Master Farm Services

What Master Farm Services does

Master Farm Services is a UK-based agricultural equipment supplier headquartered in Bures, Suffolk, operating as Master Farm Services GB Ltd. The company specializes in Pedrotti Master Grain Driers — mobile and static units with capacities from 10 to 56 tonnes — and has commissioned over 4,000 installations across the UK over a 40-plus year operating history. Beyond its core drying equipment, the company sells a complementary portfolio including moisture meters (Superpro, Superpoint, AgroLog wireless sensor spear, C Pro Bluetooth, Bioguard, and Superpro Combi Hay), spare parts for Japanese tractors (Kubota, Mitsubishi, Iseki, Yanmar, and as of October 2025, Shibaura), Mitsubishi compact tractors, and groundcare equipment such as finishing mowers, hedge cutters, flail mulchers, and backhoes.

The company's technology stack centers on proprietary automation and monitoring systems. The Mastermatic platform combines Codesys-based touch screen controls (available in 12-inch and 7-inch formats), the Crew/Esaware smartphone and tablet app for remote monitoring, and a unique Drive Line Control (DLC) system that continuously monitors mechanical components and triggers automatic burner shutdown in case of failure. Dual and triple stage fuel burners are manufactured in-house with no third-party involvement, and all new machines ship with a 3-year Master Care factory warranty. The company operates a UK-wide service network of on-site support engineers and offers refurbished equipment and short-term hire options alongside new sales.

Master Farm Services runs a direct sales-led go-to-market model, combining an e-commerce storefront (shop.masterfarm.co.uk) for consumables and parts with a consultative phone-and-field sales process for high-value custom-configured grain driers. Pricing for moisture meters and spare parts is publicly listed (ranging from £19 for fan belts to £459 for premium meters), while grain driers are priced on application due to customization. The primary customer segments are UK arable farms (wheat, barley, oilseed rape, maize), Japanese tractor owners requiring parts, and groundcare/estate operators. The company markets through Facebook, Twitter, agricultural media (Farmers Guide, Clarkson's Farm TV exposure), trade shows (AgriScot), and customer open days at its Suffolk headquarters. Revenue figures are not publicly disclosed, and the company operates without external funding, acquisitions, or subsidiary structure, remaining an independently owned private limited company with 1-10 reported employees.

Name

Master Farm Services

Legal name

Master Farm Services GB Ltd

Website

https://masterfarm.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Farm Services is a UK-based agricultural equipment supplier selling Pedrotti Master grain driers, moisture meters, Japanese tractor spare parts, and groundcare equipment to arable farmers, with over 4,000 drier installations nationwide.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Agricultural Processing Equipment (On-farm) (IMAHACAL)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Grain drying equipment
• Agricultural machinery supply
• Moisture measurement devices
• Tractor spare parts
• Groundcare equipment

Headquarters

HQ city

Bures

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grain Drier Sales: Sale of new, refurbished, and hire grain driers. Pedrotti Master range includes mobile and static driers with capacities from 10-100 tonnes. New machines include Master Care warranty package.
2. Moisture Meter Sales: Sale of moisture measurement equipment including AgroLog wireless sensor spears, Superpro, Superpoint, C Pro, and Bioguard meters. Prices range from £279 to £459.
3. Tractor Spare Parts: Comprehensive range of spare parts for Japanese tractors (Kubota, Mitsubishi, Iseki, Shibaura, Yanmar) including engine parts, filters, clutches, water pumps, gasket kits, bearings, and more.
4. Groundcare Equipment: Sale of tractors, finishing mowers, tipping transport boxes, hedge cutters, flail mulchers, backhoes, and related attachments. Includes Mitsubishi tractors and various implements.
5. Installation Services: Complete installation services for grain drying systems including site planning, equipment setup, and commissioning.
6. Drier Hire: Short-term hire options available for grain driers to accommodate seasonal harvest requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Master Farm Services supplies, installs and services agricultural equipment for UK farmers, with a core focus on grain drying machinery from the Pedrotti Master range. The company also sells moisture meters, tractor spare parts, and groundcare equipment, providing in-house technical support, maintenance and parts back-up for each line.

