Sportsradio 96.7 and 1310

What Sportsradio 96.7 and 1310 does

Sportsradio 96.7 and 1310 (branded as The Ticket, FCC call sign KTCK-AM) is a Dallas-Ft. Worth-based sports talk radio station operating on AM 1310 with an FM simulcast at 96.7. It is wholly owned and operated by Cumulus Media Inc., a publicly traded radio broadcasting company (NASDAQ:CMLS) incorporated in Delaware with corporate headquarters in Atlanta. The station launched in 1990 and has maintained continuous market presence for over three decades, anchored by its flagship morning drive program The Musers (hosted by George Dunham, Craig Miller, and Gordon Keith), which has been the top-rated morning show in the Dallas-Ft. Worth market since 1995 and is a National Marconi Award winner for Best Major Market Radio Program. Daily programming is segmented into drive-time and midday shows (The Musers, The Invasion, The Sweet Spot, The Hardline, The Ticket Top 10), with weekend programming covering golf (The Teebox), soccer (The Kick Around), and general sports commentary (Mark Elfenbein, Work In Progress), plus overnight Fox Sports Radio syndication.

The station's product portfolio centers on live sports talk and play-by-play coverage of Dallas's major professional franchises — the Cowboys (NFL), Rangers (MLB), Mavericks (NBA), and Stars (NHL) — with the Stars covered under an official radio broadcast partnership. Distribution is multi-platform: terrestrial AM/FM broadcast in the Dallas-Ft. Worth metroplex, website streaming, iOS and Android mobile applications, on-demand podcasts, and the P1 Text Alerts SMS service (subscribers text JOIN to 22126). The technology stack is conventional broadcast radio augmented with digital streaming and mobile delivery; there is no proprietary AI/ML, data platform, or partner-facing API disclosed.

The business model is advertising-led. The Ticket sells on-air commercial spots, sponsorships, integrated radio + digital advertising packages (delivered in partnership with Cumulus Digital), and event/contest sponsorships (text-to-win programs, charity tournaments, venue watch parties). Pricing is quote-based with multi-year contract options and is not publicly disclosed; advertiser demand comes from a mix of local businesses, national brands, and sports/entertainment venues. The customer base is split between end listeners (Dallas-Ft. Worth sports fans, monetized indirectly via ad inventory) and advertisers (local and national brands seeking engaged DFW sports audience reach). Non-advertising revenue includes limited merchandise sales via an online store operated by a third party (esixsportswear.com).

Name

Sportsradio 96.7 and 1310

Legal name

Cumulus Media Inc.

Website

https://theticket.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportsradio 96.7 and 1310 (The Ticket / KTCK-AM) is a Dallas-Ft. Worth sports talk radio station owned by Cumulus Media (NASDAQ:CMLS), delivering live local team coverage, multi-show daily programming, and integrated radio + digital advertising to DFW sports fans and advertisers.

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Sports Radio Networks (MPABABAE)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports radio broadcasting
• Sports talk programming
• Radio advertising sales
• Live sports coverage
• Digital audio streaming

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Advertising Revenue: Traditional radio advertising including on-air commercials, sponsorships, and integrated marketing packages for local and national advertisers.
2. Digital Advertising: Integrated digital advertising solutions combining radio with online and mobile platforms, with campaigns backed by local marketing expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sportsradio 96.7 and 1310 (The Ticket, KTCK-AM) is a Dallas-Fort Worth sports talk radio station that broadcasts on 96.7 FM and 1310 AM. It produces and distributes live daily sports talk programming covering local professional teams (Cowboys, Rangers, Mavericks, Stars) and national sports, while monetizing its audience through on-air, digital, and integrated radio-and-online advertising sold to local and national businesses.

Product overview

Sportsradio 96.7 and 1310 The Ticket (KTCK-AM) is a sports radio broadcasting platform operated by Cumulus Media. The station operates as a single unified radio platform offering live sports talk programming through multiple daily shows: The Musers (morning drive), The Invasion (late morning), The Sweet Spot (midday), The Hardline (afternoon drive), and The Ticket Top 10 (replay). Weekend programming includes Fox Sports Radio, The Teebox (golf), The Kick Around (soccer), Mark Elfenbein (Sunday mornings), and Work In Progress. The station also provides digital services including P1 Text Alerts (SMS breaking news), podcasts for on-demand listening, Dallas Stars hockey coverage, and contest/text-to-win promotional programs. Programming focuses on local Dallas-Ft. Worth sports teams (Cowboys, Rangers, Mavericks, Stars) along with national sports commentary.

Differentiator

Problem solved

Functional benefit

Brands

• P1 Alerts: Text message alert service for breaking sports news and station updates

Products and services

• The Musers A weekday morning sports talk radio show airing 6:00-9:00 AM, hosted by George Dunham, Craig Miller, and Gordon Keith, focused on local and national sports commentary and entertainment.
• The Invasion

Quantifiable outcome

• Top rated morning show in Dallas-Ft. Worth market since 1995
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dallas StarscoreStrategic or Co-development PartnerOfficial radio broadcast partner for Dallas Stars NHL hockey. Station provides extensive coverage including game broadcasts, in-studio appearances by players and coaches, and regular segments throughout programming featuring team analysis.
• Cumulus DigitalcoreTechnology or IntegrationIntegrated digital advertising solutions partner providing multi-platform campaign capabilities combining radio with digital marketing, analytics, and targeted advertising services.

Scale indicators2 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dfwticket
• Facebookfacebook.com/pages/Sportsradio-1310-The-Ticket/39544442020
• Instagraminstagram.com/theticketdfw/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsradio 96.7 and 1310