WOGE Saar

What WOGE Saar does

WOGE Saar (legal name: WOGE Saar, Wohnungsgesellschaft Saarland mbH) is a state-owned residential housing company headquartered in Saarbrücken, Germany. Founded in 1943, it operates as the consolidated housing vehicle within the SHS Strukturholding Saar, the holding structure of the German federal state of Saarland. The company's core business is the ownership, management, and rental of approximately 5,200 residential apartments housing around 12,000 residents across Saarland and adjacent Rhineland-Palatinate, covering both urban and rural areas.

WOGE Saar's portfolio is horizontally diversified across tenant life stages, offering single/student apartments, senior-friendly housing with dedicated senior advisory services, and spacious family apartments. Supporting the core rental operation are several digital and service channels: an online apartment search and application portal (Mietobjekt-Suche at freundlich-wohnen.de), a tenant portal (Mieterportal) for account management, a craftsmen portal (Handwerkerportal) for maintenance coordination, physical customer centers (Kundenzentren), senior consulting services, and a free repair and emergency hotline (0800 – 49 500 40). The company website is available in German, French, and English, with ReadSpeaker-based accessibility features. Specific named developments include "Wohnen am Warburgring" in Homburg.

The business model is straightforward recurring residential rental income — the company is not a tech platform and discloses no proprietary technology, AI/ML capabilities, patents, or external funding. As a state-owned entity (landeseigen), WOGE Saar is wholly owned by the State of Saarland through SHS Strukturholding Saar, with no private equity, venture, or public market involvement. Distribution is direct-to-consumer via the website, customer centers, and hotline. Pricing is not publicly disclosed and varies by property type, size, and location.

Name

WOGE Saar

Legal name

WOGE Saar, Wohnungsgesellschaft Saarland mbH

Website

https://freundlich-wohnen.de

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

WOGE Saar is a state-owned German housing company managing approximately 5,200 residential apartments for about 12,000 residents across Saarland and adjacent Rhineland-Palatinate, offering single, student, senior, and family housing under the SHS Strukturholding Saar.

Ownership category

akta.pro rank

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Property Rental: WOGE Saar generates revenue through rental income from approximately 5,200 residential apartments. The company offers various property types including single/student apartments, senior-friendly apartments, and family apartments. Rent is collected from approximately 12,000 residents across properties in Saarland and adjacent Rhineland-Palatinate.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

WOGE Saar (Wohnungsgesellschaft Saarland mbH) is a state-owned housing company that manages approximately 5,200 residential apartments housing about 12,000 residents across Saarland and adjacent Rhineland-Palatinate. Its portfolio spans affordable single and student apartments, senior-friendly residences, and spacious family homes. Supporting services include a multilingual website with online rental applications, a tenant portal, on-site customer centers (Kundenzentren), senior consulting, and a free 24/7 repair and emergency hotline.

Product overview

WOGE Saar is a state-owned housing company (Wohnungsgesellschaft Saarland) operating within the SHS Strukturholding Saar structure. The company offers a unified housing management platform centered on managing approximately 5,200 residential apartments serving about 12,000 residents. The core product encompasses apartment rental and management across Saarland and neighboring Rhineland-Palatinate, with housing types ranging from affordable single/student apartments to senior-friendly properties and spacious family homes. Supporting the core rental service are multiple digital and service offerings: an online apartment search portal (Mietobjekt-Suche), a tenant portal for account management, a craftsmen portal for maintenance coordination, local customer centers, senior consulting services, and a free repair/emergency hotline. The company also operates specific housing projects like "Wohnen am Warburgring in Homburg."

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartment Rental (Mietobjekte)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SHS Strukturholding SaarcoreOthersWOGE Saar is an integral part of the state-owned SHS Strukturholding Saar holding company structure. All housing-related activities are bundled within this state-owned holding entity.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• degewo AG: Berlin-based state-owned housing company managing around 75,000 apartments. Comparable to WOGE Saar as a German municipal housing operator with a similar mission of providing affordable housing and tenant services across a defined metropolitan region.
• LEG Immobilien SE: Listed German residential landlord operating ~165,000 apartments, with strong concentration in North Rhine-Westphalia. Highly comparable to WOGE Saar in operating model (owning and managing rental residential stock for tenants), differing mainly in geographic focus (NRW vs. Saarland) and ownership structure (publicly listed vs. state-owned).
• Gewobag Wohnungsbau-Aktiengesellschaft Berlin: Berlin's municipal housing company managing ~75,000 apartments. A direct peer to WOGE Saar as a publicly-affiliated Wohnungsgesellschaft operating rental residential stock for diverse tenant groups, differing in geographic focus and scale.
• TAG Immobilien AG: German residential real estate company managing ~85,000 apartments across multiple German regions. Comparable to WOGE Saar as a residential rental operator serving diverse tenant personas, although TAG is a publicly listed, for-profit entity operating at a different scale and geographic footprint.
• Nassauische Heimstätte | Wohnstadt: Hesse's state-owned housing company managing around 60,000 apartments. A direct peer to WOGE Saar in mission and structure: a landeseigene German Wohnungsgesellschaft operating rental housing with broad tenant services across its regional footprint.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's state-owned housing company managing ~140,000 apartments. Directly comparable to WOGE Saar as a publicly-owned German Wohnungsgesellschaft providing affordable rental housing with associated tenant services and property management, differing primarily in city-scale (Hamburg vs. Saarland) and tenant-base size.
• GAG Immobilien AG: Cologne-based municipal housing company managing around 42,000 apartments. Directly comparable to WOGE Saar as a publicly-affiliated German housing company (Wohnungsgesellschaft) providing rental housing and property management services to a broad mix of tenant segments in a defined regional market.
• GBG Mannheimer Wohnungsbaugesellschaft mbH: Mannheim's municipal housing company operating around 20,000 apartments. Closely comparable to WOGE Saar in scale (~5,000–20,000 unit municipal landlord) and as a publicly-affiliated Wohnungsgesellschaft providing rental housing and tenant services in a defined regional German market.

Broad incumbents

• Vonovia SE: Germany's largest residential real estate company with a portfolio of ~500,000+ apartments. While for-profit and pan-German rather than state-owned and regional, Vonovia is the closest scaled residential landlord comparable to WOGE Saar in terms of core business model (owning/operating rental apartment stock and providing property management services to tenants).
• Deutsche Wohnen SE: Major German residential landlord focused on urban apartments, primarily in Berlin and other metropolitan areas. Comparable to WOGE Saar as a large-scale operator of rental residential property, though it operates commercially in higher-growth urban markets rather than as a regional state-owned provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woge-saar-wohnungsgesellschaft-saarland-mbh-kundencenter-trier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOGE Saar