Project Distribution
Project Distribution is a Brussels-based B2B fashion agency that exclusively distributes nine women\u2019s prêt-à-porter and accessories brands \u2014 including American Vintage, Hod Paris, and The New Society \u2014 to retailers and boutiques across Belgium and Luxembourg via direct sales and a 2,000 m\u00b2 showroom.
- Company typePrivate
- Founded1999
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project Distribution does
Project Distribution is a privately held fashion distribution agency headquartered in Brussels, Belgium, that serves as the exclusive Benelux (Belgium and Luxembourg) distribution partner for a portfolio of nine women\u2019s prêt-à-porter and accessories brands, including American Vintage (founded 2005, Marseille), Love At Me, Hod Paris, Sacré Coeur, The New Society (sustainable, founded 2018, Spain), Maison Hotel, See U Soon, The Korner, and Petite Mendigote. The company sells wholesale into fashion retailers and boutiques across Belgium and Luxembourg, employing 11\u201350 staff and operating a 2,000 m\u00b2 showroom on Rue Bollinckx 254 in Brussels as the principal venue for retailer presentations, trend briefings, and order-taking. The firm was founded around 1999 (firmographic data alternatively lists 1996) and has continuously operated for over 25 years in the Belgian fashion-distribution market.
The business model is B2B wholesale distribution: Project Distribution sources collections directly from brand principals (mostly French, Italian, and Spanish houses), takes inventory and wholesale position, and resells to independent retailers and boutiques under negotiated transaction-fee economics. There is no proprietary technology platform, no API, no mobile app, and no disclosed e-commerce channel \u2014 commerce flows through a direct field-sales team backed by an in-house marketing and communications department that runs brand-visibility campaigns. The GTM motion is sales-led, with commercial staff visiting and hosting retail buyers at the Brussels showroom. Pricing is not publicly disclosed and is set through direct sales relationships.
The portfolio spans distinct aesthetic segments \u2014 Parisian casual (Hod Paris, See U Soon, The Korner), Lyon heritage textile (Sacré Coeur), Bohemian artisanal (Maison Hotel), sustainable contemporary (The New Society, Love At Me), Marseillais casual-elegance (American Vintage), and Parisian elegant-traveller (Petite Mendigote) \u2014 enabling Project Distribution to offer retailers a multi-brand assortment rather than a single-label relationship. Geographic scope is intentionally narrow (Belgium and Luxembourg only); there are no disclosed subsidiaries, no parent company, no institutional investors, and no public-company status.
Project Distribution firmographics
Firmographics- Name
- Project Distribution
- Legal name
- Project Distribution, Inc.
- Website
- https://projectdistribution.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Distribution is a Brussels-based B2B fashion agency that exclusively distributes nine women\u2019s prêt-à-porter and accessories brands \u2014 including American Vintage, Hod Paris, and The New Society \u2014 to retailers and boutiques across Belgium and Luxembourg via direct sales and a 2,000 m\u00b2 showroom.
- Ownership category
- akta.pro rank
Where Project Distribution is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Project Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Fashion Brand Distribution: Project Distribution generates revenue as a distributor of women's fashion brands (prêt-à-porter and accessories) to retailers and boutiques across the Benelux region. The company builds partnerships with fashion brands and makes their collections available through retail channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Project Distribution product offering
Product offeringCore offering
Project Distribution is a B2B fashion agency that distributes prêt-à-porter and accessory collections from a portfolio of prestige women's fashion brands to retailers and boutiques across Belgium and Luxembourg. The company operates through a dedicated sales team and a 2000 m2 showroom in Brussels where retail partners discover collections and receive trend advisory. Revenue is earned through negotiated wholesale transactions with retail buyers.
