Aquamass

What Aquamass does

Aquamass is a Belgian wellness company founded in 1978 and headquartered in Aarschot, operating as a specialty manufacturer and direct-to-consumer retailer of premium home hydrotherapy products. Its core product lines include design bathtubs, outdoor hot tubs and spas (the OKA Design series — OKA1 through OKA5, PPOKA1-PPOKA2, the OKANDINAVIA DIAMOND — plus Celtic Spas Plug & Play models, the HC Easy Pool swim spa, and the entry-level Aspen inflatable spa), indoor saunas (Hanscraft-branded solid-spruce models), and seven proprietary massage systems (Whirlactiv, Mixactiv, Airclassic, AquaPro, Multibaleo, Seven-in-One, Baleo Seven) that combine hydrojets, air jets, and balneotherapy functions at varying intensity levels. Premium hot tubs integrate Bluetooth audio (Aquatic AV/Sound System), color LED lighting, ozonator sanitation, and titanium heater systems; flagship units such as the OKANDINAVIA DIAMOND carry 84 air jets and price at €22,500, while the swim-spa HC Easy Pool reaches €25,107.

The company operates a vertically integrated DTC model: customers can research and purchase through a multilingual Dutch/French e-commerce webshop (95+ SKUs including maintenance consumables and aromatherapy bath fragrances), trial products at an appointment-only test center in Aarschot, and receive delivery, installation, and after-sales service from Aquamass's own in-house technical team. Pricing is one-time hardware purchase (€393 entry-level to €25,107 premium) supplemented by recurring revenue from branded maintenance products (System Cleaner, Spa Clear Water, Cover Shine, Aqua Excellent All-in-one) and bath fragrances. Free delivery and installation is offered within Belgium for spa products. The target customer is the Belgian residential homeowner seeking home wellness, and distribution is single-country (Belgium) with all hardware manufactured in Belgium.

Name

Aquamass

Legal name

Aquamass

Website

https://aquamass.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquamass is a Belgian wellness specialist (since 1978) that designs, manufactures, and sells premium bathtubs, outdoor spas, hydrotherapy massage systems, and indoor saunas direct-to-consumers in Belgium via webshop and an Aarschot test center, with in-house installation and after-sales service.

Ownership category

akta.pro rank

Product category

Home Wellness Equipment

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

Keywords

• Wellness bathtubs
• Outdoor hot tubs
• Hydrotherapy massage systems
• Home saunas
• Spa installations

Headquarters

HQ city

Wilsele

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Wellness Hardware Sales: Sale of high-end bathtubs, outdoor spas (hot tubs/jacuzzis), massage systems, and indoor saunas. Products range from €393 for inflatable spas to €22,500 for premium hot tubs. The company provides delivery and installation services by their own technicians.
2. Accessories and Maintenance Products: Sale of spa maintenance products including cleaners, fragrances, filter cleaners, anti-foam treatments, and water care solutions. Products include System Cleaner (€54.45), Bathroom Cleaner, Spa No-foam, SPA Clear Water, and aromatherapy bath fragrances.
3. Professional Services: Installation services by Aquamass technicians and after-sales maintenance/repair services. The company offers free delivery and installation for spa products within Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Aquamass designs, manufactures, and sells premium home wellness products including design bathtubs, outdoor hot tubs and spas, indoor saunas, and proprietary hydrotherapy massage systems, all made in Belgium. The company distributes through its own webshop and physical testcenter in Aarschot, complemented by direct delivery, installation, and after-sales maintenance services carried out by its own technical team. The offering is rounded out with maintenance products, bath aromatherapy fragrances, and accessories for ongoing spa and bathtub care.

Product overview

Aquamass is a Belgian wellness company founded in 1978, specializing in high-quality bathtubs, outdoor spas/hot tubs, massage systems, and indoor saunas. The product portfolio includes the OKA Design series of outdoor hot tubs (OKA1-OKA5, PPOKA1-PPOKA2, OKANDINAVIA DIAMOND), Celtic Spas Plug & Play series, HC Easy Pool swim spas, inflatable Aspen spas, and design bathtubs. Massage systems offered as add-ons include Whirlactiv, Mixactiv, Airclassic, AquaPro, Multibaleo, Seven-in-One, and Baleo Seven. The company also provides comprehensive maintenance products (System Cleaner, Bathroom Cleaner, Spa No-foam, Filter Cleaner, Clear Water, Cover Shine, Aqua Excellent) and bath aromatherapy fragrances in various scents. All products are manufactured in Belgium with installation and after-sales service provided by Aquamass technicians. The company operates a test center for customer demonstrations and sells through both showroom and webshop channels.

Differentiator

Problem solved

Functional benefit

Products and services

• OKANDINAVIA DIAMOND outdoor hot tub
• PPOKA Design - PPOKA2 outdoor hot tub Designer outdoor hot tub (NEPHRITE) designed by Ondrej Kamenický with hydromassage jets, ozonator, anatomical head rests, color LED lighting, titanium heating, and optional Wifi, MicroSilk, and extra insulation. Targeted at design-conscious Belgian residential buyers.
• PPOKA Design - PPOKA1 outdoor hot tub 2-person designer hot tub with parallel seating, 26 hydro massage jets, ozonator, color LED lighting, and Bluetooth audio integration. Targeted at couples seeking an intimate hydrotherapy experience at home.
• OKA Design - OKA1 outdoor spa Entry-level outdoor spa in the OKA Design series equipped with hydromassage jets and standard wellness features. Targeted at Belgian homeowners entering the OKA Design line.
• OKA Design - OKA2 outdoor spa Outdoor spa in the OKA Design series with a 900L water volume, 29 hydro massage jets and 10 blower jets. Targeted at Belgian homeowners wanting mid-tier hydrotherapy capacity.
• OKA Design - OKA3 outdoor spa
• OKA Design - OKA4 (ONYX) outdoor spa Distinctive ONYX outdoor spa in the OKA Design series seating up to 5 adults, with 55 hydro massage jets and 10 blower jets. Targeted at homeowners wanting a statement spa for home or garden.
• OKA Design - OKA5 (ALMANDINE) outdoor spa ALMANDINE luxury outdoor spa in the OKA Design series for 5 adults with 61 hydro massage jets, 12 blower jets, preheated-air blower, waterfall, and subwoofer. Targeted at premium Belgian homeowners.
• HC Easy Pool swim spa Luxurious swim spa combining swimming pool and spa functionality in a modern design, offering a comprehensive home wellness experience. Targeted at Belgian homeowners wanting a combined swim and hydrotherapy solution.
• Celtic Spas Plug & Play PPHC3 hot tub Celtic Spas Plug & Play hot tub that operates on a standard 230V power socket, with 31 hydromassage jets, 2 loungers, 3 seats, color LED lighting, and an Aquatic sound system with Bluetooth. Targeted at Belgian homeowners wanting easy installation without dedicated electrical work.
• Celtic Spas Plug & Play PPHC4 hot tub Celtic Spas Plug & Play 4 hot tub designed for couples with 2 parallel loungers, 1 seat, 29 hydromassage jets, and operation on a standard power socket. Targeted at couples seeking a low-installation home spa.
• Aspen 4-person inflatable spa/jacuzzi Portable, easy-to-set-up inflatable spa for 4 persons. Targeted at entry-level buyers seeking affordable home wellness relaxation.
• Aquamass design bathtubs Design bathtubs and luxury bath products for modern bathrooms, available with optional Aquamass massage systems. Targeted at Belgian homeowners renovating or building premium bathrooms.
• Hanscraft indoor saunas Indoor saunas made from solid 38mm-thickness spruce wood by Hanscraft, sold untreated for a natural wood scent and healthy sauna experience, with Tampere, Oulu, Vasa, and Palapeli series. Targeted at Belgian homeowners wanting an authentic indoor sauna.
• Whirlactiv whirlpool massage system Proprietary Aquamass whirlpool massage system for bathtubs, providing water-jet hydrotherapy for relaxation and wellness. Sold as a standalone massage module for integration with Aquamass bathtubs.
• Mixactiv combined water and air massage system Proprietary Aquamass system combining water and air massage for enhanced relaxation and mixed hydrotherapy. Sold as a standalone module for Aquamass bathtubs.
• Airclassic air-jet massage system Proprietary Aquamass classic air-bubble massage system providing gentle aeration for relaxation. Sold as a standalone module for Aquamass bathtubs.
• AquaPro nano-jet massage system Proprietary Aquamass variable-intensity massage system with nanojets in the back and feet areas for fine but powerful jets, designed for body rejuvenation after long days. Sold as a standalone module.
• Multibaleo drainage and skin-firming system Proprietary Aquamass body-drainage and skin-firming therapy using water and air osmosis for effective and targeted treatment. Sold as a standalone module for Aquamass bathtubs.
• Seven-in-One massage system Proprietary Aquamass seven-function massage system offering multiple combinations from gentle to invigorating massage, with adjustable jet intensity. Sold as a standalone module.
• Baleo Seven massage system Proprietary Aquamass most-comprehensive massage system combining balnéopulseurs for hip, thigh, and leg massage with multi-jets combining water, air, and whispering from tingling to forceful intensity. Sold as a standalone module.
• Spa cover lift accessory Cover-lift accessory for Aquamass spa/jacuzzi that enables easy opening and closing of the spa cover. Targeted at spa owners wanting easier daily handling.
• System Cleaner maintenance product Aquamass bath and spa system cleaning product, recommended for use 5 times per year with specific dilution and application instructions. Sold to Aquamass bathtub and spa owners.
• Bathroom Cleaner maintenance product Aquamass cleaning product for bathroom surfaces, effective for removing limescale, soap residue, skin oils, and dead skin flakes from plastic, porcelain, ceramic, glass, stainless steel, chrome, and aluminum. Sold to Aquamass bathroom/spa owners.
• SPA No-foam anti-foaming agent Aquamass environmentally friendly anti-foaming agent for spa, whirlpool, or jacuzzi that prevents and removes foam formation on the water surface; 1000ml container. Sold to spa owners.
• SPA Filter Cleaner maintenance product Aquamass biological and environmentally friendly filter cleaning product that efficiently removes dirt, grease, and oil residues from spa filters using a hot-water soaking method. Sold to spa owners.
• SPA Clear Water clarifying agent Aquamass water-clarifying agent that thoroughly removes dirt, bath oil residue, soap, grease, limescale, and body impurities from spa water for crystal-clear results; 1000ml container. Sold to spa owners.
• Spa Cover Shine protective cleaner Aquamass protective cleaner specifically designed for spa covers, providing water-repellent properties and UV protection; 500ml bottle. Sold to spa owners.
• Aqua Excellent All-in-one water care product Aquamass environmentally friendly water-care system for spas and hot tubs; double-concentration formula prevents calcium deposits and removes existing buildup, with weekly treatment maintaining crystal-clear water. Sold to spa owners.
• Aqua maintenance set (1L System Cleaner + 1x Bathroom Cleaner) Aquamass maintenance kit containing 1L System Cleaner for 5x yearly maintenance and 1x Bathroom Cleaner for comprehensive spa and bathroom cleaning. Sold to Aquamass bathtub and spa owners.
• Outdoor Spa maintenance set Aquamass complete outdoor spa maintenance kit including Spa Cover Shine (500ml), Spa Clear Water (1000ml), Spa Filter Cleaner (1000ml), and Spa No-foam (1000ml). Sold to outdoor spa owners.
• Badparfum bath aromatherapy fragrances Aquamass bath aromatherapy fragrances available in 60ml and 250ml sizes across scents including Eucalyptus, Lavender, Sea Breeze, Summer Breeze, Musk, Ginger, Jasmine Night, Citrus Spice, Rozemarijn, Afternoon Shower, and a signature 1978 edition. Sold to bath and spa owners for aromatherapy and relaxation.
• Aquamass testcenter product trial service Aquamass testcenter at the Aarschot headquarters where prospective customers can try bathtubs, massage systems, and spas before purchase, with appointments available by phone (016 46 57 46) or email ([email protected]). A pre-sales service offered to Belgian buyers.
• Aquamass delivery, installation, and after-sales service Aquamass delivery, professional installation, and after-sales maintenance service performed by the company's own technical staff within Belgium, with free delivery and installation included for spa products (subject to a 1m width x 2.5m height clearance). Sold alongside Aquamass spa and bathtub purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jacuzzi: Iconic global hot tub and spa brand that competes head-to-head with Aquamass in premium outdoor spas and hydrotherapy products. Both target residential homeowners seeking luxury wellness installations, with overlapping price points and product categories.
• Bullfrog Spas: Hot tub manufacturer known for customizable jet-pack massage systems, similar to Aquamass's proprietary Whirlactiv/Baleo Seven modular massage concept. Both target premium residential buyers seeking tailored hydrotherapy.
• Sundance Spas: Premium North American hot tub brand with international dealer network, offering hydrotherapy-focused outdoor spas. Comparable to Aquamass in product category, premium positioning, and emphasis on therapeutic massage features.
• HotSpring Spas: Premium hot tub manufacturer and global retailer network, directly comparable to Aquamass's OKA Design and OKANDINAVIA premium outdoor spa lines. Both emphasize high-end residential wellness and proprietary massage technologies.
• Marquis Spas: Hot tub manufacturer with a comparable mid-to-premium outdoor spa lineup and dealer network. Direct competitor in residential hydrotherapy and premium spa experiences.
• Caldera Spas: Premium hot tub manufacturer with comparable focus on hydrotherapy jets, lounger seating, and energy-efficient designs. Competes in the same premium residential outdoor spa segment as Aquamass.
• Wellis: European (Hungarian) hot tub and swim spa manufacturer that competes with Aquamass in the European premium residential spa market. Comparable product range (outdoor spas, swim spas, massage systems) and target customer base.
• Tylö/Helo: European sauna and steam bathing equipment manufacturer directly comparable to Aquamass's Hanscraft indoor sauna line. Both target residential wellness buyers with premium sauna and thermal bathing solutions.

Broad incumbents

• Duravit: Premium international bathroom fixtures brand with design bathtubs, shower trays, and wellness products. Overlaps with Aquamass's bathtub and design bathroom offering as a larger, design-led incumbent.
• Villeroy & Boch: Large German bathroom fixtures and bathtub manufacturer with a premium European brand. Competes with Aquamass in the design bathtub category with broader portfolio (ceramics, tiles, tableware) and significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acquadesign-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquamass