What H.O.Persiehl does

H.O.Persiehl is a 175-year-old Hanseatic family-owned packaging manufacturer headquartered in Norderstedt, Germany, currently in its 7th generation of family control under Managing Directors Philipp Persiehl and Moritz Persiehl. The company develops and produces customized packaging solutions — folding boxes, labels, multipacks, and point-of-sale/advertising materials — across five production sites in Norderstedt, Wanfried, Versmold (Kolbe-Coloco), Bremen (WB Verpackungen), and Gostyń, Poland, supported by sales offices in France and Poland. Approximately 630 employees serve enterprise brand manufacturers in beverage, food, tobacco, and beauty/healthcare verticals, with an export ratio of roughly 30%.

The technology stack spans offset, flexographic, gravure, digital, screen, and UV printing, plus an unusually broad finishing capability set including hot and cold foil stamping (60 million m² of foil processed annually), embossing, lenticular effects, scented coatings, and specialty varnishes — delivered through a 140-150-unit press park and an in-house Innovation Center for prototyping. Acquisitions of Kolbe-Coloco (2018) added sensory printing and lenticular technology, while WB Verpackungen (2022) added beverage multipack capabilities with line speeds of 15,000-30,000 bottles per hour. Certifications (ISO 14001, ISO 50001, FSC C022488, PEFC/04-31-1659, SMETA, food-safety) support premium and sustainability-procured enterprise contracts.

Revenue is generated through project-based, custom-quoted enterprise sales: folding boxes, labels, multipacks, and POS materials are produced to specification per customer, with no public pricing and no SaaS or subscription components. The go-to-motion is direct enterprise field sales with regional coverage in Germany, France, and Poland. Named customers include Heineken, Veltins, Krombacher, Becks, Nutella, Davidoff, and Nivea, indicating long-cycle, deeply integrated supplier relationships. The company is privately held with no disclosed funding rounds, no external institutional investors, and no public listing.

Name

H.O.Persiehl

Legal name

H.O.Persiehl (GmbH & Co.) KG

Website

https://persiehl.de

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

501–1,000 employees

Short description

H.O.Persiehl is a 7th-generation, family-owned German packaging manufacturer producing customized folding boxes, labels, multipacks, and POS materials across five production sites for enterprise brand customers in beverage, food, tobacco, and personal care.

Ownership category

akta.pro rank

Product category

Custom Packaging Manufacturing

NAICS

Other Paperboard Container Manufacturing (322219), Printing and Related Support Activities (323), Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Paperboard Containers & Boxes (2650), Papers & Allied Products (2600), Commercial Printing (2750)

akta.pro primary industry

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

akta.pro secondary industries

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Prepress, Plate-Making & Artwork Services (IMALAKAM), Packaging & Product Brand Design (BPAFAEAG), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Custom packaging manufacturing
• Folding boxes
• Premium labels
• Beverage multipacks
• Hot foil stamping

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Folding Box Manufacturing: Custom folding boxes and cut-outs produced with highest precision (tenths of millimeters accuracy), including trays, blister packaging with blister coating, window sticking, RFID applications
2. Label Production: Labels on paper and plastic materials including roll labels, sleeve labels, can labels. Up to 11 printing units in one pass with combination of flexo/offset/screen/digital printing
3. Multipack Packaging: Wrap-around packaging, open/closed baskets, fully enclosed multipacks, top clip solutions for beverage industry with speeds of 15,000-30,000 bottles/hour
4. Finishing and Effects: Premium finishing including hot/cold foil stamping, embossing, specialty coatings (scented, drip-off, thermo-sensitive, textured, glitter, glow-in-dark), lenticular effects
5. Advertising Materials and Point of Sale: POS materials including window stickers, shelf wobblers, floor stickers, shelf dividers, lenticular products, promotional giveaways via Kolbe-Coloco

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

H.O.Persiehl develops and manufactures customized printed packaging — primarily folding boxes (Faltschachteln), labels (Etiketten), and beverage multipacks — across five production sites in Germany and Poland for enterprise brand manufacturers. The offering is distinguished by premium finishing services such as hot foil stamping (~60M m² annually), cold foil, embossing, lenticular effects, and scented coatings, delivered as a one-stop service from prepress through printing, finishing, processing, and logistics. Customers include brand owners in beverages, food/confectionery, tobacco, and personal care, served via direct enterprise sales with custom quotes.