Product overview

Master Farm Services is a UK-based agricultural equipment company offering a comprehensive portfolio centered around Pedrotti Master Grain Driers as their primary product line. The core offering includes mobile and static grain driers with capacities from 10-56 tonnes, complemented by a full range of moisture measurement products (Superpro, Superpoint, AgroLog wireless sensor, C Pro Bluetooth, Bioguard, and Superpro Combi moisture metres). The company also supplies Mitsubishi tractors and groundcare equipment (finishing mowers, tipping transport mowers, hedge cutters, flail mulchers, backhoes), extensive Japanese tractor spare parts (Kubota, Mitsubishi, Iseki, Yanmar, Shibaura), and supporting equipment including wet grain bins and generators. Services include installation, refurbishment, and the Master Care 3-year warranty package. Products serve arable farms, agricultural contractors, and grounds maintenance operations throughout the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Pedrotti Master Driers: Mobile and static grain driers with capacities from 10-56 tonnes, featuring fully electric automated options and the Master Care warranty package.
• Master Care Package
• Mastermatic
• Superpro
• AgroLog

Products and services

• Pedrotti Master grain driers Range of grain drying machines supplied, installed, and serviced by Master Farm Services for UK farms requiring reliable harvest-time drying capacity.
• Grain drier control systems (Drive Line Control / Mastermatic automation) Automated grain drier control systems, including the proprietary Drive Line Control and Mastermatic automation solutions built on a Codesys-based platform, sold as part of the grain drier offering.
• Moisture meters Moisture measurement devices supplied by Master Farm Services for use on farm to monitor grain and crop moisture content.
• Tractor spare parts Spare parts for tractors supplied by Master Farm Services to UK farm owners and contractors needing replacement components.
• Groundcare equipment Groundcare equipment supplied by Master Farm Services for grounds maintenance use by farms and contractors.
• Grain drier installation, servicing and repair Service offering delivered by in-house technicians covering installation, scheduled servicing and repair of grain drying and related agricultural equipment for UK farm customers.

Quantifiable outcome

• 5 litres per ton estimated fuel consumption for 5% moisture extraction
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Draminski: Polish manufacturer of agricultural moisture meters and grain quality testers. Overlaps directly with Master Farm Services' portable moisture meter and sensor spear product lines for both grain and hay applications.
• Mecmar Group: Italian manufacturer of mobile and stationary grain driers distributing across Europe. Closest like-for-like competitor to Pedrotti Master Driers in design, capacity band, and target customer, making it a direct substitute risk to Master Farm Services' flagship product.
• Sparex (Tractor Parts UK): UK-based distributor of tractor and farm machinery spare parts, particularly for major tractor brands. Directly comparable to Master Farm Services' tractor spare parts business supplying Kubota, Mitsubishi, Iseki, Yanmar, and Shibaura components.
• Pfeuffer GmbH: German manufacturer of portable grain and hay moisture meters with strong UK distribution. Directly competes with Master Farm Services' Superpro, Superpoint, and AgroLog moisture meter product range across the arable and forage segments.
• Stela Laxhuber: German manufacturer of belt and batch grain driers with a strong UK distribution presence. Offers a comparable on-farm drying product range targeted at the same European arable customer base.
• Perry of Oakley: UK manufacturer of agricultural grain driers and handling equipment including belt, batch, and continuous-flow designs. Competes head-to-head with Pedrotti Master Driers for mid-to-large arable farm installations across the UK.
• Alvan Blanch Development: UK-based manufacturer and supplier of grain driers, handling, and processing equipment. Directly competes with Master Farm Services in the on-farm grain drying and processing segment, offering mobile and continuous-flow driers to UK arable farmers.

Broad incumbents

• Bühler Group: Global Swiss-headquartered manufacturer of grain processing and drying equipment with a much wider portfolio across milling, sorting, and storage. A broad incumbent in the agricultural processing equipment category overlapping with Master Farm Services' core drying offerings.

Regional players

• Chandlers Farm Equipment: UK farm machinery dealer group selling tractors, groundcare, and replacement parts across multiple branches. A regional multi-line dealership peer that competes for the same groundcare, tractor, and parts spend as Master Farm Services within their overlapping UK geography.
• Ben Burgess & Co: UK agricultural machinery dealer representing major tractor brands and supplying parts and groundcare equipment. Comparable dealer-channel peer competing for the same arable and groundcare customer base in their Eastern England footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/people/Master-Farm-Services-GB-LTD/100063454758221

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Farm Services