RE/MAX Executive Realty

What RE/MAX Executive Realty does

RE/MAX Executive Realty is an independently owned and operated RE/MAX franchise brokerage headquartered in Franklin, Massachusetts, at 308 West Central Street Suite E. The firm delivers residential and commercial real estate brokerage services — including property search, agent representation, listing services, rental applications, and luxury property marketing — to individual home buyers and sellers, commercial investors, and rental seekers across Massachusetts, New Hampshire, Connecticut, Rhode Island, Maine, and parts of Florida, covering more than 50 towns and cities in markets such as the MetroWest 495 Corridor, Cape Cod, and the greater Boston metro.

The platform is built on the BoldTrail real estate technology stack from Inside Real Estate, integrating with multiple regional MLS systems — MLSPIN, Cape Cod & Islands MLS, and State-Wide MLS — to power property search, listing distribution, and Broker Reciprocity. The website supports an AI-powered 'Search with AI' (Beta) feature, property title alert registration, mortgage pre-qualification via mloflo.com, financial calculators, free market reports, and rental application processing through Rental Beast. The product portfolio spans 11 listed modules from core property search to add-ons like luxury listings, commercial search, and educational blog content. There is no proprietary mobile app.

Revenue is generated primarily through transaction-based real estate commissions on residential and commercial sales and purchases, supplemented by listing fees from sellers. Commission rates are not publicly disclosed, and agent splits are not specified. The firm employs between 101 and 250 people, operates a single headquarters location, and reports no public revenue figures. The franchise relationship with RE/MAX provides global brand recognition and marketing resources, while the company itself is a private corporation under Massachusetts jurisdiction with no disclosed institutional investment or PE backing.

Name

RE/MAX Executive Realty

Legal name

RE/MAX Executive Realty

Website

https://remax-executiverealty-ma.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Executive Realty is a privately held RE/MAX franchise brokerage in Franklin, Massachusetts, serving residential buyers, sellers, commercial investors, and renters across 50+ towns in Massachusetts and five adjacent states, generating commission-based revenue from property transactions via an MLS-integrated BoldTrail platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAI

Foreclosure/REO & Distressed Property Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Property listing search
• Commercial real estate services
• Home buyer agent services
• Rental property listings

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission: Commission-based revenue from residential and commercial property sales and purchases. Agents earn commission on completed transactions.
2. Listing Fees: Fees from sellers for listing properties on MLS and the company website

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RE/MAX Executive Realty is a privately-held real estate brokerage franchise operating under the RE/MAX brand from Franklin, Massachusetts. The company provides residential and commercial property buying, selling, and rental services through a network of local agents supported by an MLS-integrated property search website covering Massachusetts and surrounding New England states.

Product overview

RE/MAX Executive Realty is a real estate brokerage operating as a RE/MAX franchise under the BoldTrail technology platform. The company offers a comprehensive property search and listing platform as its core product, supplemented by multiple service modules including agent services, seller/valuation tools, commercial real estate search, property title fraud protection, financial calculators, mortgage pre-qualification, market reports, rental listings with application processing, and educational market insights blog. The portfolio is delivered through a modern web platform featuring 'Search with AI' (Beta) functionality and integrates with multiple MLS services, BoldTrail technology, Rental Beast for rentals, and social login providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search & Listings Platform
• Agent Brokerage Services
• Home Seller Services
• Featured Luxury Listings
• Commercial Real Estate Search
• Rental Listings & Applications
• Market Reports

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Executive Realty operates as an independently owned and operated franchise under the RE/MAX brand. Benefits include global brand recognition, marketing resources, and access to RE/MAX network and tools.
• Massachusetts MLS Property Info Network (MLSPIN)coreTechnology or IntegrationMLS integration providing access to comprehensive property listing data across Massachusetts. Powers the property search functionality on the website.
• Cape Cod & Islands Multiple Listing ServicecoreTechnology or IntegrationRegional MLS partnership providing listing data for Cape Cod and surrounding island properties.
• RE/MAX Charitable Foundation (RCF Cares)minorOthersCompany-supported charitable foundation focused on community giving and support programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keller Williams Realty: Large agent-centric brokerage with significant Massachusetts presence. Competes for agent recruitment and consumer transactions in the same MetroWest and Boston metro markets.
• Compass: Tech-forward national brokerage with strong presence in Massachusetts luxury and urban markets. Competes for higher-end agents and sellers; differentiated by proprietary technology platform.
• Century 21 Real Estate: Global franchise brokerage serving residential and commercial markets with a comparable agent-network and MLS-based model. Directly competes for franchisee talent and consumer mind share in the same New England geography.
• Sotheby's International Realty: Luxury-focused brokerage competing for the same high-end Massachusetts properties that RE/MAX Executive Realty features above $1.5M. Comparable agent-based luxury service model.
• Douglas Elliman: Residential brokerage with strong Northeast presence and active in Massachusetts. Comparable luxury and primary-residence transaction focus with similar agent-based service model.
• eXp Realty: Cloud-based brokerage with a rapidly growing agent count competing in Massachusetts. Operates on a virtual, commission-based model that pressures traditional office-based brokerages.
• RE/MAX of New England: Regional RE/MAX affiliate network operating under the same brand and franchise model with shared MLS, marketing, and technology resources. Most directly comparable in terms of business model, customer base, and service mix.
• Coldwell Banker Realty: National residential and commercial real estate brokerage with similar agent-led service model and franchise structure. Competes for the same Massachusetts buyers and sellers with comparable MLS-driven lead generation.
• Berkshire Hathaway HomeServices: National franchise brokerage with strong New England presence and similar residential brokerage, luxury, and relocation services. Operates the same agent-led, commission-based model.

Emerging players

• Redfin: Tech-enabled brokerage with lower-commission model active in Greater Boston. Not a direct franchise peer, but a meaningful competitive force reshaping consumer expectations around service and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remaxexecma
• Facebookfacebook.com/REMAXExecCF
• LinkedInlinkedin.com/company/remax-executive-realty-charitable-foundation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Executive Realty