What Arp-Hansen Hotel Group does

Arp-Hansen Hotel Group A/S is a privately held Danish hospitality company headquartered in Gentofte, operating approximately 5,000 rooms across 14 properties in Copenhagen and Aarhus and accounting for roughly 21% of Copenhagen's hotel room capacity. Founded in 1960, the group's portfolio spans three price tiers: eight centrally located upscale and design hotels (Phoenix Copenhagen, 71 Nyhavn Hotel, Copenhagen Strand, Imperial Hotel, The Square, Tivoli Hotel & Congress Center, Copenhagen Island, Gentofte Hotel), the Wakeup Copenhagen budget brand (three properties in Copenhagen and one in Aarhus), and two luxury hostels (Steel House Copenhagen and Next House Copenhagen). The group is Copenhagen's largest hotel chain and operates a multi-language, multi-currency direct booking storefront targeting Nordic and international travelers.

The company makes money primarily through per-night hotel rentals, supplemented by meeting and conference facilities (60+ rooms with capacity for up to 2,400 persons), a portfolio of on-site restaurants (Il Molo, Brasserie Hugo, Restaurant Jordnær, Tivoli Brasserie, Sticks'n'Sushi, Ristorante L'Appetito, MASH Penthouse, The Harbour) plus banquet and seasonal events, and bundled packages (Tivoli-inclusive stays, Minisemester, Bed & Bubbles, gift cards). A sales-led B2B channel sells corporate agreements with contracted rates, direct booking links, and per-room restaurant vouchers. The STAY&SAVE loyalty program offers up to 15% discounts and a free sixth night, and the corporate site signals sustainability commitments and a Copenpay-style free-bicycle initiative for longer stays.

Underlying technology is described as a standard hospitality stack — a self-serve direct booking website with price calendar, real-time availability, and separate sub-sites for the Wakeup brand, plus loyalty and corporate-agreement login portals. No proprietary technology platform, AI capabilities, API surface, or mobile app is disclosed. The group owns its properties directly, has no parent company, and operates as a single corporate entity with 501–1,000 employees.

Name

Arp-Hansen Hotel Group

Legal name

Arp-Hansen Hotel Group A/S

Website

https://arp-hansen.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arp-Hansen Hotel Group A/S is a privately held Danish hospitality operator running 14 hotels and luxury hostels across Copenhagen and Aarhus, with roughly 5,000 rooms and 21% of Copenhagen's hotel capacity, serving leisure and corporate travelers via direct booking, conferences, and F&B.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Large-Scale Headquarters Convention Hotels (THAGALAH), Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Hospitality group operations
• Hotel restaurant dining
• Corporate booking agreements

Headquarters

HQ city

Gentofte

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hotel room rentals: Core revenue from overnight stays across 14 properties (8 hotels in Copenhagen/Gentofte, 4 Wakeup Copenhagen hotels, 2 luxury hostels). Rooms range from budget to luxury suites. Revenue is transaction-based per night stay.
2. Meeting and conference facilities: Revenue from renting meeting rooms, conference centers, and the grand congress hall. The group offers more than 60 meeting and conference rooms for up to 2,400 persons. Services include technical assistance and catering.
3. Restaurants and catering: Multiple restaurants across properties including Il Molo, Brasserie Hugo, Restaurant Jordnær, Tivoli Brasserie, Sticks'n'Sushi, Ristorante L'Appetito, and MASH Penthouse. Also offers banquet facilities and seasonal offerings like Christmas parties and summer events.
4. Package deals: Bundled offerings including Tivoli packages (hotel + park access), Minisemester packages, Bed & Bubbles, and Hotel & Tivoli All Inclusive. These packages combine accommodation with experiences or amenities.
5. Corporate agreements and restaurant vouchers: Corporate customers receive contracted rates and restaurant vouchers as added benefits. Restaurant vouchers are provided per room per night for bookings under corporate agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Arp-Hansen Hotel Group operates 14 hotel and hostel properties in Copenhagen and Aarhus spanning budget (Wakeup Copenhagen), upscale (Phoenix Copenhagen, 71 Nyhavn Hotel, Imperial Hotel, Copenhagen Strand, Gentofte Hotel), design (The Square, Copenhagen Island), conference (Tivoli Hotel & Congress Center), and luxury hostel (Steel House, Next House) categories. The group complements accommodation with 60+ meeting and conference rooms (capacity up to 2,400 persons), multiple hotel restaurants and banquet facilities, the STAY&SAVE loyalty program, and corporate agreement packages with restaurant vouchers.

Product overview

Arp-Hansen Hotel Group operates a portfolio of 14 distinct hotel and hostel properties across Copenhagen and Aarhus, Denmark, along with restaurant venues and meeting/conference services. The portfolio spans three market segments: luxury/upscale hotels (Phoenix Copenhagen, 71 Nyhavn Hotel, Copenhagen Strand, Imperial Hotel, The Square, Tivoli Hotel & Congress Center, Copenhagen Island, Gentofte Hotel), a budget hotel brand (Wakeup Copenhagen with four Copenhagen locations and one in Aarhus), and luxury hostels (Steel House Copenhagen, Next House Copenhagen). The company also operates multiple restaurants including Il Molo, Brasserie Hugo, Restaurant Jordnær, and Tivoli Brasserie, plus meeting facilities accommodating up to 2,400 persons. Supporting services include the STAY&SAVE loyalty program offering up to 15% discount, corporate agreement programs, and restaurant vouchers. The group holds approximately 21% of Copenhagen's room capacity across its 5,000 rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Copenhagen Historic luxury hotel near Kongens Nytorv with origins dating back to the 1600s, offering classic elegance with modern amenities and proximity to Amalienborg, Nyhavn, and major Copenhagen attractions. Targeted at leisure and corporate guests seeking upscale central accommodation.
• 71 Nyhavn Hotel Upscale hotel housed in two historic warehouses from the early 1800s at the end of Nyhavn, featuring maritime ambiance, harbor views, and preserved wooden details. Targeted at leisure and corporate guests seeking a distinctive central stay.
• Copenhagen Strand Nordic-inspired hotel with Scandinavian design on Havnegade, offering understated luxury near Copenhagen's harbor promenade. Targeted at leisure and corporate guests seeking upscale accommodation.
• Imperial Hotel Classic design hotel with modern comfort near Vesterport, offering stylish rooms in beige and grey tones with easy access to Tivoli and Vesterbro. Targeted at leisure and corporate guests seeking upscale central accommodation.
• The Square Trendy design hotel on Rådhuspladsen featuring modern Danish design, natural materials, and a balance between city pulse and tranquil retreat. Targeted at leisure and corporate guests.
• Tivoli Hotel & Congress Center Elegant hotel and congress center with design inspired by Tivoli Gardens, offering extensive meeting facilities and luxury amenities. Targeted at corporate and leisure guests, with 60+ meeting rooms and a grand congress hall across the group.
• Copenhagen Island Modern architectural hotel with waterfront location in Copenhagen Harbour, featuring marine-inspired decor, panoramic harbor views, and The Harbour restaurant. Targeted at leisure and corporate guests.
• Gentofte Hotel Charming and elegant hotel in scenic natural surroundings in Gentofte, approximately 8-10 km north of Copenhagen city center. Targeted at leisure and corporate guests seeking upscale accommodation outside the dense city center.
• Wakeup Copenhagen (Budget Hotel Brand) Smart budget hotel brand with minimalist modern design by architect Kim Utzon, operating four properties in central Copenhagen and one in Aarhus with functional rooms, free WiFi, and competitive pricing. Targeted at cost-conscious leisure and business travelers.
• Steel House Copenhagen Trendy luxury hostel in Vesterbro with New York-inspired industrial design, featuring pool, gym, rooftop bar, and shared sports facilities near Central Station. Targeted at young leisure travelers and groups seeking upscale hostel accommodations.
• Next House Copenhagen Luxury hostel near Copenhagen Harbour with modern style and amenities including breakfast, free WiFi, gym, rooftop terrace, and communal bars. Targeted at leisure travelers and groups seeking upscale hostel accommodations.
• Meeting & Conference Services Conference and meeting facilities offering 60+ meeting rooms accommodating up to 2,400 persons plus a grand congress hall, with technical assistance, catering, and sustainability focus. Targeted at corporate meeting planners and event organizers.
• STAY&SAVE Loyalty Program Guest loyalty program offering up to 15% discount on overnight stays across the group's properties and a free night every sixth night for members. Targeted at repeat individual leisure and business travelers.
• Corporate Agreement Program B2B corporate booking program providing contracted rates across all hotels with passwordless direct booking links, restaurant vouchers per room per night, and dedicated account management via a corporate sales team. Targeted at business travelers and corporate clients.
• Hotel Restaurants and Banquet Facilities Multiple restaurants across properties including Il Molo, Brasserie Hugo, Restaurant Jordnær, Tivoli Brasserie, The Harbour, plus partner-operated Sticks'n'Sushi, Ristorante L'Appetito, and MASH Penthouse, along with banquet halls for events and seasonal offerings like Christmas parties and summer events. Targeted at hotel guests, walk-in diners, and corporate/private event organizers.

Quantifiable outcome

• 21% of Copenhagen's hotel room capacity
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Strawberry (formerly Nordic Choice Hotels): Large Scandinavian hotel group operating multiple brands and properties in Copenhagen, overlapping with Arp-Hansen across leisure, corporate, and design-hotel segments.
• Scandic Hotels: Nordic region's largest hotel operator with a major Copenhagen presence, directly competing for the same leisure, business, and conference guests across multiple price tiers.
• Radisson Hotel Group: Global full-service hotel operator with flagship Copenhagen properties, competing for corporate, conference, and leisure guests across overlapping segments.

Direct peers

• CABINN Hotels: Danish budget hotel chain concentrated in Copenhagen, directly competing with Arp-Hansen's Wakeup Copenhagen budget brand for value-focused travelers.
• Brøchner Hotels: Copenhagen-based boutique hotel group operating centrally located design/upscale hotels, directly competing in the same city and target segments as Arp-Hansen's upscale properties.
• Guldsmeden Hotels: Danish hotel group with sustainability-focused boutique hotels in Copenhagen, competing directly for central-city leisure and eco-conscious travelers.
• Generator Hostels: Design-led hostel/hotel hybrid brand competing directly with Arp-Hansen's luxury hostels Steel House and Next House for younger, experience-driven travelers.

Regional players

• Motel One: European budget-design hotel chain competing in the smart-budget segment similar to Wakeup Copenhagen, though centered on the broader European market.
• Arthur Hotels: Copenhagen-based hotel group operating central-city hotels, competing locally for leisure and business travelers in the same market.

Emerging players

• citizenM: Tech-forward affordable-luxury hotel brand with a Copenhagen property, overlapping with Arp-Hansen's design and mid-market positioning for urban travelers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arp-hansen-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arp-Hansen Hotel Group