Casa di Cura Villa Fiorita

What Casa di Cura Villa Fiorita does

Casa di Cura Villa Fiorita s.r.l. is a private, accredited healthcare facility founded in 1957 in Prato, Italy, operating as part of the Tuscan regional health system. The facility provides inpatient hospitalizations (ordinary, day surgery, one day surgery), outpatient specialist consultations, and emergency medicine (Medicina da DEA), with core surgical specialties in general surgery, orthopedics, gynecology, urology, and ENT. Diagnostic and ancillary services include a hospital-level clinical analysis laboratory (accredited by Regione Toscana in 2021), digital radiography, ultrasound, echocardiography, and cardiology diagnostics. The campus also hosts an Azienda USL Toscana Centro-operated intensive rehabilitation unit (32 beds) and a radiotherapy center with linear accelerator, forming a public-private integrated care hub.

The facility generates revenue through three primary streams: SSN-accredited services reimbursed by the Italian National Health Service under the unified CUP booking system, private/self-pay services billed at published tariff rates, and direct-billing agreements with major insurers (Unisalute, Allianz, AXA, Generali) and mutual aid societies. Core technology is conventional clinical infrastructure rather than proprietary software, with a custom patient portal (pazienti.villa-fiorita.it) handling online booking and report retrieval. The company is not publicly listed, operates with 51-100 employees under a €500,000 share capital, and is governed by an Italian s.r.l. corporate structure with D.Lgs. 231/2001 organizational model and ISO 9001 quality management certification. In 2022 the facility expanded its addressable market by opening the clinical analysis laboratory to the public and launching a new ophthalmology center, and since 2026 has recruited multiple senior specialists in vascular surgery, neurosurgery, and orthopedics to broaden its specialty mix.

Name

Casa di Cura Villa Fiorita

Legal name

Casa di Cura Villa Fiorita s.r.l.

Website

https://villa-fiorita.it

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa di Cura Villa Fiorita is a private, SSN-accredited hospital in Prato, Italy, providing surgical, medical, and diagnostic services to public, private, and insured patients within the Tuscan regional health system.

Ownership category

akta.pro rank

Product category

Private Hospital Services

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Inpatient Rehabilitation Hospitals (IRFs) (HLAFAHAG)

Keywords

• Private hospital services
• Surgical specialties
• Clinical diagnostics
• Inpatient rehabilitation
• Outpatient medical care

Headquarters

HQ city

Prato

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. National Health Service (SSN) Accredited Services: The primary revenue stream comes from accredited services provided under agreement with the Sistema Sanitario Nazionale (SSN). The clinic receives reimbursement for hospitalizations, outpatient visits, diagnostic procedures, and rehabilitation services provided to SSN patients. This includes referrals from Pronto Soccorso (emergency department) of Ospedale Santo Stefano and planned admissions.
2. Private/Non-Convenzionato Services: Private pay services including specialist consultations, diagnostic examinations, and procedures offered outside the SSN agreement. Patients pay directly for these services according to the facility's official tariffario.
3. Insurance and Mutual Society Agreements: Direct and indirect agreements with insurance companies (Unisalute, Allianz, AXA, Generali), mutuals (Reciproca SMS, Musa), and mutual aid societies (MyAssistance, Assirete, Comipa). Direct agreements involve insurance payment (full or with franchise), while indirect agreements require patient payment with subsequent reimbursement claims.
4. Clinical Laboratory Services: Laboratory analysis services opened to the public in 2022, performing diagnostic tests in clinical chemistry, hematology, coagulation, and immunoassays. Revenue from both SSN accredited and private patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Casa di Cura Villa Fiorita is a private healthcare facility in Prato, Italy, operating as an accredited hospital within the Italian National Health Service (SSN). It provides inpatient hospitalizations (ordinary, day surgery, one day surgery), outpatient specialist visits, diagnostic services (radiology, ultrasound, echocardiography, clinical laboratory), and emergency medicine (Medicina da DEA). It also hosts USL-operated intensive rehabilitation and radiotherapy services on its campus and offers private-pay (non-convenzionato) services across multiple specialties.

Product overview

Casa di Cura Villa Fiorita is a private healthcare facility in Prato, Italy, operating primarily as a surgical hospital with both accredited (SSN) and private pay services. The facility offers a unified portfolio of inpatient hospitalization (Ricoveri e Degenze), outpatient specialist clinics (Visite e Ambulatori), and an in-house clinical analysis laboratory. Key surgical specialties include general surgery, orthopedics, ENT, gynecology, and urology, with additional non-convenzionata (private pay) services across eleven specialties. The clinic partners with Azienda USL Toscana Centro for intensive rehabilitation and radiotherapy services housed on its campus. Digital patient services include a dedicated patient portal for online booking and medical report access. The facility also provides a free Wi-Fi service for patients and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Ricoveri e Degenze (Hospital Admissions and Stays)

Quantifiable outcome

• Zero deaths at 30 days for exacerbated COPD in Medicina da DEA (Piano Nazionale Esiti 2025), compared to national average of 9.14%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Università di Firenze - Facoltà di Medicina e ChirurgiaminorStrategic or Co-development Partner · 18 May 2011University affiliation established in 2011 through a 5-year agreement, transforming Villa Fiorita into a university training site for the Faculty of Medicine of the University of Florence in Hygiene and Preventive Medicine. Medical residents conduct internships under the direction and supervision of Villa Fiorita's health management.
• Azienda USL Toscana CentrocoreStrategic or Co-development PartnerStrategic partnership for delivery of specialized health services to the Prato population. USL medical staff conduct numerous surgical sessions at Villa Fiorita facilities (hand surgery, gynecology, orthopedics), while Villa Fiorita hosts USL's intensive rehabilitation unit (32 beds) and radiotherapy center with linear accelerator and CT scanner in a dedicated pavilion.
• AIOP (Associazione Italiana Ospedalità Privata)minorOthersMembership in the Italian Association of Private Hospitalization, representing the facility within the national private healthcare sector and providing access to industry resources and standards.
• UnisaluteminorChannel Partner/ Reseller/ DistributorDirect insurance agreement allowing insured individuals to access Villa Fiorita services with cashless payment. Policyholders can book appointments through the insurer's network.
• AllianzminorChannel Partner/ Reseller/ DistributorDirect insurance agreement enabling Allianz policyholders to receive covered services at Villa Fiorita with direct billing arrangements.
• AXAminorChannel Partner/ Reseller/ DistributorDirect insurance agreement providing AXA health insurance customers access to Villa Fiorita healthcare services with cashless or reimbursement-based payment options.
• Generali ItaliaminorChannel Partner/ Reseller/ DistributorInsurance partnership enabling Generali policyholders to access Villa Fiorita services through direct or indirect billing arrangements.
• Musa (Consorzio)minorChannel Partner/ Reseller/ DistributorPartnership with Musa mutual consortium providing mutual aid society members access to Villa Fiorita services.
• Reciproca SMSminorChannel Partner/ Reseller/ DistributorMutual aid society partnership enabling Reciproca members to access healthcare services with coverage arrangements.
• ComipaminorChannel Partner/ Reseller/ DistributorPartnership with Comipa mutual aid organization providing member access to Villa Fiorita healthcare services.
• Hotel and Accommodation PartnersminorOthersAgreements with local hotels (Art Hotel Milano, Hotel San Marco, B&B Accanto al Centro, B&B I Glicini, B&B Il Piccolo di Villa Fiorita, Dimora Riccafrida) providing discounted rates for relatives of patients from outside Tuscany. Discounts apply only to non-Tuscany residents upon request at booking.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Istituto Clinico Humanitas: Major Italian private hospital group with multi-specialty acute care, research, and teaching hospital in Milan. Comparable as a leading SSN-accredited Italian private hospital but operates at significantly larger scale across a broader portfolio.
• Policlinico San Donato (Gruppo San Donato): Largest Italian private hospital group operating multi-specialty acute care hospitals including Policlinico San Donato in Milan. Comparable as an SSN-accredited private multi-specialty hospital with broader geographic and service portfolio.
• GVM Care & Research: Italian private hospital group operating multiple private clinics and specialty hospitals across Italy. Comparable as an SSN-accredited private healthcare operator with similar multi-specialty model but at national scale.
• Ospedale San Raffaele: Large private research and teaching hospital in Milan, part of Gruppo San Donato. Comparable as a multi-specialty SSN-accredited hospital with academic affiliations and complex surgical caseload, though at substantially larger scale.

Regional players

• Ospedale Santo Stefano di Prato: Public hospital in Prato that serves as Villa Fiorita's primary referral source for emergency medicine transfers. Operates as a regional reference point in the same local market and is structurally integrated through the USL partnership.

Direct peers

• Maria Cecilia Hospital (GVM Care & Research): Private specialty hospital in Cotignola operated by GVM, focused on cardiac surgery, orthopedics, and general surgery with SSN accreditation. Comparable as a private Italian multi-specialty surgical hospital with similar SSN/private payer mix.
• Casa di Cura Città di Parma: Private multi-specialty clinic in Parma providing SSN-accredited and private services. Comparable as a similarly positioned Italian Casa di Cura with multi-specialty surgical focus.
• Casa di Cura Pierangeli: Private multi-specialty clinic in Pescara providing SSN-accredited surgical and medical services. Comparable as a similarly sized Italian private clinic with multi-specialty offerings and SSN agreements.
• Casa di Cura Villa Stuart: A private multi-specialty clinic in Rome providing SSN-accredited and private surgical and medical services across orthopedics, general surgery, and other specialties. Directly comparable as a similarly sized Italian Casa di Cura operating under SSN accreditation with comparable multi-specialty service mix.

Others

• Azienda Ospedaliero-Universitaria Careggi: Major public teaching hospital in Florence and regional reference for Tuscany. Comparable as a tertiary care provider in Villa Fiorita's broader service region; not a direct competitor but functions as a regional benchmark and clinical laboratory VEQ partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CDCVillaFiorita
• Facebookfacebook.com/VillafioritaPrato
• LinkedInit.linkedin.com/company/casa-di-cura-villa-fiorita-s.r.l.
• Instagraminstagram.com/villafioritaprato

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa di Cura Villa Fiorita