Education for Sustainable Development) programs for school trips.
• alpetour-gruppenreisen

Quantifiable outcome

• 95.7% of customers recommend alpetour services
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche Bahn (German Railway)coreStrategic or Co-development Partneralpetour offers train travel options for class trips with Deutsche Bahn, providing environmentally friendly rail transport options as part of their sustainable travel initiatives.
• Center ParcscoreChannel Partner/ Reseller/ Distributoralpetour offers class trip packages to Center Parcs locations in Germany, Belgium, and the Netherlands, including accommodation, activities, and access to park facilities.
• Stayokay (Youth Hostels)coreChannel Partner/ Reseller/ DistributorPartnership with Stayokay youth hostels in the Netherlands for student accommodation during class trips.
• Hans Brinker HostelminorChannel Partner/ Reseller/ DistributorRecommended hostel partner in Amsterdam for class trip accommodations, noted for great location and price-performance ratio.
• MEININGER HotelsminorChannel Partner/ Reseller/ DistributorRecommended hotel partner for class trips in Amsterdam, featuring perfect location and international atmosphere.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I.D. Riva Tours: German tour operator focused on school and youth group travel, with comparable multi-day package offerings across European destinations. Overlaps with alpetour on customer profile and product category.
• Studiosus Reisen: German tour operator specializing in educational/cultural travel with expert-led itineraries. Comparable on educational-travel positioning and curriculum-aligned programming, though its primary audience skews adult rather than school classes.
• Hejo Reisen: Specialist in school class trips (Klassenfahrten) and youth travel in Germany, offering bundled packages with transport, accommodation, and programs. Closest head-to-head competitor in the German school-trip niche.
• Jugendtours: German tour operator specializing in youth and school group travel across Europe, with a similar bundled-package model targeting German secondary schools. Directly comparable product positioning and customer base to alpetour's Klassenfahrten.
• BE!-Reisen: Operator focused on school and youth group trips across Europe with similar bundled pricing and consultation-led sales. Directly comparable in target market (German schools) and product structure (multi-day class trips).
• Schulfahrt.de (jugendreisen.de): Online-first specialist in German school class trips, offering comparable itineraries across Germany and Europe with a more digital booking experience. Directly competitive on the same customer base and trip types.

Broad incumbents

• DER Touristik: Major German tour operator group offering a wide portfolio including group and youth travel products. Comparable through its school/youth segments but significantly broader in scope and scale than alpetour.
• TUI Group: Global tourism conglomerate with German roots and youth/school travel offerings as part of a much wider portfolio. Indirectly comparable through group travel products but not specialized in school trips.
• FTI Group: Large German tour operator offering packages across leisure, group, and incentive travel. Overlaps with alpetour in European multi-day package tours but operates at much greater scale and breadth.
• Schauinsland-Reisen: Mid-sized German tour operator offering packaged European travel including group products. Comparable on multi-day European tour packaging though without alpetour's school-trip specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alpetour_klassenfahrten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alpetour Touristische