Product overview

H.O.Persiehl is a multi-site packaging manufacturer operating five locations (Norderstedt HQ, Wanfried, Versmold/Kolbe-Coloco, Bremen/WB Verpackungen, and Poland) with approximately 630 employees. The company produces folding boxes, labels, and multipacks as core products, enhanced by advertising materials and point-of-sale displays. Key capabilities include hot foil stamping (60 million m² annually), lenticular technology, and specialty finishing effects through subsidiary Kolbe-Coloco. The portfolio is delivered via integrated services: prepress and printing (offset, Gravure, flexo), finishing and effects, and processing and logistics, all supported by an Innovation Center for custom packaging development. Subsidiaries Kolbe-Coloco (acquired 2018) provides specialty printing with scented coatings and lenticular effects, while WB Verpackungen (acquired 2022) focuses on beverage multipacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Boxes (Faltschachteln)

Quantifiable outcome

• 60 million m² of hot foil stamping capacity annually
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WB Verpackungen GmbHcoreStrategic or Co-development Partner · 1 January 2022WB Verpackungen in Bremen was acquired effective January 1, 2022. Specializes in beverage multipacks (wrap-around, baskets, fully enclosed) for breweries including Veltins, Krombacher, Heineken, Becks. Approximately 90 employees. Founded in 2013 from Werbedruck Hauschild. Extends H.O.Persiehl's multipack capabilities significantly.
• HanseReprominorStrategic or Co-development Partner · 28 March 2019Co-organized PacDay 2019 event focusing on packaging trends, AR/VR applications at point of sale, and virtual reality for packaging design. Event held at Theater an der Marzipanfabrik in Hamburg.
• Meyle+MüllerminorStrategic or Co-development Partner · 28 March 2019Co-organized PacDay 2019 event with HanseRepro and H.O.Persiehl focusing on packaging industry trends and technologies.
• Kolbe-Coloco Spezialdruck GmbHcoreStrategic or Co-development Partner · 1 May 2018Kolbe-Coloco was acquired in May 2018. Specializes in sensory printing including scented coatings (Duftlack), lenticular technology, and specialty finishing effects. Extends H.O.Persiehl's finishing capabilities from hot foil stamping to the entire spectrum of sensory print products including glitter, thermo-sensitive, textured coatings.
• H.O.Persiehl Wanfried GmbH & Co. KGcoreStrategic or Co-development Partner · 1 January 2013Acquired Wanfried-Druck Kalden GmbH in 2013. Located in Wanfried, Germany. Invested in 8-color printing press with double coating unit and 4-color press with coating unit.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Graphic Packaging Holding Company: Large US-listed paperboard packaging manufacturer serving food, beverage, and consumer goods. Overlaps in folding cartons and premium consumer packaging but at much larger scale and global reach.
• Mayr-Melnhof Karton AG: Austrian-listed European leader in recycled folding boxboard and folding cartons, with integrated board and converting operations. Overlaps in folding carton manufacturing but vertically integrated upstream into paperboard.
• Mondi plc: European-listed integrated paper and packaging group producing containerboard, kraft paper, and folding cartons. Comparable in European paper-based packaging, with broader vertical integration into paper manufacturing.
• Smurfit Westrock plc: Global paper-based packaging giant formed from the merger of Smurfit Kappa and WestRock. Broad incumbent with overlapping consumer packaging capabilities at global scale.
• CCL Industries Inc. Global leader in specialty labels and packaging across healthcare, consumer, and industrial markets. Broad incumbent with overlapping capabilities in labels and consumer packaging, but at vastly larger scale and global footprint.

Direct peers

• Edelmann Group: German family-owned packaging manufacturer producing folding boxes, leaflets, and labels for premium brand owners including food, beverage, cosmetics, and pharma. Closest direct peer given overlapping product, customer verticals, and family-owned German heritage.
• Panther Packaging GmbH & Co. KG: German-based packaging group producing folding cartons, corrugated, and specialty packaging for European FMCG brands. Comparable mid-tier European folding box manufacturer.
• Karl Knauer KG: German family-owned manufacturer of folding boxes, packaging, and finishing/specialty effects including hot foil stamping. Comparable in size, customer base, and premium-finishing differentiation strategy.
• A&R Carton GmbH: European folding carton manufacturer with multiple production sites serving food, beverage, and consumer goods brands. Comparable in multi-site folding box manufacturing for regulated FMCG and premium categories.

Emerging players

• WEILBURGER Graphics GmbH: German manufacturer of specialty coatings, varnishes, and finishing effects for packaging and print. Partial overlap with Kolbe-Coloco subsidiary competencies in scented/lenticular/textured coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100065323370139

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.O.Persiehl