J.Pereira da Cruz S.A.

What J.Pereira da Cruz S.A. does

J.Pereira da Cruz S.A. is a Lisbon-headquartered intellectual property consulting firm founded in 1949, specializing in Industrial Property and Copyright across patents, trademarks, designs, denominations of origin, copyright, domains, company names, arbitration, franchising, and technology transfer. The firm serves corporate clients, entrepreneurs, and inventors requiring national, EU, and international IP registration, prosecution, maintenance, watching, audits, and internationalization support, and is staffed by Official Industrial Property Agents (AOPI), European Patent Attorneys, and EUIPO-accredited attorneys accredited to appear before INPI, EUIPO, and EPO.

The business operates as a sales-led B2B professional services firm with a directly employed team of IP attorneys and consultants delivering services through offices in Lisbon (headquarters), Porto, and Leiria, supported by an acquired Angolan operation (PRI - Propriedade Industrial, Luanda) and direct presence in Macau, Mozambique, Cape Verde, and São Tomé and Príncipe. Revenue is generated through customized professional service fees tied to scope and jurisdiction, with no publicly disclosed pricing; the model is reinforced by recurring maintenance, watching, and renewal engagements that produce predictable annuity-style income alongside transactional prosecution work. Go-to-market relies on the corporate website, a client portal (clients.jpereiradacruz.pt), an active press/news section, conference participation (Web Summit, Green Tech Challenge, 7 Seas Summit, EPI Council, UNION-IP), and senior leadership roles in international IP associations (AIPPI, ECTA, EPI, UNION-IP, INTA, ACPI).

Ownership is concentrated in the Cruz family, which has controlled the firm since founding, with João Pereira da Cruz as Managing Partner and Marta Pereira da Cruz as CFO. The firm carries Tier 1 IP STARS rankings (Managing IP), WTR 1000 Gold-tier firm and individual recognitions, IAM Patent 1000 Recommended status, Financial Times/Statista European Top 160 patent firm inclusion (2020), and Leaders League LEADING designations in patent and trademark prosecution. Technology is limited to a client portal and standard professional services tooling, with no disclosed AI/ML capabilities.

Name

J.Pereira da Cruz S.A.

Legal name

J. Pereira da Cruz, S.A.

Website

https://jpereiradacruz.pt

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

J.Pereira da Cruz S.A. is a Lisbon-based, family-owned intellectual property consulting firm founded in 1949, serving corporate and individual clients with patent, trademark, design, copyright, and related IP services across seven Lusophone jurisdictions including Portugal, Angola, and Macau.

Ownership category

akta.pro rank

Product category

Intellectual Property Consulting Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAMAA

Patent Prosecution & Portfolio Management

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAB

Trademark Prosecution & Brand Protection

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAI

IP Search, Watch & Competitive Intelligence

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

• Intellectual property consulting
• Patent prosecution services
• Trademark registration services
• Industrial property services
• Copyright protection services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Intellectual Property Consulting Services: Professional consulting fees for comprehensive IP services including patents, trademarks, designs, copyright, domains, social denominations, arbitration, franchising, and technology transfer. Services include national, EU, and international filings; maintenance and watching of registered rights; IP audits; and startup support and internationalization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

J. Pereira da Cruz, S.A. is a specialized intellectual property consulting firm providing professional services in Industrial Property and Copyright. Offerings include national, EU, and international filings for patents, trademarks, designs, copyright, domains, and company names, along with maintenance and watching of registered rights, IP audits, arbitration, franchising advisory, technology transfer, and startup support and internationalization services.

Product overview

J. Pereira da Cruz, S.A. is a specialized intellectual property consulting firm with 70 years of experience, offering a comprehensive suite of services across Industrial Property and Copyright. The firm's core offerings include Patents and Utility Models, Industrial Designs, Trademarks and Logos, and Denominations of Origin. Additional services encompass Copyright, Domain Names, Company Names, Arbitration, Franchising, and Technology Transfer. The firm also provides specialized support services including inventor advisory, patent drafting, translations, specialized searches, freedom-to-operate analysis, patent validation, internationalization, recordals, rights maintenance and monitoring, startup support, and IP audits. The company recently expanded internationally through the acquisition of PRI - Propriedade Industrial in Angola.

Differentiator

Problem solved

Functional benefit

Products and services

• Patentes e Modelos de Utilidade (Patents and Utility Models) Patent and utility model registration and prosecution services, including drafting, filing, validation, and internationalization of patent applications.
• Desenhos ou Modelos (Industrial Designs) Industrial design registration services for protecting the visual appearance of products.
• Marcas e Logótipos (Trademarks and Logos) Trademark registration and prosecution services for protecting brand identities, including logos.
• Denominações de Origem (Denomination of Origin) Denomination of origin registration services for protecting geographical indications of product origin.
• Direitos de Autor (Copyright) Copyright protection services covering literary, artistic, and scientific works.
• Domínios (Domain Names) Domain name registration and management services for internet presence protection.
• Denominações Sociais (Company Names) Company name registration and protection services.
• Arbitragem (Arbitration) Alternative dispute resolution services for intellectual property conflicts.
• Franchising Franchise-related intellectual property advisory services.
• Transferência de Tecnologia (Technology Transfer) Technology transfer advisory services including licensing and technology commercialization.
• Auditorias em Propriedade Industrial (Industrial Property Audits) Industrial property audit services for assessing and optimizing IP portfolios.
• Apoio às Start-ups e à Internacionalização (Startup Support and Internationalization) Startup support and internationalization advisory services for intellectual property.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PRI - Propriedade Industrial (Angola)coreStrategic or Co-development PartnerJ. Pereira da Cruz acquired PRI - Propriedade Industrial, the market leader in Industrial Property in Angola headquartered in Luanda. PRI was incorporated approximately 20 years ago and has remained the market leader in all IP matters in Angola. The integration allows both firms to jointly promote and raise awareness of IP importance in the economies of both Portugal and Angola.
• NERLEI - Associação Empresarial da Região de LeiriaminorStrategic or Co-development PartnerJ. Pereira da Cruz reinforced its close relationship with the business sector of the Leiria region by moving its office to the building of NERLEI - Associação Empresarial da Região de Leiria, the largest business association in the region.
• INESC TEC (Instituto de Engenharia de Sistemas e Computadores, Tecnologia e Ciência)minorStrategic or Co-development PartnerJ. Pereira da Cruz congratulated INESC TEC and its spin-off company Keyruptive for obtaining the first software patent in the US for technology used for crypto coin mobile wallets, demonstrating their support for technology transfer and innovation.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=nlqqbf-U3nY
• LinkedInlinkedin.com/company/jpereiradacruz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.Pereira da Cruz S.A.