Amroc Building Materials
Amroc Baustoffe GmbH is a German manufacturer of monolithic cement-bonded particle boards for construction, serving architects, builders, dealers, and DIY customers across 25+ countries from a single Magdeburg plant.
- Company typePrivate
- Founded1997
- HeadquartersMagdeburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amroc Building Materials does
Amroc Baustoffe GmbH is a German private limited company (GmbH) founded December 1, 1997, headquartered and manufacturing in Magdeburg, Germany. The company produces cement-bonded particle boards for construction applications at a single 16,000 m² production facility modernized in 2007. Its core product, the AMROC-Panel (B1), is a monolithic (single-layer / monostrato) cement-bonded particle board that the company states is the only one of its kind on the market, combining fire protection (EN 13501-1 A2-s1,d0), acoustic insulation (30–37 dB), moisture regulation, and resistance to rodents, fungi, and termites (EN 117) in a single panel. The portfolio has expanded to seven SKUs — AMROC-Rustikal, AMROC-Durchgefärbt, AMROC-Akustik, AMROC-Color Primed, AMROC-Floor Boards, AMROC-Protect, and AMROC-Granit — plus a co-developed AMROC-Systemfussboden dry floor system with partner CEMWOOD.
The company operates a tri-channel go-to-market model: factory-direct sales (EXW/ab Werk) for project buyers, a Werkverkauf factory outlet for DIY and SMB customers, and an indirect dealer/importer/processor network serving more than 200 customers across 25+ countries including Germany, Scandinavia, BENELUX, France, Switzerland, Austria, Italy, USA, New Zealand, Australia, the Czech Republic, Poland, Russia, and Spain. Distribution is supported by an 8-language website (DE, EN, FR, ES, IT, CZ, PL, RU) and dedicated partner sites including tamak.ru (Russia) and amroc.pl (Poland). Target customers are architects and engineering firms, building and construction companies (especially timber-frame, modular, and sports-hall builders), dealers and resellers, and a smaller DIY/private-individual segment.
The business model is straightforward industrial product sales: revenue is generated from one-time transactional hardware sales of cement-bonded particle boards under unit pricing (e.g., €0.86 net EXW for standard 1250×440×10mm B1 panels; €5.90 for special 600×570×37mm dimensions; minimum order 100 m² for Color Primed), with standard 30-day net payment terms, a 3% Skonto discount for payment within 8 days, and export orders settled via irrevocable letter of credit confirmed by a German bank. The company holds a dense certification stack (CE EN 13986:2004, DIBt Z-9.1-285, UL Classified, PEFC, DGNB Navigator, EPD, IBR Rosenheim, RAL Holzhausbau, EN 13501-1 A2-s1,d0, DIN 18032-3 ball-proof) and is led by managing director Holger Arnold.
Amroc Building Materials firmographics
Firmographics- Name
- Amroc Building Materials
- Legal name
- Amroc Baustoffe GmbH
- Website
- https://amroc.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amroc Baustoffe GmbH is a German manufacturer of monolithic cement-bonded particle boards for construction, serving architects, builders, dealers, and DIY customers across 25+ countries from a single Magdeburg plant.
- Ownership category
- akta.pro rank
Amroc Building Materials industry classification
Industry- Product category
- Building Materials
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Fire-Resistant, Moisture-Resistant & Specialty Performance Boards (IMADAEAJ)
- akta.pro secondary industry
- Engineered Wood Underlayment & Subfloor Panels (IMAMACAK)
Keywords
Where Amroc Building Materials is headquartered
LocationHeadquarters
- HQ city
- Magdeburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Amroc Building Materials business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Cement Bonded Particle Board Sales: AMROC generates revenue through manufacturing and selling cement-bonded particle boards directly and through channel partners. Products include standard panels, floor boards, facade panels, acoustic panels, and specialty variants. Revenue is primarily one-time transactional for product purchases, with factory-direct pricing (EXW) and dealer pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard AMROC-Panel B1 (unsanded, square edges) |
| Unit Pricing | Pay-as-you-go | Special dimension panels (sanded, step joints) |
| Other | Pay-as-you-go | Standard payment terms |
| Unit Pricing | Multi-year contract | AMROC-Color Primed minimum order |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Amroc Building Materials product offering
Product offeringCore offering
Amroc Baustoffe GmbH manufactures and sells cement-bonded particle boards under the AMROC-PANEL brand, produced via a proprietary monolithic single-layer (monostrato) process. The product line spans standard construction panels, sanded Rustikal variants, through-colored Durchgefärbt panels, perforated Akustik acoustic panels, primed Color panels, tongue-and-groove floor boards, weather-resistant Protect panels, and the Systemfussboden dry-screed system combined with CEMWOOD fill. Panels serve facade, wall, ceiling, roof, and floor applications in residential, commercial, sports, healthcare, and public-building construction.
Product overview
AMROC Baustoffe GmbH offers a portfolio of cement bonded particle boards as a unified system of products built on the monolithic AMROC-Panel (B1) core technology. The main products include: (1) AMROC-Panel (B1) as the base non-combustible cement bonded particle board with fire class A2-s1,d0; (2) AMROC-Rustikal and AMROC-Durchgefärbt as surface-finished variants in through-colors; (3) AMROC-Akustik as the acoustic perforated panel for sound absorption; (4) AMROC-Color Primed as factory-primed panels for on-site painting; (5) AMROC-Floor Boards as tongue-and-groove dry screed panels; (6) AMROC-Protect as enhanced weather-resistant exterior variant; and (7) AMROC-Systemfussboden as a complete dry floor system combining AMROC boards with CEMWOOD insulation. All products share the monolithic single-layer construction that prevents delamination and are 100% PEFC certified with no formaldehyde or harmful additives.
Differentiator
Problem solved
Functional benefit
Brands
- AMROC-PANEL: The main cement bonded particle board product line - versatile construction panels with smooth, hard surface combining fire, acoustic, and moisture protection.
- AMROC-Rustikal
- AMROC-Akustik
- AMROC-Granit
- AMROC-Protect
- AMROC-Floor Boards
- AMROC-Color Primed
- AMROC-Durchgefärbt
Products and services
- AMROC-Panel (B1) Monolithic cement bonded particle board - a versatile construction panel with a smooth, hard surface combining fire protection (A2-s1,d0), acoustic insulation, and moisture resistance. Single-layer construction eliminates delamination risk; available in thicknesses from 10mm to 37mm. Used by architects, builders, and construction companies for facade, wall, ceiling, roof, and floor applications.
- AMROC-Rustikal Sanded, through-colored cement bonded particle board available in anthracite, amber, natural, and brick red finishes. Used for interior renovation of walls, ceilings, and floors where a visually appealing wood chip texture is desired; can also serve exterior facade applications.
- AMROC-Durchgefärbt
Quantifiable outcome
- Acoustic insulation 30-37 dB(A)
- +3 more outcomes
Companies that use Amroc Building Materials
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Amroc Building Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Amroc Building Materials partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- CEMWOODcoreCEMWOOD CW 2000 is partnered with AMROC in a combined floor system. The mineral-coated wood chips of CEMWOOD dry screed and AMROC cement-bonded particle boards work together as an efficient, dry, and fast construction system. The combination provides stable, high-load-bearing floor construction with both products being bio-ecological and economically advantageous. CEMWOOD provides dry filling material while AMROC provides floor boards in this complementary system.
- CaparolmajorCaparol is recommended by AMROC for on-site coating applications. Specifically, Amphibolin ELF is recommended for finish coating and Disbon 481 EP Uniprimer for primer coating of AMROC panels. Caparol coatings are approved as alkali-stable and weather-resistant products suitable for the pH 11-13 surface of cement-bonded particle boards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Amroc Building Materials competitors and assessment
Company assessmentBroad incumbents
- Cembrit: European fiber-cement panel producer offering facade, roofing, and interior cladding. Comparable as a broader fiber-cement substitute for AMROC's cement-bonded panel applications.
- Swisspearl Group: European fiber-cement facade and building panel manufacturer serving commercial and residential exteriors. Comparable as a competing fire-resistant, weatherproof facade panel incumbent across AMROC's European markets.
- James Hardie: Global fiber-cement building products leader serving facade, siding, and backer-board applications. Comparable as a large-scale fire- and moisture-resistant panel incumbent competing for similar commercial and residential construction specifications.
- Knauf: Global building materials group with gypsum boards, cement boards, and insulation systems. Comparable as a broad incumbent overlapping with AMROC in drywall/panel categories and the same architect/specifier channel.
- Siniat (Etex Group): Etex's building panel brand covering gypsum, cement, and fire-rated board systems across Europe. Comparable as a broad panel incumbent with overlapping fire/acoustic/moisture product positioning.
- Saint-Gobain (Rigips, Weber): Global building materials group including plasterboard, insulation, and facade systems under Rigips and Weber brands. Comparable as a broad incumbent whose channel and certification footprint overlaps with AMROC's specifier base.
Direct peers
- TAMAK: Russian manufacturer of cement-bonded particle boards (CSP/CBPB). AMROC lists TAMAK as its Russian-market partner, indicating direct product overlap in the same monolithic cement-wood panel category.
- Bison Panel (NCL Industries): India-based cement-bonded particle board manufacturer targeting construction, prefabricated housing, and facade applications — a direct comparable in cement-bonded wood-chip panel technology.
Others
- Caparol (DAW SE): German coatings manufacturer recommended by AMROC for on-site finishing of cement-bonded panels. Comparable as an enabling ecosystem partner in the same facade-and-interior finishing specification channel.
- CEMWOOD: Manufacturer of mineral-coated wood-chip dry-fill used together with AMROC floor boards in a combined dry-screed system. Comparable as a strategic partner and adjacent component supplier into the same timber-frame and dry-floor construction segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amroc Building Materials social profiles
Digital presenceAmroc Building Materials compliance and trust
Trust signalCompliance10 records
Amroc Building Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amroc Building Materials leadership team
Management profileNumber of profiles
Profiles1 record
Amroc Building Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amroc Building Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amroc Building Materials
What does Amroc Building Materials do?
Amroc Baustoffe GmbH manufactures and sells cement-bonded particle boards under the AMROC-PANEL brand, produced via a proprietary monolithic single-layer (monostrato) process. The product line spans standard construction panels, sanded Rustikal variants, through-colored Durchgefärbt panels, perforated Akustik acoustic panels, primed Color panels, tongue-and-groove floor boards, weather-resistant Protect panels, and the Systemfussboden dry-screed system combined with CEMWOOD fill. Panels serve facade, wall, ceiling, roof, and floor applications in residential, commercial, sports, healthcare, and public-building construction.
Is Amroc Building Materials a public or private company?
Amroc Building Materials is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amroc Building Materials founded?
Amroc Building Materials was founded in 1997. It employs 51 to 100 people.
Where is Amroc Building Materials based?
Amroc Building Materials is headquartered in Magdeburg, Germany, in the Europe region.
How does Amroc Building Materials make money?
One revenue line is on record: cement Bonded Particle Board Sales.
Who are Amroc Building Materials's main competitors?
Broad incumbents on record are Cembrit, Swisspearl Group, James Hardie, Knauf, Siniat (Etex Group) and Saint-Gobain (Rigips, Weber). Direct peers are TAMAK and Bison Panel (NCL Industries). Others are Caparol (DAW SE) and CEMWOOD.
Does Amroc Building Materials have an API?
No public API is recorded for Amroc Building Materials.
What industry is Amroc Building Materials in?
Amroc Building Materials's product category is Building Materials. Its primary akta.pro industry code is IMADAEAJ, Fire-Resistant, Moisture-Resistant & Specialty Performance Boards, with a secondary code of IMAMACAK, Engineered Wood Underlayment & Subfloor Panels. Its NAICS code is 3212 and its SIC code is 3270.