Birkel

Name

Birkel

Legal name

Newlat GmbH

Website

https://birkel.de

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pasta and Noodle Products

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Dried pasta products
• Gluten-free pasta
• High-protein pasta
• Instant pasta snacks
• Egg noodles spaetzle

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Birkel manufactures and distributes a portfolio of branded pasta products under multiple lines: Birkel's No.1 (classic pasta shapes including Spätzle, Spaghetti, Maccaroni, Bandnudeln), Birkel High Protein, Birkel Glutenfrei (corn/rice flour-based), Birkel Mezzi (short pasta), Birkel 7 Hühnchen, and MINUTO (instant snacks and pasta kits). The company sells finished physical pasta products through German retail/supermarkets and a factory outlet in Mannheim.

Product overview

Birkel is a German pasta manufacturer offering multiple product lines including Birkel's No.1 (classic pasta including Spätzle, Spaghetti, Maccaroni, and various short pasta shapes), Birkel High Protein (high-protein pasta variants), Mezzi (short pasta including Rigatoni, Pennoni, Fusilli, Pipe, Maccheroni, and Kunterbunte), Birkel Glutenfrei (gluten-free pasta made from corn and rice flour), and MINUTO (instant snacks and pasta kits). The company operates as a subsidiary of Newlat GmbH and is based in Mannheim, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Birkel No.1: Classic pasta line including Spaghetti, Bandnudeln, Spätzle, Maccaroni, Hörnchen, Trulli, and other traditional German pasta shapes
• Birkel High Protein
• Birkel Glutenfrei
• Birkel Mezzi
• MINUTO
• 7 Hühnchen

Products and services

• Birkel's No.1 The classic Birkel pasta line features traditional German pasta shapes including Spätzle, Spaghetti, Maccaroni, Breite Band, Gabelspaghetti, Bandnudeln, Buchstaben, Faden, Gedrehte Band, Graupen, Hörnchen, Muscheln, Saucelli, Shipli, Spiralen, Suppen-Nudeln, Trulli, Welloni, and Mini-Maccaroni. Targeted at general consumers for everyday pasta meals.
• Birkel High Protein High-protein pasta products including Spiralen and Röhrchen, designed for consumers seeking pasta with higher protein content while retaining familiar pasta taste. Targeted at health-conscious consumers.
• Birkel Glutenfrei Gluten-free pasta products made from corn flour (60%), rice flour (24.5%), and potato starch (15%), suitable for celiac consumers. Targeted at consumers with gluten intolerance or celiac disease.
• Birkel Mezzi Short pasta line including Rigatoni, Fusilli, Pennoni, Pipe, Maccheroni, and Kunterbunte, made from durum wheat semolina with cooking times ranging from 8 to 12 minutes. Targeted at general consumers seeking short pasta shapes.
• Birkel MINUTO Instantsnacks Instant snack products including ready-to-eat pasta snacks for on-the-go consumption. Targeted at time-constrained consumers seeking quick pasta-based snack options.
• Birkel MINUTO Pasta Kit All-in-one kit for preparing popular pasta dishes quickly. Targeted at convenience-seeking consumers who want complete meal solutions with minimal preparation effort.
• Birkel 7 Hühnchen Chicken-focused pasta product line targeting consumers preparing chicken-based pasta dishes.
• Birkel Schwäbische Spätzle g.g.A. Traditional Swabian egg noodles (Spätzle) with Protected Geographical Indication (g.g.A.) status. Made with durum wheat semolina and 10% fresh eggs from floor farming. Targeted at consumers seeking authentic regional German egg noodles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Voiello: Italian premium pasta brand owned by Barilla, positioned at the top end of the dry pasta category with regional Neapolitan provenance. Voiello competes with Birkel in the premium/heritage segment of German retail pasta.
• Combino: Aldi's private-label pasta brand, one of the largest-selling pasta ranges in German discount retail. Combino represents the most significant competitive pricing pressure on Birkel in the value segment of the German pasta category.
• La Molisana: Italian pasta manufacturer with broad dry pasta portfolio distributed across European retail. La Molisana competes with Birkel on German supermarket shelves in mainstream dry pasta formats including spaghetti, rigatoni, and short pasta shapes.
• Alb-Gold: German pasta manufacturer with a strong Swabian regional identity and egg-noodle/spätzle expertise, headquartered in Trochtelfingen. Alb-Gold is the most directly comparable German competitor to Birkel, particularly in the egg-noodle and Swabian specialty pasta segments where Birkel's g.g.A. Spätzle also competes.
• Giovanni Rana: Italian pasta brand spanning fresh filled pasta, dry pasta, and ready-meal kits. Giovanni Rana's Pasta Kit format is conceptually adjacent to Birkel's MINUTO Pasta Kit line, addressing the same quick-meal consumer occasion.
• Rummo: Italian premium dry pasta brand emphasizing traditional bronze-die production methods and quality durum wheat. Rummo competes with Birkel in the German premium pasta segment with similar brand storytelling around heritage and craftsmanship.
• De Cecco: Premium Italian dry pasta brand with a heritage positioning similar to Birkel's 'tradition and quality' narrative. De Cecco competes in German retail with premium dry pasta shapes and shares Birkel's emphasis on durum wheat quality and provenance-driven marketing.
• 3 Glocken: German egg-noodle and pasta brand with traditional positioning and broad German retail distribution. 3 Glocken directly competes with Birkel's egg-pasta and spätzle ranges on German supermarket shelves.

Broad incumbents

• Buitoni: Long-standing Italian-American pasta brand with broad European distribution across dry pasta, sauces, and prepared meals. Buitoni competes with Birkel in the German pasta category with broader portfolio scale.
• Barilla: The world's largest pasta manufacturer and the dominant branded pasta player across Europe, including Germany. Barilla competes directly with Birkel across dry pasta, egg pasta, and increasingly health-focused formats, but operates at vastly greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkel