Autosalg

What Autosalg does

Autosalg AS is a family-owned automotive retailer and workshop operator headquartered at Storetveitveien 58 in Bergen, Norway. Founded in 1947 and operating continuously for over 75 years, the company employs 19 staff and serves individual Norwegian consumers and families, with a primary geographic focus on Bergen and Western Norway. Its core offering is the sale of new electric vehicles from two franchises — Honda (held since the 1970s, currently represented by the e:Ny1) and BYD (added in 2024, represented by the Dolphin, Seal, Sealion 7, Tang, and EVO models) — alongside a used car lot whose inventory is distributed through Finn.no.

The company's revenue model is a hybrid of one-time vehicle transactions and recurring service revenue. New and used car sales generate transaction-based revenue, with consumer financing and leasing facilitated (but not underwritten) through partnerships with DNB Finans AS and Nordea Finance; promotional campaigns periodically subsidize interest rates to drive volume. The on-site MECA-authorized workshop (MECA Storetveit) provides the second revenue pillar — maintenance, repairs, EU inspections, bodywork, painting, A/C service, and accessory installation — and is authorized to service all vehicle brands, not only those Autosalg sells, which broadens the addressable service market. Parts and aftermarket accessories (notably Strands LED lighting) add a smaller hardware-revenue stream.

Autosalg's go-to-market is direct-to-consumer and sales-led, anchored by a single physical showroom in Bergen, an SEO-optimized website supporting test drive and service bookings, presence on Facebook and LinkedIn, and Finn.no listings for used inventory. The company's competitive position rests on multi-generational local reputation, authorized-dealer status for two EV-active brands, and the integrated showroom/workshop footprint. The proprietary technology referenced in its lineup — BYD's Blade Battery (LFP), Cell-to-Body architecture, Honda SENSING, and connected infotainment — is OEM-level intellectual property, not Autosalg-developed. The company holds Miljøfyrtårn (Eco-Lighthouse) environmental certification and is privately held with no disclosed external investment.

Name

Autosalg

Legal name

Autosalg AS

Website

https://autosalg.no

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Autosalg is a family-owned car dealership and MECA-authorized workshop in Bergen, Norway, founded in 1947. It sells new Honda and BYD electric vehicles, used cars, and provides workshop services to individual consumers in Western Norway.

Ownership category

akta.pro rank

Product category

Automotive Retail (New and Used Vehicle Dealership)

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• New car sales
• Used car dealership
• Automotive workshop services
• Electric vehicle dealer
• Vehicle financing facilitation

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Autosalg sells new Honda and BYD electric vehicles from their showroom. Revenue is generated through one-time vehicle purchases by consumers, with optional financing or leasing arranged through partner banks.
2. Used vehicle sales: Autosalg operates a used car lot (bruktbilbutikk) alongside their new car division, selling pre-owned vehicles to consumers in the Bergen area. Used car inventory is searchable via Finn.no.
3. Workshop and repair services: As an authorized Honda/BYD/MECA workshop, Autosalg generates recurring revenue from vehicle service, maintenance, repairs (including warranty work), bodywork, painting, A/C service, EU inspections, and light/ accessory installation. They serve all vehicle brands, not only their own brands.
4. Parts and accessories sales: Autosalg sells automotive parts and accessories (e.g., LED light bars, extra lights from Strands) both for workshop use and over-the-counter sales. The workshop division has a dedicated parts counter.
5. Vehicle financing facilitation: Autosalg facilitates vehicle financing through partnerships with DNB Finans AS and Nordea Finance, offering sales financing and leasing to customers. Revenue to Autosalg is indirect through vehicle sales volume; the financing partners provide the loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Autosalg is a car dealership and authorized automotive workshop operating from a single location in Bergen, Norway. It sells new Honda and BYD electric vehicles, sells used cars (listed on Finn.no), and provides workshop services including maintenance, repairs, EU inspections, bodywork, painting, A/C service, and accessory installation for all vehicle brands under the MECA Storetveit authorization. Customers can arrange vehicle financing or leasing through partner banks DNB Finans and Nordea Finance.

Product overview

Autosalg is a full-service car dealership and workshop based in Bergen, Norway, founded in 1947. The company operates a single unified offering centered on the sale of new and used vehicles, paired with workshop and service operations. Its new car portfolio is deliberately narrow — focused exclusively on two brands: Honda and BYD. The Honda range (e:Ny1) provides an entry-point electric SUV, while the BYD lineup spans five distinct models across segments: the compact BYD Dolphin, the sporty BYD Seal 4×4 sedan, the family-oriented BYD Tang 4×4 Long Range (seven-seater), the premium BYD Sealion 7 4×4 SUV, and the newest BYD EVO 4×4 from the Atto 3 series. All BYD models share key technologies including the Blade Battery (LFP), CTB (Cell-to-Body) architecture, and rotatable touchscreen infotainment. Alongside vehicle sales, Autosalg offers time-limited promotional campaigns with subsidized financing, leasing, and bundled accessories. Its authorized workshop (MECA Storetveit) provides maintenance, repair, EU inspections, bodywork, and accessory fitting for Honda, BYD, and all other vehicle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New car sales (Honda and BYD) Sale of new Honda and BYD vehicles, including configuration, ordering, test drive bookings, and promotional financing campaigns. Targeted at individual consumers and businesses in the Bergen and Western Norway region.
• Used car sales
• Workshop and service (MECA Storetveit) Authorized Honda and BYD service workshop providing maintenance, repairs, diagnostics, EU inspections, bodywork, painting, A/C service, and accessory installation. Also services all other car brands under MECA Storetveit authorization.
• BYD EVO 4x4 All-electric compact SUV from BYD's Atto 3 series with four-wheel drive, 74.8 kWh Blade Battery, 470 km WLTP range, 220 kW DC fast charging, 0–100 km/h in 3.9 seconds, and 15.6" rotatable touchscreen. Starting price kr 389,900.
• BYD Sealion 7 4x4 Sporty performance electric SUV with four-wheel drive, 91.3 kWh Blade Battery, 230 kW DC charging, over 500 km WLTP range, 215 km/h top speed, and 4.5-second 0–100 km/h. Features 15.6" rotatable touchscreen, Nappa leather sports seats, and panoramic sunroof. Starting price kr 469,900.
• BYD Tang 4x4 Long Range Seven-seat electric SUV with four-wheel drive, 108.8 kWh Blade Battery, 530–682 km WLTP range, 170 kW DC charging, 509 hp, 4.9-second 0–100 km/h, and 15.6" rotatable touchscreen. Includes Dynaudio sound system, panoramic sunroof, and 22 safety sensors. Starting price kr 699,900.
• BYD Seal 4x4 Sporty and exclusive all-electric sedan with four-wheel drive, 82.5 kWh Blade Battery, 520–600 km WLTP range, 150 kW DC charging, 522 hp, 3.8-second 0–100 km/h, head-up display, panoramic sunroof, and 15.6" rotatable touchscreen. Starting price kr 484,800 delivered in Bergen.
• BYD Dolphin Affordable all-electric compact car (named 'Årets beste bilkjøp i 2024') with 60.4 kWh Blade Battery, 427–559 km WLTP range, 12.8" rotatable touchscreen, Apple CarPlay, Android Auto, and advanced safety systems. Starting price kr 314,900 delivered in Bergen.
• Honda e:Ny1 Honda's first fully electric SUV featuring a 68.8 kWh battery, approximately 412 km WLTP range, 45-minute fast charging (10–80%), Honda SENSING advanced driver-assistance, Honda CONNECT infotainment, panoramic glass roof, and six-speaker audio. Available in Elegance (from kr 259,900) and Advance (from kr 279,900) trims.
• Lighting and accessories (Strands LED products) Aftermarket lighting products including Strands Nuuk E-Line LED bars, extra lights, and remote lights, sold and installed at Autosalg's MECA workshop. LED bars from kr 7,999 including installation, rear lights from kr 3,999 including installation.

Quantifiable outcome

• BYD Dolphin named 'Car of the Year Best Buy 2024' (årets beste bilkjøp i 2024)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• BYD (Build Your Dreams)coreChannel Partner/ Reseller/ DistributorAutosalg is an authorized dealer for BYD electric vehicles in Norway, selling models including BYD Dolphin, BYD Seal 4×4, BYD Sealion 7, BYD Tang 4×4 Long Range, and BYD EVO 4×4. BYD is a leading global EV manufacturer and the world's first automaker with full expertise and IPR in batteries, electric motors, and electronic controllers — the three core EV technologies.
• Honda Motor Europe / Honda NorgecoreChannel Partner/ Reseller/ DistributorAutosalg has been an authorized Honda dealer since the 1970s, selling Honda vehicles to customers in Bergen and Western Norway. Honda is renowned for technology, environmental commitment, and safety. Autosalg is a Honda & BYD merkeverksted (brand-authorized workshop).
• MECA Norge / MECA StoretveitcoreStrategic or Co-development PartnerAutosalg operates an on-site MECA-authorized workshop. MECA is the leading Nordic brand for aftermarket car parts, tools, consumables, car paint, and workshop equipment in Norway and Sweden. MECA workshops are authorized to service and repair all types of passenger car brands. Autosalg's workshop integrates MECA branding and operates under MECA Storetveit.
• RSA (Rosenqvist AS) — BYD Norway ImportermajorChannel Partner/ Reseller/ DistributorRSA is the official importer and distributor of BYD vehicles in Norway. Autosalg purchases BYD inventory through RSA and RSA provides sales support, training, and marketing materials. Simen Wøien Christensen serves as Sales Director for BYD in RSA.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frydenlund Bil AS: Bergen-based multi-brand car dealership operating in the same Western Norwegian market; directly comparable as a regional full-service new/used car retailer with workshop services.
• Bilia AB: Leading Nordic automotive dealer group with multi-brand full-service sales, service and parts operations in Norway and Sweden; closely comparable retail/workshop-driven business model.
• Bertel O. Steen AS: Major Norwegian multi-brand automotive retailer with new/used vehicle sales, financing facilitation, and authorized workshops across multiple franchises; runs an equivalent full-service dealership model.
• Kverneland Bil AS: Regional Norwegian car dealership offering multi-brand sales and workshop services; directly comparable as a regional full-service Norwegian dealer.
• Bavaria Norway AS: Norwegian automotive dealer group operating multiple franchises with new/used vehicle sales and service workshops; comparable multi-brand full-service dealership model.
• Møller Bil AS: Norway's largest multi-brand automotive retailer (VW, Audi, Skoda, Seat, Cupra) with full-service sales and authorized workshops; directly comparable as a full-service Norwegian auto dealer of similar breadth.
• Hedin Mobility Group AB: Large European automotive retail and distribution group with multi-brand sales and after-sales services; comparable as a multi-brand auto retailer.
• Holmen Bil AS: Norwegian multi-brand automotive retailer with new/used vehicle sales plus service operations; comparable full-service dealership model.

Others

• MECA Norge AS: Leading Nordic aftermarket parts and workshop equipment supplier; relevant as the network brand and parts supplier that underpins Autosalg's MECA Storetveit workshop operations.
• RSA AS (Rosenqvist): Official BYD importer and distributor in Norway from which Autosalg sources BYD inventory; operates its own larger retail showrooms as well, but primarily functions upstream as BYD's distribution partner rather than as a like-for-like Bergen retail peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Autosalgbergen
• LinkedInlinkedin.com/company/autosalg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosalg