Harry the hirer

What Harry the hirer does

Harry the hirer is an Australian privately held event hire and production company, founded in 1975 and headquartered in Abbotsford, Melbourne. It operates as a one-stop shop for event infrastructure, offering furniture hire, marquees and structures, lighting, audio, video/LED screens, rigging, custom signage, custom builds, and exhibition stand packages, complemented by a dedicated touring production division (HTH Touring) and a 210sqm purpose-built broadcast and live streaming studio. The company services private events, corporate functions, major public events, exhibitions and conferences, and live touring productions, with customers spanning flagship Australian sporting events (Australian Open, AFL Grand Final, Australian Grand Prix, Spring Racing Carnival), fashion events (Melbourne Fashion Festival / Week), and enterprise brands (Qantas, Infosys, American Express, Samsung, Adidas, BYD, Ford).

The underlying technology stack is built around professional-grade production equipment: d&b audio systems, Digico and Allen & Heath consoles, Robe/Ayrton/Martin/GLP/Chauvet lighting fixtures, LED screens with 2.5mm to 10mm pixel pitch including curved and transparent panels, Eurotruss rigging with D8+ certified motors, and Depence R4/MA3 pre-visualization software in dedicated pre-viz studios. Over 135,000m² of warehouse space and a 200+ vehicle fleet support nationwide logistics across four offices in Victoria, NSW, Queensland, and South Australia.

Revenue is generated primarily through transactional hire (equipment and furniture per event), bespoke project-based production services, professional services for custom exhibition stand design and build, and recurring tiered studio hire packages (Essential, Enhanced, Premier). Pricing is quote-based with no minimum spend; orders under A$10,000 are paid upfront and orders over A$10,000 require a 75% deposit with balance due seven days post-event. The go-to-market combines enterprise field sales with dedicated account and project managers for corporate and major events, direct-to-consumer e-commerce and showroom visits for private events, and a separate touring sales team for the music industry. The company is privately held with no disclosed institutional investors, subsidiaries, or public listing.

Name

Harry the hirer

Legal name

Harry the hirer PTY LTD

Website

https://harrythehirer.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Harry the hirer is an Australian event hire and production company supplying furniture, marquees, AV equipment, exhibition stands, and custom builds to private, corporate, and major-event clients across Australia.

Ownership category

akta.pro rank

Product category

Event Hire and Production Services

NAICS

Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819), Services-Help Supply Services (7363)

akta.pro primary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Event Stagehands & Production Support Crew (HSACAEAJ)

Keywords

• Event furniture hire
• Marquee hire
• Audio visual production
• Exhibition stand design
• Event production services

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Furniture Hire: Core revenue stream from hiring event furniture, marquees, structures, tableware, linens, catering equipment, and other event essentials. Products are for hire only, not for sale. Revenue is generated through rental fees with pricing based on item type, quantity, event duration, and delivery requirements. Order values determine payment terms: full upfront for orders under $10,000, 75% deposit + balance 7 days post event for orders over $10,000.
2. Audio Visual and Production Hire: Revenue from hiring professional AV equipment including LED screens, audio systems, lighting rigs, rigging equipment, power distribution, and staging. Includes technical support and engineering services. Production services include dry hire (equipment only) and full-service production with technicians.
3. Custom Signage and Print: Custom signage design, printing, and fabrication services with artwork proofs, brand color matching (PMS/CMYK), and installation. Custom signage can be retained by clients after events or stored for future use.
4. Studio Hire and Broadcast Production: The Studio facility in Melbourne offers tiered packages (Essential, Enhanced, Premier) for broadcast, live streaming and corporate event productions. Includes remote presenter capability for filming from any location integrated into live productions.
5. Custom Exhibition Stand Design and Build: Bespoke exhibition stand design and construction services including 3D concept rendering, custom fabrication with in-house workshop, qualified labourers, project managers, and on-site installation. Hybrid options combining custom and system-based stands also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Harry the hirer provides end-to-end event hire and production services across Australia, supplying event furniture, marquees and structures, professional audio, lighting, video, and rigging equipment, alongside custom-built exhibition stands, signage, and broadcast facilities. Services span from individual furniture hire for private celebrations to full technical production and project management for major sporting, corporate, and touring events. The company operates through four offices (Melbourne, Sydney, Queensland, South Australia) supported by over 135,000m² of warehouse space and a 200+ vehicle fleet.

Product overview

Harry the Hirer is a comprehensive event hire company offering end-to-end solutions across three core divisions: Events (furniture, marquees, hospitality, signage, custom builds), Exhibitions (stand packages, furniture packages, flooring, AV), and Technical Productions (lighting, audio, video, rigging, touring, broadcast studio). The product portfolio includes modular exhibition stand packages (Concourse, Domain, Plaza, Precinct, Venturer, Affinity, Arcade, and more), marquee structures (Highline, Atrium, Alto), event furniture, AV equipment, and custom build services. The company operates The Studio, a 210sqm broadcast facility in Melbourne, and HTH Touring for national touring productions. Services span hire-only model for physical equipment and products, with production and installation services for exhibitions and events across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Furniture Hire

Quantifiable outcome

• Product lifespan up to 25 years through quality manufacturing
• +2 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman: Global leader in exhibitions, events, and experiential marketing with significant Australian operations. Competes with HTH across exhibition stand design/build, corporate events, and brand activations at scale.
• Production Resource Group (PRG): Global leader in event production services including lighting, audio, video, and rigging. Operates extensively in Australia through PRG Australia, competing with HTH Touring and technical productions divisions on large-scale concerts and corporate events.
• Event Hospitality & Entertainment: Australian hospitality and entertainment group with cinema, hotels, and event/themed venue operations. Adjacent competitor in Australian events market with capability overlap in event services and venue-based productions.
• GL Events: Global integrated event solutions provider with exhibition, venue management, and live event capabilities including Australian operations. Competes across HTH's exhibition stand design/build and event services portfolio.

Direct peers

• NW Group: Major Australian audiovisual production and event services company providing lighting, sound, video, and staging across corporate events, exhibitions, and live entertainment. Directly comparable across HTH's technical productions and exhibition services.
• Expo Direct: Australian exhibition stand design and build company offering custom and modular stands for trade shows. Directly competes with Harry the Hirer's exhibition stand packages and custom builds services.
• Encore Event Technologies (formerly Staging Connections): Australia's largest event staging and AV hire company, operating as Encore globally. Directly competes with Harry the Hirer across furniture hire, technical production, and event services for major corporate and entertainment events in Australia.
• Resolution X: Australian provider of professional lighting, audio, and rigging solutions for live events, concerts, and corporate productions. Directly comparable to Harry the Hirer's technical productions division, particularly in touring and live entertainment segments.
• Big Picture Show: Australian provider of large-format LED screens, video projection, and visual production for events, concerts, and exhibitions. Directly comparable to Harry the Hirer's LED/visual hire and technical productions offerings.

Regional players

• Show Technology Australia: Australian distributor and supplier of professional lighting equipment including moving lights and control consoles. Competes with HTH in the technical production space, particularly for lighting hire to events and touring clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harrythehirer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry the hirer