Stone World

What Stone World does

Stone World, trading as Stone World and Stone Atelier (legal entity: Uniwax Limited), is a London-based importer and supplier of natural and engineered stone for residential and commercial interior surface applications. The company was founded in 1990 by Shekhar and Bina Agarwal and operates from a North West London warehouse-showroom facility holding over 5,000 slabs of marble, granite, onyx, travertine, quartzite, slate, and engineered quartz sourced globally. Its product offering spans a natural-stone catalog organized by material type and a branded engineered quartz line structured into four named sub-collections (Carrara, Classic, Marble, Mirror), with slabs supplied in Jumbo format (3200x1600mm) at 2cm or 3cm thickness; individual SKUs carry 15-year warranties and replicate natural-stone aesthetics. Supporting technology is limited to a Stone Library mobile application and a website with real-time inventory images and dimensions linked to actual stock, intended to support a pre-visit shortlisting workflow.

The business operates an appointment-only showroom model at the North Circular Road / Coronation Road (NW10) location, supplemented by a dedicated in-house truck fleet that delivers selected slabs directly to fabricators for installation. Customers comprise architects, interior designers, homeowners undertaking residential kitchen and bathroom projects, commercial real-estate developers, and fabrication/installation partners. Revenue is generated through one-time slab sales with no subscription or recurring pricing; pricing is not publicly disclosed and is set per transaction during material selection. Sales and marketing channels are the company's own e-commerce-style catalog website, an Instagram presence under the handle stoneworldlondon, and email newsletters for product updates; the firm is bootstrapped and family-controlled, with the founders' daughter Urvashi having joined the business in 2009 to refocus operations on designers and end users.

Name

Stone World

Legal name

Uniwax Limited

Website

https://stoneworldlondon.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone World (Uniwax Limited) is a London-based importer and supplier of natural and engineered stone slabs, serving architects, interior designers, homeowners, commercial developers, and fabricators from a North West London warehouse-showroom holding over 5,000 slabs.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Stone Slab Sales: Sale of natural and engineered stone slabs including marble, granite, quartz, onyx, travertine, quartzite, and slate. Products are sold to architects, designers, homeowners, and commercial clients for residential and commercial interior surface applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stone World procures and supplies natural stone (marble, granite, onyx, travertine, quartzite, slate) and engineered quartz slabs from global sources, maintaining over 5,000 slabs in stock at its North West London warehouse-showroom. The company sells slabs to architects, designers, commercial developers, fabricators, and homeowners for interior surface applications (countertops, flooring, wall cladding) in residential and commercial projects, and provides material selection assistance plus direct delivery to fabricators via its own truck fleet.

Product overview

Stone World is a UK-based natural and engineered stone supplier established in 1990, operating as Uniwax Limited t/a Stone World. The company offers a dual product portfolio: (1) Natural Stone including marble, granite, onyx, travertine, quartzite, and slate sourced globally with over 5000 slabs in stock, and (2) an engineered Quartz Collection with Jumbo-size slabs (3200×1600) available in 2cm or 3cm thickness, organized into four sub-brands—Carrara (marble aesthetics variants), Classic (timeless designs), Marble (premium marble-replicating products), and Mirror (reflective crystal products). The Quartz line includes approximately 35+ named products such as Arabescato, Bianco variants, Calacatta variants, Statuario variants, and Starlight products. Services include a North West London warehouse-showroom, material selection assistance, and delivery to fabricators. The company also offers a Stone Library App for inventory browsing.

Differentiator

Problem solved

Functional benefit

Products and services

• Quartz Collection Engineered quartz slabs in Jumbo size (3200x1600mm) available in 2cm or 3cm thickness, organized into Carrara, Classic, Marble, and Mirror sub-collections, designed to mimic natural stone aesthetics. Sold to architects, designers, homeowners, and commercial developers for interior surface applications.
• Natural Stone Range Natural stone including marble, granite, onyx, travertine, quartzite, and slate sourced from around the world, with over 5,000 slabs available at the North West London warehouse-showroom. Sold to architects, designers, homeowners, and commercial developers for residential and commercial interior surface applications.
• Stone Library App Mobile application that lets customers browse Stone World's stone inventory and specifications on the go, supporting material shortlisting before in-person showroom visits.
• Warehouse-Showroom Viewing Service By-appointment viewing of over 5,000 natural and engineered stone slabs at Stone World's North West London warehouse-showroom, with a friendly in-house team assisting customers with material selection.
• Fabricator Delivery Service Direct delivery of selected stone slabs to fabricators using Stone World's dedicated in-house truck fleet, enabling quick turnaround for clients with tight project deadlines.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/stoneworldlondon
• Xx.com/stoneworlduk
• Facebookfacebook.com/stoneworldlondon
• LinkedInlinkedin.com/company/stone-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone World