Eichen Crutchlow Zaslow

What Eichen Crutchlow Zaslow does

Eichen Crutchlow Zaslow, LLP (also doing business as "ECZ" and "NJ Advocates") is a plaintiff-side personal injury and medical malpractice law firm founded in 1987 by Barry R. Eichen. The firm is led by three named shareholders — Barry R. Eichen, William O. Crutchlow, and Daryl L. Zaslow — and operates from three offices in Edison, New Jersey; Toms River, New Jersey; and Savannah, Georgia, with approximately 13 attorneys across the network. Its core practice areas are catastrophic personal injury and medical malpractice, with particular emphasis on birth injury, cerebral palsy, hypoxic ischemic encephalopathy, and OB-related malpractice matters.

The firm has reported over $1 billion in cumulative verdicts and settlements across its roughly 40-year history, including a $51 million verdict against Johnson & Johnson and multiple multi-million-dollar birth-injury recoveries. Notable recent case results include a reported $17 million C-section scheduling-error settlement and a $26–$37 million birth injury recovery led by Daryl Zaslow. The practice operates on a contingency-fee model — no recovery, no fee — which aligns firm revenue directly with case outcomes. Service delivery is courtroom- and negotiation-driven rather than technology-driven, with no disclosed AI, proprietary platform, or technology stack beyond a standard website.

The firm has expanded its practice surface beyond core personal injury and medical malpractice into adjacent plaintiff-side verticals including sexual assault representation, workers' compensation, class action, and mass tort work. Brand identity is presented under multiple marks (ECZ, NJ Advocates) to support positioning across the firm's growing footprint. Revenue is inherently case-driven and concentrated in a relatively small number of high-value verdicts, making annual fee realization lumpy despite a structurally low customer-concentration profile at the plaintiff level.

Name

Eichen Crutchlow Zaslow

Legal name

Eichen Crutchlow Zaslow, LLP

Website

https://njadvocates.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaintiff-side personal injury and medical malpractice law firm founded in 1987, led by three named partners across offices in Edison and Toms River, NJ, and Savannah, GA, representing individuals in contingency-fee catastrophic injury, birth injury, and malpractice matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Personal injury law
• Medical malpractice
• Motor vehicle accidents
• Birth injury litigation
• Contingency fee representation

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Injury Contingency Fees: Contingency fee arrangement where the firm receives a percentage of the settlement or verdict awarded to the client. Clients pay no attorney fees unless the firm recovers compensation for them. This model aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Eichen Crutchlow Zaslow, LLP is a plaintiff-only personal injury and medical malpractice law firm representing individuals injured due to another party's negligence. The firm handles auto, truck, motorcycle, bus, and train accidents, construction and workplace injuries, product liability claims, birth injuries, medical malpractice, wrongful death, sexual assault, and class action matters. Services are delivered on a contingency fee basis (no recovery, no fee), with free initial consultations and personalized attorney representation from intake through trial.

Product overview

Eichen Crutchlow Zaslow, LLP is a plaintiff-focused personal injury and medical malpractice law firm offering comprehensive legal services. The firm provides representation across multiple practice areas including motor vehicle accidents (car, truck, motorcycle, bus, train), catastrophic injuries, construction accidents, medical malpractice, birth injuries, product liability, premises liability, wrongful death, sexual assault cases, and class action litigation. The firm operates primarily from offices in Edison and Toms River, New Jersey, and serves clients throughout the state. The firm has a team of attorneys specializing in different practice areas, with partners Barry Eichen, William Crutchlow, and Daryl Zaslow leading the practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to another party's negligence, covering motor vehicle accidents, catastrophic injuries, premises liability, workplace injuries, and wrongful death claims, delivered on a contingency fee basis.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence including physician errors, surgical errors, misdiagnosis, birth injuries, and hospital malpractice, delivered on a contingency fee basis.
• Auto Accidents Legal Services
• Construction Accident Legal Services
• Product Liability Legal Services
• Birth Injury Legal Services
• Sexual Assault Legal Services
• Class Action Legal Services

Quantifiable outcome

• Over $1 billion in verdicts and settlements recovered for clients
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Expert Witnesses (Medical and Technical)coreOthersThe firm works with leading independent expert witnesses for investigation, depositions, and trial testimony in complex personal injury and medical malpractice cases. These expert relationships are critical for establishing liability and damages in litigation.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Console & Associates, P.C. A New Jersey plaintiff-side personal injury law firm practicing in motor vehicle, premises liability, and serious injury matters. Comparable in regional focus, contingency fee structure, and consumer-facing acquisition channels.
• Blume Forte Fried Zerres & DiMattina: A New Jersey plaintiff personal injury and medical malpractice firm with similar focus on catastrophic injury and trial work. Closely comparable in size, geography, and medical malpractice concentration.
• Davis, Saperstein & Salomon, P.C. A New Jersey-based plaintiff personal injury and medical malpractice firm with a similar contingency-fee model, multi-office footprint, and decades-long track record of large verdicts. Directly comparable in geography, practice mix, and target clientele.
• Wilentz, Goldman & Spitzer, P.A. A long-established New Jersey law firm with a significant plaintiff personal injury and mass tort practice. Directly comparable on New Jersey footprint, complex tort work, and similar high-value verdict history.
• Stark & Stark: A New Jersey-based law firm with a substantial plaintiff personal injury practice. Comparable in regional footprint, plaintiff-side orientation, and similar multi-office NJ presence.
• Drazin & Warshaw: A New Jersey plaintiff personal injury firm concentrating on motor vehicle and serious injury cases. Directly comparable in regional market, contingency fee model, and target clientele.

Broad incumbents

• Cellino Law: A high-profile plaintiff personal injury firm known for aggressive advertising and large verdicts. Comparable in contingency-fee plaintiff model and consumer-facing brand building, though substantially larger and more advertising-driven than ECZ.
• The Cochran Firm: A nationally recognized plaintiff personal injury firm with multiple offices and a strong media brand for high-profile cases. Comparable in mass tort and catastrophic injury work, though operating at a much larger scale than ECZ.
• Napoli Shkolnik PLLC: A multi-state plaintiff firm with substantial mass tort, class action, and personal injury practices. Comparable in plaintiff-only positioning and mass tort ambitions, though significantly larger and more geographically diverse than ECZ.

Regional players

• Jacob Fuchsberg (Rheingold, Valet, Rheingold, Giuffra & Ruffo): A New York-based plaintiff personal injury and medical malpractice firm. Comparable in trial-driven plaintiff practice and contingency model, but operates primarily in NY rather than competing head-to-head in NJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eichencrutchlowzaslow
• Xx.com/eczllp
• Facebookfacebook.com/EichenCrutchlowZaslow
• LinkedInlinkedin.com/company/eichen-crutchlow-zaslow-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eichen Crutchlow Zaslow