IO Water

What IO Water does

IO Water, legally Ciprime Modus Pvt Ltd, is a Kerala, India-based water management and treatment company founded in 2018 in the wake of the Kerala floods. It builds the Optimus platform, marketed as the "world's first smart water tank," combining chemical engineering-based water treatment with IoT connectivity, an AI/ML analytics engine (OptiMI), automated cleaning, and a modular SS304 stainless steel architecture. The product family spans the flagship Optimus Genus (priced at ₹30,000) plus Optimus One, Prime, Sure, Elite, Go (20L dispenser), and Optimore (rainwater harvesting), supported by the BeSure super app for real-time water quality monitoring, predictive maintenance, and sustainability tracking. The parent entity Ciprime Modus also operates pilot projects in adjacent cleantech verticals (EVolver EV, DiaBot cobot, Oceanus desalination, Urban Towers atmospheric conditioning).

The company makes money primarily through one-time hardware sales of Optimus smart tanks, with a subscription revenue layer emerging via the BeSure Pro app. Its go-to-market is product-led and event-driven: a refundable ₹501 pre-order deposit for the Optimus Genus targeting early adopters in Kerala, combined with visibility from Google for Startups AI Academy 2024 and Eureka'24 (IIT Bombay, selected from 25,000 applications). Customer segments are horizontal, led by Indian homeowners seeking smart water storage and quality monitoring, with secondary use cases in public water facilities and 20L bottle dispenser users. Distribution is currently direct-to-consumer via the iowater.co website, limited to Kerala at launch with stated intent to expand across India and globally. The company is privately held, founder-led (Brahmasoor as CEO, Anirudhan as Co-Founder), 1-10 employees, with no disclosed external funding.

Name

IO Water

Legal name

Ciprime Modus Pvt Ltd

Website

https://iowater.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IO Water (Ciprime Modus Pvt Ltd) is a Kerala, India-based company building the Optimus smart water tank platform — IoT-enabled, AI-powered stainless steel tanks with the BeSure companion app — selling primarily to Indian homeowners via pre-orders and targeting household water quality and sustainability.

Ownership category

akta.pro rank

Product category

Smart Water Tanks

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Electric Housewares & Fans (3634), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro industry

PRIMARYHSAHAGAA

Water Leak Detection & Smart Shutoff Valve Systems

Home & Personal Services/Home Security, Alarm & Smart Home Services/Environmental & Water Leak Detection/Prevention Systems

SECONDARYHSAHAGAC

Water Quality & Contamination Monitoring (Lead/Chlorine/pH/TDS)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Environmental & Water Leak Detection/Prevention Systems

SECONDARYCRACACAF

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Smart water tanks
• Water treatment systems
• IoT water monitoring
• Stainless steel tanks
• Water quality analytics

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations

Revenue model

1. Smart Water Tank Sales: Sale of hardware products including Optimus Genus, Optimus One, Optimus Prime, Optimus Sure, Optimus Elite smart water tanks and related products
2. Connected Services Subscription: Pro features activated for one year free with Optimus Genus purchase; potential ongoing subscription for AI features and advanced analytics through BeSure app

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

IO Water manufactures and sells the Optimus line of smart water tanks for households, combining IoT sensors, AI/ML analytics, and chemical-engineering-based water treatment within a modular stainless steel (SS304) structure. The flagship Optimus Genus product is supported by the BeSure super app and OptiMI analytics, providing real-time water quality monitoring, predictive maintenance, automated cleaning, and consumption optimization. Complementary products include affordable stainless steel tanks (Optimus One), sensor-equipped tanks (Optimus Prime), water dispensers (Optimus Go, Optimus Sure), and rainwater harvesting systems (Optimus more / Optimore).

Product overview

IO Water is building 'Optimus,' the world's most advanced smart water tank platform. The product portfolio includes multiple Optimus variants: Optimus Genus (flagship AI-powered smart tank with IoT connectivity and automated cleaning), Optimus One (affordable home stainless steel tanks), Optimus Prime (cutting-edge tank with intelligent sensors), Optimus Sure (quality monitoring water dispensers), Optimus Elite (AI-powered tank), Optimus Go (20L water bottle dispensers), and Optimus more/Optimore (rainwater harvesting systems). These products share a modular SS304 stainless steel structure and are supported by the BeSure companion super app with OptiMI analytics for real-time monitoring and predictive maintenance. The company is also developing pilot projects including EVolver (EV), DiaBot (smart manufacturing cobot), Oceanus (desalination), and Urban Towers (atmospheric conditioning). All products are designed with chemical engineering and technology to address water quality and sustainability challenges, aligned with UN SDGs.

Differentiator

Problem solved

Functional benefit

Brands

• Optimus Genus: World's first smart water tank with AI features, stainless steel modular design, for early adopters
• Optimus One
• Optimus Prime
• Optimus Sure
• Optimus Elite
• Optimus Go
• Optimus more
• BeSure
• EVolver
• DiaBot
• Oceanus
• Urban Towers

Products and services

• Optimus Genus World's first smart water tank with an AI & ML brain, IoT connectivity, automated cleaning, and modular SS304 stainless steel structure, targeted at early-adopter households in Kerala and priced at ₹30,000 with a 3-year warranty and 1 year of Pro app features.
• Optimus One

Quantifiable outcome

• 3-year comprehensive warranty on Optimus Genus covering all components
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Google for StartupscoreGTM or Marketing Partner · 1 January 2024Project Optimus was selected for the prestigious Google for Startups AI Academy 2024, participating in a dynamic bootcamp at Kerala Technology Innovation Zone by KSUM in Kochi. The company engaged with Google experts and Googlers from across India on AI topics and Google ecosystem advancements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kent RO Systems: India's leading household water purifier brand. Directly comparable to IO Water as both target Indian households seeking water treatment/purification appliances, though Kent's portfolio centers on RO/UV/UF purifiers rather than IoT-enabled smart tanks.
• Flo by Moen: Smart water monitoring and automatic shutoff valve system from Moen. Comparable to IO Water as a smart-home water management solution with app-based quality/usage analytics, though focused on leak prevention rather than storage/treatment.
• Livpure: Indian water purifier and smart-home appliance brand. Directly competes with IO Water in household water treatment for Indian consumers and similarly bundles smart features and app connectivity.
• Phyn: US-based smart water monitoring company (now part of Uponor) using IoT sensors and AI to track water usage, detect leaks, and protect homes. Most direct global comparable to IO Water's smart-water-tank + AI/IoT thesis, although Phyn focuses on monitoring rather than storage/treatment.
• Eureka Forbes: India's largest water purification company (Aquaguard brand). Comparable to IO Water as a household water-treatment incumbent serving the same Indian consumer base, with established service and distribution networks.
• Sintex Plastics Technology: India's largest plastic water tank manufacturer. Directly comparable to IO Water on the storage side (Optimus is a smart tank), though Sintex competes on conventional tanks without IoT/AI features.

Regional players

• Coway: Leading Korean/Asian home water-treatment and air-purification appliance company with IoT-connected purifiers. Comparable to IO Water on IoT-enabled water appliances in Asian households, though Coway operates primarily in Korea and Southeast Asia rather than India.

Broad incumbents

• Culligan: Global water treatment incumbent offering residential and commercial filtration, softening, and purification. Comparable to IO Water as a household water-treatment player, though much broader in geography and product scope.
• Brita: Global household water filtration brand (pitchers, dispensers, filters). Comparable to IO Water in household water treatment for everyday consumers, with broader retail distribution but no smart-tank offering.
• A. O. Smith: Global water heater and treatment company with significant India presence. Comparable to IO Water in residential water-treatment appliances and Indian household market, with substantially larger scale and brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/IowaterC
• Facebookfacebook.com/IO-Water-2030474563915546
• Instagraminstagram.com/iowater.co
• Pinterestin.pinterest.com/iowateroi/boards
• LinkedInlinkedin.com/company/ciprime-modus-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IO Water