BeLit

What BeLit does

BeLit, Inc. is a privately held, family-owned holding company headquartered in Jacksonville, Florida, that delivers integrated architectural design, structural engineering, structural component manufacturing, and installation services to the U.S. volume homebuilding industry. The company operates a family of four subsidiary brands — True Design Studios (BIM-based residential design), Apex Technology (structural engineering and VDC estimating), True House (automated truss, floor, and wall panel manufacturing), and Service Offsite Solutions (offsite manufacturing, acquired in 2023) — connected by a data-driven collaborative design process in which a single BIM model flows from architectural design through coordinated engineering into automated component production and on-site installation. Underlying technology centers on Building Information Modeling, Virtual Design & Construction estimating, and European/Randek automation hardware including the Randek Autoeye quality-control system at the Crescent City, Florida facility.

The company serves more than 100 builders across the Southeast and Mid-Atlantic United States, with named enterprise customers including D.R. Horton (Orlando and Volusia County projects delivering trusses for over 200 designed lots) and KB Home (2024 KB Home Award recipient). Revenue is generated through project-based professional-services fees for design and engineering and hardware sales for manufactured components, with quotes scoped by project volume and complexity rather than standardized pricing tiers. Geographic operations span three manufacturing facilities (Jacksonville and Crescent City, Florida; North Carolina) plus engineering offices in Vero Beach and Tampa, Florida, and Frederick, Maryland.

BeLit is controlled by the Dixon family across three generations, with founder Barry Dixon serving as CEO, Jesse Sites (third generation) as President of True House, and Parker Dixon (third generation) as Vice President of True House; 2026 appointments added Andy Beasley as COO and promoted Dan Morris to Director of Business Development, signaling a professionalization of the management layer. Strategic partnerships include a 16-year membership in the LMC lumber cooperative, a 13+ year engineering collaboration with TrueNorth Development delivering an average of $1,500 per-house structural savings, and deep involvement with the Structural Building Components Association including a $250,000 commitment to the SBCA Foundation.

Name

BeLit

Legal name

BeLit, Inc.

Website

https://belitinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential design services
• Structural engineering services
• Building component manufacturing
• Offsite construction solutions
• Construction consulting services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: True Design Studios (TDS) provides residential architectural design services using BIM methodology for volume homebuilders.
2. Structural Engineering Services: Apex Technology provides structural engineering services including truss design, engineering calculations, and construction support.
3. Building Materials & Components Manufacturing: True House manufactures trusses, floor systems, wall panels, and other structural components for residential construction.
4. Installation & Framing Services: Service Offsite Solutions (SOS) provides on-site framing and installation services.
5. VDC/Model-Based Estimating: Virtual Design & Construction consulting services leveraging BIM data for accurate material estimation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BeLit provides architectural design, structural engineering, structural component manufacturing (roof trusses, floor trusses, wall panels), and on-site framing/installation services for the residential homebuilding industry. Operating through a family of wholly owned subsidiaries (True Design Studios, Apex Technology, True House, Service Offsite Solutions), the company serves volume homebuilders on a project-by-project basis using a BIM-based collaborative design process.

Product overview

BeLit is a parent company offering integrated architectural, engineering, manufacturing, construction and consulting services for the residential homebuilding industry through a family of subsidiary brands. The core portfolio includes True Design Studios (TDS) for residential design using BIM, Apex Technology for structural engineering, True House for manufacturing structural components (trusses, wall panels) and offsite construction solutions, and Service Offsite Solutions (SOS) for advanced component manufacturing. These companies work together through a data-driven collaborative design process that connects design, engineering, manufacturing, and installation to optimize homebuilding efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• True Design Studios (TDS): Award-winning residential design studio using BIM technology for collaborative design
• Apex Technology
• True House
• Service Offsite Solutions (SOS)

Products and services

• True Design Studios (TDS) Residential Design Award-winning residential architectural design service using Building Information Modeling (BIM) and a collaborative design process for volume homebuilders and residential developers.
• Apex Technology Structural Engineering Structural engineering service providing coordinated virtual construction, truss design, engineering calculations, and construction support for residential homebuilding projects.
• True House Structural Component Manufacturing Manufacturing of roof trusses, floor trusses, wall panels, and other structural components for residential construction using European-based automation technology, including the Randek Autoeye quality control system.
• Service Offsite Solutions (SOS) Framing Services On-site framing and installation services for residential construction projects, operated from the North Carolina facility acquired by BeLit in 2023 and integrated with True House's automated manufacturing.
• Virtual Design & Construction (VDC) Estimating Model-based project management and construction estimating service that extends BIM data into accurate material take-offs and cost estimates from the first shipment, eliminating guessimations.

Quantifiable outcome

• Apex's expertise brought an average structural savings of $1,500 per house to each TrueNorth project
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• TrueNorth DevelopmentcoreStrategic or Co-development PartnerApex Technology has maintained a 13+ year partnership with TrueNorth Development, a consulting firm specializing in Lean Methods for homebuilding. Apex provides structural engineering expertise for TrueNorth's value engineering projects, typically analyzing 4 key builder plans per engagement. This partnership exemplifies Apex's core value of collaboration and has delivered average structural savings of $1,500 per house for clients.
• D.R. HortoncoreStrategic or Co-development PartnerBeLit's True House division serves as a truss and component supplier for D.R. Horton's residential developments. The partnership has delivered trusses for hundreds of lots across Volusia County communities. D.R. Horton's product aligns well with True House's automation capabilities.
• Structural Building Components Association (SBCA)coreStrategic or Co-development PartnerBeLit has deep involvement with SBCA spanning decades. Barry Dixon served as President in 2007 and on the board for 25+ years. Mike Kozlowski co-chairs the BCMC Committee. BeLit executives actively participate in committees and events. SBCA represents $15 billion worth of lumber/wood products purchases at peak market.
• SBCA Foundation & EndowmentmajorStrategic or Co-development PartnerTrue House committed $250,000 to the SBCA Foundation & Endowment to honor legacy founders Chuck 'the Colonel' Dixon and Oliver Dixon. The Foundation focuses on scholarship programs, training, housing charities, and industry sustainability. Barry Dixon serves on the Board of Trustees.
• American Society of Civil Engineers (ASCE)coreStrategic or Co-development PartnerApex sponsors ASCE student chapters at University of Florida and University of North Florida. The partnership includes internship programs, site visits, professional development, and participation in student competitions like the Timber-Strong Design Build Competition.
• University of Florida ASCE Student ChaptercoreStrategic or Co-development PartnerApex sponsors UF's ASCE Student Chapter, attending recruiting events, providing judges for competitions, and offering internship opportunities. UF students have won multiple competition awards.
• University of North Florida ASCE Student ChaptercoreStrategic or Co-development PartnerApex sponsors UNF's ASCE Student Chapter. Apex helped host the 2023 ASCE Southeast Symposium in Jacksonville with over 560 students attending. UNF students have direct pathways to employment at Apex.
• ACE Mentor ProgramminorStrategic or Co-development PartnerApex/TDS partners with local high schools through the ACE Mentor Program, providing career exploration opportunities for students interested in architectural design and engineering.
• Len Mattiace FoundationminorOthersBeLit sponsors the Murgado Automotive Group Players Party benefiting the Len Mattiace Foundation's Stop the Bullying Campaign, which partners with 55 middle schools in Northeast Florida serving over 55,000 students.
• First Tee of North FloridaminorOthersBeLit supports the First Tee of North Florida, hosting monthly golf events that match local amateurs with youth, building inner strength and self-confidence through golf and life skills curriculum.
• Operation Finally HomeminorOthersSBCA Foundation's first official recipient, Operation Finally Home builds mortgage-free homes for wounded veterans and first responders. BeLit supports this initiative through SBCA Foundation involvement.
• LMC (Lumber Manufacturing Cooperative)coreChannel Partner/ Reseller/ DistributorTrue House maintains a 16-year membership in LMC (Lumber and Materials Co-op). CEO Barry Dixon credits this partnership as a 'game changer' for True House and the BeLit family of companies, featured in LBM Journal.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trussway Manufacturing: Texas-headquartered manufacturer of roof trusses, floor trusses, wall panels, and engineered wood components serving production homebuilders. Direct comparable to BeLit's True House and SOS divisions on the structural component manufacturing side, serving a similar customer profile of volume builders.
• Eagle Metal Products: Texas-based manufacturer of metal connector plates, engineered components, and truss systems for residential and commercial construction. Comparable to BeLit's structural component manufacturing business, with similar scale and customer base among production builders.

Others

• ABC Supply Co: Largest wholesale distributor of roofing, siding, windows, and building products in the US. Adjacent rather than directly competitive, but serves many of the same production homebuilders and would be a natural ecosystem partner or competitor for component-led bundles.

Broad incumbents

• LP Building Solutions: Manufacturer of engineered wood products including LP I-Joists, LP TechShield, and other structural solutions for residential construction. Comparable to BeLit's True House on the structural components side and shares D.R. Horton and similar production-builder customers.
• Builders FirstSource: Largest US supplier of building products to homebuilders, offering manufactured components (trusses, wall panels), design services, and installation across all 50 states. Comparable to BeLit's vertically integrated design-build-manufacturing-install model but at dramatically greater scale.
• MiTek Industries: Berkshire Hathaway-owned supplier of engineering software, metal connector plates, and automation equipment for the structural building components industry. Comparable to BeLit's Apex Technology engineering and True House manufacturing capabilities, with broad industry reach across truss fabricators.
• Boise Cascade: Vertically integrated wood products manufacturer producing engineered wood, OSB, plywood, and distributed building products for residential construction. Comparable to BeLit's structural component manufacturing operations and shares the same volume-builder customer base.
• 84 Lumber: Private, family-founded supplier of building materials, manufactured components, and installation services to homebuilders across 250+ US locations. Closest large-scale comparable to BeLit's vertically integrated residential services model — same customers, similar scope, much greater geographic reach.
• Weyerhaeuser: Timberlands owner and major manufacturer of wood building products including structural framing, OSB, and engineered lumber sold to production homebuilders. Overlaps with BeLit's True House on the structural component and framing inputs side, though from a different position in the value chain.

Regional players

• Foxworth-Galbraith Lumber: Regional building materials dealer and component manufacturer serving residential builders across Texas and the Southwest. Comparable to BeLit's True House and SOS truss/framing operations but operating in a different US region.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belitinc
• LinkedInlinkedin.com/company/belitinc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeLit