RDG Reclame

What RDG Reclame does

RDG Reclame is a privately held sign and lettering company headquartered in Amsterdam-Noord, Netherlands, operating from an in-house workshop at Johan van Hasseltweg 40-42. Founded in 2010 as a for-profit business, the company employs between 1 and 10 people and delivers full-service custom signage for retail, commercial, event, and municipal customers in the Amsterdam metropolitan area. Its customer base spans local entrepreneurs and SMBs (such as Smokeyburger and Hotdogeria Amsterdam) up to premium and enterprise accounts including Yves Saint Laurent, Moët & Chandon, Lego Store Amsterdam, Douglas, Greenwheels, Paradiso, and BENU Apotheek.

The company's technology stack centers on in-house production equipment including advanced wide-format printing, CNC milling (Frezen), and laser cutting (Lasersnijden) supporting materials such as wood, acrylic, plastic, aluminium, Dibond, glass, mirror, brass, and HPL. The product portfolio spans outdoor advertising (facade letters, lightboxes, advertising boards, real estate signs), stickers (vinyl, window, wall, vehicle, magnetic, etched-glass), banners and flags (PVC, mesh, polyester), event branding (Reboard cardboard displays, deco textile frames including LED-illuminated variants), and specialized engraving (mirror, aluminium, brass). Capabilities are described as weather-resistant, customizable, and lacquer-friendly for leased vehicles.

Revenue is generated through custom, project-based quotes delivered via website contact forms and phone (020-7531506), with a sales-led go-to-market targeting local businesses and premium brands. Pricing is not publicly disclosed. Marketing channels include an SEO-optimized company website, social media (Facebook, Twitter, Instagram, YouTube), and Google Reviews, with a project portfolio serving as the primary mid-funnel content asset. Professional installation is performed in-house at customer sites, completing the end-to-end service offering from design through production to on-site mounting.

Name

RDG Reclame

Legal name

RDG Reclame

Website

https://rdgreclame.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

RDG Reclame is a privately held, Amsterdam-based sign and lettering company delivering full-service custom signage — design, in-house production (printing, CNC milling, laser cutting), and on-site installation — for local SMBs and premium/enterprise brands across the Amsterdam metropolitan region.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom signage production
• Outdoor advertising signs
• Vehicle wrapping services
• Laser engraving milling
• Store lettering installation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Custom Signage Production & Installation: Full-service signage production from design to installation. Services include outdoor advertising, vehicle wrapping, event branding, and engraving. Revenue is generated through project-based custom orders with quotes provided per customer requirements.
2. Design Services: In-house graphic design services for custom signage projects. Included as part of full-service offering or available as standalone design consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RDG Reclame is an Amsterdam-based sign and lettering company that designs, produces, and professionally installs custom commercial signage. Core offerings include outdoor advertising (facade signs, advertising boards, light boxes, store lettering), banners and flags, vinyl/window/wall/vehicle/magnetic stickers, deco textile displays, event branding materials, and precision engraving and milling services (laser cutting, CNC milling, mirror, aluminium, and brass engraving). All production is done in-house at their Amsterdam-Noord workshop using advanced printing and CNC milling equipment.

Product overview

RDG Reclame is an Amsterdam-based sign and lettering company offering a comprehensive portfolio of signage and visual communication solutions. The core offering spans outdoor advertising (reclameborden, gevelletters, lichtbakken), store signage (winkel belettering), banners and flags (spandoeken, vlaggen), and various sticker products (vinyl stickers, window stickers, wall stickers, vehicle stickers, magnetic stickers, etched glass stickers). The company also provides event branding services and Deco textile displays for interior decoration. A specialized production capability includes engraving and milling services (lasersnijden, frezen, mirror engraving, aluminium engraving, and brass engraving) for luxury signage applications. The company operates from its own workshop in Amsterdam-Noord, offering in-house design, production, and professional on-site installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Reclame (Outdoor Advertising)

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Signarama: Global sign franchise with hundreds of locations producing banners, vehicle wraps, and custom signage. Closely comparable full-service offering for SME and enterprise customers.
• SpeedPro Imaging: Large-format printing and signage franchise specializing in vehicle wraps, wall murals, and event graphics. Comparable production capability and B2B project-based revenue model.
• FASTSIGNS: Largest franchised sign and visual communications company in North America with ~750 centers. Directly comparable business model: custom signage, banners, vehicle wraps, and on-site installation for local businesses and enterprise accounts.
• Image360: Franchise network specializing in signs, graphics, and visual communications for businesses. Operates a similar end-to-end design-produce-install model targeting local B2B customers.

Broad incumbents

• Vistaprint (Cimpress): Global mass-customization platform with a broad signage and print portfolio. Operates as an online, scaled incumbent that competes on commodity signage (banners, stickers, cards) where RDG is also exposed.
• Pixartprinting: European online print platform (Cimpress subsidiary) offering large-format signage, stickers, and banners across multiple countries. Comparable on production technology and product overlap, but operates at much greater scale online.

Others

• Roland DG: Global manufacturer of wide-format printers, CNC milling machines, and laser cutters used in the sign industry. Indirectly comparable as the equipment and technology supplier behind RDG's production capability.
• Mimaki Engineering: Japanese manufacturer of industrial inkjet printers, cutting plotters, and textile printers widely used by sign and graphics shops. Ecosystem participant supplying the underlying technology stack used by RDG.

Regional players

• 123inkt.nl: Large Dutch e-commerce retailer of printing supplies and signage products. Adjacent competitor for standardized sign and sticker products in the same Dutch SME market.
• Drukwerkdeal.nl (DDH): Major Dutch online printer offering signage, stickers, and large-format products to the same SME customer base that RDG serves in the Netherlands. Direct regional competitive overlap on commodity SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rdgreclame
• YouTubeyoutube.com/rdgreclame
• Facebookfacebook.com/rdgreclame
• Instagraminstagram.com/rdgreclame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDG Reclame