Nielsen Communication

What Nielsen Communication does

Nielsen Communication is a privately held B2B corporate communications firm headquartered in Verona, Italy. Founded in 1999 by Jesper Nielsen in a basement in the San Zeno district, the company designs and produces print and digital communication products — including brochures, catalogues, corporate profiles, notebooks, diaries, calendars, websites, corporate videos, and social media pages — that it delivers to client companies at no cost. The firm's core technology is the proprietary, trade-secret-protected "Nielsen Method," a methodology that arranges for a client's own suppliers and business partners to purchase advertising space inside the client's communication product, thereby funding the project and creating what the company describes as a "win-win-win" for client, supplier, and Nielsen. The company states it is the only operator of this methodology in Italy.

The firm operates through four European offices: the Italian headquarters Nielsen Communication S.r.l. in Verona, the German subsidiary Nielsen Communication GmbH in Munich (with founder Jesper Nielsen as authorized managing director, HRB 177578), the Swiss entity Nielsen Communication AG in Baar, and a Romanian office in Arad. Across these locations the firm employs more than 90 staff. Its product mix spans paper-based items (brochures, notebooks, pyramidal calendars, diaries) and digital offerings (interactive brochures, SEO-optimized websites, corporate videos, and managed social network pages). The company has delivered more than 11,000 projects over its 25-year history, including a portfolio of more than 3,400 projects in Italy and over 5,000 across European markets.

Nielsen Communication monetizes exclusively through supplier-paid advertising, not client fees; clients receive the campaigns free of charge. The firm reaches customers through a sales-led motion: regional Account Managers visit enterprises on territory (DACH, France, Spain, Italy), and inside-sales teams conduct phone-based B2B outreach to marketing decision-makers. Multi-year contracts structure ongoing supplier participation. Named enterprise customers span industrial manufacturing (Cestaro Rossi, Tecnofer, Nuova SMI), automotive (Schwabengarage, Hydac, Perrot), hospitality (Radisson Blu Basel, Autogrill Austria, Hotel Augustus), healthcare (Synlab International), and food (Breitsamer & Ulrich). The company is GDPR-compliant, holds no external venture or private equity backing, and operates as a founder-controlled private limited liability structure with Italian corporate headquarters and three wholly-owned European subsidiaries.

Name

Nielsen Communication

Legal name

Nielsen Communication S.r.l.

Website

https://nielsencommunication.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Nielsen Communication provides B2B print and digital corporate communications (brochures, websites, videos, social pages) free of charge, funded by supplier advertising under its proprietary Nielsen Method. Founded 1999 in Verona, Italy, it operates across four European countries.

Ownership category

akta.pro rank

Product category

Corporate Communication Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Corporate communication services
• Print marketing materials
• Co-marketing campaigns
• Supplier-funded advertising
• Brochure design services

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Supplier Advertising Revenue: Revenue is generated from suppliers and business partners purchasing advertising space in the communication products created for clients. The main suppliers and business partners are directly involved in project implementation by purchasing advertising visibility in the client's chosen product, which sponsors the project making it cost-free for the end client.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nielsen Communication designs and produces print and digital corporate communication campaigns (brochures, catalogues, calendars, notebooks, websites, corporate videos, social media pages) for B2B clients at no cost to the client. The offering is delivered through the proprietary Nielsen Method, in which the client's suppliers and business partners purchase advertising space within the communication products, funding the entire project.

Product overview

Nielsen Communication provides a comprehensive portfolio of corporate communication products and services delivered free of charge to clients through the proprietary Nielsen Method. The offering spans print products (brochures, catalogues, corporate profiles, notebooks, workbooks, diaries, calendars) and digital products (interactive brochures, websites, corporate videos, social network pages). All products are designed, produced, and delivered by Nielsen Communication, which handles everything from graphic design and text creation to multilingual translations, photography, printing, and final delivery across Italy and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Brochures, Catalogues and Corporate Profiles Paper-based promotional tools designed and produced using best printing technology, offering extensive customization options and high-quality materials for corporate clients.
• Notebooks and Workbooks Writing instruments with quality paper thickness and durable covers for noting ideas, projects, and notes, serving as added value to corporate identity.
• Diaries and Calendars Corporate calendars and diaries featuring top-quality materials and stylistic trend attention, providing businesses with a solid and professional image.
• Interactive Brochures Digital evolution of corporate communication placing users at the center of an engaging experience through text, videos, images, and creative Calls to Action; versatile, dynamic, easily updatable, and accessible on different devices.
• Web Design Website design and creation using innovative Web Marketing strategies, SEO techniques, and web design to create sites perfectly indexed on search engines.
• Corporate Videos Design and creation of corporate videos, with project planning conducted at client locations following their specific requirements and preferences.
• Social Network Pages Social media page creation and management services for corporate communication purposes.

Quantifiable outcome

• Projects are delivered at zero cost to clients
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IWCO Direct: IWCO Direct is a large North American direct mail and data-driven marketing services provider producing printed and digital promotional materials for enterprise clients. Comparable to Nielsen because both are integrated direct-marketing/print production houses serving B2B customers with communication campaigns and similar end products.
• Quad/Graphics: Quad is a U.S. marketing experience and printing services company combining creative, production, and media services for enterprise clients. Comparable to Nielsen because both integrate production of physical and digital marketing materials with campaign execution services for B2B clients.
• Harte-Hanks: Harte-Hanks is a U.S.-based direct and data-driven marketing services firm that executes multi-channel marketing and advertising campaigns for enterprise clients. It is directly comparable because, like Nielsen, it bundles creative, print, and digital marketing execution under a single service wrapper, albeit through a different funding model.
• Taylor Corporation: Taylor Corporation is a U.S. family-owned marketing and print services group providing direct mail, branded merchandise, and corporate communication materials. Comparable to Nielsen as a founder-led integrated marketing production business serving enterprise clients with multi-channel communication tools.
• Valassis (now Nexstar Media/Vericast): Valassis/Vericast provides direct mail, print advertising, and promotional media services to consumer and B2B clients. Comparable to Nielsen because both operate advertising-funded direct marketing programs that produce measurable response for enterprise brand sponsors.

Broad incumbents

• WPP: WPP is a global advertising holding company with agencies (Ogilvy, Grey, GroupM) covering creative, media, and direct marketing services for enterprise clients. Comparable to Nielsen as a broad incumbent competing for the same enterprise marketing-services wallet, though operating through agency brands rather than a single integrated production wrapper.
• Acxiom (IPG): Acxiom, owned by Interpublic Group, is a data-driven marketing services firm providing audience targeting, campaign execution, and marketing analytics to enterprise clients. Comparable to Nielsen as a broad B2B marketing services incumbent where campaign execution and audience activation overlap with Nielsen's client-funded campaign model.
• Dentsu: Dentsu is a global advertising and marketing services group with creative, media, and customer experience capabilities through agencies like Dentsu Creative and Merkle. Comparable to Nielsen as a broad incumbent in the B2B marketing communications category, with stronger digital and CX orientation but overlapping client base.
• Publicis Groupe: Publicis Groupe is one of the world's largest advertising holding companies offering creative, media, direct marketing, and production services globally. Comparable to Nielsen as a broad incumbent in the same B2B advertising and communications services category, but operating at a much larger scale through portfolio brands like Leo Burnett, Saatchi, and Epsilon.

Emerging players

• Cimpress (Vistaprint): Cimpress operates Vistaprint and other mass-customization printing platforms serving SMB and enterprise marketing needs. Comparable to Nielsen as a printed marketing materials producer and adjacent channel for corporate communication procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NielsenCommunication
• LinkedInlinkedin.com/company/nielsen-communication
• Instagraminstagram.com/nielsencommunication

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen Communication