Hormeta

What Hormeta does

HORMETA S.A. is a Swiss cosmetics company founded in 1949 and headquartered in Gilly, Switzerland (registered office at Route de Gilly 15), operating under the trade name HORMETA Laboratories. The company develops, manufactures, and distributes premium skincare products organized into 14 product collections / sub-brands (HormeDIAMOND, HormeTIME, HormeGOLD, HormeLINE, HormeFLASH, HormeCITY, HormeAQUA, HormeSOFT, HormePURE, HormeDERM, HormeMAT, HormeSUN, HormeWHITE, and Rosée Cellulaire), spanning anti-aging, hydration, sensitive-skin, anti-pollution, brightening, oily-skin, sun care, eye care, cleansing, and dermo-cosmetic use cases.

Its core technological proposition is Oligocosmetics — a proprietary cosmetic science combining a trace-element complex (the Oligocos-5 complex) with Swiss Alpine plant extracts and key active ingredients such as matrikine peptides, biomimetic peptides, and Swiss Alps water. Formulation assets include the 7 Swiss Alpine Plants Complex (natural brightening), MPC (Matrikine Peptide Complex) for collagen stimulation, and a 3D Biomimetic Peptide used in the Re-Generation Eye Contour Balm.

Hormeta monetizes via direct-to-consumer e-commerce through three dedicated storefronts (hormeta.ch, hormeta.fr, hormeta.com) using pay-as-you-go unit pricing on a premium tier (€35–€368 / CHF-equivalent), complemented by physical distribution through the Swisscos partnership and certified retailers. A wholly-owned French subsidiary, HORMETA France SARL (Ferney Voltaire), supports the French market. Marketing is primarily website-, email/newsletter-, and retailer-driven; sales are predominantly retail/consumer rather than enterprise, and the company discloses no funding rounds, M&A activity, or PE/VC backing, suggesting founder/family ownership.

Name

Hormeta

Legal name

HORMETA S.A.

Website

https://hormeta.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

HORMETA is a Swiss premium skincare company (founded 1949) that develops, manufactures, and distributes Oligocosmetics — trace-element-based skincare with Swiss Alpine botanicals — across 14 collections via DTC e-commerce (Switzerland, France, International) and certified retailers.

Ownership category

akta.pro rank

Product category

Premium Skincare & Cosmetics

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Premium skincare cosmetics
• Anti-aging facial care
• Trace element cosmetics
• Oligocosmetics skincare
• Swiss alpine skincare

Headquarters

HQ city

Bursins

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce storefronts across Switzerland, France, and international markets. Products are sold at fixed retail prices with tiered value propositions across 14 collections targeting different skin needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

HORMETA S.A. develops, manufactures and sells Swiss-made premium skincare products organized into 14 collections under sub-brands such as HormeDIAMOND, HormeTIME, HormeGOLD, HormeLINE, HormeFLASH, HormeCITY, HormeAQUA, HormeSOFT, HormePURE, HormeDERM, HormeMAT, HormeSUN, HormeWHITE and Rosée Cellulaire. Products are formulated around the company's proprietary Oligocosmetics science, which combines trace elements (the Oligocos-5 complex) with active ingredients and Swiss Alpine plant extracts, and are sold directly to consumers through regional e-commerce storefronts and through certified retailers.

Product overview

Hormeta Laboratories is a Swiss cosmetics company specializing in Oligocosmetics - a science combining trace element complexes with high-performance active ingredients and Swiss plant extracts. The company offers a comprehensive skincare portfolio organized into 13 distinct collections/sub-brands: HormeDIAMOND (premium anti-aging), HormeTIME (intensive anti-wrinkles), HormeGOLD (regenerating anti-aging for mature skin), HormeLINE (eye contour expertise), HormeFLASH (instant radiance), HormeCITY (anti-pollution), Rosée Cellulaire (hydration mist), HormeAQUA (daily hydration), HormeSOFT (sensitive skin), HormePURE (cleansing), HormeDERM (dermo-cosmetics), HormeMAT (oily skin mattifying), HormeSUN (sun protection), and HormeWHITE (brightening). Products span face care categories including serums, day/night creams, masks, eye treatments, cleansers, toners, and sun protection, with key ranges featuring proprietary Oligocos-5 complex technology.

Differentiator

Problem solved

Functional benefit

Brands

• HormeTIME: Anti-wrinkles and collagen stimulation skincare program
• HormeGOLD
• HormeLINE
• HormeCITY
• HormeDIAMOND
• HormeFLASH
• HormePURE
• HormeSOFT
• HormeAQUA
• HormeDERM
• HormeMAT
• HormeSUN
• HormeWHITE
• Rosée Cellulaire

Products and services

• Crème Anti-Âge Global (Global Anti-Aging Cream) Premium anti-aging cream from the HormeDIAMOND collection for comprehensive skin rejuvenation, priced at 368 CHF/EUR and targeted at consumers seeking to address signs of aging including wrinkles, firmness loss and volume loss.
• Sérum Anti-Âge Global (Global Anti-Aging Serum) Premium anti-aging serum from the HormeDIAMOND collection for comprehensive skin rejuvenation, priced at 350 CHF/EUR.
• Crème Collagène Tri-Logic Nuit (Collagen Tri-Logic Night Cream) Night cream with the tri-logic collagen complex from the HormeTIME collection, designed for overnight skin regeneration and collagen stimulation in mature or aging skin.
• Baume Ré-Génération Contour des Yeux (Re-Generation Eye Contour Balm) Anti-wrinkles and anti-puffiness eye balm from the HormeGOLD collection that fights tissue slackening and corrects signs of aging around the eyes, featuring 3D Biomimetic Peptide technology and priced at 199 EUR/CHF.
• Brume des Alpes suisses (Swiss Alps Mist) Hydrating and smoothing mist from the Rosée Cellulaire collection enriched with trace elements, hyaluronic acid and Swiss Alps water, priced at 65 CHF/EUR, designed to moisturize and refresh the complexion.
• Crème Douceur (Soothing Gentle Cream) Daily cream from the HormeSOFT collection for sensitive skin that soothes discomfort, reduces redness and evens out skin tone; supported by clinical efficacy claims of 96% hydration improvement, 86% better skin protection and 100% reduced tightness.
• Voile Premier Anti-particules (Anti-Particle First Veil) Anti-pollution serum from the HormeCITY collection that forms a protective veil against airborne particles, priced at 106 CHF and targeted at urban consumers exposed to environmental aggressors.
• Crème Éclaircissante Divine Opalescence (Divine Opalescence Brightening Cream) Brightening and depigmenting cream from the HormeWHITE collection featuring the proprietary 7 Swiss Alpine Plants Complex, priced at 87 EUR and designed to reduce dark spots and unify skin tone.
• Crème Anti-aging Protect SPF30 Anti-aging sun protection cream with SPF30 from the HormeSUN collection, priced at 58 CHF and designed for daily sun defense combined with anti-aging skincare benefits.
• Eau Micellaire Swiss Secret (Swiss Secret Micellar Water) Micellar water from the HormePURE cleansing collection, priced at 40 CHF, designed for gentle makeup removal and skin cleansing.
• Gel-Crème Hydratant (Hydrating Cream-Gel) Lightweight cream-gel formula from the HormeAQUA collection for daily hydration maintenance, priced at 82 CHF.
• Masque Hydratant (Hydrating Mask) Intensive hydration treatment mask from the HormeAQUA collection, priced at 72 CHF, providing a "bath of hydration" effect.

Quantifiable outcome

• 96% of users report skin hydration improvement with Soothing Gentle Cream
• +7 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• SwisscoscoreChannel Partner/ Reseller/ DistributorPartnership with Swisscos, a Swiss beauty retailer, for physical point-of-sale distribution of Hormeta products in Switzerland. Swisscos logo is featured prominently on the store locator page.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cellcosmet: Swiss cellular cosmetics brand leveraging proprietary bio-technology and clinical efficacy claims, sold through premium spas and DTC channels. Comparable to Hormeta on Swiss science-based positioning, premium price points, and international selective distribution.
• Valmont: Swiss luxury skincare brand known for anti-aging cellular cosmetics sold at ultra-premium price points through spas and flagship stores. Highly comparable to Hormeta on geography, anti-aging specialization, premium pricing architecture, and brand-led retail.
• Swissline by Mavala: Swiss-origin premium skincare line built on cellular research and Alpine-derived ingredients, distributed through spas, dermatologists, and luxury retail. Closely mirrors Hormeta's premium positioning, Swiss heritage story, and selective distribution model.
• Embryolisse: French dermo-cosmetic brand with a heritage positioning (founded 1950) and a portfolio spanning skincare staples through anti-aging, distributed via pharmacies and DTC. Closely comparable to Hormeta on European heritage, dermo-cosmetic claim structure, and channel mix.
• La Colline: Swiss dermo-cosmetic skincare brand specializing in cellular cosmetic science with a premium positioning and similar Swiss heritage-based brand narrative. Directly comparable to Hormeta on target customer (mature skin, anti-aging) and channel mix (selective retail + own boutiques).

Regional players

• Mavala: Geneva-based Swiss beauty company primarily known for nail care but with a skincare line; sister company of Swissline. Comparable to Hormeta on Swiss heritage, premium price positioning, and selective global retail distribution.

Broad incumbents

• Avène: Pierre Fabre-owned French dermo-cosmetic brand built around thermal spring water, with mass-premium distribution through pharmacies globally. Comparable to Hormeta on dermo-cosmetic positioning and sensitive-skin targeting, but with a vastly larger scale and broader geographic reach.
• Bioderma: NAOS-owned French dermo-cosmetic brand with dermatology-endorsed formulations sold through pharmacies globally. Comparable to Hormeta on dermo-cosmetic, dermatology-adjacent positioning, though at significantly larger scale and broader retail penetration.
• Uriage: Established French dermo-cosmetic brand owned by a larger group, distributed through pharmacies and dermatologists across Europe. Comparable to Hormeta on dermo-cosmetic positioning, dermatology-endorsed formulations, and European retail footprint, though with materially larger scale.
• Filorga: French-origin premium skincare brand specializing in anti-aging, mesotherapy-inspired formulations, sold through pharmacies, medi-spas, and DTC. Comparable to Hormeta on anti-aging specialization, French/European premium positioning, and peptide-driven formulation story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hormeta
• Facebookfacebook.com/Hormeta
• LinkedInlinkedin.com/company/hormeta-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hormeta