Hattons of London

Name

Hattons of London

Legal name

Hattons of London Ltd.

Website

https://hattonsoflondon.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Coin Collecting Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Coin & Currency Logistics (Mint-to-Bank Distribution) (BPAKAIAD)

Keywords

• Rare coin dealer
• Commemorative coin retailer
• Gold sovereign sales
• Numismatic collectibles
• Silver proof coins

Headquarters

HQ city

Newcastle Under Lyme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coin Sales: One-time retail sales of rare and commemorative coins, including gold sovereigns, silver coins, platinum coins, and heritage coin sets. Products range from entry-level coins (from £89) to premium collectible sets (up to £3,999). The company also offers buy-back programmes for previously sold coins, having paid out over £6.4 million in buy-back offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hattons of London is a UK specialist coin dealer that sells rare, exclusive, and commemorative coins — including gold sovereigns, silver proof coins, platinum coins, and heritage coin and stamp sets — directly to individual collectors. Sales are conducted through the company's e-commerce website and phone-based account management, with interest-free instalment plans and a buy-back programme supporting liquidity.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Gold Sovereign Ranges (commemorative and proof sets) Annual ranges of 22-carat gold commemorative sovereigns and proof sets sold to individual coin collectors, typically tied to royal anniversaries, monarch birthdays, historical commemorations, and heritage themes. Pricing spans fractional sovereigns (from £89) up to deluxe prestige proof sets and double sovereigns, with interest-free instalment plans available.
• The 2026 Year of Three Kings Gold Sovereign Range 2026 commemorative sovereign range featuring the three kings — George VI, Elizabeth II and Charles III — across fractional, single, prestige proof, deluxe proof, infill, and double sovereign formats in 22-carat gold. Sold to individual collectors.
• The 2026 William and Catherine 25th Anniversary Sovereign Range 2026 sovereign range in platinum-gold and platinum celebrating the 25th anniversary of the Prince and Princess of Wales, offered across platinum and gold formats for individual collectors.
• The 2026 Queen Elizabeth II and the Lion Platinum-Gold Sovereign Range 2026 platinum-gold sovereign range pairing a Queen Elizabeth II portrait with the Lion design, sold across fractional, full, essential, prestige, and infill proof formats.
• The 2026 Centenary of Queen Elizabeth II Gold Sovereign Range 2026 gold sovereign range commemorating the centenary of Queen Elizabeth II, available in one-tenth, full, essential, and prestige proof formats.
• The 2025 Sovereign Range 2025 collection of commemorative gold sovereigns spanning Remembrance, the Anniversary of the United Kingdom, the Princess Royal 75th Birthday, the Queen Mother 125th Anniversary, VE Day 80th Victory, the Prince and Princess of Wales Matte Proof, and the Earl's Inspiring Britons themes, for individual collectors.
• The 2024 Sovereign Range 2024 collection of commemorative gold sovereigns themed around Britain's WWII Aircraft Legends and the King Charles and the Dragon design, sold to individual collectors.
• The 2023 Sovereign Range 2023 collection of commemorative gold sovereigns covering the Double Sovereign 200th Anniversary, Prince and Princess of Wales, King Charles III 75th Birthday, Queen Elizabeth II Memorial, Prince George's 10th Birthday, Coronation Anniversary, Coronation Double Portrait, Accession, Greatest Monarchs, and Maundy Sets.
• The 2017 Double Portrait Platinum Wedding Anniversary Gold Sovereign Limited-mintage 22-carat gold sovereign featuring a world-first double portrait of Queen Elizabeth II and Prince Philip for their platinum wedding anniversary, capped at 3,999 coins.
• The Edward VIII Matt Proof Silver Maundy Pattern Set Limited silver Maundy pattern set (999 sets) recreating the unissued Edward VIII penny, twopence, threepence and fourpence coins in .999 silver to Matt Proof standard.
• Heritage Coin and Stamp Sets Combined heritage coin and stamp sets covering pre-decimal and commemorative themes, typically priced between £99 and £1,999, sold to collectors of British numismatic and philatelic memorabilia.
• NGC-Graded Coins Coins graded and authenticated by Numismatic Guaranty Corporation (NGC), offered to collectors seeking independent grading certification for higher-end pieces.
• PCGS-Graded Coins Coins graded and authenticated by Professional Coin Grading Service (PCGS), offered to collectors seeking independent grading certification for higher-end pieces.
• Buy-Back Programme Service under which Hattons of London offers to repurchase previously sold coins from collectors, providing a liquidity path for collector-investors. Cumulative payouts to customers have totalled £6,439,358.
• Interest-Free Instalment Payment Plans Payment plan option offered on most coin products, allowing customers to pay a deposit (10–50%) and spread the balance across up to 9 interest-free instalments, making higher-value proof sets more affordable.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• SSAFA (Armed Forces Charity)minorGTM or Marketing PartnerThe 2022 Queen Elizabeth II Tribute Gold Sovereign Series benefits SSAFA, the Armed Forces charity. This partnership supports veterans and their families. Queen Elizabeth II was Patron of SSAFA throughout her reign. Sales of commemorative coins contribute to the charity's welfare and wellbeing work.
• Tristan da CunhacoreOthersMany of Hattons of London's commemorative coins are authorised by Tristan da Cunha as the issuing authority. Coins carry the authority's approval for production and issuance as legal tender coinage.
• Buckingham PalacecoreStrategic or Co-development PartnerCommemorative coin programmes require approval from Buckingham Palace, the Foreign, Commonwealth and Development Office. Coins bear official portraits and designs approved at the highest level of the Royal household.
• Royal MintcoreStrategic or Co-development PartnerCoins are issued by or through arrangements with the Royal Mint, Britain's official mint. Products include proof quality coins struck by the Royal Mint and historical coinage from various eras of British numismatics.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• APMEX: Largest US online precious metals retailer offering a comparable catalogue of sovereigns, commemoratives, and graded coins, but focused on the US market with North American fulfilment.
• JM Bullion: Major US-based online precious metals retailer with broad sovereign and commemorative coin offerings; comparable direct-to-consumer e-commerce model but serving the US market.

Direct peers

• Chards: Established UK coin and bullion dealer selling gold sovereigns, silver coins, and commemoratives to collectors and investors. Overlaps with Hattons across sovereigns, heritage ranges, and the buy-back/secondary market.
• The Royal Mint: UK's official mint and Hattons' primary product supplier; sells commemorative sovereigns, proof sets, and bullion coins directly to consumers, overlapping head-to-head with Hattons across nearly every category it offers.
• GoldCore: Ireland/UK precious metals dealer offering gold, silver, and platinum coins and bars to European retail and institutional buyers; comparable product mix and buy-back infrastructure.
• BullionByPost: UK online precious metals dealer offering gold, silver, and platinum coins to retail customers with a similar e-commerce-first model and instalment payment options.
• Westminster Collection: UK-based authorised coin dealer specialising in commemorative and limited-edition sovereigns, with a similar direct-to-consumer mail-order model, account manager service, and British-monarch product focus.
• The Coin Cabinet: UK-based coin dealer focused on rare and collectible British and world coins, with a comparable mix of certified (NGC/PCGS) inventory and collector-focused customer service.

Broad incumbents

• Scottsdale Mint: US-based precious metals mint that produces its own sovereign-style coins and sells globally; overlaps with Hattons in commemorative coin production and retail, but operates at broader portfolio scale.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hattonlondon
• Facebookfacebook.com/hattonsoflondon
• LinkedInlinkedin.com/company/hattons-of-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hattons of London