Product overview
Project Distribution is a fashion distribution company that serves as a key player in women's fashion brand distribution in Belgium and Luxembourg. The company operates a portfolio of nine prestige fashion brands (Maison Hotel, See U Soon, The Korner, The New Society, Sacré Coeur, American Vintage, Love At Me, Petite Mendigote, and Hod Paris), offering ready-to-wear and accessories collections. The company maintains a 2000 m2 showroom in Brussels as a central hub for showcasing collections and providing personalized experiences to retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- American Vintage distribution (Benelux) Wholesale distribution of American Vintage's prêt-à-porter and accessory collections to retailers and boutiques across Belgium and Luxembourg. The brand offers colorful, comfortable essentials with a casual French elegance designed for the whole family.
- Love At Me distribution (Benelux) Wholesale distribution of Love At Me prêt-à-porter and accessories in Belgium and Luxembourg. The brand combines tradition and modernity, targeting feminine clientele with artisanal craftsmanship and quality materials.
- Hod Paris distribution (Benelux) Wholesale distribution of Hod Paris prêt-à-porter collections to retailers and boutiques in Belgium and Luxembourg. Each piece combines comfort with subtle sophistication reflecting the Parisian art of living.
- Sacré Coeur distribution (Benelux) Wholesale distribution of Sacré Coeur prêt-à-porter and accessories in Belgium and Luxembourg. The brand is distinguished by authentic and refined approach with quality textiles and ancestral techniques.
- The New Society distribution (Benelux) Wholesale distribution of The New Society's sustainable prêt-à-porter collections to retailers and boutiques in Belgium and Luxembourg. The brand promotes conscious fashion with timeless aesthetics.
- Maison Hotel distribution (Benelux) Wholesale distribution of Maison Hotel prêt-à-porter and accessories in Belgium and Luxembourg. The brand features authentic tie-dyes, handcrafted screen prints, and delicate embroideries created by artisans.
- See U Soon distribution (Benelux) Wholesale distribution of See U Soon's prêt-à-porter and accessory collections to retailers and boutiques in Belgium and Luxembourg. The brand offers chic and casual style with simple, feminine lines and soft natural materials.
- The Korner distribution (Benelux) Wholesale distribution of The Korner's prêt-à-porter collections to retailers and boutiques in Belgium and Luxembourg. The brand features subtle materials, comfortable cuts, contemporary colors, and sparkling prints.
- Petite Mendigote distribution (Benelux) Wholesale distribution of Petite Mendigote prêt-à-porter and accessories in Belgium and Luxembourg. The brand offers elegant and practical wardrobes for women, combining noble materials, refined details, and ultra-feminine cuts.
- Brussels Showroom experience A 2000 m2 showroom in Brussels dedicated to presenting partner brand collections and providing personalized advisory and trend exchange services to visiting retail partners in Belgium and Luxembourg.
Companies that use Project Distribution
Customer profileSegments1 record
Ideal customer profiles1 record
Project Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project Distribution partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- American VintagecoreFrench fashion brand founded in 2005 in Marseille by Michaël Azoulay, specializing in casual elegance with colorful, comfortable essentials for the whole family. Project Distribution serves as the exclusive distributor in Belgium and Luxembourg.
- Love At MecoreFashion brand founded in Brussels by Patricia Donadi and Hila Assoufi, combining tradition and modernity to sublimate femininity. Products are handmade in Italy with sustainable and responsible practices. Project Distribution distributes in Benelux.
- Hod PariscoreYoung Parisian brand founded in 2015, embodying discreet elegance through refined Casual Wear. Each piece combines comfort and subtle sophistication reflecting the Parisian art of living. Project Distribution distributes in Belgium and Luxembourg.
- Sacré CoeurcoreFashion brand founded in 2016, inspired by the rich historical heritage of the Lyon textile basin. Distinguished by authentic and refined approach, focusing on quality materials and ancestral techniques. Project Distribution distributes in Benelux.
- The New SocietycoreSustainable fashion brand founded in Spain in 2018 by Estefanía Grandío, created to accompany a more conscious society with timeless aesthetics. Promotes positive change in society. Project Distribution distributes in Belgium and Luxembourg.
- Maison HotelcoreFashion brand inspired by the golden age of Bohemian culture, drawing from 60s and 70s Flower Power movement. Features authentic tie-dyes, artisanal screen prints, and delicate embroideries created by artisans. Project Distribution distributes in Benelux.
- See U SooncoreFashion brand created in 2006, embodying chic and casual style mixing vintage elegance with current trends. Offers collections with simple, feminine lines, soft natural materials. Inspired by the stylish, nonchalant Parisian woman. Project Distribution distributes in Benelux.
- The KornercoreParisian brand reinterpreting free and inspired femininity with harmonious, optimistic, and accessible style. Collections feature subtle materials, comfortable cuts, contemporary colors and sparkling prints. Project Distribution distributes in Benelux.
- Petite MendigotecoreFashion brand created over 20 years ago by Sybille Roger Vasselin in Paris. Designs elegant and practical wardrobes for women, inspired by travel and encounters. Combines noble materials, refined details, and ultra-feminine cuts. Project Distribution distributes in Benelux.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Project Distribution competitors and assessment
Company assessmentRegional players
- Modus Footwear: Belgian sales agency distributing footwear and apparel brands to retailers. Comparable as a Belgian-based B2B brand distribution agency, though focused on footwear rather than women's prêt-à-porter.
Broad incumbents
- Li & Fung: Hong Kong-headquartered global sourcing, design, and distribution company for fashion and consumer goods brands worldwide. Comparable as a fashion distribution intermediary, though operating at massive global scale with supply-chain integration far beyond Project Distribution's scope.
- Pentland Brands: UK-based family-owned brand management and distribution group operating across sports, outdoor, and lifestyle apparel globally. Comparable as a multi-brand distribution business, but at much larger scale and with owned brand IP rather than third-party representation.
- Bestseller: Danish fashion conglomerate owning and distributing multiple apparel brands (Jack & Jones, Vero Moda, Only) through wholesale and retail channels across Europe. Comparable multi-brand fashion distribution, though at much larger scale and with owned rather than represented brands.
- PVH Corp: Global apparel company owning Calvin Klein, Tommy Hilfiger, and Heritage Brands, distributing across wholesale and DTC channels in Europe and globally. Comparable fashion distribution model, though at vastly larger scale and with owned brand IP.
- G-III Apparel Group: US-based apparel company that designs, sources, and distributes branded fashion across multiple labels including DKNY, Karl Lagerfeld, and Donna Karan. Comparable as a multi-brand fashion distribution platform, though at much larger scale.
Direct peers
- Cotton Club: Dutch fashion sales agency representing multiple premium and contemporary clothing brands to retailers across the Netherlands and adjacent markets. Highly comparable multi-brand representation model with similar showroom-driven B2B go-to-market.
- Maranta Modeagenturen: Dutch fashion sales agency representing multiple premium clothing and lifestyle brands to retailers in the Benelux market. Closely comparable business model — multi-brand representation, showroom-driven B2B sales, and a similar territory focus — making it the most direct peer to Project Distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Project Distribution social profiles
Digital presenceProject Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Distribution leadership team
Management profileNumber of profiles
Project Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Distribution
What does Project Distribution do?
Project Distribution is a B2B fashion agency that distributes prêt-à-porter and accessory collections from a portfolio of prestige women's fashion brands to retailers and boutiques across Belgium and Luxembourg. The company operates through a dedicated sales team and a 2000 m2 showroom in Brussels where retail partners discover collections and receive trend advisory. Revenue is earned through negotiated wholesale transactions with retail buyers.
Is Project Distribution a public or private company?
Project Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Distribution founded?
Project Distribution was founded in 1999. It employs 11 to 50 people.
Where is Project Distribution based?
Project Distribution is headquartered in Brussels, Belgium, in the Europe region.
How does Project Distribution make money?
One revenue line is on record: fashion Brand Distribution.
Who are Project Distribution's main competitors?
Modus Footwear is listed as a regional player. Broad incumbents are Li & Fung, Pentland Brands, Bestseller, PVH Corp and G-III Apparel Group. Direct peers are Cotton Club and Maranta Modeagenturen.
Does Project Distribution have an API?
No public API is recorded for Project Distribution.